1. Where do you get the subscription numbers of a magazine?
2. When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?
3. True or False: If your ad has a white border, bleed is not required?
4. Which is NOT a law enforced by the Federal Trade Commission?
5. What is real-time bidding?
6. What is the order of the Hierarchy of Effects Model?
7. What is a Leaderboard ad size?
8. What is a Half banner ad size?
9. What kind of advertisements do the FTC focus on the most?
10. What is another name for paid subscribers?
11. What is the name of Google's online ad service?
12. What is an example of a misleading advertisement?
13. What is Bait and Switch advertising?
14. What is an Elevator Pitch?
15. Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?
16. When placing a magazine ad, what is the most important statistic to look at?
17. True or False: Magazine ads require a large amount of lead time to run your ad, and see results
18. The portion of ad copy that prompts customers to take a specific action is called:
19. What does SWOT stand for?
20. How are Facebook Ads priced?
21. True or False: A Rate Card includes positioning data
22. True or False? It is possible to use your targeted keyword too many times in your ad copy.
23. This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising.
24. What are heatmaps?
25. Which federal agency enforces advertising laws?
26. How many views of an ad in Mille?
27. An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:
28. Which of the following is an example of display advertising on the Internet?
29. What are ads that are geared toward one group of people called?
30. True or False: A media kit does include BOTH a rate card and a sample issue
31. What is the bleed in ads?
32. True or False: Each ad should appeal to a specific group of people
33. True or False? Google's main source of revenue comes from Google AdWords.
34. Which is the most persuasive channel for advertising?
35. True or False: You should change your print ads every few months
36. What is one of the best ways to have people come to your site?
37. Which of the following is illegal in a television commercial?
38. Which is an ambient ad?
39. Which of the following is a feature associated with Interactive Video Advertising?
40. What does CPC stand for?
41. How are AdWords priced?
42. True or False: You should run the same type of ad in a newspaper as online
43. Which is NOT an online-advertising term?
44. Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:
45. What is the name of a web page that is customized for a specific ad you have placed?
46. This advertising makes use of different tools to gain customer’s attention. Examples: billboards and kiosks.
47. What is the
48. The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:
49. If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:
50. When is it legal to compare your product to another company's product in an advertisement.
51. What does CPM stand for?
52. What is a Skyscraper ad size?
53. How do you know what type of demographics a magazine caters to?
54. What is the difference between advertising and public relations?
55. What is a common banner ad size?
56. A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:
57. Which of the following is NOT an example of visual semiosis?
58. What is another name for the response of an ad?
59. What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?
60. If you spent $200 for 10,000 ad impressions, what is your CPM?
61. Which is NOT a main provision of the CAN-SPAM act?
62. What do you use Trafficvance for?
63. According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:
64. Which of the following is an acceptable way to display the 'fine print' of a print advertisement?
65. What is a sub id?
66. '3 out of 10 doctors prefer antibacterial soap' is an example of a:
67. What is a Button ad size?
68. What does DSP stand for?
69. True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.
70. How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”
71. True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.
72. What is a Supermarket Special?
73. Which industry spends the most on advertising?
74. What is the method of finding inspiration from an already published piece of writing and creating stories with the same characters in a different situation, or different characters in the same situation called?
75. A lyrical poem that is fourteen lines long and is written in iambic pentameter is known as a /an _____.
76. Which of the following is not a feature of an epic?
77. What is a catalog?
78. _______ adhere to strict poetic rules.
79. A refrain is a line or group of lines that's repeated at the end of a _____.
80. What is poetry devoid of these days?
81. 'The wind, like a cat chasing its tail?' is a/an _____.
82. What kind of writing style will you use for describing a university application process meant to be read by the student applicants and/or their parents?
83. Do you have to use a copyright notation on all copies of your content for the web?
84. What is self-publishing?
85. What things should you bear in mind when writing something?
86. State whether True or False. Blogging does not necessarily require skilled writers.
87. Which of the following is/are important component/s of formatting?
88. Consider the three sentences given below and identify the reason why they are not good sentences. I. It is very unusual to find someone who has never told a deliberate lie on purpose. II. I will revert back to you very soon. III. You must first finish this task before you go.
