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Marketing in Media Writing MCQ

A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

Answer

Correct Answer: False

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A campaign will need to establish a tone of voice that matches the brand’s overall tone.

Answer

Correct Answer: True

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In writing marketing copy, it’s often enough just to convince people something is good.

Answer

Correct Answer: False

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As a copywriter for an organization, your job is to create clear messages that target a defined audience.

Answer

Correct Answer: True

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With the main body copy, you should provide your audience with opportunities to do something.

Answer

Correct Answer: True

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The first sentence or two of your body copy works like a lead in some ways.

Answer

Correct Answer: True

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A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: False

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In most cases, you will not establish a brand but rather work to enhance it through the development of a campaign.

Answer

Correct Answer: True

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The ______ should deliver on the promises outlined in the headline and the first paragraph.

Answer

Correct Answer: Remainder of the body copy

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In writing for marketing, the ______ should serve as a dominant element in your piece.

Answer

Correct Answer: Headline

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______ mailers can be anything from a post card to a small magazine-style piece?

Answer

Correct Answer: One-sheet

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The ______ is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: Brand

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A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.

Answer

Correct Answer: Brand

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______ need to understand their audience members just as much as anyone else in the field of media.

Answer

Correct Answer: Copywriters

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Whether you mail them to potential customers, feature them in a rack of information or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.

Answer

Correct Answer: Brochures

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A list of terms that should be used within copy to maintain the overall feel of the brand is called

Answer

Correct Answer: Word bank

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Tag-line is a memorable line or a ______ in a campaign that ties product to the minds of readers.

Answer

Correct Answer: Catchphrase

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The requirement in advertising that the creative aspects of an advertisement relate to the product itself or to the overall marketing strategy called strategic relevance.

Answer

Correct Answer: True

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Opt-in is a _____ technique that allows interested consumers to notify an organization.

Answer

Correct Answer: Marketing

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One-sheet mailer is a promotional tool sent through the mail contains a list of important information about goods or services on a _____page of paper.

Answer

Correct Answer: Single

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Multifold is a form of ______ using a single piece of paper folded into multiple panels.

Answer

Correct Answer: Brochure

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_____ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

Answer

Correct Answer: Marketing

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Innovators are the people who break mold entirely and make______ changes.

Answer

Correct Answer: Revolutionary

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_____ blast is a mass digital mailing sent out to a list of potential consumers or interested parties.

Answer

Correct Answer: Email

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Campaign is a series of promotional pieces.

Answer

Correct Answer: True

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The process of creating identifying characteristics that come to mind when consumers think of an organization or its goods and services is called _____.

Answer

Correct Answer: Branding

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A ____ that organizations develop to define jargon in user-friendly terms is called a brand dictionary.

Answer

Correct Answer: Tool

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People who see what others have done and look for better ways to do it are called _____.

Answer

Correct Answer: Adaptors

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