General Social Media Marketing MCQs

1. What question should a mission statement answer?

2. What is a hashtag?

3. On what grounds are Twitter accounts suspended?

4. Hootsuite can be used to schedule a post on your personal profile for these social sites:

5. Which social network uses 'repins'?

6. What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?

7. What Currencies are Supported on Linkedin?

8. What's a Retweet (RT)?

9. What is a 'KPI'?

10. You can share a page on Facebook the following ways:

11. Which is NOT a social media channel?

12. Facebook makes money from:

13. What is the definition of CTA (call-to-action)?

14. In online advertising 'CPC' stands for...?

15. Can you see popular accounts by categories on Twitter?

16. 53 percent of interaction between Google+ user and a brand is positive.

17. How do Facebook Ads target specific users?

18. To post ads on Facebook is Free?

19. What is the name of Facebook’s analytic package?

20. Effective social marketing emphasizes which content types?

21. It is proper Twitter etiquette to post links in your tweets as

22. The percentage of people who come to a website and leave instantly is measured by the:

23. What tone should your company's blog have?

24. LinkedIn displays page metrics to the admins of a company profile.

25. Definition of Search Engine Optimization (SEO)?

26. What's a good step to help secure your online branding?

27. Tweets have a limit of:

28. You are able to post private pictures that only select people see on Instagram.

29. What is Quora?

30. AMA, the acronym used on Reddit and Tumblr, stands for what?

31. In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?

32. What is the process called where you keep track of your company's mention on the web

33. What is the most effective use of Newsjacking?

34. What are the topic-specific subcategories that make up Reddit?

35. What is a QR code?

36. Which Twitter tools will NOT allow you to schedule Tweets and track analytics?

37. You CANNOT use Foursquare to:

38. Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.

