Selling Skills MCQs (Chapterwise Multiple Choice Questions)

Which of the following is NOT a benefit of selling over the Internet?

Reduced requirement for retail space.

Higher price paid by consumer.

Lower staff overheads.

Access to a larger market.

Answer & Explanation

Correct Answer: Higher price paid by consumer.

Note: This Question is unanswered, help us to find answer for this one

Which of the following lists the stages in the Product Life Cycle in the correct order?

Introduction stage, Market decline stage, Market maturity stage, Market growth stage

Market growth stage, Market maturity stage, Introduction stage, Market decline stage

Introduction stage, Market growth stage, Market maturity stage, Market decline stage

Market decline stage, Introduction stage, Market growth stage, Market maturity stage

Answer & Explanation

Correct Answer: Introduction stage, Market growth stage, Market maturity stage, Market decline stage

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Break-even analysis helps a company determine the volume of sales at which the total revenue will equal the __________.

fixed costs

total costs

variable costs

opportunity costs

Answer & Explanation

Correct Answer: total costs

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Which of the following items would be less suitable for sale directly over the Internet?

Mobile phones

Cars

Flights

Books

Answer & Explanation

Correct Answer: Cars

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Which of the following is NOT a direct benefit of introducing a loyalty card scheme?

More detailed information about customer purchases.

Increased probability of repeat business.

Targeted discounts may increase sales.

Reduced administrative overhead.

Answer & Explanation

Correct Answer: Reduced administrative overhead.

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Which of the following is NOT a valid reason for a firm to implement a price reduction?

Drive to dominate the market through lower costs

Distinct market segments

Declining market share

Excess plant capacity

Answer & Explanation

Correct Answer: Distinct market segments

Note: This Question is unanswered, help us to find answer for this one

Which of the following terms denotes the task of deciding which customers will get scarce products where demand outstrips supply?

Allocating

Delivering

Targeting

Distributing

Answer & Explanation

Correct Answer: Allocating

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A product or service specifically designed to benefit its association with the success of another product is known as a:

Parasite

Stable mate

Free rider

Tie-in

Answer & Explanation

Correct Answer: Tie-in

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Which of the following is NOT an element of the "promotional mix"?

Advertising

Product specification

Publicity

Personal selling

Answer & Explanation

Correct Answer: Product specification

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Which of the following is NOT an example of a point-of-sale promotional display?

A platform to raise a product above other ones.

A basket of products outside a shop.

A local radio advertisement.

A sign hanging from the shop ceiling.

Answer & Explanation

Correct Answer: A local radio advertisement.

Note: This Question is unanswered, help us to find answer for this one

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