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Social Media Marketing MCQs

In relation to paid marketing. which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

You only pay for the clicks you need

PPC campaigns that are well-optimized can bring in signif‌icant traff‌ic.

It can become expensive and unaffordable when you compete with other advertisers for traff‌ic.

It is possible to place budget caps on traff‌ic that comes through large networks.

Answer

Correct Answer: It can become expensive and unaffordable when you compete with other advertisers for traff‌ic.

Explanation:

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