Media Writing Professions and Strategies MCQ
A journalist’s job never includes encouraging the audience to take action.
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The three elements of the Professional Strategy Triangle should always be considered separately.
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Which is NOT part of the Professional Strategy Triangle.
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Strategic communication is
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Combining several types of messages to create a brand voice
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Advertising copy writing is best described as
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Creative.
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Job growth in the public relations field
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Is a dynamic and fast-growing profession.
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As a media professional in today’s newsroom,
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You will need to learn several styles of writing.
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The vast majority of original reporting
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Still comes from the newspaper industry.
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Public relations and advertising
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Are largely under the umbrella of strategic communication.
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The digital revolution means
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Traditional news outlets can reinvent themselves.
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Traditional news outlets like newspapers and local TV stations
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Are on the decline.
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For many media writers like Alycia Rea, the average work day
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Doesn’t exist.
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A brief persuasive report most often written for someone outside your organization is called
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A message that you send to someone who works outside of your organization is called
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Business letter
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_______ is written on paper, and thus considered to be a more formal document than an email message
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Memorandum
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Accepted set of norms for sending email is known as
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Email culture
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The most common communication method used by organizations today is known as
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Email Message
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Communication across different work units is known as
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Cross-channel communications
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Communication that is used within the same department or organizational unit to share information in a lateral fashion is called
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Horizontal communications
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Communication that moves from an employee in a position of lower authority to an employee in a position of higher authority is called
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Upward communications
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Communication that moves from an employee in a position of higher authority is called
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Downward communications
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The Page Principles are Principles that guide corporate communication
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A set of activities involved in managing and orchestrating all internal and external communications is called as
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Corporate Communication
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Underbed is music heard underneath the _____ action
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Four types of sound are the human voice, natural sound, music, and sound effects
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An advertisement that can run in any size and format and which is nearly impossible for readers to ignore is known as
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Pop-up ad
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An advertisement that typically runs in vertical or block formats along the side of a web page is called
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Sidebar ad
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An advertisement that is horizontally formatted and runs along the top or bottom of a web page is called
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Banner ad
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Interactivity is a function of WW Web that allows consumers to initiate ____communication
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A unique phrase or motto that an organization uses consistently for its brand across many different settings is called
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A brief phrase that summarizes the creative concept or power idea is known as
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Prompts the reader to respond to the ad and provides information on how to take action is called
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Call to action
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The text that enables you to expand upon the promise you made in the headline is called
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The attention-grabbing text element that conveys the main message behind the advertisement
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Jib Fowles’ list of emotional appeals, showing how advertisements work is called
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Fifteen Motive Appeals
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The idea that will fuel the advertisement or campaign is called
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Power idea
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The idea that will capture audience interest is called ________ Concept
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Creative professionals work to generate ideas through this process of mental creation is known as
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Concepting
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Taking risks to find freshness and spontaneity is known as
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Creative Process
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________ communication form usually requires you to write a script and prepare audiovisual materials.
