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Public Strategies and Tactics MCQ

1. Uncontrolled media refers to outreach methods that are not under direct control of the company, organization, or sender of messages.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

2. _______ is the process of sharing information with journalists with the aim of publishing it for a wider audience.

Publicity

Secondary paid

Messaging

None of these

Answer

Correct Answer: Publicity

Note: This Question is unanswered, help us to find answer for this one

3. The process of defining, crafting, integrating, and distributing organizational messages through a variety of communication channels is known as _______.

Information subsidies

Secondary paid

Messaging

None of these

Answer

Correct Answer: Messaging

Note: This Question is unanswered, help us to find answer for this one

4. The value of information provided to a reporter by a source, including public relations professionals is known as ________ .

Information subsidies

Secondary paid

Both a & b

None of these

Answer

Correct Answer: Information subsidies

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5. Conversion is used as a metric to track campaign success: a member of a target group completing a desired action such as donating to a fundraiser .

True

False

Answer

Correct Answer: True

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6. Controlled media is _______ and owned media channels where the organization has full control of the design, content, timing, and reach of the messages.

Primarily paid

Secondary paid

Both a & b

None of these

Answer

Correct Answer: Primarily paid

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7. A centralized digital location to house differing types of written and multimedia content that can be repurposed, shared, and linked ,this statement is related ________ .

Outtake objectives

Content hub

Boosted content

Share of voice

Answer

Correct Answer: Content hub

Note: This Question is unanswered, help us to find answer for this one

8. Content creation used in multiple formats as part of paid, earned, shared, owned, and converged channels.

True

False

Answer

Correct Answer: True

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9. A paid social media strategy that allows organizations to expand the reach of their organically created or curated content is known as _______ .

Outtake objectives

Output objectives

Boosted content

Share of voice

Answer

Correct Answer: Boosted content

Note: This Question is unanswered, help us to find answer for this one

10. Newsworthiness including timeliness, uniqueness, breadth of impact, and relevance to the media outlet’s audience.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

11. The medium through which messages are sent is known as _______ .

Outtake objectives

Output objectives

Channel

Share of voice

Answer

Correct Answer: Channel

Note: This Question is unanswered, help us to find answer for this one

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