Bing Ads MCQ Questions Answers

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Sample Bing Ads MCQ

Which of these can help you improve your conversion rate?

Increasing the relevance of your copy

All of these

Increasing the relevance of the landing page

Add dynamic text to your destination URL

Answer:
All of these

Bing Ads multiple choice questions List

1. How far back does the historic quality score go?

2. If you wanted to see the details of an API call, what element would you use?

3. Which ads are present more than once on a Bing search?

4. The service used to create and modify ads is called what?

5. Can the test data for supported key words be expected to render similar results when your app is moved into production?

6. In which of these countries are Content Ads available?

7. What is the correct action syntax for the GetCustomerService operation?

8. Within customer management operators, what is the ApplicationToken element used for?

9. What would you return if you set GetBidsAtLevel to 0?

10. What is all advertising activity defined by?

11. If you wanted to download a specific campaign's data, what operation would you use?

12. True or False? If a one of your target customers click on your ad, you pay for each of the incremental bids that match.

13. What is used to authenticate Bing Ads accounts with Microsoft Accounts?

14. What kind of token does Bing Ads' sandbox use?

15. How many ads are present on a page after a Bing search?

16. True or False? Bing displays MORE ad spots than Google on its search results page.

17. What three code types are recommended for Bing Ads?

18. If you want to access the WSDL using Java, what code must be typed into the terminal?

19. What is a 'Call extension'?

20. What is the bulk service for?

21. How many Bing ad users can there be on one account?

22. How many site placements can an individual ad group contain?

23. True or False? If your keyword relevance score is poor, you should use negative keywords.

24. Which of the following is NOT a targeting option available with Bing ads?

25. What is the minimum word requirement for a Bing ad title?

26. If you wanted to define a call detail report request in sandbox, what report would you use?

27. Long Ad Titles only appear in your ad when

28. Targeting is priced in ___ increments.

29. What is Ad Intelligence Service used for?

30. What bid(s) must you enter before submitting your ad?

31. What is the 'mainline' ?

32. Which one of these is NOT a Bing ads report?

33. If you wanted to set the position of an ad, what would you use?

34. True or False? Bing uses PPC advertising to attract users to its services.

35. To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:

36. What are the three ad extensions available on Bing Ads?

37. What is the highest quality score you can get?

38. What three parameters are required to create a Campaign?

39. In which tab do you do most of the editing and managing of your ads?

40. What is the purpose of the quality score?

41. True or False? You receive multiple ad reports to track the progress of your ad.

42. True or False? Landing pages must NOT open any additional windows.

43. What are the budgeting options available when creating a campaign?

44. Which operator do you use to get the details of an account?

45. Bing Ads are used on what platform(s)?

46. True or False? You can use coupons to pay for your Bing ads.

47. What account type(s) can you have?

48. When creating an ad, what must you include?

49. True or False? An incremental bid is optional.

50. What is 'SERP' ?

51. Which of these are recommended strategies when writing ad copy?

52. What is a 'Landing Page' ?

53. You can import your existing Google Ads Campaign into Bing Ads.

54. True or False? You can prevent your ads from showing to certain demographics of people.

55. True or False? You can import campaigns from Google AdWords into Bing Ads

56. What is the benefit of using Bing Ads API?

57. What is included in a Bing Ads report?

58. What ad formats can you use in Bing Ads?

59. When clicks are valid, where is billing sent by Direct Advertiser?

60. How is the Click-through rate calculated?

61. What are the two types of Bing Ads developer tokens?

62. The Keyword Match Options allow you to

63. What is a sandbox?

64. Which of these can help you improve your conversion rate?

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