General Affiliate Marketing MCQs

1. A small file stored on a consumer's computer that records information about that consumer is called a:

2. True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

3. An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:

4. What are Scrubkit and BrandVerity?

5. True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

6. Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

7. What does CPA measure?

8. What is the difference between CPS networks and CPA networks?

9. If a merchant wants to limit their advertisements to only a few, niche markets, they should:

10. Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

11. What are affiliate chargebacks?

12. What is a critical step in determining which payout model is right for your business?

13. When selecting publishers, you should:

14. Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

15. Which of the following is a sign that your campaign may be the victim of fraud?

16. The 1% of affiliates that typically bring in more than 90% of your sales are usually called:

17. When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:

18. The number of users exposed to an ad, measured by impressions, is called:

19. When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

20. What is first-touch attribution?

21. When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

22. When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:

23. What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

24. What is last-touch attribution?

25. Which of the following IS NOT a form of affiliate fraud?

26. When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:

27. Automated clicking programs (hitbots), are a major factor behind:

28. What is an affiliate marketing publisher?

29. Every time a link appears in a visitor’s browser, it is considered:

30. A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.

31. What is cookie stacking?

32. If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?

33. What does CPS measure?

34. A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

35. In affiliate marketing terms, which of these can CPA typically stand for?

36. True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

37. Which of these are NOT included in the affiliate marketing relationship triangle?

38. True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

39. The first page one would see after clicking on an advertisement is called a:

40. An invisible image that is fired on the final page of the shopping cart is an important factor in:

41. True or False? It is possible to institute and track a pay-per-call commission program.

42. True or False? Many advertisers set restrictions on who can promote their products, and how.

43. True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

44. A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:

45. Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:

46. When utilizing email marketing in an affiliate program, which of these are required?

47. In affiliate marketing terms, LTV most closely corresponds to:

48. The part of an email message or web page that is visible without scrolling down the page is:

49. In marketing terms, what is the difference between ROAS and ROI?

50. Which of these actions may result in a commission reversal?

51. What does CPC measure?

52. What is the percentage of clicks for the number of advertising impressions displayed?

53. What is a locking period?

54. The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

55. A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

56. What is shared attribution?

57. Which of the following IS NOT an affiliate marketing program?

58. What does CPM measure?

59. True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.

60. What is event allocation?

61. What does EPC measure?