39. Name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?

40. What was the original Twitter hashtag for #FF?

41. What are Facebook Offers?

42. Which site directly measure social influence??

43. Boosting posts and Sponsored posts are the same advertising technique on Facebook.

44. What does the social media metric PTAT stand for?

45. What is SMO?

46. What two pricing models are used for LinkedIn ads?

47. In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:

48. What is the self-styled 'The Front Page of the Internet'?

49. What signifies a modified retweet?

50. How far into the future should a company plan its marketing activities?

51. When is the most popular time to share Vines.

52. A 'lead gate' is a social media marketing tool to

53. In Twitter, you can search your friends that are on the following networks:

54. What percentage of the engagement on a Facebook post happens in the first 5 hours?

55. A Closed Group on Facebook has these qualities.

56. What are some good things to add to any social bio or about page?

57. The social media marketing term 'Reach' is defined as...

58. What is a content strategist?

59. On Twitter you have Followers. On YouTube you have:

60. Houzz is a niche social site that focuses on:

61. If you are an interior designer which social sites are good for you?

62. Whichsocial media platforms have their own free built-in analytics interface?

63. In social media marketing, there's four main ways to expand online reach. They are...

64. What is the definition of a 'Super connector?' (Sometimes spelled 'superconnector')

65. Which social site has the most 3rd party apps associated with it?

66. What is good etiquette when sharing something you found from someone else?

67. YouTube has a new feature called 'Cards.' What do these cards do for marketing?

68. Which is a good way to expand your Reach on Twitter?

69. You should use social media to invite your audience to talk with you.

70. Conferences sometimes use what type of 'wall' during their events and presentations?

71. What does the phrase 'native' mean on social media platforms?

72. Facebook is adding a payments feature so you can send people money within the Messenger app.

73. How many Friends can you have on a personal Facebook account?

74. What are some useful features of G+ Pages for marketers?

75. Google+’s Auto Awesome feature for images can be turned on to create these things automatically for you:

76. On a Verified YouTube Channel video you can include:

77. LinkedIn provides javascript code for two plugins you can place on your website. What are those two?

78. What percentage of Pinterest pins are re-pins?

79. Pinterest makes money through:

80. What interface needs to be very clear and organized for marketing on websites?

81. What function is being developed inside many social media apps?

82. What are traditional print companies (magazines and newspapers) banking on to increase their online views?

83. Hashtags work (are hyperlinked) inside the Tag section (and not the post section) on which social site?

84. When are most Vines shared?

85. Which type of G+ account needs to have 1000 Followers to be able to use +Post ads?

86. What is the space for YouTube Analytics called?

87. If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?

88. On a Verified YouTube Channel you can activate:

89. On your YouTube Channel, what function can you put on your videos to link to your crowd-fundraising site?

90. What does H/T or HT stand for in social posts?

91. When you create a new Twitter account, the maximum people you can follow right away is:

92. Which Twitter tools will NOT allow you to schedule Tweets?

93. What's a great way to find what type of content your audience wants to see?

94. For which industry is (the new) MySpace a commonly utilized marketing channel?

95. Before implementing a social media campaign you want to go viral, what is a good first step to take?

96. There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.

97. Which is NOT a social media platform?

98. What's a great way to find and connect with thought-leaders in your industry?

99. Which major social site was very popular before Facebook?

100. Which strategy is best for marketing online?

101. The nice thing for marketers on Houzz is...

102. What is it called when you keep track of your company's mention online?

103. How many characters can be in a tweet?

104. How do most social platform make money (excluding LinkedIn)?

105. What are some good ways to get your existing community or customers engaged with your social accounts?

106. Social Media Marketing directly engages your potential and existing customers by:

107. IFTTT and Zapier are great for...

108. Twitter is one of the best social sites for which business service?

109. Which of these social media platforms is not image based, and therefore will not help sell products customers would want to see first?

110. What is a double opt-in process in email marketing?

111. What is the definition of 'infographic'?

112. What is the definition of 'meme'?

113. Simply put, on G+ you have personal profiles and Business Pages, just like on Facebook where you have personal profiles and Business Pages.

114. When using a LinkedIn Company Page, who can you target for each post?

115. SMM generally stands for?

116. What tone (voice) should your company's blog have?

117. When you use both social media and traditional media in marketing it's called:

118. What is meant by this popular phrase: 'Content marketing is a marathon, not a sprint.'

119. Houzz is a niche social site that focuses on home decor, landscaping and decorating ideas. What type of marketing strategy works well on this site?

120. What is an action you can't take on a Facebook post?

121. What do updates to Facebook status resemble most closely?

122. What non financial measure of marketing is important to track?

123. What does the product portion of the 4 P's of marketing focus on?

124. How can a company place itself as an expert in a certain area of expertise?

125. What would the marketing budget section of a marketing plan consist of?

126. What type of status updates would drive visitors to the company site?

127. Using which two methods can a company ensure that the proper audience finds their YouTube videos?

128. How can a company convert posts on Twitter to sales?

129. What is a method of marketing on Facebook which can reach several users by spending money?

130. What can a company do on Facebook apart from their page to create a following?

131. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

132. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

133. Why is it important to post to a blog regularly?

134. What is 'guerilla marketing'?

135. Which type of marketing would a company blog be considered?

136. What can a company do to offset the cost of running a blog?

137. How does YouTube serve a dual purpose in social media marketing?

138. What is meant by Brand Management?

139. What is meant by 'Marketing Creative'?

140. What style of blogging would be most effective for building relationships with customers?

141. What should a company post on Twitter?

142. What is meant by the concept of 'viral' in social media?

143. What is the term adopted for updates posted by Twitter users?

144. What place does Pricing have in marketing?

145. How does a blog directly impact sales of a company?

146. What is the ultimate goal of a social network marketing plan?

147. What do Connections on LinkedIn effectively represent?

148. What feature does LinkedIn offer for pay accounts?

149. What is a 'vlog'?

150. What is a 'wiki'?

151. How do ebooks represent a form of marketing?

152. What traditional marketing technique is YouTube closest to?

153. How does creating a social network marketing plan differ from a traditional marketing plan?

154. How can a company create a forum for dialogue on LinkedIn?

155. What is meant by the 'blogosphere'? 

156. What is the term used for a person who is receiving updates of another Twitter user's updates?

157. What should be the length of an effective blog post?

158. How can a company use the same material for both traditional and social network marketing?

159. Why is there no specific definition of what is social media marketing?

160. What methods of social network marketing should a company always use?

161. Which is an important aspect of creating blogs and posting content?

162. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

163. What is the overall goal of social media marketing for companies?

164. What is another term for 'social media'?

165. What is the character limit for posts on Twitter?

166. What is the general purpose of posting a video blog routinely to YouTube?

167. How can LinkedIn serve the company aside from social network marketing?

168. Which would be leveraging both social network and traditional marketing?

169. Which is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

170. How often should a marketing plan be revisited?

171. What is the main reason traditional marketing will never completely go away?

172. What is a contingency plan?

173. What is 'social media optimization'?

174. What is meant by 'micro-blogging'?

175. What style of videos can a company post on YouTube?

176. What is the method for being linked to other users on LinkedIn?

177. What are the four P's of marketing?

178. What is a 'call to action'?

179. What is meant by A/B testing in marketing?

180. How is site traffic useful in evaluating marketing?

181. In Facebook Ad, which of the items below best describes the path in comparing your page against the competitors?

182. How do you set up a cross posting relationship in Facebook?

183. In Facebook Ad, what is the main benefit in selecting a Carousel?

184. This company has a ------ % response percentage and ------ time based on a very responsive badge earned on Facebook (See image). Choose the best answer?

