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Advertising of Media Writing MCQ

A print ad should be written in inverted pyramid style.

Answer

Correct Answer: False

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Television commercials are always more effective than radio commercials.

Answer

Correct Answer: False

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The best television commercials

Answer

Correct Answer: Are driven by the visual.

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The most effective radio commercials

Answer

Correct Answer:

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The pop-up ad

Answer

Correct Answer: All of the above.

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A tagline usually appears

Answer

Correct Answer: At the end of the copy.

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The headline of a print ad should always

Answer

Correct Answer: Grab attention.

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Advertising copywriting mostly involves

Answer

Correct Answer: The art and science of being both creative and logical.

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Advertising copywriting mostly involves

Answer

Correct Answer: The art and science of being both creative and logical.

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Advertising and public relations

Answer

Correct Answer: Are closely related businesses.

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Advertising is a form of

Answer

Correct Answer: Paid medi

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Asbury Design President Steven Asbury focuses on __________ for his clients.

Answer

Correct Answer: A marketing strategy

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