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Advertising in Media Writing MCQ

1. The client and you do not need to have a shared understanding of what “working” means in terms of your desired outcomes.

True

False

Answer

Correct Answer: False

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2. When measuring outcomes, it’s not important to establish a concrete time frame.

True

False

Answer

Correct Answer: False

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3. Make sure you understand the goal of your advertising campaign before you attempt to measure it.

True

False

Answer

Correct Answer: True

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4. Ads are meant to direct action, whether that action is immediate or delayed.

True

False

Answer

Correct Answer: True

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5. One way to better approach your audience is to conceptualize its members in a way that makes them more real for you.

True

False

Answer

Correct Answer: True

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6. You can use a lot of that research information you gather to determine the demographic, psychographic, and geographic aspects of your audience.

True

False

Answer

Correct Answer: True

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7. The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.

True

False

Answer

Correct Answer: True

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8. An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser.

True

False

Answer

Correct Answer: True

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9. When it comes to properly structuring your advertising messages, you should rely on ______.

Exaggeration.

Puffery

False claims.

Facts and reputable sources.

Answer

Correct Answer: Facts and reputable sources.

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10. The ______ of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts.

Cost

Source

Information

Persuasion

Answer

Correct Answer: Source

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11. The ______ which oversees much of the advertising law in this country has placed a premium on the importance of “prohibiting unfair or deceptive acts or practices.”

Food and Drug Administration

Federal Communications Commission

Federal Trade Commission

U.S. Copyright Office

Answer

Correct Answer: Federal Trade Commission

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12. An advertisement should persuade people to enact a behavior that will benefit ______.

The client

Both the consumer and the advertiser

The ad agency

The field

Answer

Correct Answer: Both the consumer and the advertiser

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13. The ______ is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.

Brand

Objective statement

Support statement

Creative brief

Answer

Correct Answer: Creative brief

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14. The key steps you need to take as you start to shape your message include all of the following EXCEPT ______.

Plan first, then write

Determine your audience

Present an option for action

One ad, many ideas

Answer

Correct Answer: One ad, many ideas

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15. The ______ offers a coherent examination of how best to reach the audience with your pitch and why this approach will work.

Objective statement

Support statement

Creative brief

Brand

Answer

Correct Answer: Creative brief

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16. An element of a _____that explains how the objective statement will be presented to make it acceptable is called tone.

Creative

Imaginary

Plagiarised

Artistic

Answer

Correct Answer: Creative

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17. The group of people an advertiser has in mind as potential consumers is called _____.

Target market

Campaign

Branding

18. The group of people an advertiser has in mind as potential consumers is called _____.

Target market

Campaign

Branding

19. Support statement is a more concrete version of _____.

Target market

Campaign

Tone

Native advertising

Answer

Correct Answer: Target market

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20. Sponsored link is a form of digital advertising that shows up on search result pages or in advertising spaces on websites that contract with _____ advertising organizations.

Third-party

Third-eye

Third person

Out of browser

Answer

Correct Answer: Third-party

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21. Rational appeal is an advertising technique that uses _____ to persuade people.

Logic

Force

Marketing

Intuition

Answer

Correct Answer: Logic

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22. An element of a creative brief that outlines what an advertising campaign is attempting to accomplish.

True

False

Answer

Correct Answer: True

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23. Native advertising ____ the nature of content on a website is a kind of online selling.

Mask

Highlight

Mark

Conceal

Answer

Correct Answer: Mask

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24. A television commercial for a sale this weekend at a used-car lot fits into this definition is an exam[ple of of

Immediate action

Direct marketing

Sales promotion

Public relations

Answer

Correct Answer: Immediate action

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25. Federal trade commission, an independent government agency in the United States protects consumers from _____ .

Deceptive

False

Inflate

None of above

Answer

Correct Answer: Deceptive

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26. Emotional appeal is a kind of advertising technique that uses _____ to persuade people.

Psychological

Geographical

Cognitive

Brain sciences

Answer

Correct Answer: Psychological

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27. Delayed-action item products and services that advertisers promote in a way that is meant to _____ brand awareness.

Strengthen

Weaken

Sponser

None of above

Answer

Correct Answer: Strengthen

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28. ____ is an organized document that pitches a creative marketing strategy to colleagues and/or clients.

Creative brief

Emotional appeal

Native advertising

Rational appeal

Answer

Correct Answer: Creative brief

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29. Physical attributes, societal reputations and historical attachments that can be used in advertising to draw in consumers are called _____.

Characteristics

Attributes

Traits

None of above

Answer

Correct Answer: Characteristics

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30. Elements of a good or service that will enrich the life of a consumer are called benefits.

True

False

Answer

Correct Answer: True

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31. An advertising approach that seeks to convince audience members that they have earned the reward showcased in the _____.

Promotion

Censure

None of above

Answer

Correct Answer: Advertisement

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32. Elements of a good or service that will enrich the life of a consumer are called benefits.

True

False

Answer

Correct Answer: True

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33. An advertising approach that seeks to convince audience members that they have earned the reward showcased in the _____.

Promotion

Censure

None of above

Answer

Correct Answer: Advertisement

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34. Advertorial is a traditional-media form of selling in which an advertiser formats the content to ____ an editorial piece of copy.

Mimic

Copy

Mock

Mirror

Answer

Correct Answer: Mimic

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35. Actual audiences are the group of consumers who actually do not attend the advertising messages.

True

False

Answer

Correct Answer: False

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Media Writing MCQs | Topic-wise

MCQ on Advertising in Media Writing	MCQ on Advertising of Media Writing
MCQ on Basic Media Writing	MCQ on Basic Persuasive Writing
MCQ on Business Communication in Media Writing	MCQ on Copy and editing in Writing
MCQ on Electronic News Writing	MCQ on Grammar, Style and Language Basics
MCQ on Hard News and Feature Writing	MCQ on Interviewing in Media Writing
MCQ on Know Your Audience	MCQ on Law and Ethics in Media Writing
MCQ on Marketing in Media Writing	MCQ on Media Law and Ethics
MCQ on Media Writing Professions and Strategies	MCQ on Media Writing Style and Language Conventions
MCQ on Public Relations in Media Writing	MCQ on Relying on the Facts
MCQ on Reporting and Interviewing	MCQ on Reporting in Media Writing
MCQ on Social Media Writing	MCQ on Web Copy and writing
MCQ on Writing for Broadcast	MCQ on Writing for Social Media
MCQ on Writing for Traditional Print News Products	MCQ on Writing on the Web
MCQ on You as a Writer	General Media Writing MCQs