185. What happens if your audience is too broad when you set up a Facebook Ad?

186. Which group of people make up the majority of social media?

187. Purpose of retargeting on a social network.

188. What is the minimum number of Instagram Followers you need to have in order to get a demographic information on a Business Account?

189. Which apply when you republish another author’s blog?

190. What is most important when sourcing information for social media marketing? (Choose all that apply) Note: There may be more than one right answer.

191. Which is the most likely will happen when you publish more on your blog?

192. You have been blogging for two months and you want to know where your traffic sources were coming from. Where can you find this information in Google Analytics?

193. What is one thing that twitter isn't good for?

194. How is Sourcing Information important to social media marketing?

195. In twitter, when is it effective to use a sponsored follower campaign?

196. What should you do to ensure your social media marketing is efficient for search engines?

197. What are the primary reasons that you’ll have a twitter campaign running?

198. Which best describes a twitter chat?

199. When optimizing your social media for search engines what is an effective hook for consumers?

200. How do you identify influencers participating in a twitter chat?

201. How can research help you with SEO (Search Engine Optimization)? (Choose all that apply)

202. Which items from the list are types of twitter campaign?

203. Why is SEO important for social media marketing?

204. What is the main reason you would create a list on twitter?

205. There are several ways to advertise using YouTube. What is the primary method for doing so?

206. How do you test your market on YouTube?

207. Where would one go to create an Instagram ad?

208. Which two options do you have for YouTube TrueView advertising options? (Click all that apply)

209. Which bid types are available on Linkedin?

210. Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?

211. Which is NOT a feature on LinkedIn not typically used for corporate/business marketing purposes?

212. YouTube is well known for embedding ads in the video content. At what point does YouTube charge for the in-stream advertisement option?

213. Which can you track with Google Insights and Google Trends?

214. Which organically helps establish authority?

215. What are the risks that must be considered in your social media marketing plan? (Check any that apply)

216. When you start a Tweet with @username who can see it?

217. As a general rule, marketers have three primary choices as to where and how they spend both time and money. What are they?

218. As part of a conversion funnel, which step does a blog post coincide with? (Check all that apply) Note: There may be more than one right answer.

219. Which will happen when your Ad in Facebook reaches budget exhaustion?

220. Where does Facebook advertising fit within the context of The Digital Marketing Funnel? (check all that apply)

221. How does Facebook track website conversions?

222. A Facebook Ad that provides people with a quick and privacy-safe way to sign up to receive information from businesses, such as newsletters, offers and quotes.

223. In addition to textual information, which is also good to include in a Tweet?

224. How can networking help your marketing campaign?

225. When analyzing data, what does a lower amount of viewers say?

226. What is the difference between copyright and plagiarism?

227. If you want your Facebook ad to reach a predetermined number of people, which option would you choose?

228. Which budget setup is available in Facebook?

229. Considering the 4Ps of marketing, where does the “Place” function occur most often?

230. A very simple content creation marketing plan includes which of the following components? Note: There may be more than one right answer.

231. The primary difference between a traditional marketing campaign and a social media marketing campaign is what?

232. How do you develop a marketing plan?

233. At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?

234. How effective are reviews and stars in marketing your brand? Check all that apply.

235. Which is not an effective way to interact and engage your readers?

236. What is considered active for a Facebook account?

237. Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?

238. What is Facebook Audience Network?

239. What is the term for the way Facebook determines when your ad gets displayed?

240. A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.

241. What does KPI stand for?

242. Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?

243. What is the name of the measurement of the percentage of people who have followed a link in your ad?

244. What does the “new sessions” Google Analytic metric reveal about a marketing campaign?

245. How does a business effectively capture information from social media marketing? Check all that apply.

246. How can a business get the most effect from social media marketing analytics? Check all that apply. Note: There may be more than one right answer.

247. What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.

248. Which is not a potential goal for blog marketing?

249. When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?

250. To best meet your marketing goals for a blog, which is considered best practice? (Check all that apply) Note: There may be more than one right answer.

251. What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)

252. Available pricing options in Twitter except one.

253. What are promoted Tweets?

254. It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?

255. What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)

256. Which can you adjust in your Facebook budget or bid?

257. Which is not part of a marketing plan?

258. Which is true with regards to SMM? Choose all that apply.

259. Which demographic from Facebook can reach customers in the areas where they do business?

260. How is Twitter budgeting set?

261. Which includes the top three things to focus on in a Social Media Marketing plan?

262. What makes YouTube different than other social media? (check all that apply)

263. Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?

264. What will page managers find on a Facebook Page insights?

265. Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?

266. Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?

267. Why are Meta descriptions are important in every landing page (check all that apply)?

268. How can guest blogging increase your brand recognition? (choose all that apply)

269. How do you ensure the most traffic to a Blog? (check all that apply) Note: There may be more than one right answer.

270. Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?

271. Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?

272. How do you fairly take advantage of your Twitter followers? (choose all that apply) Note: There may be more than one right answer.

