What is a locking period?

The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

What is shared attribution?

Which of the following IS NOT an affiliate marketing program?

What does CPM measure?

If a merchant wants to limit their advertisements to only a few, niche markets, they should:

What is the difference between CPS networks and CPA networks?

What does CPA measure?

Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.