General Press Releases MCQs

1. What is the purpose of an SEO press release?

2. What is NOT a standard method of releasing a press release?

3. A boilerplate should include what information?

4. It is a best practice to include which of the following in a press release?

5. What are the 3 core components of a press release?

6. In an emailed press release, the subject line should contain:

7. A press release can be effective when sent to:

8. What is the best way to distribute a press release?

9. When using quotations in a press release, they should be:

10. What is a news embargo?

11. A press release headline should:

12. Colored text is appropriate in a press release if:

13. What does ' ### ' mean?

14. Which of these are common reasons press releases fail in social media?

15. What is a common mistake when submitting a press release?

16. What might be included in a social media news release?

17. How to deliver bad news in a press release?

18. How do you measure the effectiveness of a press release?

19. What contact information should you include in a press release?

20. What is the main purpose of a press release?

21. What are the five (5) W's of a press release?

22. Why should you include a quote in a press release?

23. For an SEO press release, what are deep links?

24. You should write the press release as:

25. When writing a press release, what is a hook?

26. A press release's "angle" is defined as:

27. Which of the following is NOT one of the "5 Ws"?

28. What does ### signal in a press release?

29. What is a wire service?

30. What are crisis communications?

31. What are 3 types of press releases?

32. What is the goal of media relations?

33. What is a crisis in public relations terms?

34. What should the audience know in the first paragraph?

35. How many pages long should a press release be?

36. Before sending a press release to a new media outlet, you must always:

37. A paragraph near the end of a corporate press release with more general information about a company is important because:

38. Press releases are most commonly written in "AP style." "AP" here stands for:

39. A media outlet's editorial calendar tells you:

40. What is a "VNR"?

41. What is an "EPK"?

42. What is an example of a Media Alert?

43. What's an example of "burying the lead"?

44. Pre-packaged promotional material is often called a:

45. What is "###"?

46. True or False? You do not need to request permission for quotes and contact details.

47. What is the fastest way to disseminate information during times of crisis?

48. Adding search engine optimization keywords to your news release will:

49. Abbreviations in press releases should be spelled out:

50. A well-written press release forms the basis for:

51. What is the release time?

52. If no release date is given, what should you write?

53. A corporate press release should include the contact information of:

54. Where should you place the instructions "For Immediate Release"?

55. A press release's supporting resource package might include:

56. Where are the most important sections to place keywords?

57. The first paragraph should start with?

58. Press releases should NEVER include:

59. When two or more entities are partnering on an event, it's better to:

60. If a reporter re-writes your press release and prints it, that means:

61. What is a 'boilerplate'?

62. The body of a press release traditionally ends with:

63. A newspaper is guaranteed to run a press release if:

64. What would be a typical press release length?

65. If your company is publicly traded which of these should you include in the press release?

66. A press release is "embargoed" if:

67. At a newspaper, you should send every press release to:

68. What does "-more-" indicate?

69. A news release should generally be ___ pages in length.

70. What is the correct goal of crisis communications?

71. For press releases, what is a pickup?

72. In an online press release, where do you want to link the first instance of the brand and/or product name?

73. Where should you include the company logo in a press release?

74. A good press release differs from a sales letter most in that:

75. The same release can be re-sent to the same media outlet unsolicited:

76. Unembargoed information in a press release is considered public:

77. What should be included at the end of the press release?

78. Where should the first quote appear?

79. Press releases that do not include a contact telephone number:

80. What should a press release contain?

81. True or False? You should not add more than one link to your press release.

82. Where should the boilerplate go?

83. What is the release date?

84. Good news releases are written in the:

85. What is a "Close"?

86. True or False? You should always repeat your message at the end of the press release.

87. For an online press release, what is a conversion?

88. True or False? The heading of the press release should be in uppercase.

89. What should be the only statement in uppercase letters in the press release?

90. Which of these are free PR services?

91. The headline should be at what length?

92. Press releases should be typed:

93. True or False? Anything sent to a reporter is a form of press release

94. How many words should you have in the title of an online press release?