89. A ballad is _____:
90. Which kind of poetry is like a song?
91. Which kind of readers are targeted by the picture books?
92. At what age are children ready for books that delve into themes like bullying and adventure?
93. At what point in time does the copyright for original website content originate?
94. Which of the following statements about the following copyright notation are true? 'Copyright 2008 Mathew S. Johnson.'
95. A stanza in poetry is ____.
96. What are some of the ways to make an article effective?
97. State whether True or False. Editors won't take a blog seriously as an example of someone's writing skills.
98. Could you be guilty of copyright infringement for writing a review, commentary or summary of a copyright protected work (along with giving due credits to the copyright holder for his work) without the permission of the copyright holder?
99. In the context of copyright, the phrase 'exclusive right' means that:
100. Do you need Wikipedia's permission to reuse textual content contained on that website?
101. Given below are some examples of sentences that must be avoided in formal writing. I. All's fair in love and war. II. It's not rocket science. III. I'm not gonna talk to that guy again. IV. Oh, he's such a cool dude! Select the answer options that correctly describe these sentences.
102. State whether True or False. Sonnets were made popular by the 13th century Italian poets.
103. Which of the following acts constitutes copyright infringement?
104. What have you done if you have used alliteration in a poem?
105. Copying a few lines from one of Shakespeare's works without giving credit to him would be considered:
106. State whether True or False. Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.
107. What is the best style of writing for online content?
108. State whether True or False. If you want to write children's books, you must be an illustrator as well as a writer.
109. The Research and Planning Department of an advertising firm works collectively with the _____.
110. What information does a strategic brief contain?
111. Copywriters are people who read, write and create ______.
112. What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
113. A copywriter working for a single client is said to be part of a/an __________.
114. In which kind of advertising is consumer generated content incorporated?
115. Where are the Press Kits used as a promotional activity?
116. The tag line of Domino's Pizza says, 'You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free.' This Tag line is conveying The _________ of Domino's Pizza.
117. In 1950s, they were known as 'slogans'. What are they now known as?
118. Which words can be seen at the bottom of a Pro Bono ad?
119. What does a campaign mean?
120. What does Pro Bono Work mean in advertising?
121. When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
122. What does a 'Spot' mean in advertising?
123. What does 'spec' mean in advertising?
124. In advertising a short, introductory headline above the main headline but in smaller type is called:
125. The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
126. ________is an ad about an ad.
127. Which of the following is true about infomercials?
128. The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
129. Which of the following options refers to last minute advertising?
130. A showcase of the copywriter's work or collection of sample advertisements is known as.
131. An Ad in the Island position of a newspaper is on the editorial page.
132. If people refer to any cola as 'Coke', though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
133. What does the term 'Buckslip' in direct mail packages mean?
134. When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
135. In the terminology of advertising, 'Standard Agency Protocol' means:
136. Prizm and esri's tapestry are two of the most widely used tools for _______ segmentation.
137. _____ is defined as face-to-face selling away from a fixed retail location.
138. _____ is the interpretation of the language and symbols sent by a source through a channel.
139. _____ is the way the advertisement portrays its information.
140. ________ companies use both offline and online marketing channels.
141. Before introducing a new product, a prototype is created at the _____ stage.
142. Brand extension is a popular marketing strategy because _________.
143. Comparative advertising is also known as ________ advertising.
144. Forms of digital and social media marketing include ______.
145. Having _____ means having the power to decide what types of media get created and distributed.
146. In advertising, association (or the association principle) is ______.
147. In the communication process, putting thought into symbolic form is called __________.
148. In the communication process, the __________ is the medium that carries the message.
149. One reason there is a need for integrated marketing communications is that __________.
150. The benefits of direct and digital marketing for buyers are that it is _________.
151. Evaluating the advertising is the __________ step in developing an advertising campaign.
152. _____ appeals target the consumer's psychological, social, or symbolic needs.
153. __________ are subtle forms of promotion that encourage shopping in retailers' stores.
154. __________ is a particularly good advertising medium for groceries and fast food.
155. __________ is when two or more firms join forces to reach a target audience in a short-term effort.
