Basic Persuasive Writing MCQ
Ethical persuasion in important in advertising but not in public relations.
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Social judgment theory states that people filter messages through comparisons to determine their position.
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Extreme application of the Motive Appeals can be unethical because
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It promotes action without informed judgment.
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Going to be here a while? Grab a Snickers,” is an example of which persuasion topic point?
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Problem-solution
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“Open a bag of Skittles and start the party in your mouth,” is an example of which persuasion topic point?
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In the FAJA Points model, persuasive writers tend to focus more on
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Judgment and action.
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Semiotics are important because
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All of the above.
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“Share a Coke with someone you love,” is an example of which approach?
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“LeBron James wouldn’t wear anything but Nike,” is an example of which approach?
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VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is
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Audience always comes first.
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VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is
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Audience always comes first.
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