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General MCQ for Display Ads

1. What are banner ad networks?

2. Which of the following is typically important in crafting an effective CTA?

3. Online advertising is often divided into two categories, display and:

4. What does CTR stand for?

5. What are rich media ads?

6. What does DMP stand for?

7. What does the RFM model stand for?

8. What is a software system that links topics on the screen to related information and graphics?

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