273. Which should be considered when posting on Twitter.

274. Site some ways that will help increase your Twitter follower? (choose all that apply)

275. How can links increase your Twitter follower? (choose all that apply)

276. Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?

277. Which can you potentially achieve through Facebook ads? (choose all that apply)

278. In what situation should you consider changing your market plan? (choose all that apply)

279. How do you maintain your target audience's attention? Note: There may be more than one right answer.

280. What happens if your ad sets reach your campaign limit?

281. How should you take advantage of a very popular blog? Note: There may be more than one right answer.

282. What is the best practice to optimize your Facebook Business Page?

283. Which should social media marketers NOT do?

284. What are the advantages of affiliative marketing? Note: There may be more than one right answer.

285. Most important components of gaining a high ranking for a Linkedln search? Note: There may be more than one right answer.

286. What is the term for the semi-fictional representation of your ideal customer that takes market research and customer data into account?

287. What is defined as the aspect or aspects of a product or service that differentiates it from competitors' products or services?

288. What should one consider when sourcing information for Social Media Marketing? Note: There may be more than one right answer.

289. From the list below, choose which option helps drive blog content.

290. What should you do if you receive a promotion on a link?

291. What does Twitter Geo-targeting allow you to do? Note: There may be more than one right answer.

292. Which is the most probable reason that certain first names (brand names) are more popular than others?

293. What is the best social media for marketing?

294. Which is not essential for your marketing campaign?

295. What are the benefits of having a content calendar?

296. Which option is acronym for the principles that make ideas stick or go viral? Note: There may be more than one right answer.

297. How often should you post a video on Youtube?

298. Which are advantages of using Facebook?

299. Which Facebook Ad allows people to watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad?

300. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?

301. Which options is/ are essential for highly engaged organic social media traffic?

302. Which factors lead(s) to Off-page SEO providing a boost for your brand?

303. Which tool can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

304. Which type of keyword can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

305. Which option is an incorrect organic social media reach tool?

306. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

307. Which is the valid type of search intent encountered during on-page SEO?

308. You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?

309. What is the word limit for long form pieces that rank higher on the first SERP?

310. You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?

311. Which Option is the name given to paid marketing when a user do advertising on YouTube?

312. Which is/ are the valid way(s) to ensure that the internal structure Of your website is optimized while performing Off-page SEO? 1. Interlink all SEO landing pages 2. Drop all links on homepage

313. Which are the valid techniques to perform off-page SEO? 1. Social-media activity 2. Influencer marketing 3. Blogging

314. Which are the benef‌its of using paid social media advertising for a small business? 1. It helps to give the brand instant visibility. 2. It is a cost-effective way to promote the business. 3. It gives advertiser complete control over sees the ad. 4. It creates exposure for the brand in a cost-effective way. 5. It helps to maximize the content marketing and distribute the best content.

315. Through which option, businesses can take advantage of the opportunities Offered by organic marketing?

316. Which type of links should be avoided to prevent link spamming while performing the Off-page SEO? 1. Purchased links 2. Reciprocal links 3. Low-quality directory links

317. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

318. In which paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?

319. What is/ are the value (s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?

320. Which option is correct about the organic reach?

321. Which tools can be used to check the domain authority of your website while performing off- page SEO?

322. You are using inf‌luencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

323. Which can be used to control access to your site on a page-by-page basis? 1. robotstxt 2. noindex

324. In which tag should a subheading be wrapped during the on-page SEO?

325. Which are the benefits of off-page SEO optimization to website owners?

326. Which is link-related off-page factors? 1. Number of referring domains 2. Link authority 3. Anchor text

327. Which statement pertaining to the below attribute is/ are valid? 1. It is not used for indexing. 2. It can be used as a hint for ranking. rel='nofollow'

328. Which acronyms describes the framework used by Google raters to rank a website?

329. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

330. Which is/ are the valid non-link-related off-page factor(s)?

331. Which is the valid activities to raise off-page SEO traffic? 1. Post on forums 2. Add an RSS feed subscription box 3. Comment on relevant blogs freely

332. Effective organic marketing creates which of the given kind of sources to the website? 1. Permanent traffic 2. Temporary traffic

333. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

334. In relation to paid marketing. which option is correct about the disadvantage of pay per click (PPC advertising)?

335. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

336. Which label links can be used to perform on-page SEO for the links in user-generated content?

337. ____ computing refers to the ability to access information at any time and in any place.

338. _______is the various ways a site enables user-to-user communications.

339. All of the following are benefits of online direct marketing for buyers except ________.

340. A billboard for nike appears in the game you are playing. this is an example of a(n) ________.

341. Facebook is an example of a ________________.

342. Compulsive online gambling and pornography are examples of ____.

343. The idea of digital etiquette came into being ____.