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General MCQ for Advertising

1. What is the order of the Hierarchy of Effects Model?

2. What is another name for paid subscribers?

3. What is the name of Google's online ad service?

4. The portion of ad copy that prompts customers to take a specific action is called:

5. What are ads that are geared toward one group of people called?

6. Which is the most persuasive channel for advertising?

7. Which is NOT an online-advertising term?

8. What is the name of a web page that is customized for a specific ad you have placed?

9. This advertising makes use of different tools to gain customer’s attention. Examples: billboards and kiosks.

10. What does DSP stand for?

11. True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.

12. A lyrical poem that is fourteen lines long and is written in iambic pentameter is known as a /an _____.

13. Do you have to use a copyright notation on all copies of your content for the web?

14. What things should you bear in mind when writing something?

15. Which of the following is/are important component/s of formatting?

16. Could you be guilty of copyright infringement for writing a review, commentary or summary of a copyright protected work (along with giving due credits to the copyright holder for his work) without the permission of the copyright holder?

17. In the context of copyright, the phrase 'exclusive right' means that:

18. Given below are some examples of sentences that must be avoided in formal writing. I. All's fair in love and war. II. It's not rocket science. III. I'm not gonna talk to that guy again. IV. Oh, he's such a cool dude! Select the answer options that correctly describe these sentences.

19. Which of the following acts constitutes copyright infringement?

20. Copying a few lines from one of Shakespeare's works without giving credit to him would be considered:

21. What is the best style of writing for online content?

22. Marketing management must first __________ when developing an advertising program.

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