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Basic Media Writing MCQ

Interesting-action lead is a form of summary lead in which the author relies on the value of the “what” to draw readers into the story. These are used when oddity, conflict or impact is a key interest element in a piece of copy.

True

False

Answer

Correct Answer: True

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The inverted pyramid can only be used during the writing and information-gathering processes.

True

False

Answer

Correct Answer: False

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The more well known someone is, the less likely that person’s name will draw readers.

True

False

Answer

Correct Answer: False

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Question leads are a great way to start a story.

True

False

Answer

Correct Answer: False

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The big problem with “you” leads is that they can become opinionated and presumptuous.

True

False

Answer

Correct Answer: True

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You don’t want to give your readers the most recent information at the top of whatever you are writing.

True

False

Answer

Correct Answer: False

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The core of a sentence comes down to the direct object and the verb.

True

False

Answer

Correct Answer: False

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Writing in inverted pyramid style means writing the most important thing first and then move to the second most important thing and then the third most important thing and so forth.

True

False

Answer

Correct Answer: True

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Get the most important information to your readers as slowly as possible.

True

False

Answer

Correct Answer: False

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One of the primary things media writing demands of you is accuracy.

True

False

Answer

Correct Answer: True

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The inverted pyramid has you put your information into a ______ order of importance.

Lower

Higher

Ascending

Descending

Answer

Correct Answer: Descending

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Leads traditionally have a focus on ______.

Your editor/producer

The who, what, when, where, why, and how of a piece

Your publisher

Society at large

Answer

Correct Answer: The who, what, when, where, why, and how of a piece

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The inverted pyramid style of writing ______.

Can be used as your guide to determine what information you have and what you need

Is outdated and rarely in use today

Is used only for magazine publishing

Is used only for public relations writing

Answer

Correct Answer: Can be used as your guide to determine what information you have and what you need

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The inverted pyramid style of writing tells a story in ______.

Small bits and pieces

Long passages

Ascending order of importance

Descending order of importance

Answer

Correct Answer: Descending order of importance

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Get the most important information to your readers as ______ as possible

Slowly

Deliberately

Quickly

Leisurely

Answer

Correct Answer: Quickly

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Active voice requires you to write ______.

In the noun–verb–object format

In the object–noun–verb format

Slowly

Abstractly

Answer

Correct Answer: In the noun–verb–object format

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In a media setting, you want your writing to be ______.

Long

Medium

Short

Unwieldy

Answer

Correct Answer: Short

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If you inaccurately report information, your ______ will suffer because people will not be able to trust you.

Credence

Credibility

Credulity

Focus

Answer

Correct Answer: Credibility

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“You” lead uses _____ person point of view.

First

Second

Third

Fourth

Answer

Correct Answer: Second

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Relies heavily on the 5W’S and 1H.

Summary lead

Second day lead

Quote lead

Question lead

Answer

Correct Answer: Summary lead

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A lead format used to update readers about an ongoing event or process is called second day lead.

True

False

Answer

Correct Answer: True

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Quote leads rely on ______ often

Cliche

Niche

Destiny

Flow

Answer

Correct Answer: Cliche

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A lead that asks the readers something instead of making a declarative statement is known as _____.

Question lead

Quote lead

Pace

Flow

Answer

Correct Answer: Question lead

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This speed is also influenced by the use of punctuation and the length of sentences in the piece is called pace.

True

False

Answer

Correct Answer: True

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Name recognition is _____ journalistic practice.

Poor

Smart

Null

None of above

Answer

Correct Answer: Poor

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____ is the first sentence in the inverted pyramid.

Lead

Jargon

Flow

Quota

Answer

Correct Answer: Lead

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Jargon is field _____.

Specific

Non-specific

General

Particular

Answer

Correct Answer: Specific

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Inverted pyramid is a form of journalistic writing in which information is provided in_____ order of importance.

Descending

Ascending

Parallel

Perpendicular

Answer

Correct Answer: Descending

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A lead that offers readers a ____ as opposed to a point of fact to begin a piece of copy is called imagine lead.

Hypothetical

Theoretical

Categorical

Rhetorical

Answer

Correct Answer: Hypothetical

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Holes are attributed to a written term that shows how complete a piece of copy is.

True

False

Answer

Correct Answer: True

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Flow is smoothness of movement.

True

False

Answer

Correct Answer: True

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Event leads ______ the action of an event as opposed to the existence of the event.

Highlight

Lowlight

Contour

Annotate

Answer

Correct Answer: Highlight

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The degree to which you and your content can be trusted is called _____.

Credibility

Authenticity

Clarity

Accuracy

Answer

Correct Answer: Credibility

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Clarity is the essence of being easily understood.

True

False

Answer

Correct Answer: True

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Accuracy is a journalistic standard that requires content to be ______.

Correct

In-correct

Precise

Comprehensive

Answer

Correct Answer: Correct

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5W’s and 1H is an inverted-______ lead.

Pyramid

Triangle

Square

Rectangle

Answer

Correct Answer: Pyramid

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