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Web Copy and writing MCQ

Website readers often read all the content on a page.

True

False

Answer

Correct Answer: False

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The call to action generally appears at the bottom of the page.

True

False

Answer

Correct Answer: True

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Blog content generally runs

Fewer than 300 words.

Three hundred to 1200 words.

More than 1200 words.

Fewer than 140 characters.

Answer

Correct Answer: Three hundred to 1200 words.

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Blogs are generally used

Only for political purposes.

For fictional story writing.

For opinion and how-to columns.

For a broad spectrum of purposes.

Answer

Correct Answer: For a broad spectrum of purposes.

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The use of second person in web copy

Is not accepte

Is too informal for we

Helps engage conversationally with the visitor.

Makes it too personal for the visitor.

Answer

Correct Answer: Helps engage conversationally with the visitor.

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With respect to social media copy, web copy

Uses more words and longer sentences.

Uses bulleted lists more.

Uses a completely different style.

Uses more adjectives and adverbs.

Answer

Correct Answer: Uses bulleted lists more.

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The page landscape should

Be filled with as many items as possible.

Always have more than 500 words.

Be in straight columns from top to bottom.

Make it easy for a visitor to navigate the page

Answer

Correct Answer: Make it easy for a visitor to navigate the page

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The development that allowed massive web searching in 1993 was the first

Web browser.

Hypertext.

Content management system.

Blog.

Answer

Correct Answer: Web browser.

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Marketing Manager Jean Thompson suggests becoming a better writer by

Concentrating on only one or two areas of study in college.

Learning and reading as much as you can about as many subjects.

Taking easy courses in college to boost your GP

Not going to college at all.

Answer

Correct Answer: Learning and reading as much as you can about as many subjects.

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