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Presentation
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Reports for publics including shareholders, members, volunteers, partners, clients, media, and community members are called as
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Annual Reports
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______ is type of publication can range from basic black-and-white single-fold pieces to elaborate, multipage four-color publications
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Newsletter
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______is a mainstay for many organizations who use them to build interest in a product or service, or provide further information
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One of the most common media relations tools in the business is called
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News release
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Email pitch is a method of receiving story ideas
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Pitching news for your client to journalists who work in media is called
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Media Relations
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Paid and owned media that you must retain complete control over is called
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Controlled media
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News and persuasive pieces that you write and submit to news editors is called
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Uncontrolled media
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Media that your client or employer owns or controls is called
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Owned media
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News or publicity generated for an organization at no cost is called
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Earned media
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Any arrangement in which a sponsor has paid to have its name or message displayed is called
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Paid media
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Outside-in approach to all messaging is known as
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Both of these
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An applied social science that influences behavior and policy, when communicated effectively is called
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Public Relations
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Appealing directly to human needs is called _____ appeals
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ROPE Model is based on Research, Objectives, Programming, and Evaluation
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FAJA Points are called as
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Fact-Analysis-Judgment-Action
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Persuasion that focuses on your client’s needs yet produces writing that is fair to all of your audiences is called
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Ethical persuasion
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Social judgment theory is belongs to
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All of these
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A tool that can be used to chart the meaning of words and determine the impact on audience members is called
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Heuristic
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The study of signs in communication, including the signified and the signifier is called
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Semiotics
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The emotional appeal in a message is known as
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The argument in a message is called
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The use of a person’s credibility in a message is called
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The single most important point you want readers to take away from what they read is called
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Residual message
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The content that drives consumers to buy is called as
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Blogs are also called
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The order of the elements of a piece of writing is called
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Arrangement
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Copy that is used in article-length pieces such as blogs, web features, and opinion pieces is called
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Long-form web copy
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Copy that provides information to users looking for a specific topic is called
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Middle-form web copy
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The open space on a page with no content on it is called
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White space
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The way content fills the screen—ideally this should be in a way is known as
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Page Landscape
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A system that enables users to publish web pages without having programming skills is called
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The second stage of development of the World Wide Web is also known as
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A string of text with electronic links that take a user instantly to other text is called
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Hypertext
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The information system World Wide Web was created in
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The pound sign, that transforms a word into a topic is know as
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Copy that occupies a niche between the two extremes of short-form and long-form copy is called
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Middle-form social media copy
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Copy that usually runs 700 to 2,000 words is called
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Long-form social media copy
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Copy that fits within the 140-character limit imposed by Twitter for tweets is called
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Short-form social media copy
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Handy collection of the writing characteristics we desire and standardizes the social media voice is called
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Social media style guide
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Part of the persona you believe the audience will enjoy engaging with is called
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Social media voice
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A spreadsheet file that lists each of the social media channels as columns and the days of the week as rows is called
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Content calendar
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Content ratio is the total number of posts each of the ____different types of content will make up social media content plan
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______ content is when your team finds and distributes material from other sources , curating it like a collector
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Content that will likely provide the source of most of your social media promotions is called as
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Original feature content
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___ is Written and produced by your team, consist of short update messages
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Original content updates
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Industry social media analysis is a section of a social media campaign plan that includes _____ subsections
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Review of the current social media activity of your client before you implement a campaign is called as social media campaign _____
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The attitudes, values, and beliefs held by the people in the target audience is called
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Psychographics
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Descriptive characteristics about the types of people you wish to target for your audience is known as
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Demographics
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Measurable audience feedback on social media can include simple indicators is called as
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Short statements that explain exactly what you want to achieve with specific messages placed in particular social media channels are called
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Social media objectives
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Plans that include everything you do with social media channels to achieve specified objectives for your client are called _____ Plan
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Social media Campaigns
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Media strategy that uses more than one social media channel to promote and build audience attention for an organization’s brand is called
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Social media Campaign
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The delivery system for a communication medium is called
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Social media channels
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Social media is a set of ____ that allow for the creation and sharing of messages in a way that builds collaboration and/or relationships
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Digital tools
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Issues that are significant but less important than the macro issue are called
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Micro issues
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The overriding or big-picture issue at work in your story or situation
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Macro issue
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Choosing the ethical pathway that creates the greatest good for the greatest number of people is called
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Utilitarianism
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The ______ teaches us there is a desirable middle route between the two extremes of excess and deficiency.
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Golden Mean
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“do unto others as you would have done to you” is known as the Golden Rule
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An absence of bias are called
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Objectivity
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A law that grants access to government meetings held by executive branch agencies is called
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Government in the Sunshine Act
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Short term for The federal law that grants the right to examine some federal documents.
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The use of someone else’s words or ideas without properly attributing them to the original author
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Plagiarism
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Fair use permits small portions of copyrighted works to be used for research and critical analysis;
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The action of limiting or undermining something is called as
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Infringement
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Intellectual property is also known as
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Copyrights
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A _______ gives exclusive rights to make copies of creative works to those who create them
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Copyright
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The commercial use of someone’s name or likeness without his or her consent.
