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Marketing in Media Writing MCQ

Marketing in Media Writing MCQ  

1. A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

Answer

Correct Answer: False

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2. A campaign will need to establish a tone of voice that matches the brand’s overall tone.

Answer

Correct Answer: True

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3. In writing marketing copy, it’s often enough just to convince people something is good.

Answer

Correct Answer: False

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4. As a copywriter for an organization, your job is to create clear messages that target a defined audience.

Answer

Correct Answer: True

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5. With the main body copy, you should provide your audience with opportunities to do something.

Answer

Correct Answer: True

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6. The first sentence or two of your body copy works like a lead in some ways.

Answer

Correct Answer: True

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7. A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: False

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8. In most cases, you will not establish a brand but rather work to enhance it through the development of a campaign.

Answer

Correct Answer: True

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9. The ______ should deliver on the promises outlined in the headline and the first paragraph.

Answer

Correct Answer: Remainder of the body copy

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10. In writing for marketing, the ______ should serve as a dominant element in your piece.

Answer

Correct Answer: Headline

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11. ______ mailers can be anything from a post card to a small magazine-style piece?

Answer

Correct Answer: One-sheet

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12. The ______ is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: Brand

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13. A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.

Answer

Correct Answer: Brand

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14. ______ need to understand their audience members just as much as anyone else in the field of media.

Answer

Correct Answer: Copywriters

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15. Whether you mail them to potential customers, feature them in a rack of information or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.

Answer

Correct Answer: Brochures

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16. A list of terms that should be used within copy to maintain the overall feel of the brand is called

Answer

Correct Answer: Word bank

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17. Tag-line is a memorable line or a ______ in a campaign that ties product to the minds of readers.

Answer

Correct Answer: Catchphrase

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18. The requirement in advertising that the creative aspects of an advertisement relate to the product itself or to the overall marketing strategy called strategic relevance.

Answer

Correct Answer: True

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19. Opt-in is a _____ technique that allows interested consumers to notify an organization.

Answer

Correct Answer: Marketing

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20. One-sheet mailer is a promotional tool sent through the mail contains a list of important information about goods or services on a _____page of paper.

Answer

Correct Answer: Single

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21. Multifold is a form of ______ using a single piece of paper folded into multiple panels.

Answer

Correct Answer: Brochure

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22. _____ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

Answer

Correct Answer: Marketing

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23. Innovators are the people who break mold entirely and make______ changes.

Answer

Correct Answer: Revolutionary

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24. _____ blast is a mass digital mailing sent out to a list of potential consumers or interested parties.

Answer

Correct Answer: Email

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25. Campaign is a series of promotional pieces.

Answer

Correct Answer: True

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26. The process of creating identifying characteristics that come to mind when consumers think of an organization or its goods and services is called _____.

Answer

Correct Answer: Branding

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27. A ____ that organizations develop to define jargon in user-friendly terms is called a brand dictionary.

Answer

Correct Answer: Tool

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28. People who see what others have done and look for better ways to do it are called _____.

Answer

Correct Answer: Adaptors

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Media Writing MCQs | Topic-wise

MCQ on Advertising in Media Writing MCQ on Advertising of Media Writing
MCQ on Basic Media Writing MCQ on Basic Persuasive Writing
MCQ on Business Communication in Media Writing MCQ on Copy and editing in Writing
MCQ on Electronic News Writing MCQ on Grammar, Style and Language Basics
MCQ on Hard News and Feature Writing MCQ on Interviewing in Media Writing
MCQ on Know Your Audience MCQ on Law and Ethics in Media Writing
MCQ on Marketing in Media Writing MCQ on Media Law and Ethics
MCQ on Media Writing Professions and Strategies MCQ on Media Writing Style and Language Conventions
MCQ on Public Relations in Media Writing MCQ on Relying on the Facts
MCQ on Reporting and Interviewing MCQ on Reporting in Media Writing
MCQ on Social Media Writing MCQ on Web Copy and writing
MCQ on Writing for Broadcast MCQ on Writing for Social Media
MCQ on Writing for Traditional Print News Products MCQ on Writing on the Web
MCQ on You as a Writer General Media Writing MCQs
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Media Writing Subjects
Know Your Audience MCQs
Relying on the Facts MCQs
Grammar, Style and Language Basics MCQs
Basic Media Writing MCQs
Interviewing in Media Writing MCQs
Writing on the Web MCQs
Social Media Writing MCQs
Law and Ethics in Media Writing MCQs
Reporting in Media Writing MCQs
Writing for Traditional Print News Products MCQs
Writing for Broadcast MCQs
Public Relations in Media Writing MCQs
Advertising in Media Writing MCQs
You as a Writer MCQs
Media Writing Professions and Strategies MCQs
Media Writing Style and Language Conventions MCQs
Reporting and Interviewing MCQs
Hard News and Feature Writing MCQs
Electronic News Writing MCQs
Copy and editing in Writing MCQs
Media Law and Ethics MCQs
Writing for Social Media MCQs
Web Copy and writing MCQs
Basic Persuasive Writing MCQs
Advertising of Media Writing MCQs
Business Communication in Media Writing MCQs
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