1. The text points out that older women are __________ likely to live alone than older men.

2. Picasa is an example of a(n) ____ website.

3. The fastest-growing form of direct marketing is _____.

4. The ______ is the primary enforcement agency for most mass media advertising.

5. The ______ is the blueprint or roughly drawn comic strip of a potential ad.

6. Television, the internet, and smartphones are different communication _______ hsn uses in its imc.

7. Staples, babies r us, and petsmart are examples of _____.

8. Special events, lobbying efforts, and press conferences are examples of __________ tools.

9. Social media is used by approximately ____ of online adults.

10. "everyone lives by selling something" was an observation made by __________.

11. A __________ allows b2b buyers to see products online 24/7 without having to leave their office.

12. A _________ is an endorsement from a customer praising a firm's product.

13. ________ marketing is perhaps the fastest-growing marketing platform.

14. _____ refers to demand for a specific brand while ____ refers to demand for a product category.

15. _____ occurs when an advertiser underwrites the total cost of a program.

16. _____ is the process by which meanings are exchanged or shared through a common set of symbols.

17. _____ is designed to stimulate a purchase or an action.

18. _____ is based on the traditional advertising model, whereby a brand offers money for media space.

19. _____ creates a perception of a company or a personality for a brand.

20. ________ is a promotional messaging technique that offers a business's views on community matters.

21. _____ allow consumers to recoup a specified amount of money after making a single purchase.

22. ____ connects customers with marketers as well as other customers.

23. A measure termed _______ describes how useful an ad message is to the consumer doing the search.

24. The most popular type of sampling for food and cosmetic products is ____ sampling.

25. The main block of text in a print ad is referred to as the ________.

26. The information that a web site can gather about its visitors is called a(n) ____.

27. The first step in executing the promotion program is to __________.

28. Music services such as spotify use a ____ model of distribution.

29. Marketers can communicate best with college students by __________.

30. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

31. A(n) _____ refers to a short description of an organization's purpose and philosophy.

32. A major goal of hsn's imc is to deliver a(n) ________ message.

33. A light bulb used to provide light for workers on an assembly line would be classified as a _____.

34. ______ is the outcome of an offer designed to motivate people to visit a business.

35. In classifying social media, media richness is __________, whereas self-disclosure is __________.

36. _____ refers to sales promotion efforts aimed at the retail trade.

37. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.

38. An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.

39. A coupon for free milk on a box of cheerios is a __________ offer.

40. ________ are the most common price promotion.

41. Using ________ telephone marketing, marketers sell directly to consumers.

42. The _____________ loop allows the receiver to communicate with the sender in the imc process.

43. The _____ is the percentage of homes exposed to an advertising medium.

44. Semicontrolled messages include ________.

45. Product placements in television programs and movies are examples of ________.

46. Product placement in television programs and movies is an example of ________.

47. American television viewers see an average of ______ commercials per week.

48. The __________ step in the promotional planning process is to identify the target audiences.

49. Advertising, sales promotion, public relations, and buzz building activities are all ________.

50. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.

51. _____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

52. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

53. Having a product or service where you want it is a function of __________ utility.

54. When sending and receiving information, a ________ is a method of encoding information?

55. Unlike personal selling, advertising is ____________?

56. Senders _____ messages while receivers _____ messages.

57. Performance measures for social media are divided into two types: __________ and __________.

58. The study of what a person must do in order to accomplish a specific task is called __________.

59. The two ways to express _____ are gross impressions and gross rating points.

60. A(n) _____ refer(s) to a detailed description of a brand's current marketing position.

61. A car dealer's advertisement inviting people for a test drive is an example of the use of _____.

62. _____ is the personalized way we sense, interpret, and comprehend various stimuli.

63. _____ refers to the social action designed to dramatize the rights of the buying public.

64. A company is implementing ________ when it airs a television commercial to millions.

65. _____ refers to exaggerated, subjective claims that can't be proven true or false.

66. A product's position is based on important attributes as perceived by ________.

67. In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.

68. The term ________ refers to the way messages are delivered to a target audience.

69. The __________ is the combination of media used and the frequency of advertising in each medium.

70. The _____ stage occurs before an agency and client officially do business.

71. The _____ refers to the circulation figure on which a magazine publisher bases its charges.

72. Television, as a medium of advertisement, is characterized by ________.

73. When a company sells a product but does not follow up in any way is a(n) _____ relationship.

74. A blog posting, such as a tweet, that contains only a few words is called a(n) _____.

75. _____ are websites where users can add to or edit the content of posted articles.

76. Tv advertising is considered to be particularly advantageous because ________.

77. The purpose of a __________ is to move the selling process toward an actual product purchase.

78. The process that turns a concept into an advertisement is the __________.

79. People's motivations are ________.

80. One primary pr responsibility is to create content that __________.

81. Marketing channels refer to the _____ element of the marketing mix.

82. Integrated marketing communications would include all of the following except ________.

83. Informative advertising is often used in the ________ stage of the product life cycle.

84. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

85. Enhancing a product or service to make it more appealing to buyers is __________ utility.

86. Encouraging customers to switch brands is most likely the objective of ________ advertising.

87. Each of the following is a promising marketing technique for mobile devices except _________.

88. Dreaming up and producing the ads is the role of __________.

89. Developing effective marketing communications starts with __________.

90. Consumers are often willing to pay premium pricing for new products that are _________.

91. Companies can maximize and carry out effective interactive marketing by ________.

92. Branding provides a way for a firm to differentiate its product offerings from those of its _____.

93. According to your textbook, ________ are the most attractive features of a product.

94. About ________ percent of all new product ideas come from consumers.

95. ___________ encourages people to tell other people about goods or services they have enjoyed.

96. __________ is an activity of public relations that involves the publicizing of specific products.

97. ________ advertising is used when introducing a new product.

98. _____ seeks to convert an existing need into a want or to stimulate interest in a new product.

99. _____ refers to the total size of the audience for a set of ads or an entire campaign.

100. _____ is the full introduction of a complete marketing strategy and the launch of a product.