Media Writing Professions and Strategies MCQ
Media Writing Professions and Strategies MCQ
1. A journalist’s job never includes encouraging the audience to take action.
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2. The three elements of the Professional Strategy Triangle should always be considered separately.
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3. Which is NOT part of the Professional Strategy Triangle.
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4. Strategic communication is
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Correct Answer:
Combining several types of messages to create a brand voice
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5. Advertising copy writing is best described as
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Creative.
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6. Job growth in the public relations field
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Is a dynamic and fast-growing profession.
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7. As a media professional in today’s newsroom,
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You will need to learn several styles of writing.
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8. The vast majority of original reporting
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Still comes from the newspaper industry.
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9. Public relations and advertising
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Correct Answer:
Are largely under the umbrella of strategic communication.
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10. The digital revolution means
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Traditional news outlets can reinvent themselves.
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11. Traditional news outlets like newspapers and local TV stations
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Are on the decline.
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12. For many media writers like Alycia Rea, the average work day
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Doesn’t exist.
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13. A brief persuasive report most often written for someone outside your organization is called
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14. A message that you send to someone who works outside of your organization is called
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Correct Answer:
Business letter
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15. _______ is written on paper, and thus considered to be a more formal document than an email message
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Memorandum
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16. Accepted set of norms for sending email is known as
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Email culture
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17. The most common communication method used by organizations today is known as
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Email Message
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18. Communication across different work units is known as
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Cross-channel communications
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19. Communication that is used within the same department or organizational unit to share information in a lateral fashion is called
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Horizontal communications
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20. Communication that moves from an employee in a position of lower authority to an employee in a position of higher authority is called
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Upward communications
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21. Communication that moves from an employee in a position of higher authority is called
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Downward communications
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22. The Page Principles are Principles that guide corporate communication
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23. A set of activities involved in managing and orchestrating all internal and external communications is called as
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Corporate Communication
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24. Underbed is music heard underneath the _____ action
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25. Four types of sound are the human voice, natural sound, music, and sound effects
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26. An advertisement that can run in any size and format and which is nearly impossible for readers to ignore is known as
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Pop-up ad
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27. An advertisement that typically runs in vertical or block formats along the side of a web page is called
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Sidebar ad
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28. An advertisement that is horizontally formatted and runs along the top or bottom of a web page is called
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Banner ad
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29. Interactivity is a function of WW Web that allows consumers to initiate ____communication
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30. A unique phrase or motto that an organization uses consistently for its brand across many different settings is called
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31. A brief phrase that summarizes the creative concept or power idea is known as
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32. Prompts the reader to respond to the ad and provides information on how to take action is called
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Call to action
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33. The text that enables you to expand upon the promise you made in the headline is called
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34. The attention-grabbing text element that conveys the main message behind the advertisement
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35. Jib Fowles’ list of emotional appeals, showing how advertisements work is called
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Correct Answer:
Fifteen Motive Appeals
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36. The idea that will fuel the advertisement or campaign is called
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Power idea
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37. The idea that will capture audience interest is called ________ Concept
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38. Creative professionals work to generate ideas through this process of mental creation is known as
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Concepting
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39. Taking risks to find freshness and spontaneity is known as
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Creative Process
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40. ________ communication form usually requires you to write a script and prepare audiovisual materials.
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Presentation
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41. Reports for publics including shareholders, members, volunteers, partners, clients, media, and community members are called as
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Annual Reports
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42. ______ is type of publication can range from basic black-and-white single-fold pieces to elaborate, multipage four-color publications
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Newsletter
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43. ______is a mainstay for many organizations who use them to build interest in a product or service, or provide further information
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44. One of the most common media relations tools in the business is called
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News release
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45. Email pitch is a method of receiving story ideas
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46. Pitching news for your client to journalists who work in media is called
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Media Relations
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47. Paid and owned media that you must retain complete control over is called
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Controlled media
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48. News and persuasive pieces that you write and submit to news editors is called
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Uncontrolled media
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49. Media that your client or employer owns or controls is called
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Owned media
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50. News or publicity generated for an organization at no cost is called
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Earned media
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51. Any arrangement in which a sponsor has paid to have its name or message displayed is called
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Paid media
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52. Outside-in approach to all messaging is known as
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Both of these
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53. An applied social science that influences behavior and policy, when communicated effectively is called
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Public Relations
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54. Appealing directly to human needs is called _____ appeals
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55. ROPE Model is based on Research, Objectives, Programming, and Evaluation
