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Advertising MCQ

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Advertising Quick Quiz

Question 1 of 10
  • What is real-time bidding?

    Answer & Explanation

    Correct Answer: An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

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  • Before introducing a new product, a prototype is created at the _____ stage.

    Answer & Explanation

    Correct Answer: Product development

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  • Which federal agency enforces advertising laws?

    Answer & Explanation

    Correct Answer: The Federal Trade Commission (FTC)

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  • _____ refers to the total size of the audience for a set of ads or an entire campaign.

    Answer & Explanation

    Correct Answer: Message Weight

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  • ________ are the most common price promotion.

    Answer & Explanation

    Correct Answer: Rebates

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  • True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.

    Answer & Explanation

    Correct Answer: False

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  • Most social media companies rely on ________ for revenue.

    Answer & Explanation

    Correct Answer: Advertising

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  • "in terms of the artist's role, creating a mental picture of a message is known as _____.

    Answer & Explanation

    Correct Answer: Visualization

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  • The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.

    Answer & Explanation

    Correct Answer: Attention value

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  • What does CPM stand for?

    Answer & Explanation

    Correct Answer: Cost Per Mille

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