> > Media Writing MCQs > Public Relations in Media Writing MCQs

Public Relations in Media Writing MCQ

Reaction release is a form of a press release that allows public relations practitioners to respond to newsworthy events and statements that affect your audience.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The idea behind transparency is to lay bare all of the issues associated with a topic, regardless of how good or bad they are, in a clear and immediate way.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

Practitioners in this field rarely have multiple audiences.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

Your goal in public relations is to create the best possible message and disseminate it in a way that your audience can accept and understand it.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The less important the person, the more likely people will pay attention.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

Pitches blend the lead writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

In public relations, good practitioners understand that sending a message is important, and receiving feedback from the recipients doesn’t really matter.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

Public-relations workers take action that is intentional.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

In public relations, good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message ______.

Also matters

Doesn’t really matter

Is annoying

Is expensive

Answer

Correct Answer: Also matters

Note: This Question is unanswered, help us to find answer for this one

All of the following are types of news releases EXCEPT ______.

Announcements

Reflex releases

Reaction releases

Bad news

Answer

Correct Answer: Reflex releases

Note: This Question is unanswered, help us to find answer for this one

What will determine how public-relations practitioners are judged?

How loud they are?

How good-looking they are?

How well practitioners execute their work?

How much they earn?

Answer

Correct Answer: How well practitioners execute their work?

Note: This Question is unanswered, help us to find answer for this one

Public relations is a(n) ______ attempt to create action or reaction.

Unorganized

Organized

Archaic

Distributed

Answer

Correct Answer: Organized

Note: This Question is unanswered, help us to find answer for this one

Public-relations workers take action that is ______.

Intentional

Non-intentional

Accidental

Obtrusive

Answer

Correct Answer: Intentional

Note: This Question is unanswered, help us to find answer for this one

______ types of releases allow you to explain issues related to bad news and make statements regarding what will happen next from your end?

Localization

Announcements

Reflex releases

Bad news

Answer

Correct Answer: Bad news

Note: This Question is unanswered, help us to find answer for this one

A news release, or press release as it is often called, can do all of the following EXCEPT ______.

Create awareness

Draw attention

Create product

Inspire action

Answer

Correct Answer: Create product

Note: This Question is unanswered, help us to find answer for this one

A public-relations approach that allows everyone within your audience to see what happened in a situation and why it happened is called _____.

Transparency

Opacity

Translucency

Integrity

Answer

Correct Answer: Transparency

Note: This Question is unanswered, help us to find answer for this one

A form of a press release that alerts the media to _____ items that affect the company or organization is called spot announcement.

Highlights

Bullet-in

Breaking news

Press release

Answer

Correct Answer: Breaking news

Note: This Question is unanswered, help us to find answer for this one

Negative term associated with public relations in order to benefit the client despite the reality of the situation called _____.

Spin

Rotate

Spiral

All of above

Answer

Correct Answer: Spin

Note: This Question is unanswered, help us to find answer for this one

Press release is a public relations material that is issued to the _____.

Media

Celebrities

Politicians

Students

Answer

Correct Answer: Media

Note: This Question is unanswered, help us to find answer for this one

Pitch is a suggestion of _____ of stories proposed to an outlet.

Ideas

Clues

Themes

Concepts

Answer

Correct Answer: Ideas

Note: This Question is unanswered, help us to find answer for this one

News release is a form of public relations material that is issued to the media to give them information on a specific topic.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

_______form of a public relations release that blends the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

Media alert

Press release

Spot announcement

Announcement

Answer

Correct Answer: Media alert

Note: This Question is unanswered, help us to find answer for this one

Fact sheet is a basic information of the topics given to _____ representatives.

Media

Politics

Celebrities

Police

Answer

Correct Answer: Media

Note: This Question is unanswered, help us to find answer for this one

Byline is used to identify the _____.

Author

Composer

Director

Producer

Answer

Correct Answer: Author

Note: This Question is unanswered, help us to find answer for this one

Announcement is a form of a _______that allows practitioners to notify the media and the public about things like changes in personnel, product launches, employment opportunities and legal actions.

Press release

Media coverage

Spot announcement

Byline

Answer

Correct Answer: Press release

Note: This Question is unanswered, help us to find answer for this one

Audiovisual materials or PowerPoint in a presentation are very distracting.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

The newsletter is a tremendously popular publication.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

News releases should be written

As a tease to reporters.

In inverted pyramid style.

As a chronology.

To entertain.

Answer

Correct Answer: In inverted pyramid style.

Note: This Question is unanswered, help us to find answer for this one

The news release

No longer exists.

Does not reach journalists.

Is often reported verbatim by reporters.

Has been strengthened through search engine optimization

Answer

Correct Answer: Has been strengthened through search engine optimization

Note: This Question is unanswered, help us to find answer for this one

Email pitches to reporters

Are usually ignore

Are an important lead for stories.

Are the primary source of media relations.

Are nonexistent.

Answer

Correct Answer: Are usually ignore

Note: This Question is unanswered, help us to find answer for this one

A newspaper writing about the groundbreaking of a new wing on your hospital is an example of

Paid medi

Earned medi

Owned medi

None of the above.

Answer

Correct Answer: Earned medi

Note: This Question is unanswered, help us to find answer for this one

The E in the ROPE model stands for

Effort

Evaluation

Efficiency

Earn

Answer

Correct Answer: Evaluation

Note: This Question is unanswered, help us to find answer for this one

The objective of public relations is

To impact public opinion.

To motivate individuals to take a specific action.

To motivate groups to take a specific action.

All of the above.

Answer

Correct Answer: All of the above.

Note: This Question is unanswered, help us to find answer for this one

Many PR professionals started out as

Politicians.

Journalists.

Scientists.

History teachers.

Answer

Correct Answer: Journalists.

Note: This Question is unanswered, help us to find answer for this one

The most successful public relations practitioners

Are strong communicators.

Don’t read much.

Are strong in math and science.

Tend to be better talkers than they are listeners.

Answer

Correct Answer: Are strong communicators.

Note: This Question is unanswered, help us to find answer for this one

The job of a public relations practitioner is largely

That of a publicist.

Damage control.

Spin doctoring.

An applied social science that influences behavior and policy

Answer

Correct Answer: An applied social science that influences behavior and policy

Note: This Question is unanswered, help us to find answer for this one

On a typical day, PR specialist Brad Groznik will write for

Journalists.

Clients.

Both.

Neither.

Answer

Correct Answer: Both.

Note: This Question is unanswered, help us to find answer for this one