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Appropriation
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Publicity with false information that offends and embarrasses the plaintiff is called
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False light
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Public disclosure of embarrassing private facts are disseminating embarrassing information about a person
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Entering private property without authorization is called
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Intrusion
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Wrongful acts or infringements of rights leading to civil legal liability is called
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Actual malice could also be described as reckless disregard
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Failure to use reasonable care, resulting in damage or injury to another is called
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Negligence
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The individual, company, or institution sued or accused in a court of law is called as
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Defendant
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The person who brings a case against another in a court of law is known as
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Plaintiff
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A published false statement that is damaging to a person’s reputation is called
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Stopping something from being published before it reaches the public is called
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Prior restraint
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The suppression of free speech, public communication, or other information is called
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Censorship
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Freedom of communication and expression through various electronic media and published materials is called
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Freedom of the press
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The right to communicate one’s opinions and ideas without fear of government retaliation or censorship is known as
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Freedom of speech
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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof is known as
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The First Amendment
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A mid-level court are called court of trials
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The first level of the court system is called
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Trial courts
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______ is law determined by legal cases
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United States Constitution is the ____ law in the United States
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Rules and regulations set up by federal government agencies are called as
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Administrative law
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Laws passed by legislatures at the state or federal level are called
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Procedures administered with common law are known as
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Law of equity
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A legal principle meaning that law is derived from judicial precedent is known as
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Common law
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Guidelines that you use to make decisions about what is right or wrong in the situations you encounter daily are called as
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Media ethics
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Areas of law that protect the rights of media organizations and the individuals who work in them is called as
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Media law
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Editors can add hyperlinks to numerous media outside the story which are known as
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A practice readers employ wherein they scan a text and read it in a nonlinear fashion is called
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The story title that will grab attention, quickly convey the main idea of a news story, and entice the reader to take a closer look is known as
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Edit a news story containing multiple angles by taking out one of those angles is called as
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Making the writing more concise and vigorous, eliminating unnecessary words and redundant phrases is called as
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Removing entire paragraphs or sections of the story is called as
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Making sure the story contains no errors or discrepancies, and that the facts are correct and complete is called
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Fact checking
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Copy editing process has _____ Stages
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A strategy in which stories are posted without any editing beyond the reporter’s own work is called as
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Digital-first strategy
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The process of selecting and grading news to determine whether it should be used, where, and in part or in full is called as
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News judgment
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Usually short sentences that conclude a newscast by referring to important highlights is called as
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Transitions in the news script that move from one news reader to another is called
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A short promotion designed to create audience curiosity for an upcoming newscast or news story is known as
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The last sentence of the report on the lead-in script is known as
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Story out-cue
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Sentence that transitions to the recorded report is called as
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Story in-cue
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The reporter’s to write and record the news package and write the introduction copy for the newscaster is called
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Audio clips in television news are called as
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Sound bites
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Audio clips in radio is called as
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Actualities
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_____ lead is delaying the important elements of your news lead until the second sentence in the story
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Delayed lead
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Direct sentences that are easily understood the first time someone hears them are called as writing for the ear
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Live interview story is type of news story that feature a live interview conducted by an anchor or a reporter with a guest
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Both of these
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A reporter who covers developing stories, often writing the lead-in is known as
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Reporter on the scene
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The live introduction and conclusion in broadcast news is called as Donut
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News packages that cover news as it is occurring is called as
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Breaking News
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An introduction for a news package, written for the news anchor by the news reporter is called as
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Package lead-in
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A comprehensive television news story recorded and edited by a news reporter is called as
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News Package
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Transitions read by the news anchor is known as
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Both of these
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The news anchor reads copy while video clips show images of the story is called
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Voice over
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Video with background sounds is called as
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Sound on tape
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Basic television news stories read by a news anchor while a picture or graphic is displayed over the anchor’s shoulder are called as
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News channels that mix editorial and political view points are called as
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Cable news
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News provided to television stations from television networks are called as
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Network news
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News produced by television stations themselves are called as
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Local news
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The conceptual opposite of the inverted pyramid is called as