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56. FAJA Points are called as
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Fact-Analysis-Judgment-Action
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57. Persuasion that focuses on your client’s needs yet produces writing that is fair to all of your audiences is called
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Ethical persuasion
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58. Social judgment theory is belongs to
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All of these
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59. A tool that can be used to chart the meaning of words and determine the impact on audience members is called
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Heuristic
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60. The study of signs in communication, including the signified and the signifier is called
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Semiotics
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61. The emotional appeal in a message is known as
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62. The argument in a message is called
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63. The use of a person’s credibility in a message is called
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64. The single most important point you want readers to take away from what they read is called
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Residual message
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65. The content that drives consumers to buy is called as
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66. Blogs are also called
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67. The order of the elements of a piece of writing is called
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Arrangement
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68. Copy that is used in article-length pieces such as blogs, web features, and opinion pieces is called
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Long-form web copy
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69. Copy that provides information to users looking for a specific topic is called
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Middle-form web copy
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70. The open space on a page with no content on it is called
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White space
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71. The way content fills the screen—ideally this should be in a way is known as
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Page Landscape
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72. A system that enables users to publish web pages without having programming skills is called
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73. The second stage of development of the World Wide Web is also known as
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74. A string of text with electronic links that take a user instantly to other text is called
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Hypertext
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75. The information system World Wide Web was created in
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76. The pound sign, that transforms a word into a topic is know as
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77. Copy that occupies a niche between the two extremes of short-form and long-form copy is called
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Middle-form social media copy
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78. Copy that usually runs 700 to 2,000 words is called
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Long-form social media copy
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79. Copy that fits within the 140-character limit imposed by Twitter for tweets is called
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Short-form social media copy
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80. Handy collection of the writing characteristics we desire and standardizes the social media voice is called
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Social media style guide
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81. Part of the persona you believe the audience will enjoy engaging with is called
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Social media voice
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82. A spreadsheet file that lists each of the social media channels as columns and the days of the week as rows is called
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Content calendar
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83. Content ratio is the total number of posts each of the ____different types of content will make up social media content plan
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84. ______ content is when your team finds and distributes material from other sources , curating it like a collector
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85. Content that will likely provide the source of most of your social media promotions is called as
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Original feature content
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86. ___ is Written and produced by your team, consist of short update messages
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Original content updates
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87. Industry social media analysis is a section of a social media campaign plan that includes _____ subsections
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88. Review of the current social media activity of your client before you implement a campaign is called as social media campaign _____
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89. The attitudes, values, and beliefs held by the people in the target audience is called
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Psychographics
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90. Descriptive characteristics about the types of people you wish to target for your audience is known as
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Demographics
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91. Measurable audience feedback on social media can include simple indicators is called as
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92. Short statements that explain exactly what you want to achieve with specific messages placed in particular social media channels are called
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Social media objectives
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93. Plans that include everything you do with social media channels to achieve specified objectives for your client are called _____ Plan
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Correct Answer:
Social media Campaigns
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94. Media strategy that uses more than one social media channel to promote and build audience attention for an organization’s brand is called
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Social media Campaign
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95. The delivery system for a communication medium is called
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Social media channels
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96. Social media is a set of ____ that allow for the creation and sharing of messages in a way that builds collaboration and/or relationships
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Digital tools
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97. Issues that are significant but less important than the macro issue are called
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Micro issues
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98. The overriding or big-picture issue at work in your story or situation
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Macro issue
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99. Choosing the ethical pathway that creates the greatest good for the greatest number of people is called
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Utilitarianism
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100. The ______ teaches us there is a desirable middle route between the two extremes of excess and deficiency.
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Golden Mean
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101. “do unto others as you would have done to you” is known as the Golden Rule
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102. An absence of bias are called
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Objectivity
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103. A law that grants access to government meetings held by executive branch agencies is called
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Government in the Sunshine Act
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104. Short term for The federal law that grants the right to examine some federal documents.
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105. The use of someone else’s words or ideas without properly attributing them to the original author
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Plagiarism
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106. Fair use permits small portions of copyrighted works to be used for research and critical analysis;
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107. The action of limiting or undermining something is called as
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Infringement
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108. Intellectual property is also known as
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Copyrights
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109. A _______ gives exclusive rights to make copies of creative works to those who create them
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Copyright
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110. The commercial use of someone’s name or likeness without his or her consent.
