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Basic Media Writing MCQ

Interesting-action lead is a form of summary lead in which the author relies on the value of the “what” to draw readers into the story. These are used when oddity, conflict or impact is a key interest element in a piece of copy.

Answer

Correct Answer: True

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The inverted pyramid can only be used during the writing and information-gathering processes.

Answer

Correct Answer: False

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The more well known someone is, the less likely that person’s name will draw readers.

Answer

Correct Answer: False

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Question leads are a great way to start a story.

Answer

Correct Answer: False

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The big problem with “you” leads is that they can become opinionated and presumptuous.

Answer

Correct Answer: True

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You don’t want to give your readers the most recent information at the top of whatever you are writing.

Answer

Correct Answer: False

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The core of a sentence comes down to the direct object and the verb.

Answer

Correct Answer: False

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Writing in inverted pyramid style means writing the most important thing first and then move to the second most important thing and then the third most important thing and so forth. 

Answer

Correct Answer: True

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Get the most important information to your readers as slowly as possible.

Answer

Correct Answer: False

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One of the primary things media writing demands of you is accuracy.

Answer

Correct Answer: True

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The inverted pyramid has you put your information into a ______ order of importance.

Answer

Correct Answer: Descending

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Leads traditionally have a focus on ______.

Answer

Correct Answer: The who, what, when, where, why, and how of a piece

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The inverted pyramid style of writing ______.

Answer

Correct Answer: Can be used as your guide to determine what information you have and what you need

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The inverted pyramid style of writing tells a story in ______.

Answer

Correct Answer: Descending order of importance

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Get the most important information to your readers as ______ as possible

Answer

Correct Answer: Quickly

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Active voice requires you to write ______.

Answer

Correct Answer: In the noun–verb–object format

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In a media setting, you want your writing to be ______.

Answer

Correct Answer: Short

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If you inaccurately report information, your ______ will suffer because people will not be able to trust you.

Answer

Correct Answer: Credibility

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“You” lead uses _____ person point of view.

Answer

Correct Answer: Second

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Relies heavily on the 5W’S and 1H.

Answer

Correct Answer: Summary lead

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A lead format used to update readers about an ongoing event or process is called second day lead.

Answer

Correct Answer: True

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Quote leads rely on ______ often

Answer

Correct Answer: Cliche

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A lead that asks the readers something instead of making a declarative statement is known as _____.

Answer

Correct Answer: Question lead

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This speed is also influenced by the use of punctuation and the length of sentences in the piece is called pace.

Answer

Correct Answer: True

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Name recognition is _____ journalistic practice.

Answer

Correct Answer: Poor

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____ is the first sentence in the inverted pyramid.

Answer

Correct Answer: Lead

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Jargon is field _____.

Answer

Correct Answer: Specific

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Inverted pyramid is a form of journalistic writing in which information is provided in_____ order of importance.

Answer

Correct Answer: Descending

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A lead that offers readers a ____ as opposed to a point of fact to begin a piece of copy is called imagine lead.

Answer

Correct Answer: Hypothetical

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Holes are attributed to a written term that shows how complete a piece of copy is.

Answer

Correct Answer: True

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Flow is smoothness of movement.

Answer

Correct Answer: True

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Event leads ______ the action of an event as opposed to the existence of the event.

Answer

Correct Answer: Highlight

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The degree to which you and your content can be trusted is called _____.

Answer

Correct Answer: Credibility

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Clarity is the essence of being easily understood.

Answer

Correct Answer: True

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Accuracy is a journalistic standard that requires content to be ______.

Answer

Correct Answer: Correct

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5W’s and 1H is an inverted-______ lead.

Answer

Correct Answer: Pyramid

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