156. Buy one, get one free"" is a __________ sales promotion.
157. A _____ is an eight-sheet billboard that offers a panel surface of 6 feet high by 12 feet wide.
158. A _____ requires a manufacturer to focus its promotional efforts on end consumers.
159. A _____ strategy is primarily designed to secure the cooperation of retailers.
160. A direct-mail ad exemplifies _____.
161. A fairly subtle approach to advertising is _____.
162. A(n) _____ is the total number of people or households exposed to a medium.
163. A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.
164. Brand awareness measures how many _____ in a market are familiar with the brand.
165. A push strategy usually relies on ____________ directed toward channel members.
166. Integrated marketing communications must deliver company and brand messages that are ________.
167. "in terms of the artist's role, creating a mental picture of a message is known as _____.
168. The fastest growing form of marketing is __________.
169. Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.
170. A ______ specifies a location in an app that corresponds to the content you’d like to show.
171. Encoding is forming verbal and nonverbal ___________.
172. A(n) _____ is a banner ad that is designed to span the top or bottom of a web page.
173. A business model represents a ____ in a business situation
174. Marketing management must first __________ when developing an advertising program.
175. _________ ads can be created and managed through adwords.
176. As a cost of doing business, advertising is paid for by the _____.
177. Built ____ tough
178. Another name for pioneering advertising is __________ advertising.
179. Communication with consumers who are not in the target audience is referred to as __________.
180. Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.
181. Continuous scheduling would most likely be used for advertising __________.
182. Direct marketers make use of _____ to segment and target their markets.
183. _____ is a form of institutional advertising.
184. ________ advertising is utilized most often by mature, well-known brands.
185. A(n) _____ occurs when a visitor requests a page from a web site.
186. Advertising campaigns follow the _____.
187. Advertising designed to look like editorial content in a magazine is known as ______.
188. Advertising is used mostly by ________.
189. An advertising _____ identifies a reason for a person to buy a product.
190. A _____ is a brand that is legally protected from use by any other firm.
191. In the final step of the creative process, the _____ carries the concept into action.
192. __________ presents an idea for a new product to potential customers to test their reactions.
193. _____ are plans of action designed to obtain specific media objectives.
194. _____ are the basic, often instinctive, human forces that motivate us to do something.
195. The __________ shows one or more typical people using the product in a normal setting.
196. Do-it-yourself advertising is a type of ________.
197. Marketers spend heavily in the product launch phase in order to move people through ________.
198. Most social media companies rely on ________ for revenue.
199. Social networking sites are changing the way that businesses ________.
200. The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.
201. The exclusive use of advertising indicates a _____.
202. Traditional direct marketing tools includes __________.
203. Traditionally, advertising has been _____ and _____.
204. The preference for a specific brand is called __________ demand.
205. Brands facilitate purchase in all of the following ways except _______.
206. _____ is a promotional element with a very low cost per contact.
207. _____ is the full introduction of a complete marketing strategy and the launch of a product.
208. _____ refers to the total size of the audience for a set of ads or an entire campaign.
209. _____ seeks to convert an existing need into a want or to stimulate interest in a new product.
210. ________ advertising is used when introducing a new product.
211. __________ is an activity of public relations that involves the publicizing of specific products.
212. ___________ encourages people to tell other people about goods or services they have enjoyed.
213. About ________ percent of all new product ideas come from consumers.
214. According to your textbook, ________ are the most attractive features of a product.
215. Branding provides a way for a firm to differentiate its product offerings from those of its _____.
216. Companies can maximize and carry out effective interactive marketing by ________.
217. Consumers are often willing to pay premium pricing for new products that are _________.
218. Developing effective marketing communications starts with __________.
219. Dreaming up and producing the ads is the role of __________.
220. Each of the following is a promising marketing technique for mobile devices except _________.
221. Encouraging customers to switch brands is most likely the objective of ________ advertising.
222. Enhancing a product or service to make it more appealing to buyers is __________ utility.
223. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.
224. Informative advertising is often used in the ________ stage of the product life cycle.
225. Integrated marketing communications would include all of the following except ________.
226. Marketing channels refer to the _____ element of the marketing mix.
227. One primary pr responsibility is to create content that __________.
228. People's motivations are ________.
229. The process that turns a concept into an advertisement is the __________.
230. The purpose of a __________ is to move the selling process toward an actual product purchase.
231. Tv advertising is considered to be particularly advantageous because ________.
232. _____ are websites where users can add to or edit the content of posted articles.
