Basic Media Writing MCQ

1. Academic integrity involves ________. (choose all that apply)

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2. When including research in a written paper, no more than ____ % should come from quotes/sources

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3. A paragraph that focuses on a single subject is referred to as a ___________ paragraph.

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4. Interesting-action lead is a form of summary lead in which the author relies on the value of the “what” to draw readers into the story. These are used when oddity, conflict or impact is a key interest element in a piece of copy.

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5. The inverted pyramid can only be used during the writing and information-gathering processes.

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6. The more well known someone is, the less likely that person’s name will draw readers.

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7. Question leads are a great way to start a story.

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8. The big problem with “you” leads is that they can become opinionated and presumptuous.

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9. You don’t want to give your readers the most recent information at the top of whatever you are writing.

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10. The core of a sentence comes down to the direct object and the verb.

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11. Writing in inverted pyramid style means writing the most important thing first and then move to the second most important thing and then the third most important thing and so forth. 

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12. Get the most important information to your readers as slowly as possible.

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13. One of the primary things media writing demands of you is accuracy.

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14. The inverted pyramid has you put your information into a ______ order of importance.

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15. Leads traditionally have a focus on ______.

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16. The inverted pyramid style of writing ______.

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17. The inverted pyramid style of writing tells a story in ______.

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18. Get the most important information to your readers as ______ as possible

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19. Active voice requires you to write ______.

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20. In a media setting, you want your writing to be ______.

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21. If you inaccurately report information, your ______ will suffer because people will not be able to trust you.

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22. “You” lead uses _____ person point of view.

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23. Relies heavily on the 5W’S and 1H.

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24. A lead format used to update readers about an ongoing event or process is called second day lead.

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25. Quote leads rely on ______ often

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26. A lead that asks the readers something instead of making a declarative statement is known as _____.

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27. This speed is also influenced by the use of punctuation and the length of sentences in the piece is called pace.

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28. Name recognition is _____ journalistic practice.

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29. ____ is the first sentence in the inverted pyramid.

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30. Jargon is field _____.

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31. Inverted pyramid is a form of journalistic writing in which information is provided in_____ order of importance.

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32. A lead that offers readers a ____ as opposed to a point of fact to begin a piece of copy is called imagine lead.

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33. Holes are attributed to a written term that shows how complete a piece of copy is.

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34. Flow is smoothness of movement.

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35. Event leads ______ the action of an event as opposed to the existence of the event.

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36. The degree to which you and your content can be trusted is called _____.

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37. Clarity is the essence of being easily understood.

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38. Accuracy is a journalistic standard that requires content to be ______.

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39. 5W’s and 1H is an inverted-______ lead.

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