1. Why would a company possibly want to spend more on PPC early on?
2. How does YouTube serve a dual purpose in social media marketing?
3. What is the purpose of sending a monthly newsletter?
4. Why is there no specific definition of what is social media marketing?
5. Why is the subject line of any email campaign important?
6. Which 3 industries are the largest users of affiliate marketing?
7. What should a company post on Twitter?
8. What is meant by the concept of "viral" in social media?
9. Which social network is considered the most popular for business to business marketing?
10. What methods of social network marketing should a company always use?
11. What is meant by Brand Management?
12. What is a "vlog"?
13. Which of the following is valuable in increasing a page rank?
14. A _____ is technology used to compress/decompress video files.