233. A blog posting, such as a tweet, that contains only a few words is called a(n) _____.
234. When a company sells a product but does not follow up in any way is a(n) _____ relationship.
235. Television, as a medium of advertisement, is characterized by ________.
236. The _____ refers to the circulation figure on which a magazine publisher bases its charges.
237. The _____ stage occurs before an agency and client officially do business.
238. The __________ is the combination of media used and the frequency of advertising in each medium.
239. The term ________ refers to the way messages are delivered to a target audience.
240. In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.
241. A product's position is based on important attributes as perceived by ________.
242. _____ refers to exaggerated, subjective claims that can't be proven true or false.
243. A company is implementing ________ when it airs a television commercial to millions.
244. _____ refers to the social action designed to dramatize the rights of the buying public.
245. _____ is the personalized way we sense, interpret, and comprehend various stimuli.
246. A car dealer's advertisement inviting people for a test drive is an example of the use of _____.
247. A(n) _____ refer(s) to a detailed description of a brand's current marketing position.
248. The two ways to express _____ are gross impressions and gross rating points.
249. The study of what a person must do in order to accomplish a specific task is called __________.
250. Performance measures for social media are divided into two types: __________ and __________.
251. Senders _____ messages while receivers _____ messages.
252. Unlike personal selling, advertising is ____________?
253. When sending and receiving information, a ________ is a method of encoding information?
254. Having a product or service where you want it is a function of __________ utility.
255. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.
256. _____ occurs when two brands receiving equal treatment borrow from each other's brand equity.
257. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.
258. Advertising, sales promotion, public relations, and buzz building activities are all ________.
259. The __________ step in the promotional planning process is to identify the target audiences.
260. American television viewers see an average of ______ commercials per week.
261. Product placement in television programs and movies is an example of ________.
262. Product placements in television programs and movies are examples of ________.
263. Semicontrolled messages include ________.
264. The _____ is the percentage of homes exposed to an advertising medium.
265. The _____________ loop allows the receiver to communicate with the sender in the imc process.
266. Using ________ telephone marketing, marketers sell directly to consumers.
267. ________ are the most common price promotion.
268. A coupon for free milk on a box of cheerios is a __________ offer.
269. An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.
270. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.
271. _____ refers to sales promotion efforts aimed at the retail trade.
272. In classifying social media, media richness is __________, whereas self-disclosure is __________.
273. ______ is the outcome of an offer designed to motivate people to visit a business.
274. A light bulb used to provide light for workers on an assembly line would be classified as a _____.
275. A major goal of hsn's imc is to deliver a(n) ________ message.
276. A(n) _____ refers to a short description of an organization's purpose and philosophy.
277. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.
278. Marketers can communicate best with college students by __________.
279. Music services such as spotify use a ____ model of distribution.
280. The first step in executing the promotion program is to __________.
281. The information that a web site can gather about its visitors is called a(n) ____.
282. The main block of text in a print ad is referred to as the ________.
283. The most popular type of sampling for food and cosmetic products is ____ sampling.
284. A measure termed _______ describes how useful an ad message is to the consumer doing the search.
285. ____ connects customers with marketers as well as other customers.
286. _____ allow consumers to recoup a specified amount of money after making a single purchase.
287. ________ is a promotional messaging technique that offers a business's views on community matters.
288. _____ creates a perception of a company or a personality for a brand.
289. _____ is based on the traditional advertising model, whereby a brand offers money for media space.
290. _____ is designed to stimulate a purchase or an action.
291. _____ is the process by which meanings are exchanged or shared through a common set of symbols.
292. _____ occurs when an advertiser underwrites the total cost of a program.
293. _____ refers to demand for a specific brand while ____ refers to demand for a product category.
294. ________ marketing is perhaps the fastest-growing marketing platform.
295. A _________ is an endorsement from a customer praising a firm's product.
296. A __________ allows b2b buyers to see products online 24/7 without having to leave their office.
297. "everyone lives by selling something" was an observation made by __________.
298. Social media is used by approximately ____ of online adults.
299. Special events, lobbying efforts, and press conferences are examples of __________ tools.
300. Staples, babies r us, and petsmart are examples of _____.
301. Television, the internet, and smartphones are different communication _______ hsn uses in its imc.
302. The ______ is the blueprint or roughly drawn comic strip of a potential ad.
303. The ______ is the primary enforcement agency for most mass media advertising.
304. The fastest-growing form of direct marketing is _____.
305. Picasa is an example of a(n) ____ website.
306. The text points out that older women are __________ likely to live alone than older men.