What does CPC measure?

What is the percentage of clicks for the number of advertising impressions displayed?

What is a locking period?

The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

What is shared attribution?

What are affiliate chargebacks?

Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

If a merchant wants to limit their advertisements to only a few, niche markets, they should:

What is the difference between CPS networks and CPA networks?

What does CPA measure?