General Display Ads MCQs

1. What are banner ad networks?

2. One common way for a publisher to fill up unused inventory is to use:

3. Which of the following is a standard IAB ad size?

4. What term describes the tendency of web visitors to ignore banner ads?

5. In what way are leaderboard ads displayed?

6. Which of the following is a benefit of Facebook's Custom Audiences feature?

7. True or False? Display Ads should always be published in company colors.

8. Which term describes the 'lifetime' of an ad campaign?

9. What is the click-through-rate of the average banner ad?

10. What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?

11. Which of the following is typically important in crafting an effective CTA?

12. In what way are skyscraper ads displayed?

13. Which of the following IS NOT a Google Display Network targeting option?

14. Displaying relevant messages to users based on the type of content they consume is known as:

15. Text that appears while a banner is loading or when a cursor moves over a banner is called:

16. True or False? All banner ads should click through to a website homepage.

17. True or False? SEO based keywords are irrelevant in Display Advertising.

18. Which of the following is a benefit of display ads?

19. True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.

20. True or False? It's typically recommended to make banner ads as large as possible to improve performance.

21. Which of the following are monetization models for display ads?

22. Online advertising is often divided into two categories, display and:

23. What does it mean when a digital ad is "Above the fold?"

24. What does a megaboard or leaderboard refer to?

25. What term refers to a snippet of HTML placed on a webpage to display an ad?

26. What file format allows for silent looping video?

27. What is a Call To Action?

28. What is contained within display ads?

29. What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?

30. What is a cookie?

31. What does the term re-targeting mean?

32. What 2 components make up a simple banner ad?

33. True or False? Animated ads yield stronger results than static ones.

34. What does CTR stand for?

35. True or False? A 'hit' happens when a web server receives a request.

36. What is the most important thing to consider in defining a display campaign?

37. What are rich media ads?

38. Online display ads are often referred to as:

39. What are interstitial ads?

40. What can make up a display ad?

41. What does SSP stand for?

42. What term refers to the amount of time spent at a site over a certain period of time?

43. Which of the following is NOT one of the ten largest display ad networks in 2013?

44. What are page views?

45. What does DMP stand for?

46. What does the RFM model stand for?

47. What is The Golden Triangle?

48. What % of earnings from AdSense content ads do publishers collect?

49. What term refers to a block of color used to surround feature aspects of an ad?

50. What term describes an online display ad normally 88 x 31 Pixels in size?

51. What is a software system that links topics on the screen to related information and graphics?

52. What term describes the linking of ad tags from different servers, networks, etc.?

53. Which of the following may help improve the performance of display ads?

54. The ads in a column on the left or right side of a web page are called: