What is the percentage of clicks for the number of advertising impressions displayed?

What is a locking period?

The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

What is shared attribution?

Which of the following IS NOT an affiliate marketing program?

Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

If a merchant wants to limit their advertisements to only a few, niche markets, they should:

What is the difference between CPS networks and CPA networks?

What does CPA measure?

Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as: