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Know Your Audience MCQ

People don’t really want to know what is happening around them before anyone else does.

True

False

Answer

Correct Answer: False

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When two or more individuals or collective units are seeking a goal that is mutually exclusive, conflict will arise.

True

False

Answer

Correct Answer: True

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In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.

True

False

Answer

Correct Answer: False

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The less important the person, the more likely people will pay attention.

True

False

Answer

Correct Answer: False

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One way to approach your audience is to conceptualize its members in a way that makes them more real for you.

True

False

Answer

Correct Answer: True

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Psychographics allow media professionals to examine an audience based on personality traits, values, interests, and attitudes, to name a few.

True

False

Answer

Correct Answer: True

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People relate well to events that happen far away from them and less to those that happen near to them.

True

False

Answer

Correct Answer: False

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Microtargeting has become a huge factor in political campaigns over the past

True

False

Answer

Correct Answer: True

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Microtargeting targets people based on specific interests.

True

False

Answer

Correct Answer: True

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Demographics commonly include age, gender, race, education, and relationship status.

True

False

Answer

Correct Answer: True

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In order to make audiences care about a story, it is helpful to offer them ______.

More information about famous people

More conflict

Ways to act

Interesting details

Answer

Correct Answer: Ways to act

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When an audience needs engagement, this need can be met by ______.

Telling the story in a timely way

Telling the story in an interesting way

Telling the story with an emphasis on oddities

Telling the story with an emphasis on geographic location

Answer

Correct Answer: Telling the story in an interesting way

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When an audience needs to understand why a story matters to them, this need can be met by ______.

Showing the reader personal impact

Showing the reader conflict

Showing the reader immediacy

Showing the reader rarities

Answer

Correct Answer: Showing the reader personal impact

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______ impacts examine the severity of the impact.

Qualitative

Quantitative

Value

Geographic

Answer

Correct Answer: Qualitative

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______ perspectives measure the numerical reach of an impact.

Qualitative

Quantitative

Value

Geographic

Answer

Correct Answer: Quantitative

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The element of ______ helps you explain how the information you put forth will directly affect the readers.

Importance

Impact

Immediacy

Conflict

Answer

Correct Answer: Impact

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When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

Score: 0 of 1

Oddity

Immediacy

Value

Conflict

Answer

Correct Answer: Conflict

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Value is the degree to which something _____ to a reader by out-lining a clear personal impact.

Matters

Impacts

Regrets

None of above

Answer

Correct Answer: Matters

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A measurement that assesses the numerical reach of an impact is known as

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Quantitative

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A measurement that assesses the severity of an impact is called.

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Qualitative

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Psychographics are not limited to personality traits, values, interests and attitudes.

True

False

Answer

Correct Answer: True

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Platforms are not limited to ______ broadcast and online dissemination.

Digitalize

Scan

None of above

Answer

Correct Answer: Print

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Personification is a way to view an audience by creating a prototypical audience.

True

False

Answer

Correct Answer: True

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Outlets can use more than one_____.

Platform

Agency

Flatform

None of above

Answer

Correct Answer: Platform

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News of the weird is called _____

Oddity

Niche

Impact

Value

Answer

Correct Answer: Oddity

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A small, specialized area of information on which a media outlet might provide coverage is called_____.

Niche

Oddity

Population

Community

Answer

Correct Answer: Niche

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In microtargeting, marketers use extremely common demographic characteristics.

True

False

Answer

Correct Answer: False

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Interest elements are informational aspects of content to draw ______ members to the content.

Audience

Viewers

Journalists

None of above

Answer

Correct Answer: Audience

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Impact can be measured _______.

Qualitatively

Quantitatively

Physically

Both a and b

Answer

Correct Answer: Both a and b

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Immediacy is among ____ elements of interest.

One

Two

Five

Ten

Answer

Correct Answer: Five

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An audience characteristic media practitioners rely on to target audience members based on their ______ location is geographic information.

Virtual

Physical

Chemical

Scientific

Answer

Correct Answer: Physical

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FOCII is a _____ device helpful in remembering interesting elements.

Memory

Fame

Learning

Storage

Answer

Correct Answer: Memory

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Fame element emphasizes the overall importance of the individual involved in the content.

True

False

Answer

Correct Answer: True

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_____ assesses the degree to which a writer can explain the information to the reader in an interesting way.

Engagement

Conflict

Immediacy

Impact

Answer

Correct Answer: Engagement

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Demographics is a ______.

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Quantitative

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Conflict is one of five key interest elements that emphasizes a situation for a mutually exclusive goal.

True

False

Answer

Correct Answer: True

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Audience segmentation divides people into groups to target people more effectively.

True

False

Answer

Correct Answer: True

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The group of people media practitioners hope to reach with their content is called _____.

Audience

Viewers

Journalists

Law-makers

Answer

Correct Answer: Audience

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One of three key needs writers strive to _____ amond readers is action statements.

Satisfy

Suffice

Satiate

None of the above

Answer

Correct Answer: Satisfy

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