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Writing for Social Media MCQ

Social media now account for the highest usage of any type of internet site..

True

False

Answer

Correct Answer: True

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Social media copywriting is nothing like electronic media writing.

True

False

Answer

Correct Answer: False

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Hashtags used in tweets

Are more of a distraction than anything.

Make it easier to offer your tweet for reposts.

Will drive people away from your tweets for goo

Don’t really offer additional information.

Answer

Correct Answer: Make it easier to offer your tweet for reposts.

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Adjectives and adverbs in social media writing

Don’t work as well as action verbs.

Are used to express excitement in the copy.

Are especially important in news events.

Are more important than the verbs.

Answer

Correct Answer: Don’t work as well as action verbs.

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Writing in a conversational tone means

Writing as you speak.

Addressing the reader in third person.

Using common words and contractions at times.

Using jargon.

Answer

Correct Answer: Using common words and contractions at times.

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A social media style guide

Is not necessary.

Should be the same as the AP style guide.

Will help establish a consistency in your social media writing.

Is nothing like other media guides.

Answer

Correct Answer: Will help establish a consistency in your social media writing.

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Curated content refers to

Artwork only.

Mostly reposts.

Content that is no longer neede

Content that has been fixed

Answer

Correct Answer: Mostly reposts.

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A social media audit identifies

How many hits a client has on a particular site.

Who has been seeing the client’s Facebook page.

How much money the client is making from social medi

The types of accounts a client has and which are redundant or can be combine

Answer

Correct Answer: The types of accounts a client has and which are redundant or can be combine

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Which of the following is psychographic information?

Forty-year-old white males.

College-educated Latinos.

Men and women earning more than $50,000 a year.

Upwardly mobile males who enjoy hiking and camping on vacation

Answer

Correct Answer: Upwardly mobile males who enjoy hiking and camping on vacation

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The audience you want your message specifically tailored to is called the

Lifestyle audience.

Target audience.

Niche audience.

Social audience.

Answer

Correct Answer: Target audience.

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The SMART system is used primarily to help you create

Social media objectives.

A message for only one particular medium.

Advertising slogans.

Headlines.

Answer

Correct Answer: Social media objectives.

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Public relations and advertising professionals use social media

Almost never.

Sparingly.

In virtually every campaign.

Only to reach teenagers.

Answer

Correct Answer: In virtually every campaign.

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