General Public Relations MCQs

1. What is the practice of crisis communications?

2. Why is a bylined article credited to the CEO of a client company an important element of a PR campaign?

3. Why do most PR agencies need a pipeline of new business prospects?

4. Why would a public relations person use Cision?

5. True or False? Sponsorship is a type of public relations.

6. Why is corporate social responsibility important in PR?

7. Which one of these is NOT a public relations trend?

8. The aim of public relations is to persuade:

9. True or False? Message points are key, well-crafted sentences and phrases that PR people create to help anyone prepare for different media interviews.

10. A crisis management is:

11. True or False? A news release calendar is vital tool for public relations.

12. What should a Press Kit include?

13. True or False? Bloggers have become increasingly important as 'media' outlets?

14. True or False? A story may be picked up and spread by many media channels.

15. What are some of the ways to measure the success of a PR campaign?

16. What is a mailing list?

17. The best to do in a crisis situation is...

18. True or False? The Associated Press is a form of syndicate.

19. True or False? You should always take up the opportunity to have a press conference even if you are not announcing something.

20. Which one of these is an important aspect in public relations?

21. What is a desk-side tour?

22. Which one of these is a social object?

23. True or False? Public relations is always positive material.

24. What is a 'Bandwagon effect'?

25. What is a 'boilerplate'?

26. A retweet or a "like" on Facebook is a form of:

27. A term to describe a form of propaganda is:

28. To secure media coverage, you must:

29. A popular PR web service providing recent stories:

30. The same release can be re-sent to the same media outlet:

31. What is an inverted pyramid?

32. Unannounced media that cannot be published before an agreed time:

33. A brief quote from an interview is often called a:

34. What is a 'Mat Release'?

35. A cutline is:

36. Whose decision is final in the Traditional Internal Communication?

37. Which of these require active customer participation?

38. One-way symmetric model:

39. A 'round-up' is:

40. The act of compiling and constructing information for a public relations article is called:

41. Articles that are generally written subjectively by an expert in a specific field are often called:

42. Who is the recognized founder of modern public relations?

43. What is the average length for a press tour?

44. The one-way symmetric model and two-way symmetric model were created by which theorist?

45. The effect of gaining good PR by 'piggy-backing' someone else's coverage is:

46. What is a major advantage of public relations?

47. A measure of what your editorial coverage would cost if it were advertising space is:

48. A measure of how many people that had the opportunity to see and hear a specific marketing message is called:

49. When someone refers to an SMT, what are they talking about?

50. A key tool used in public relations:

51. Staged events and publicity stunts are part of:

52. What does 'serif type' refer to?

53. What is 'narrowcasting'?

54. What is the name given to an advertisement that has the appearance of a news article or editorial (in a print publication)?

55. Which of the following terms refers to a kind of deception associated with intelligence agencies - establishing credibility for the source disclosing the information but in actuality withholding key facts and protecting a more serious crime.

56. What is 'media spin'?

57. What kind of journalism downplays legitimate news in favour of more eye-catching headlines that sell newspapers?

58. What does 'coolhunting' refer to?

59. What is 'corporate pathos'?

60. What is a 'boiler plate' text?

61. Name the technique used in the radio industry that uses highly descriptive words to evoke images so the listener feels he or she is directly part of the scene.

62. What is the term given to a type of marketing in which a company adapts itself to uncontrollable factors within the industry?

63. What term refers to the process of managing Public Relations problems usually by using technology to electronically automate the process.

64. What is the name given to a promotion that is intended to arouse interest in the main campaign which follows.

65. What is a 'publicity stunt'?

66. What is a story called in which the events are violently inflated to suggest the violation of a given set of assumed relationships, with the effect of reinstating the boundaries of those relationships?

67. Which of the following terms for boosting public opinion is frequently used to enhance web page accessibility?

68. What is meant by 'integrated marketing communications'?

69. In Public Relations, what does 'sexed up' mean?

70. What is an 'infomercial'?

71. Which of the following terms refers to a tactical relationship adopted by opposing organizations in which both sides benefit by attacking each other?