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Appropriation
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111. Publicity with false information that offends and embarrasses the plaintiff is called
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False light
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112. Public disclosure of embarrassing private facts are disseminating embarrassing information about a person
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113. Entering private property without authorization is called
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Correct Answer:
Intrusion
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114. Wrongful acts or infringements of rights leading to civil legal liability is called
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115. Actual malice could also be described as reckless disregard
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116. Failure to use reasonable care, resulting in damage or injury to another is called
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Negligence
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117. The individual, company, or institution sued or accused in a court of law is called as
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Defendant
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118. The person who brings a case against another in a court of law is known as
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Plaintiff
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119. A published false statement that is damaging to a person’s reputation is called
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120. Stopping something from being published before it reaches the public is called
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Prior restraint
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121. The suppression of free speech, public communication, or other information is called
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Censorship
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122. Freedom of communication and expression through various electronic media and published materials is called
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Freedom of the press
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123. The right to communicate one’s opinions and ideas without fear of government retaliation or censorship is known as
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Freedom of speech
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124. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof is known as
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Correct Answer:
The First Amendment
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125. A mid-level court are called court of trials
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126. The first level of the court system is called
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Correct Answer:
Trial courts
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127. ______ is law determined by legal cases
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128. United States Constitution is the ____ law in the United States
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129. Rules and regulations set up by federal government agencies are called as
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Correct Answer:
Administrative law
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130. Laws passed by legislatures at the state or federal level are called
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131. Procedures administered with common law are known as
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Law of equity
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132. A legal principle meaning that law is derived from judicial precedent is known as
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Common law
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133. Guidelines that you use to make decisions about what is right or wrong in the situations you encounter daily are called as
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Media ethics
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134. Areas of law that protect the rights of media organizations and the individuals who work in them is called as
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Correct Answer:
Media law
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135. Editors can add hyperlinks to numerous media outside the story which are known as
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136. A practice readers employ wherein they scan a text and read it in a nonlinear fashion is called
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137. The story title that will grab attention, quickly convey the main idea of a news story, and entice the reader to take a closer look is known as
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138. Edit a news story containing multiple angles by taking out one of those angles is called as
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139. Making the writing more concise and vigorous, eliminating unnecessary words and redundant phrases is called as
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140. Removing entire paragraphs or sections of the story is called as
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141. Making sure the story contains no errors or discrepancies, and that the facts are correct and complete is called
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Correct Answer:
Fact checking
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142. Copy editing process has _____ Stages
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143. A strategy in which stories are posted without any editing beyond the reporter’s own work is called as
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Correct Answer:
Digital-first strategy
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144. The process of selecting and grading news to determine whether it should be used, where, and in part or in full is called as
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Correct Answer:
News judgment
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145. Usually short sentences that conclude a newscast by referring to important highlights is called as
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146. Transitions in the news script that move from one news reader to another is called
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147. A short promotion designed to create audience curiosity for an upcoming newscast or news story is known as
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148. The last sentence of the report on the lead-in script is known as
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Correct Answer:
Story out-cue
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149. Sentence that transitions to the recorded report is called as
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Correct Answer:
Story in-cue
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150. The reporter’s to write and record the news package and write the introduction copy for the newscaster is called
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151. Audio clips in television news are called as
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Sound bites
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152. Audio clips in radio is called as
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Correct Answer:
Actualities
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153. _____ lead is delaying the important elements of your news lead until the second sentence in the story
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Correct Answer:
Delayed lead
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154. Direct sentences that are easily understood the first time someone hears them are called as writing for the ear
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155. Live interview story is type of news story that feature a live interview conducted by an anchor or a reporter with a guest
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Correct Answer:
Both of these
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156. A reporter who covers developing stories, often writing the lead-in is known as
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Correct Answer:
Reporter on the scene
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157. The live introduction and conclusion in broadcast news is called as Donut
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158. News packages that cover news as it is occurring is called as
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Correct Answer:
Breaking News
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159. An introduction for a news package, written for the news anchor by the news reporter is called as
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Correct Answer:
Package lead-in
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160. A comprehensive television news story recorded and edited by a news reporter is called as
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Correct Answer:
News Package
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161. Transitions read by the news anchor is known as
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Correct Answer:
Both of these
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162. The news anchor reads copy while video clips show images of the story is called
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Correct Answer:
Voice over
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163. Video with background sounds is called as
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Correct Answer:
Sound on tape
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164. Basic television news stories read by a news anchor while a picture or graphic is displayed over the anchor’s shoulder are called as
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165. News channels that mix editorial and political view points are called as
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Correct Answer:
Cable news
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166. News provided to television stations from television networks are called as
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Correct Answer:
Network news
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167. News produced by television stations themselves are called as
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Correct Answer:
Local news
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168. The conceptual opposite of the inverted pyramid is called as
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Correct Answer:
Pyramid structure
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169. A lead that will grab the reader, set the tone and pace for the story is called as
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Correct Answer:
Feature Lead
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170. ________ focus on human interest topics including entertainment, ironic situations, personalities, animals, cultural events, and others
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Correct Answer:
Feature Stories
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171. ______ is telling readers who the sources of your information are
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Correct Answer:
Attribution
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172. A combination of a direct and indirect quote is called as
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Correct Answer:
Partial quote
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173. Paraphrase of a direct quote is known as
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Correct Answer:
Indirect quote
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174. A quote that encompasses the source’s entire statement exactly as he or she said it, enclosed in quote marks is called as
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Correct Answer:
Direct quote
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175. A sentence written to briefly explain the essential facts of the story so the reader can easily grasp them is called as
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Correct Answer:
News lead
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176. A type of story that typically begins with a summary news lead is called
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Correct Answer:
Hard news story
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177. Nut graf is a paragraph that tells readers in a nutshell what the story is about
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178. A structure that arranges the story elements in descending order of importance is called as
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Correct Answer:
Inverted pyramid
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179. A lead that summarizes the essential news elements for the reader is called as
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Correct Answer:
Summary lead
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180. Stories which feature digital content including audio and video elements, links to related stories is called as
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Correct Answer:
Multi platform stories
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181. A question that seeks additional information from the subject is called as
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Correct Answer:
Probing question
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182. A question that allows the subject to give details and perspective in long answers
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Correct Answer:
Open-ended question
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183. A question that seeks brief answers such as confirmation of a date, time, address
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Correct Answer:
Closed-ended question
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184. Gathering information directly from people is called as
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Correct Answer:
Interviewing
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185. Skepticism is the search for a
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Correct Answer:
All of these
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186. The questions: who, what, where, when, why, and how are also knwn s
Answer
Correct Answer:
5 Ws and H
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187. Noticing things that the average person might overlook is called as
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Correct Answer:
Observation
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188. A specific area of coverage to which a reporter may be assigned is called as
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Correct Answer:
News beat
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189. Having an idea for a story, which grows from a reporter’s curiosity and observations is called as
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Correct Answer:
News reporting
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190. Situational news values is qualities of a story that make it_______
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191. Converged media environment elements of older and newer media into ___ sources Online
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192. Reputation for accuracy, thoroughness, reliability, and responsibility is called
Answer
Correct Answer:
Credibility
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193. Attribution is noting the source of facts
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194. Checking that the information in writing is factual is called
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Correct Answer:
Verification
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195. A due date and time to submit media writing is called as
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196. A solid systems of ethics to guide someone through what they should do is called as
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Correct Answer:
Ethical standards
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197. Knowing the basics of media law including libel, and copyright is called as
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Correct Answer:
Legal standards
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198. Presenting a complete picture based on the available information is called as
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199. Employing consideration and an effort to understand others is called as
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200. A lack of bias is known as Objectivity
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201. Accuracy can also be defined as
Answer
Correct Answer:
Both of these
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202. Truth is called as fact or reality
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203. A section of the Constitution of the United States which guarantees freedom of the press is called as
Answer
Correct Answer:
First Amendment
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204. Writing that eliminates any chance of misinterpretation or offense is called
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Correct Answer:
Language sensitivity
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205. Writing for a diverse audience of readers, aiming to write at roughly a high school level is called as
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Correct Answer:
Accessibility
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206. Writing straight to the point, removing superfluous details, and polishing writing into smooth expression is called as
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Correct Answer:
Conciseness
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207. A sentence construction that places the object first, emphasizing the object being acted upon is called
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Correct Answer:
Passive voice
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208. A sentence construction wherein the subject performs the action is called as
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Correct Answer:
Active voice
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209. Associated Press Stylebook is A style guide used by reporters, editors, and news directors in ________ Journalism
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Correct Answer:
All of above
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210. Using appropriate word choice is called as
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Correct Answer:
Precision
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211. Clear and straightforward writing, without wasting words or being overly complex is known as
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Correct Answer:
Simplicity
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212. Using language in the most efficient manner possible is called
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213. Conveying key ideas in the fewest words possible is called as
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214. _____ is when journalists do not take sides in a news story and presenting the facts and viewpoints in an even manner
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215. A lack of bias, judgment, or prejudice in reporting, interviewing, and writing is called as
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Correct Answer:
Journalistic objectivity
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216. The state of being factually correct and establishing the context of the story fairly so that a reader can understand it correctly is known as
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217. Points to use in writing, including fact, analysis, judgment,affects and action are called as
Answer
Correct Answer:
FAJA Points
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218. An active thinking process is a ____ step process to create a final written piece.
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219. According to Professional Strategy Triangle A model professionals can employ with _____ corners that are critical to every media writing task
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220. Integrated marketing communication (IMC) is also called as
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Correct Answer:
Strategic communication
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221. A profession in which practitioners create messages that move people to action is known as
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Correct Answer:
Advertising
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222. A profession in which practitioners work to influence public opinion,and create favorable publicity for their clients and employers.
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Correct Answer:
Public relations
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223. The activity of professionally writing news or information for print, digital, or broadcast media is called as
Answer
Correct Answer:
Journalism
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Media Writing MCQs | Topic-wise
