General Email Marketing MCQs

1. An email sent to someone who has not opted-in or given permission to email to the sender is called _____.

2. Which of these are NOT associated with regular list maintenance?

3. True or False? Long, descriptive calls to action are better than short, pointed ones.

4. What is ROI?

5. Subscribers may report email as spam based on?

6. What is A/B testing?

7. What's the main way customers prefer to receive permission based marketing?

8. True of False? Frequency of emailing typically has an impact on subscriber retention.

9. Which of these are advantages to email newsletters?

10. Which of these are possible list segmentation categories?

11. Which of these are tools for acquiring new subscribers?

12. An email sent to someone who has not opted-in or given permission to email to the sender is called _____

13. True or False: Email marketing yields a high return on investment (ROI)

14. True or False? A dedicated email is also called a stand alone email.

15. True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.

16. Paying to have your content in another vendor's dedicated email is called _____.

17. Sending a commercial email without using a dedicated ESP is a violation of the CAN-SPAM act.

18. True or False? Abandoned email addresses can be converted to spam traps and report consistent incoming email as spam.

19. What is a shared IP?

20. Email List Hygiene refers to what practice?

21. Which of these are another name for lead nurturing?

22. Which of the following is a hard bounce?

23. Which of the following is a soft bounce?

24. What is an email preference center?

25. Which of the following is a spammy word you should typically avoid in a subject line?

26. When warming a new IP address, you should:

27. What is a signature file?

28. What is warming up your IP address?

29. The percentage of emails that actually make it into a recipient's inbox is called _____.

30. In which category will most likely an email campaign or newsletter land in Gmail, given the recent redesign?

31. Which of these measure your email campaign's success?

32. True or False? According to the CAN-SPAM Act of 2003, email marketers must not include an address and unsubscribe link

33. The following impacts your Sender Score:

34. What should you always add to images in case they do not load properly in an email?

35. The percentage of emails that were opened in a given campaign is the _____.

36. Marking a message as "spam" in your inbox will automatically unsubscribe you from all lists of this sender

37. What is the first step in any successful email campaign?

38. True or False? Purchased email lists are typically just as engaged as opt in lists.

39. Which of the following tactics can potentially improve your list hygeine?

40. What is CAN-SPAM?

41. What is a double opt-in?

42. What is a common way to optimize an email with many images for viewing?

43. How is bounce rate calculated?

44. One suggested way you can solve deliverability problems is by _____.

45. How is list growth rate calculated?

46. What does the term Dedicated Email refer to?

47. True of False? HTML is typically utilized to make sparse, plain emails.

48. Subtracting your opt-outs and hard bounces from the number of new email subscribers in a given month and dividing the whole thing by the total list size will yield your _____.

49. What is a benefit of performing an A/B Test on your email?

50. What is the difference between a soft bounce and a hard bounce?

51. What service does email tool DNSstuff.com provide?

52. How do you know if one subject line will perform better than another?

53. How is unique click-through-rate calculated?

54. When A/B testing, how do you dispute a null hypothesis?

55. Which of the following is a tactic for increasing email deliverability?

56. What is the DNS record that says on whose behalf an IP or domain sends email?

57. Which of these are important for the reputation of your outgoing email server?

58. Are animated GIFs supported in HTML emails?

59. Which of these are terms for subscription lists you built yourself?

60. True or False? It is typically better to place your opt-in calls to action near the bottom of your web page.

61. Return Path's Sender Score measures:

62. Which of these are associated with having a dedicated IP?

63. What is one reason open rates are often considered unreliable?

64. A system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before sending them to your sales team is called:

65. In email marketing terms, what is CPM?

66. What are transactional emails?

67. What is a common way to track engagement with email links?

68. Which of the following IS NOT an advantage to using a shared IP?

69. Which of these will put you at risk for getting blocked by your Internet service provider?

70. Which of these are email lists you purchase or rent instead of grow organically?

71. What does honeypot in email marketing refer to?

72. Legitimate permission-based email that is erroneously blocked due to the limitations of current email blocking and filtering techniques is also known as _____.

73. What is MTA in Full?

74. Which of these are an advantage of transactional emails?