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Basic Social Media Optimization MCQ

1. A _____ is technology used to compress/decompress video files.

Answer

Correct Answer: Codec

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2. Which of the following is valuable in increasing a page rank?

Answer

Correct Answer: Quantity of links from other highly ranked pages to your site

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3. What is a "vlog"?

Answer

Correct Answer: Video blog

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4. What is meant by Brand Management?

Answer

Correct Answer: Management of the marketing budget

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5. What methods of social network marketing should a company always use?

Answer

Correct Answer: Twitter, Blogs, Facebook

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6. Which social network is considered the most popular for business to business marketing?

Answer

Correct Answer: LinkedIn

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7. What is meant by the concept of "viral" in social media?

Answer

Correct Answer: Social media which is spread to viewers by the consumer, growing in popularity

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8. Which 3 industries are the largest users of affiliate marketing?

Answer

Correct Answer: Computer equipment, auto manufacturers , construction

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9. Why is the subject line of any email campaign important?

Answer

Correct Answer: It is all the receiver sees besides the email address until they open the email

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10. Why is there no specific definition of what is social media marketing?

Answer

Correct Answer: Companies cannot come to one definition

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11. What is the purpose of sending a monthly newsletter?

Answer

Correct Answer: It builds branding creates awareness and connection with potential clients

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12. Why would a company possibly want to spend more on PPC early on?

Answer

Correct Answer: To drive traffic to their site and increase awareness

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