A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

What is shared attribution?

Which of the following IS NOT an affiliate marketing program?

What does CPM measure?

True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.

What is event allocation?

What does CPA measure?

Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

What are Scrubkit and BrandVerity?

An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a: