Public Relations MCQs (Chapterwise Multiple Choice Questions)

Why is corporate social responsibility important in PR?

It can positivilety influence a company

It is not important

It is a requirement for PR

It is a profitable sector

Answer & Explanation

Correct Answer: It can positivilety influence a company

Note: This Question is unanswered, help us to find answer for this one

The text points out that older women are __________ likely to live alone than older men.

The latent kin matrix

Dissatisfaction with one's partner

Significantly more

Caregiving trajectory

Answer & Explanation

Correct Answer: Significantly more

Note: This Question is unanswered, help us to find answer for this one

Small media companies often use press releases verbatim because ______.

Larger PR firms have more control over them

They have limited editorial resources

Press releases always contain reliable information

A larger company's press release contains the most original ideas

All of the above.

Answer & Explanation

Correct Answer: They have limited editorial resources

Note: This Question is unanswered, help us to find answer for this one

A retweet or a "like" on Facebook is a form of:

Engagement

Media persuasion

Social press

Media management

Answer & Explanation

Correct Answer: Engagement

Note: This Question is unanswered, help us to find answer for this one

Why is a bylined article credited to the CEO of a client company an important element of a PR campaign?

It is often drafted by a PR person (at the agency or in-house) to ensure that the messaging resonates with its intended audience.

All of these.

A growing number of consumers, investors and others want to know that the CEO of a company is an expert in his or her industry before purchasing one of the company's products.

It offers great credibility for the company.

Answer & Explanation

Correct Answer: All of these.

Note: This Question is unanswered, help us to find answer for this one

Unannounced media that cannot be published before an agreed time:

Secret

Media restraint

Embargo

Low-key media

Answer & Explanation

Correct Answer: Embargo

Note: This Question is unanswered, help us to find answer for this one

Why do most PR agencies need a pipeline of new business prospects?

All of these.

Clients may believe in the power of PR, but there could be internal budget cuts at their company and PR might be part of those cuts.

PR clients can be great and others can be very fickle and impatient -- and they can walk away as quickly as they sign on with an agency.

Agencies usually require a number of clients to keep the business going and growing.

Answer & Explanation

Correct Answer: All of these.

Note: This Question is unanswered, help us to find answer for this one

What is a "Bandwagon effect"?

When companies start copying their competitor's methods of advertising

When people are influenced to do something because other people are doing it

When a product or service is part of a new trend

When brand reputations are damaged due to word of mouth advertising

Answer & Explanation

Correct Answer: When people are influenced to do something because other people are doing it

Note: This Question is unanswered, help us to find answer for this one

When someone refers to an SMT, what are they talking about?

A Sponsored Media Tour

A satellite media tour

A tour only for technology products

A Social Media Tour

Answer & Explanation

Correct Answer: A satellite media tour

Note: This Question is unanswered, help us to find answer for this one

Lobbyists approach white house officials to _____.

Ile amicus curiae briefs

Win contracts

Write legislation

Influence court cases.

Answer & Explanation

Correct Answer: Win contracts

Note: This Question is unanswered, help us to find answer for this one

Public Relations Quick Quiz

Poor Results!

You need a lot of improvement.

Just don't give up!

Correct Answers: 0/10

Start Practicing with our MCQs given below.

MCQ on Diagnosis and Developmental Research	MCQ on Implementation of Public Relations Campaign
MCQ on Introduction to Integrated Campaigns	MCQ on Public Objectives and Relations Campaign
MCQ on Public Strategies and Tactics	MCQ on Reporting and Evaluation Campaign
MCQ on Strategic Communication Campaign	MCQ on Understanding PESO
General Public Relations MCQs