A crisis management is:

True or False? A news release calendar is vital tool for public relations.

What should a Press Kit include?

True or False? Bloggers have become increasingly important as 'media' outlets?

True or False? A story may be picked up and spread by many media channels.

What are some of the ways to measure the success of a PR campaign?

Quantitative reporting of media coverage using formulas to adjust the value of individual news stories based on factors such as prominence is known as ________ .

Relative volume is comparing the amount of media coverage between, for example, different organizational messages/objectives, or among competing organizations in the same publications or channels.

Simple media evaluation and reporting based solely on the number of “clips”—organizational or campaign mentions in relevant media coverage is known as ________ .

Observer bias evaluates results to confirm their own opinions and biases.

Influence or tone, Message communicated, Prominence, Audience reached, Consultant/spokesman quoted, and Type of article is known as _______ .