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2. What is event allocation?
Answer
Correct Answer:
allocating credit for a transaction
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3. True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.
Answer
Correct Answer:
False
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4. What does CPM measure?
Answer
Correct Answer:
cost per thousand
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5. Which of the following IS NOT an affiliate marketing program?
Answer
Correct Answer:
Link Mine
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6. What is shared attribution?
Answer
Correct Answer:
credit is delivered to multiple affiliate touchpoints for driving conversion
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7. A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):
Answer
Correct Answer:
Time-decay model
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8. The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:
Answer
Correct Answer:
Last-click model
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9. What is the percentage of clicks for the number of advertising impressions displayed?
Answer
Correct Answer:
CTR
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10. What does CPC measure?
Answer
Correct Answer:
cost per click
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11. Which of these actions may result in a commission reversal?
Answer
Correct Answer:
All of these
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12. In marketing terms, what is the difference between ROAS and ROI?
Answer
Correct Answer:
ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue
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13. The part of an email message or web page that is visible without scrolling down the page is:
Answer
Correct Answer:
Above the fold
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14. In affiliate marketing terms, LTV most closely corresponds to:
Answer
Correct Answer:
The total amount that a customer will spend with a particular company during his or her lifetime
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15. When utilizing email marketing in an affiliate program, which of these are required?
Answer
Correct Answer:
An unsubscribe link
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16. Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:
Answer
Correct Answer:
Loyalty affiliate websites
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17. A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:
Answer
Correct Answer:
View-through conversion rate
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18. True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.
Answer
Correct Answer:
False
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19. True or False? Many advertisers set restrictions on who can promote their products, and how.
Answer
Correct Answer:
True
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20. True or False? It is possible to institute and track a pay-per-call commission program.
Answer
Correct Answer:
True
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21. An invisible image that is fired on the final page of the shopping cart is an important factor in:
Answer
Correct Answer:
Pixel tracking
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22. The first page one would see after clicking on an advertisement is called a:
Answer
Correct Answer:
Landing page
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23. True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf
Answer
Correct Answer:
True
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24. True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.
Answer
Correct Answer:
True
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25. In affiliate marketing terms, which of these can CPA typically stand for?
Answer
Correct Answer:
Cost-Per-Action
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26. What does CPS measure?
Answer
Correct Answer:
cost per sale
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27. If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?
Answer
Correct Answer:
The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission
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28. A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.
Answer
Correct Answer:
recurring commission
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29. Every time a link appears in a visitor’s browser, it is considered:
Answer
Correct Answer:
An impression
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30. When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:
Answer
Correct Answer:
Coupon link
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31. Which of the following IS NOT a form of affiliate fraud?
Answer
Correct Answer:
all of the answers are correct
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32. What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?
Answer
Correct Answer:
payment is received only when desired outcomes are achieved
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33. When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:
Answer
Correct Answer:
Conversion
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34. When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.
Answer
Correct Answer:
two-tier affiliate
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35. When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:
Answer
Correct Answer:
Abandonment
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36. The number of users exposed to an ad, measured by impressions, is called:
Answer
Correct Answer:
Reach
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37. When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:
Answer
Correct Answer:
Co-branding
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38. The 1% of affiliates that typically bring in more than 90% of your sales are usually called:
Answer
Correct Answer:
Super Affiliates
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39. Which of the following is a sign that your campaign may be the victim of fraud?
Answer
Correct Answer:
sudden traffic surges
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40. Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:
Answer
Correct Answer:
Creative
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41. When selecting publishers, you should:
Answer
Correct Answer:
look for alignment between the publisher and your offer
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42. What is a critical step in determining which payout model is right for your business?
Answer
Correct Answer:
understanding your marketing goals
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43. What are affiliate chargebacks?
Answer
Correct Answer:
reversal of an affiliate commission due to fraud or other suspected issues with the sale
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44. Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?
Answer
Correct Answer:
Minimum EPC
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45. If a merchant wants to limit their advertisements to only a few, niche markets, they should:
Answer
Correct Answer:
Manually approve all affiliate applications
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46. What is the difference between CPS networks and CPA networks?
Answer
Correct Answer:
CPS networks typically take a percentage of every sale and charge setup fees
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47. What does CPA measure?
Answer
Correct Answer:
cost per acquisition
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48. Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:
Answer
Correct Answer:
Behavioral targeting
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49. True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.
Answer
Correct Answer:
False
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50. An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:
Answer
Correct Answer:
Deep link
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51. True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.
Answer
Correct Answer:
False
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52. A small file stored on a consumer's computer that records information about that consumer is called a:
Answer
Correct Answer:
Cookie
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