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Social Media Management MCQ

Social Media Management

1. Twitter followers consider ________ to be the most valuable type of tweets.

Generic messages, such as saying

Messages that engage followers, such as asking them for advice

Complaints from someone who's stuck in traffic or having a bad day

Random musings about a weekend at the beach

Answer

Correct Answer: Messages that engage followers, such as asking them for advice

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2. Fbi-related scams involve ________.

Cookies obtain your personal information by searching your hard drive

Placing a found virus in a secure area on the hard drive

People pretending to represent official organizations such as the department of homeland security

Completely automated public turing test to tell humans and computers apart

Answer

Correct Answer: People pretending to represent official organizations such as the department of homeland security

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3. Fbi reliance on citizen photographs to catch the boston marathon bombers is an example of ____.

Carpal tunnel syndrome

Web empowerment

Pervasive

Computer addiction

Answer

Correct Answer: Web empowerment

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4. Facebook and twitter are examples of _____.

Social networking sites

A pro-innovation human resource department

Marketing

How Zappos operates

Answer

Correct Answer: Social networking sites

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5. Writing for social media ________.

Does not require close proofreading because it is informal

Requires you to consider only external audiences

Shines a close light on your writing skills and can affect your career

Is completely different from writing traditional business documents

Answer

Correct Answer: Shines a close light on your writing skills and can affect your career

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6. As a marketer, one thing to keep in mind is that social media users are _____.

Fickle

Audiences

Orkut

Friendster

Answer

Correct Answer: Fickle

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7. A(n) _____ refers to an internet vandal and mischief-maker.

Blog comments can be a hothouse for spam and the disgruntled

Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

All of the above

Troll

Answer

Correct Answer: Troll

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8. A product aimed at an audience of teenagers would show that the product is _____.

Sturdy, reliable, and safe.

Tested and well-built.

Traditional, tested, and conservative.

Fun, exciting, and cool

Answer

Correct Answer: Sturdy, reliable, and safe.

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9. ________ refers to data and responses to data that are contributed by users and sm sponsors.

Connection

Capital

Content

Custom

Answer

Correct Answer: Connection

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10. Instagram stories are a great way to _____________.

Demonstrate complex concepts quickly and easily

Directly message a customer to answer a question

Deliver video podcasts

Drive traffic and engagement

Answer

Correct Answer: Drive traffic and engagement

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11. With nearly 88% of its population online, ____ is the leading world region in internet users.

North America

South America

Central America

Answer

Correct Answer: North America

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12. Most social media companies rely on ________ for revenue.

Advertising

Conection

Both of these

None of these

Answer

Correct Answer: Advertising

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13. A television rating is _____.

Local broadcast stations

It put a freeze on issuing new television licenses.

Comic situations and grim plots

The percentage of all TV households watching a show

Answer

Correct Answer: The percentage of all TV households watching a show

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14. The graphical user interface replaced the _____ interface of earlier operating systems.

Command-line

Useful; essential

Cold boot

El Capitan

Answer

Correct Answer: Command-line

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MCQ on Basic Social Media Marketing	MCQ on Social Media Management
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