1. Which of these can help you improve your conversion rate?
2. What is a sandbox?
3. The Keyword Match Options allow you to
4. What are the two types of Bing Ads developer tokens?
5. How is the Click-through rate calculated?
6. When clicks are valid, where is billing sent by Direct Advertiser?
7. What ad formats can you use in Bing Ads?
8. What is included in a Bing Ads report?
9. What is the benefit of using Bing Ads API?
10. True or False? You can import campaigns from Google AdWords into Bing Ads
11. True or False? You can prevent your ads from showing to certain demographics of people.
12. You can import your existing Google Ads Campaign into Bing Ads.
13. What is a 'Landing Page' ?
14. Which of these are recommended strategies when writing ad copy?
15. What is 'SERP' ?
16. True or False? An incremental bid is optional.
17. When creating an ad, what must you include?
18. What account type(s) can you have?
19. True or False? You can use coupons to pay for your Bing ads.
20. Bing Ads are used on what platform(s)?
21. Which operator do you use to get the details of an account?
22. What are the budgeting options available when creating a campaign?
23. True or False? Landing pages must NOT open any additional windows.
24. True or False? You receive multiple ad reports to track the progress of your ad.
25. What is the purpose of the quality score?
26. In which tab do you do most of the editing and managing of your ads?
27. What three parameters are required to create a Campaign?
28. What is the highest quality score you can get?
29. What are the three ad extensions available on Bing Ads?
30. To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:
31. True or False? Bing uses PPC advertising to attract users to its services.
32. If you wanted to set the position of an ad, what would you use?
33. Which one of these is NOT a Bing ads report?
34. What is the 'mainline' ?
35. What bid(s) must you enter before submitting your ad?
36. What is Ad Intelligence Service used for?
37. Targeting is priced in ___ increments.
38. Long Ad Titles only appear in your ad when
39. If you wanted to define a call detail report request in sandbox, what report would you use?
40. What is the minimum word requirement for a Bing ad title?
41. Which of the following is NOT a targeting option available with Bing ads?
42. True or False? If your keyword relevance score is poor, you should use negative keywords.
43. How many site placements can an individual ad group contain?
44. How many Bing ad users can there be on one account?
45. What is the bulk service for?
46. What is a 'Call extension'?
47. If you want to access the WSDL using Java, what code must be typed into the terminal?
48. What three code types are recommended for Bing Ads?
49. True or False? Bing displays MORE ad spots than Google on its search results page.
50. How many ads are present on a page after a Bing search?
51. What kind of token does Bing Ads' sandbox use?
52. What is used to authenticate Bing Ads accounts with Microsoft Accounts?
53. True or False? If a one of your target customers click on your ad, you pay for each of the incremental bids that match.
54. If you wanted to download a specific campaign's data, what operation would you use?
55. What is all advertising activity defined by?
56. What would you return if you set GetBidsAtLevel to 0?
57. Within customer management operators, what is the ApplicationToken element used for?
58. What is the correct action syntax for the GetCustomerService operation?
59. In which of these countries are Content Ads available?
60. Can the test data for supported key words be expected to render similar results when your app is moved into production?
61. The service used to create and modify ads is called what?
62. Which ads are present more than once on a Bing search?
63. If you wanted to see the details of an API call, what element would you use?
64. How far back does the historic quality score go?