Media Writing Professions and Strategies MCQ

1. A journalist’s job never includes encouraging the audience to take action.

2. The three elements of the Professional Strategy Triangle should always be considered separately.

3. Which is NOT part of the Professional Strategy Triangle.

4. Strategic communication is

5. Advertising copy writing is best described as

6. Job growth in the public relations field

7. As a media professional in today’s newsroom,

8. The vast majority of original reporting

9. Public relations and advertising

10. The digital revolution means

11. Traditional news outlets like newspapers and local TV stations

12. For many media writers like Alycia Rea, the average work day

13. A brief persuasive report most often written for someone outside your organization is called

14. A message that you send to someone who works outside of your organization is called

15. _______ is written on paper, and thus considered to be a more formal document than an email message

16. Accepted set of norms for sending email is known as

17. The most common communication method used by organizations today is known as

18. Communication across different work units is known as

19. Communication that is used within the same department or organizational unit to share information in a lateral fashion is called

20. Communication that moves from an employee in a position of lower authority to an employee in a position of higher authority is called

21. Communication that moves from an employee in a position of higher authority is called

22. The Page Principles are Principles that guide corporate communication

23. A set of activities involved in managing and orchestrating all internal and external communications is called as

24. Underbed is music heard underneath the _____ action

25. Four types of sound are the human voice, natural sound, music, and sound effects

26. An advertisement that can run in any size and format and which is nearly impossible for readers to ignore is known as

27. An advertisement that typically runs in vertical or block formats along the side of a web page is called

28. An advertisement that is horizontally formatted and runs along the top or bottom of a web page is called

29. Interactivity is a function of WW Web that allows consumers to initiate ____communication

30. A unique phrase or motto that an organization uses consistently for its brand across many different settings is called

31. A brief phrase that summarizes the creative concept or power idea is known as

32. Prompts the reader to respond to the ad and provides information on how to take action is called

33. The text that enables you to expand upon the promise you made in the headline is called

34. The attention-grabbing text element that conveys the main message behind the advertisement

35. Jib Fowles’ list of emotional appeals, showing how advertisements work is called

36. The idea that will fuel the advertisement or campaign is called

37. The idea that will capture audience interest is called ________ Concept

38. Creative professionals work to generate ideas through this process of mental creation is known as

39. Taking risks to find freshness and spontaneity is known as

40. ________ communication form usually requires you to write a script and prepare audiovisual materials.

41. Reports for publics including shareholders, members, volunteers, partners, clients, media, and community members are called as

42. ______ is type of publication can range from basic black-and-white single-fold pieces to elaborate, multipage four-color publications

43. ______is a mainstay for many organizations who use them to build interest in a product or service, or provide further information

44. One of the most common media relations tools in the business is called

45. Email pitch is a method of receiving story ideas

46. Pitching news for your client to journalists who work in media is called

47. Paid and owned media that you must retain complete control over is called

48. News and persuasive pieces that you write and submit to news editors is called

49. Media that your client or employer owns or controls is called

50. News or publicity generated for an organization at no cost is called

51. Any arrangement in which a sponsor has paid to have its name or message displayed is called

52. Outside-in approach to all messaging is known as

53. An applied social science that influences behavior and policy, when communicated effectively is called

54. Appealing directly to human needs is called _____ appeals

55. ROPE Model is based on Research, Objectives, Programming, and Evaluation

56. FAJA Points are called as

57. Persuasion that focuses on your client’s needs yet produces writing that is fair to all of your audiences is called

58. Social judgment theory is belongs to

59. A tool that can be used to chart the meaning of words and determine the impact on audience members is called

60. The study of signs in communication, including the signified and the signifier is called

61. The emotional appeal in a message is known as

62. The argument in a message is called

63. The use of a person’s credibility in a message is called

64. The single most important point you want readers to take away from what they read is called

65. The content that drives consumers to buy is called as

66. Blogs are also called

67. The order of the elements of a piece of writing is called

68. Copy that is used in article-length pieces such as blogs, web features, and opinion pieces is called

69. Copy that provides information to users looking for a specific topic is called

70. The open space on a page with no content on it is called

71. The way content fills the screen—ideally this should be in a way is known as

72. A system that enables users to publish web pages without having programming skills is called

73. The second stage of development of the World Wide Web is also known as

74. A string of text with electronic links that take a user instantly to other text is called

75. The information system World Wide Web was created in

76. The pound sign, that transforms a word into a topic is know as

77. Copy that occupies a niche between the two extremes of short-form and long-form copy is called

78. Copy that usually runs 700 to 2,000 words is called

79. Copy that fits within the 140-character limit imposed by Twitter for tweets is called

80. Handy collection of the writing characteristics we desire and standardizes the social media voice is called

81. Part of the persona you believe the audience will enjoy engaging with is called

82. A spreadsheet file that lists each of the social media channels as columns and the days of the week as rows is called

83. Content ratio is the total number of posts each of the ____different types of content will make up social media content plan

84. ______ content is when your team finds and distributes material from other sources , curating it like a collector

85. Content that will likely provide the source of most of your social media promotions is called as

86. ___ is Written and produced by your team, consist of short update messages

87. Industry social media analysis is a section of a social media campaign plan that includes _____ subsections

88. Review of the current social media activity of your client before you implement a campaign is called as social media campaign _____

89. The attitudes, values, and beliefs held by the people in the target audience is called

90. Descriptive characteristics about the types of people you wish to target for your audience is known as

91. Measurable audience feedback on social media can include simple indicators is called as

92. Short statements that explain exactly what you want to achieve with specific messages placed in particular social media channels are called

93. Plans that include everything you do with social media channels to achieve specified objectives for your client are called _____ Plan

94. Media strategy that uses more than one social media channel to promote and build audience attention for an organization’s brand is called

95. The delivery system for a communication medium is called

96. Social media is a set of ____ that allow for the creation and sharing of messages in a way that builds collaboration and/or relationships

97. Issues that are significant but less important than the macro issue are called

98. The overriding or big-picture issue at work in your story or situation

99. Choosing the ethical pathway that creates the greatest good for the greatest number of people is called

100. The ______ teaches us there is a desirable middle route between the two extremes of excess and deficiency.