72. What is an 'elevator pitch'?

73. What is a 'viral campaign'?

74. What is the more common phrase used to describe a product or service given by a sales person to consumers to induce them to listen to a sales pitch?

75. What is the name of the technique of using low pressure tactics in commercials and advertising in order to make a sale?

76. An abbreviation often used in online content, what does 'marcom' mean?

77. What is the name given to a short song, usually mentioning a brand or product benefit, used in a commercial?

78. What is an 'exclusive'?

79. What are 'demographics'?

80. Which of the following phrases refers to an equivocal denial made by an official to the press, often relating to an incident that is actually true.

81. Which of the following is the best definition of 'Corporate Social and/or Environmental Responsibility (CSR)'?

82. Which of the following terms is used to refer to a rhetorical attempt to generate misdeeds or cover up an incident within a group?

83. Who are the 'sector/trade press'?

84. What is a 'press pack/kit'?

85. Which of the following best describes 'crisis communications'?

86. What is a 'transcript'?

87. What is 'spin' exactly?

88. What does it mean when a newspaper or magazine copy or a picture is said to 'bleed'?

89. What does 'column inch' refer to?

90. What is the term used to describe the relationship between a change in an advertising budget and the resultant change in product sales?

91. Which of the following is the best definition of 'crisis management'?

92. What is 'airbrushing' and when is it usually employed?

93. What is an 'electric spectacular'?

94. Name the world's largest independent Public Relations firm from the list below.

95. Which of the following is the best description of 'managing the news'?

96. What is a 'cue sheet'?

97. Which of the following best describes the political tactic known as 'defining one's opponent'?

98. Which of the following phrases represents an artificial or manufactured controversy, often developed by an interest group rather than from a broad range of opinion.

99. What is 'e-PR'?

100. What is the term used to describe consumers' perceptions that they are being misled by a company with regard to the environment?

101. What is 'eye tracking'?

102. What is a 'pseudo-event'?

103. What are 'web bridges'?

104. What is the phrase used to describe the top portion of a newspaper that often positions a news article in a prominent position?

105. Which of the following terms refers to formal Public Relations campaigns, often in politics, which aim to give the impression of being spontaneous 'grassroots' movements?

106. Which of the following is the best definition of 'exposure'?

107. Which of the following is the best definition of 'brainstorming'?

108. What are 'seasonal ratings adjustments'?

109. What is the name given to the multiple media relating to different market sectors?

110. Which of the following is a term for PR commercials that often employ graphic imagery and slogans in order to appeal to readers?

111. What does 'militainment' mean when representing the military to the general population?

112. Name the well-known phrase used as a response to inquiries which the respondent does not wish to answer, often to avoid being Quoted in print.

113. What does the 'editorial leader' or 'leading article' of a UK or US newspaper or magazine commonly express?

114. What is 'copy'?

115. What is a 'sound bite'?

116. What is 'e-consultancy'?

117. What is the name given to advertising aimed directly at other businesses rather than at consumers.

118. When printing copy, what does an 'em' refer to?

119. Name the 4 Ps of the 'marketing mix', used online as well as in print.

120. What is 'sound science'?

121. What is an edition of a newspaper called that is available earlier than other editions?

122. What is a 'press release'?

123. What is 'classified advertising'?

124. What is 'lobbying'?

125. During the management of a PR campaign, what does the term 'duplicated audience' mean?

126. Which of the following is the best definition of a 'brief'?

127. Which of the following is the best definition of an expert who specializes in gaining influence within an organization?

128. What does 'messageword' refer to?

129. What is a 'non-apology apology' and why is it clever - but morally dubious - as a marketing tool?

130. What is an 'embargo'?

131. In PR terms, what is 'full service'?

132. The text points out that older women are __________ likely to live alone than older men.

133. Small media companies often use press releases verbatim because ______.

134. Lobbyists approach white house officials to _____.

135. Most pr work for companies and nonprofits is done _____.