Email Marketing MCQs (Chapterwise Multiple Choice Questions)

Which of these are an advantage of transactional emails?

All of these

Resetting your spam counter

High click through rate

Partnership opportunities with other vendors

Answer & Explanation

Correct Answer: High click through rate

Note: This Question is unanswered, help us to find answer for this one

The percentage of emails that actually make it into a recipient's inbox is called _____.

sent rate

delivery rate

click-through rate

bounce rate

Answer & Explanation

Correct Answer: delivery rate

Note: This Question is unanswered, help us to find answer for this one

In which category will most likely an email campaign or newsletter land in Gmail, given the recent redesign?

Spam

Updates

Promotions

Shopping

Answer & Explanation

Correct Answer: Promotions

Note: This Question is unanswered, help us to find answer for this one

What does honeypot in email marketing refer to?

A subscriber list with above the average open rates

A spamtrap set by ISP based on inactive email accounts

A list with over 100,000 subcsribers

A popular technique in eCommerce that allows for purchase directly from email campaign

Answer & Explanation

Correct Answer: A spamtrap set by ISP based on inactive email accounts

Note: This Question is unanswered, help us to find answer for this one

Are animated GIFs supported in HTML emails?

No, there is no support for animated GIFs in HTML emails.

Yes, most major email clients support animated GIFs.

No, most major email clients do not support animated GIFs.

Yes, but the animations will not loop.

Answer & Explanation

Correct Answer: Yes, most major email clients support animated GIFs.

Note: This Question is unanswered, help us to find answer for this one

What is ROI?

Reach over influence

Realm of influence

Root of investment

Return on investment

Answer & Explanation

Correct Answer: Return on investment

Note: This Question is unanswered, help us to find answer for this one

Which of these are NOT associated with regular list maintenance?

Higher conversion rates

Greater risk of spam reports

Higher open rates

Greater number of engaged users

Answer & Explanation

Correct Answer: Greater risk of spam reports

Note: This Question is unanswered, help us to find answer for this one

How is unique click-through-rate calculated?

unique clicks divided by unique emails delivered

total clicks divided by total emails delivered

total clicks divided by total emails opened

Answer & Explanation

Correct Answer: unique clicks divided by unique emails delivered

Note: This Question is unanswered, help us to find answer for this one

What are transactional emails?

a sponsored email offered by a partner

an email triggered by a user property

emails triggered by specific user actions

a stand alone email that promotes an individual offer

Answer & Explanation

Correct Answer: emails triggered by specific user actions

Note: This Question is unanswered, help us to find answer for this one

What is a double opt-in?

A link subscribers can use to unsubscribe from the email list

A method used to determine whether or not a subscriber has been clicking on links in the emails

A series of buttons added to the bottom of your email to allow for social media sharing

A method requiring subscribers to confirm their email address

Answer & Explanation

Correct Answer: A method requiring subscribers to confirm their email address

Note: This Question is unanswered, help us to find answer for this one

Email Marketing Quick Quiz

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