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Pyramid structure
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A lead that will grab the reader, set the tone and pace for the story is called as
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Feature Lead
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________ focus on human interest topics including entertainment, ironic situations, personalities, animals, cultural events, and others
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Feature Stories
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______ is telling readers who the sources of your information are
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Attribution
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A combination of a direct and indirect quote is called as
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Partial quote
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Paraphrase of a direct quote is known as
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Indirect quote
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A quote that encompasses the source’s entire statement exactly as he or she said it, enclosed in quote marks is called as
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Direct quote
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A sentence written to briefly explain the essential facts of the story so the reader can easily grasp them is called as
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News lead
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A type of story that typically begins with a summary news lead is called
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Hard news story
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Nut graf is a paragraph that tells readers in a nutshell what the story is about
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A structure that arranges the story elements in descending order of importance is called as
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Inverted pyramid
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A lead that summarizes the essential news elements for the reader is called as
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Summary lead
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Stories which feature digital content including audio and video elements, links to related stories is called as
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Multi platform stories
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A question that seeks additional information from the subject is called as
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Probing question
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A question that allows the subject to give details and perspective in long answers
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Open-ended question
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A question that seeks brief answers such as confirmation of a date, time, address
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Closed-ended question
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Gathering information directly from people is called as
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Interviewing
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Skepticism is the search for a
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All of these
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The questions: who, what, where, when, why, and how are also knwn s
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5 Ws and H
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Noticing things that the average person might overlook is called as
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Observation
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A specific area of coverage to which a reporter may be assigned is called as
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News beat
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Having an idea for a story, which grows from a reporter’s curiosity and observations is called as
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News reporting
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Situational news values is qualities of a story that make it_______
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Converged media environment elements of older and newer media into ___ sources Online
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Reputation for accuracy, thoroughness, reliability, and responsibility is called
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Credibility
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Attribution is noting the source of facts
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Checking that the information in writing is factual is called
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Verification
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A due date and time to submit media writing is called as
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A solid systems of ethics to guide someone through what they should do is called as
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Ethical standards
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Knowing the basics of media law including libel, and copyright is called as
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Legal standards
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Presenting a complete picture based on the available information is called as
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Employing consideration and an effort to understand others is called as
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A lack of bias is known as Objectivity
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Accuracy can also be defined as
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Both of these
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Truth is called as fact or reality
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A section of the Constitution of the United States which guarantees freedom of the press is called as
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First Amendment
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Writing that eliminates any chance of misinterpretation or offense is called
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Language sensitivity
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Writing for a diverse audience of readers, aiming to write at roughly a high school level is called as
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Accessibility
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Writing straight to the point, removing superfluous details, and polishing writing into smooth expression is called as
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Conciseness
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A sentence construction that places the object first, emphasizing the object being acted upon is called
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Passive voice
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A sentence construction wherein the subject performs the action is called as
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Active voice
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Associated Press Stylebook is A style guide used by reporters, editors, and news directors in ________ Journalism
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All of above
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Using appropriate word choice is called as
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Precision
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Clear and straightforward writing, without wasting words or being overly complex is known as
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Simplicity
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Using language in the most efficient manner possible is called
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Conveying key ideas in the fewest words possible is called as
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_____ is when journalists do not take sides in a news story and presenting the facts and viewpoints in an even manner
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A lack of bias, judgment, or prejudice in reporting, interviewing, and writing is called as
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Journalistic objectivity
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The state of being factually correct and establishing the context of the story fairly so that a reader can understand it correctly is known as
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Points to use in writing, including fact, analysis, judgment,affects and action are called as
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FAJA Points
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An active thinking process is a ____ step process to create a final written piece.
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According to Professional Strategy Triangle A model professionals can employ with _____ corners that are critical to every media writing task
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Integrated marketing communication (IMC) is also called as
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Strategic communication
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A profession in which practitioners create messages that move people to action is known as
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Advertising
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A profession in which practitioners work to influence public opinion,and create favorable publicity for their clients and employers.
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Public relations
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The activity of professionally writing news or information for print, digital, or broadcast media is called as
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Correct Answer:
Journalism
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