General MCQ for Social Media Marketing

1. Which is NOT a social media channel?

2. In online advertising 'CPC' stands for...?

3. LinkedIn displays page metrics to the admins of a company profile.

4. What's a good step to help secure your online branding?

5. What is the most effective use of Newsjacking?

6. What are the topic-specific subcategories that make up Reddit?

7. What is a QR code?

8. You CANNOT use Foursquare to:

9. Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.

10. What was the original Twitter hashtag for #FF?

11. Which site directly measure social influence??

12. What is SMO?

13. How far into the future should a company plan its marketing activities?

14. When is the most popular time to share Vines.

15. Google+’s Auto Awesome feature for images can be turned on to create these things automatically for you:

16. LinkedIn provides javascript code for two plugins you can place on your website. What are those two?

17. Pinterest makes money through:

18. What does H/T or HT stand for in social posts?

19. SMM generally stands for?

20. What do updates to Facebook status resemble most closely?

21. What non financial measure of marketing is important to track?

22. What does the product portion of the 4 P's of marketing focus on?

23. How can a company place itself as an expert in a certain area of expertise?

24. What would the marketing budget section of a marketing plan consist of?

25. What type of status updates would drive visitors to the company site?

26. Using which two methods can a company ensure that the proper audience finds their YouTube videos?

27. How can a company convert posts on Twitter to sales?

28. What is a method of marketing on Facebook which can reach several users by spending money?

29. What can a company do on Facebook apart from their page to create a following?

30. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

31. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

32. Why is it important to post to a blog regularly?

33. What is 'guerilla marketing'?

34. Which type of marketing would a company blog be considered?

35. What can a company do to offset the cost of running a blog?

36. How does YouTube serve a dual purpose in social media marketing?

37. What is meant by Brand Management?

38. What is meant by 'Marketing Creative'?

39. What style of blogging would be most effective for building relationships with customers?

40. What should a company post on Twitter?

41. What is meant by the concept of 'viral' in social media?

42. What is the term adopted for updates posted by Twitter users?

43. What place does Pricing have in marketing?

44. How does a blog directly impact sales of a company?

45. What is the ultimate goal of a social network marketing plan?

46. What do Connections on LinkedIn effectively represent?

47. What feature does LinkedIn offer for pay accounts?

48. What is a 'vlog'?

49. What is a 'wiki'?

50. How do ebooks represent a form of marketing?

51. What traditional marketing technique is YouTube closest to?

52. How does creating a social network marketing plan differ from a traditional marketing plan?

53. How can a company create a forum for dialogue on LinkedIn?

54. What is meant by the 'blogosphere'? 

55. What is the term used for a person who is receiving updates of another Twitter user's updates?

56. What should be the length of an effective blog post?

57. How can a company use the same material for both traditional and social network marketing?

58. Why is there no specific definition of what is social media marketing?

59. What methods of social network marketing should a company always use?

60. Which is an important aspect of creating blogs and posting content?

61. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

62. What is the overall goal of social media marketing for companies?

63. What is another term for 'social media'?

64. What is the character limit for posts on Twitter?

65. What is the general purpose of posting a video blog routinely to YouTube?

66. How can LinkedIn serve the company aside from social network marketing?

67. Which would be leveraging both social network and traditional marketing?

68. Which is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

69. How often should a marketing plan be revisited?

70. What is the main reason traditional marketing will never completely go away?

71. What is a contingency plan?

72. What is 'social media optimization'?

73. What is meant by 'micro-blogging'?

74. What style of videos can a company post on YouTube?

75. What is the method for being linked to other users on LinkedIn?

76. What is a 'call to action'?

77. What is meant by A/B testing in marketing?

78. How is site traffic useful in evaluating marketing?

79. You have been blogging for two months and you want to know where your traffic sources were coming from. Where can you find this information in Google Analytics?

80. What is one thing that twitter isn't good for?

81. What should you do to ensure your social media marketing is efficient for search engines?

82. Which best describes a twitter chat?

83. Why is SEO important for social media marketing?

84. Which organically helps establish authority?

85. How can networking help your marketing campaign?

86. Considering the 4Ps of marketing, where does the “Place” function occur most often?

87. What is the best social media for marketing?

88. Which Facebook Ad allows people to watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad?

89. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?

90. Which options is/ are essential for highly engaged organic social media traffic?

91. Which factors lead(s) to Off-page SEO providing a boost for your brand?

92. Which tool can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

93. Which type of keyword can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

94. Which option is an incorrect organic social media reach tool?

95. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

96. Which is the valid type of search intent encountered during on-page SEO?

97. You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?

98. What is the word limit for long form pieces that rank higher on the first SERP?

99. You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?

100. Which Option is the name given to paid marketing when a user do advertising on YouTube?

101. Which is/ are the valid way(s) to ensure that the internal structure Of your website is optimized while performing Off-page SEO? 1. Interlink all SEO landing pages 2. Drop all links on homepage

102. Which are the valid techniques to perform off-page SEO? 1. Social-media activity 2. Influencer marketing 3. Blogging

103. Which are the benef‌its of using paid social media advertising for a small business? 1. It helps to give the brand instant visibility. 2. It is a cost-effective way to promote the business. 3. It gives advertiser complete control over sees the ad. 4. It creates exposure for the brand in a cost-effective way. 5. It helps to maximize the content marketing and distribute the best content.

104. Through which option, businesses can take advantage of the opportunities Offered by organic marketing?

105. Which type of links should be avoided to prevent link spamming while performing the Off-page SEO? 1. Purchased links 2. Reciprocal links 3. Low-quality directory links

106. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

107. In which paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?

108. What is/ are the value (s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?

109. Which option is correct about the organic reach?

110. Which tools can be used to check the domain authority of your website while performing off- page SEO?

111. You are using inf‌luencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

112. Which can be used to control access to your site on a page-by-page basis? 1. robotstxt 2. noindex

113. In which tag should a subheading be wrapped during the on-page SEO?

114. Which are the benefits of off-page SEO optimization to website owners?

115. Which is link-related off-page factors? 1. Number of referring domains 2. Link authority 3. Anchor text

116. Which statement pertaining to the below attribute is/ are valid? 1. It is not used for indexing. 2. It can be used as a hint for ranking. rel='nofollow'

117. Which acronyms describes the framework used by Google raters to rank a website?

118. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

119. Which is/ are the valid non-link-related off-page factor(s)?

120. Which is the valid activities to raise off-page SEO traffic? 1. Post on forums 2. Add an RSS feed subscription box 3. Comment on relevant blogs freely

121. Effective organic marketing creates which of the given kind of sources to the website? 1. Permanent traffic 2. Temporary traffic

122. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

123. In relation to paid marketing. which option is correct about the disadvantage of pay per click (PPC advertising)?

124. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

125. Which label links can be used to perform on-page SEO for the links in user-generated content?