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Know Your Audience MCQ

1. People don’t really want to know what is happening around them before anyone else does.

True

False

Answer

Correct Answer: False

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2. When two or more individuals or collective units are seeking a goal that is mutually exclusive, conflict will arise.

True

False

Answer

Correct Answer: True

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3. In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.

True

False

Answer

Correct Answer: False

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4. The less important the person, the more likely people will pay attention.

True

False

Answer

Correct Answer: False

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5. One way to approach your audience is to conceptualize its members in a way that makes them more real for you.

True

False

Answer

Correct Answer: True

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6. Psychographics allow media professionals to examine an audience based on personality traits, values, interests, and attitudes, to name a few.

True

False

Answer

Correct Answer: True

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7. People relate well to events that happen far away from them and less to those that happen near to them.

True

False

Answer

Correct Answer: False

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8. Microtargeting has become a huge factor in political campaigns over the past

True

False

Answer

Correct Answer: True

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9. Microtargeting targets people based on specific interests.

True

False

Answer

Correct Answer: True

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10. Demographics commonly include age, gender, race, education, and relationship status.

True

False

Answer

Correct Answer: True

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11. In order to make audiences care about a story, it is helpful to offer them ______.

More information about famous people

More conflict

Ways to act

Interesting details

Answer

Correct Answer: Ways to act

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12. When an audience needs engagement, this need can be met by ______.

Telling the story in a timely way

Telling the story in an interesting way

Telling the story with an emphasis on oddities

Telling the story with an emphasis on geographic location

Answer

Correct Answer: Telling the story in an interesting way

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13. When an audience needs to understand why a story matters to them, this need can be met by ______.

Showing the reader personal impact

Showing the reader conflict

Showing the reader immediacy

Showing the reader rarities

Answer

Correct Answer: Showing the reader personal impact

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14. ______ impacts examine the severity of the impact.

Qualitative

Quantitative

Value

Geographic

Answer

Correct Answer: Qualitative

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15. ______ perspectives measure the numerical reach of an impact.

Qualitative

Quantitative

Value

Geographic

Answer

Correct Answer: Quantitative

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16. The element of ______ helps you explain how the information you put forth will directly affect the readers.

Importance

Impact

Immediacy

Conflict

Answer

Correct Answer: Impact

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17. When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

Score: 0 of 1

Oddity

Immediacy

Value

Conflict

Answer

Correct Answer: Conflict

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18. Value is the degree to which something _____ to a reader by out-lining a clear personal impact.

Matters

Impacts

Regrets

None of above

Answer

Correct Answer: Matters

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19. A measurement that assesses the numerical reach of an impact is known as

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Quantitative

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20. A measurement that assesses the severity of an impact is called.

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Qualitative

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21. Psychographics are not limited to personality traits, values, interests and attitudes.

True

False

Answer

Correct Answer: True

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22. Platforms are not limited to ______ broadcast and online dissemination.

Digitalize

Scan

None of above

Answer

Correct Answer: Print

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23. Personification is a way to view an audience by creating a prototypical audience.

True

False

Answer

Correct Answer: True

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24. Outlets can use more than one_____.

Platform

Agency

Flatform

None of above

Answer

Correct Answer: Platform

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25. News of the weird is called _____

Oddity

Niche

Impact

Value

Answer

Correct Answer: Oddity

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26. A small, specialized area of information on which a media outlet might provide coverage is called_____.

Niche

Oddity

Population

Community

Answer

Correct Answer: Niche

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27. In microtargeting, marketers use extremely common demographic characteristics.

True

False

Answer

Correct Answer: False

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28. Interest elements are informational aspects of content to draw ______ members to the content.

Audience

Viewers

Journalists

None of above

Answer

Correct Answer: Audience

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29. Impact can be measured _______.

Qualitatively

Quantitatively

Physically

Both a and b

Answer

Correct Answer: Both a and b

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30. Immediacy is among ____ elements of interest.

One

Two

Five

Ten

Answer

Correct Answer: Five

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31. An audience characteristic media practitioners rely on to target audience members based on their ______ location is geographic information.

Virtual

Physical

Chemical

Scientific

Answer

Correct Answer: Physical

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32. FOCII is a _____ device helpful in remembering interesting elements.

Memory

Fame

Learning

Storage

Answer

Correct Answer: Memory

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33. Fame element emphasizes the overall importance of the individual involved in the content.

True

False

Answer

Correct Answer: True

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34. _____ assesses the degree to which a writer can explain the information to the reader in an interesting way.

Engagement

Conflict

Immediacy

Impact

Answer

Correct Answer: Engagement

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35. Demographics is a ______.

Quantitative

Qualitative

Deductive

Objective

Answer

Correct Answer: Quantitative

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36. Conflict is one of five key interest elements that emphasizes a situation for a mutually exclusive goal.

True

False

Answer

Correct Answer: True

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37. Audience segmentation divides people into groups to target people more effectively.

True

False

Answer

Correct Answer: True

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38. The group of people media practitioners hope to reach with their content is called _____.

Audience

Viewers

Journalists

Law-makers

Answer

Correct Answer: Audience

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39. One of three key needs writers strive to _____ amond readers is action statements.

Satisfy

Suffice

Satiate

None of the above

Answer

Correct Answer: Satisfy

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Media Writing MCQs | Topic-wise

MCQ on Advertising in Media Writing	MCQ on Advertising of Media Writing
MCQ on Basic Media Writing	MCQ on Basic Persuasive Writing
MCQ on Business Communication in Media Writing	MCQ on Copy and editing in Writing
MCQ on Electronic News Writing	MCQ on Grammar, Style and Language Basics
MCQ on Hard News and Feature Writing	MCQ on Interviewing in Media Writing
MCQ on Know Your Audience	MCQ on Law and Ethics in Media Writing
MCQ on Marketing in Media Writing	MCQ on Media Law and Ethics
MCQ on Media Writing Professions and Strategies	MCQ on Media Writing Style and Language Conventions
MCQ on Public Relations in Media Writing	MCQ on Relying on the Facts
MCQ on Reporting and Interviewing	MCQ on Reporting in Media Writing
MCQ on Social Media Writing	MCQ on Web Copy and writing
MCQ on Writing for Broadcast	MCQ on Writing for Social Media
MCQ on Writing for Traditional Print News Products	MCQ on Writing on the Web
MCQ on You as a Writer	General Media Writing MCQs