Advertising MCQs (Chapterwise Multiple Choice Questions)

What is real-time bidding?

Advertisements on television that encourage you to go out and purchase a product immediately.

An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

Advertisements on radio that encourage you to go out and purchase a product immediately.

An electronic trading system that allows different brands to compete for your attention through pop-up ads.

Answer & Explanation

Correct Answer: An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

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Before introducing a new product, a prototype is created at the _____ stage.

Product line

Product development

Raw materials

Product quality

Answer & Explanation

Correct Answer: Product development

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Which federal agency enforces advertising laws?

Economics, Business and Agricultural Affairs

The Federal Trade Commission (FTC)

The Federal Business Commission (FBC))

The Department of Labor (DOL)

Answer & Explanation

Correct Answer: The Federal Trade Commission (FTC)

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_____ refers to the total size of the audience for a set of ads or an entire campaign.

Media Plan

Message Weight

Media Kit

Problem Solving Equation

Answer & Explanation

Correct Answer: Message Weight

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________ are the most common price promotion.

Rebates

Merchandising allowances

Coupons

Contests and sweepstakes.

Answer & Explanation

Correct Answer: Rebates

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True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.

True

False

Answer & Explanation

Correct Answer: False

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Most social media companies rely on ________ for revenue.

Advertising

Software license fees.

Venture capital

Controlled, fixed interfaces

Answer & Explanation

Correct Answer: Advertising

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"in terms of the artist's role, creating a mental picture of a message is known as _____.

Brainstorming

Characterization

Visualization

Abstraction

Lateral thinking

Answer & Explanation

Correct Answer: Visualization

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The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.

Find potential employees

Write expense reports

Fire bad employees

Attention value

Answer & Explanation

Correct Answer: Attention value

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What does CPM stand for?

Cost Per Mille

Cost Per Migration

Cost Per Merge

Cost Per (i)Mage

Answer & Explanation

Correct Answer: Cost Per Mille

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