1. Which of these are an advantage of transactional emails?
Answer
Correct Answer:
High click through rate
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2. What is MTA in Full?
Answer
Correct Answer:
Mail Transport Agent
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3. Legitimate permission-based email that is erroneously blocked due to the limitations of current email blocking and filtering techniques is also known as _____.
Answer
Correct Answer:
false positive
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4. What does honeypot in email marketing refer to?
Answer
Correct Answer:
A spamtrap set by ISP based on inactive email accounts
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5. Which of these are email lists you purchase or rent instead of grow organically?
Answer
Correct Answer:
Acquisition list
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6. Which of these will put you at risk for getting blocked by your Internet service provider?
Answer
Correct Answer:
Low deliverability rates
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7. What is a common way to track engagement with email links?
Answer
Correct Answer:
add utm parameters to the end
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8. What are transactional emails?
Answer
Correct Answer:
emails triggered by specific user actions
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9. In email marketing terms, what is CPM?
Answer
Correct Answer:
The cost per 1000 addresses in a purchased email list
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10. A system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before sending them to your sales team is called:
Answer
Correct Answer:
Lead nurturing
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11. What is one reason open rates are often considered unreliable?
Answer
Correct Answer:
an email is only counted as open if a user receives the images in your email
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12. Which of these are associated with having a dedicated IP?
Answer
Correct Answer:
Higher cost
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13. Return Path's Sender Score measures:
Answer
Correct Answer:
the reputation of every outgoing mail server IP address on a scale from 0-100
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14. True or False? It is typically better to place your opt-in calls to action near the bottom of your web page.
Answer
Correct Answer:
False
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15. Which of these are terms for subscription lists you built yourself?
Answer
Correct Answer:
House list
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16. Are animated GIFs supported in HTML emails?
Answer
Correct Answer:
Yes, most major email clients support animated GIFs.
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17. Which of these are important for the reputation of your outgoing email server?
Answer
Correct Answer:
Sender Score
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18. What is the DNS record that says on whose behalf an IP or domain sends email?
Answer
Correct Answer:
Sender Policy Framework
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19. Which of the following is a tactic for increasing email deliverability?
Answer
Correct Answer:
ask users to whitelist you
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20. When A/B testing, how do you dispute a null hypothesis?
Answer
Correct Answer:
Run the experiment long enough to rule out incidental outcomes
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21. How is unique click-through-rate calculated?
Answer
Correct Answer:
unique clicks divided by unique emails delivered
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22. How do you know if one subject line will perform better than another?
Answer
Correct Answer:
A/B Testing
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23. What service does email tool DNSstuff.com provide?
Answer
Correct Answer:
monitors your email sender reputation
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24. What is the difference between a soft bounce and a hard bounce?
Answer
Correct Answer:
a soft bounce is the result of a temporary problem
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25. What is a benefit of performing an A/B Test on your email?
Answer
Correct Answer:
Increased conversion
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26. Subtracting your opt-outs and hard bounces from the number of new email subscribers in a given month and dividing the whole thing by the total list size will yield your _____.
Answer
Correct Answer:
growth rate
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27. True of False? HTML is typically utilized to make sparse, plain emails.
Answer
Correct Answer:
False
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28. What does the term Dedicated Email refer to?
Answer
Correct Answer:
a stand alone email that promotes an individual offer
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29. How is list growth rate calculated?
Answer
Correct Answer:
new monthly email subscribers minus opt outs and hard bounce divided by original list size
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30. One suggested way you can solve deliverability problems is by _____.
Answer
Correct Answer:
setting up stricter opt-in measures
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31. How is bounce rate calculated?
Answer
Correct Answer:
undelivered emails divided by total emails sent
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32. What is a common way to optimize an email with many images for viewing?
Answer
Correct Answer:
add ALT tags
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33. What is a double opt-in?
Answer
Correct Answer:
A method requiring subscribers to confirm their email address
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34. Which of the following tactics can potentially improve your list hygeine?
Answer
Correct Answer:
use a double opt-in
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35. True or False? Purchased email lists are typically just as engaged as opt in lists.
Answer
Correct Answer:
False
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36. What is the first step in any successful email campaign?
Answer
Correct Answer:
defining your goal
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37. Marking a message as "spam" in your inbox will automatically unsubscribe you from all lists of this sender
Answer
Correct Answer:
False, you may still receive the future emails, but into a spam folder instead
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38. The percentage of emails that were opened in a given campaign is the _____.
Answer
Correct Answer:
open rate
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39. What should you always add to images in case they do not load properly in an email?
Answer
Correct Answer:
Alt tags
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40. The following impacts your Sender Score:
Answer
Correct Answer:
volume and frequency of sends, spam reports, IP address usage
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41. True or False? According to the CAN-SPAM Act of 2003, email marketers must not include an address and unsubscribe link
Answer
Correct Answer:
False
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42. Which of these measure your email campaign's success?
Answer
Correct Answer:
Conversion rate
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43. What is a signature file?
Answer
Correct Answer:
A short block of text at the end of an email that provides information about the sender
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44. Which of the following is a spammy word you should typically avoid in a subject line?
Answer
Correct Answer:
free
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45. What is an email preference center?
Answer
Correct Answer:
the landing page where users can unsubscribe and modify their email settings
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46. Which of the following is a soft bounce?
Answer
Correct Answer:
The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server
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47. Which of the following is a hard bounce?
Answer
Correct Answer:
The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address
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48. Which of these are another name for lead nurturing?
Answer
Correct Answer:
All of these
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49. Email List Hygiene refers to what practice?
Answer
Correct Answer:
removing inactive and bad email addresses from your database.
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50. What is a shared IP?
Answer
Correct Answer:
A cheaper alternative to a dedicated IP from which many people can send email
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51. True or False? Abandoned email addresses can be converted to spam traps and report consistent incoming email as spam.
Answer
Correct Answer:
True
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52. Sending a commercial email without using a dedicated ESP is a violation of the CAN-SPAM act.
Answer
Correct Answer:
True
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53. Paying to have your content in another vendor's dedicated email is called _____.
Answer
Correct Answer:
a sponsored email
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54. True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.
Answer
Correct Answer:
True
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55. True or False? A dedicated email is also called a stand alone email.
Answer
Correct Answer:
True
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56. True or False: Email marketing yields a high return on investment (ROI)
Answer
Correct Answer:
True
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57. An email sent to someone who has not opted-in or given permission to email to the sender is called _____
Answer
Correct Answer:
spam
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58. Which of these are tools for acquiring new subscribers?
Answer
Correct Answer:
All of these
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59. Which of these are possible list segmentation categories?
Answer
Correct Answer:
All of these
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60. Which of these are advantages to email newsletters?
Answer
Correct Answer:
All of these
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61. True of False? Frequency of emailing typically has an impact on subscriber retention.
Answer
Correct Answer:
True
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62. What's the main way customers prefer to receive permission based marketing?
Answer
Correct Answer:
Email
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63. What is A/B testing?
Answer
Correct Answer:
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.
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64. Subscribers may report email as spam based on?
Answer
Correct Answer:
all of the above
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65. What is ROI?
Answer
Correct Answer:
Return on investment
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66. True or False? Long, descriptive calls to action are better than short, pointed ones.
Answer
Correct Answer:
False
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67. An email sent to someone who has not opted-in or given permission to email to the sender is called _____.
Answer
Correct Answer:
spam
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