If a merchant wants to limit their advertisements to only a few, niche markets, they should:

Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

What are affiliate chargebacks?

What is a critical step in determining which payout model is right for your business?

When selecting publishers, you should:

Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

What is a locking period?

What is the percentage of clicks for the number of advertising impressions displayed?

What does CPC measure?

Which of these actions may result in a commission reversal?

In marketing terms, what is the difference between ROAS and ROI?