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Basic Persuasive Writing MCQ

Ethical persuasion in important in advertising but not in public relations.

Answer

Correct Answer: False

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Social judgment theory states that people filter messages through comparisons to determine their position.

Answer

Correct Answer: True

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Extreme application of the Motive Appeals can be unethical because

Answer

Correct Answer: It promotes action without informed judgment.

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Going to be here a while? Grab a Snickers,” is an example of which persuasion topic point?

Answer

Correct Answer: Problem-solution

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“Open a bag of Skittles and start the party in your mouth,” is an example of which persuasion topic point?

Answer

Correct Answer: Analogy

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In the FAJA Points model, persuasive writers tend to focus more on

Answer

Correct Answer: Judgment and action.

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Semiotics are important because

Answer

Correct Answer: All of the above.

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“Share a Coke with someone you love,” is an example of which approach?

Answer

Correct Answer: Pathos

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“LeBron James wouldn’t wear anything but Nike,” is an example of which approach?

Answer

Correct Answer: Ethos

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VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

Answer

Correct Answer: Audience always comes first.

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VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

Answer

Correct Answer: Audience always comes first.

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