> > Social Media Marketing MCQs > Basic Social Media Marketing MCQs

Basic Social Media Marketing MCQ

1. The idea of digital etiquette came into being ____.

With the advent of chat rooms and electronic mail

Content-filtering software

At Macy's in New York City

A numb sensation in the wrists and hands

Answer

Correct Answer: With the advent of chat rooms and electronic mail

Note: This Question is unanswered, help us to find answer for this one

2. Compulsive online gambling and pornography are examples of ____.

Poor netiquette

Pervasive computing

Computer addiction

Ubiquitous computing

Answer

Correct Answer: Computer addiction

Note: This Question is unanswered, help us to find answer for this one

3. Facebook is an example of a ________________.

Public, specialized network

Public, general-purpose network

Private, general-purpose network

Private network

Private, specialized network

Answer

Correct Answer: Public, general-purpose network

Note: This Question is unanswered, help us to find answer for this one

4. A billboard for nike appears in the game you are playing. this is an example of a(n) ________.

Display ad

Ongoing sharing

Uploading functionality

Original content

Answer

Correct Answer: Display ad

Note: This Question is unanswered, help us to find answer for this one

5. All of the following are benefits of online direct marketing for buyers except ________.

Access to numerous products

Access to product reviews

Live product demonstrations

Convenience

Privacy

Answer

Correct Answer: Live product demonstrations

Note: This Question is unanswered, help us to find answer for this one

6. _______is the various ways a site enables user-to-user communications.

Community

Services

Socializing

Answer

Correct Answer: Community

Note: This Question is unanswered, help us to find answer for this one

7. ____ computing refers to the ability to access information at any time and in any place.

Servers

Google

Comcast

Pervasive

Answer

Correct Answer: Pervasive

Note: This Question is unanswered, help us to find answer for this one

8. Which of the following are advantages of using Facebook?

Facebook allows for a high rate of conversions such as sign ups and sales.

Facebook allows for the most content to be posted.

Facebook increases customer engagement the most.

Facebook allows for greater exposure because it is the most popular of all SMM venues.

Answer

Correct Answer: Facebook allows for a high rate of conversions such as sign ups and sales.

Note: This Question is unanswered, help us to find answer for this one

9. How often should you post a video on Youtube?

Every day

It depends on your schedule

Every week

Twice a week

It's different for everyone

Answer

Correct Answer: It's different for everyone

Note: This Question is unanswered, help us to find answer for this one

10.
Which of the following two options below are acronyms for the principles that make ideas stick or go viral?
Note: There may be more than one right answer.

STSP

STOPPS

ETS

SUCCES

STEPPS

Answer

Correct Answer: SUCCES

STEPPS

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

11. What are the benefits of having a content calendar?

Cover off key dates in advance (holidays, observances, birthdays)

Allocate content resources

It's a way to make sure that you are always publishing something across your social media channels

Ensures you have a quality production

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

12. Which of the following is not essential for your marketing campaign?

Identifying measurable marketing objectives

Collaborating with competitors and customers

Choosing channels and tactics

Creating content strategy

Assigning roles

Answer

Correct Answer: Collaborating with competitors and customers

Note: This Question is unanswered, help us to find answer for this one

13. Which is the most probable reason that certain first names (brand names) are more popular than others?

Price

Quantity

Social Dynamics

Answer

Correct Answer: Social Dynamics

Note: This Question is unanswered, help us to find answer for this one

14.
What does Twitter Geo-targeting allow you to do?
Note: There may be more than one right answer.

To focus on users in specific locations

It only allows you to find users in your geographical location

To search by country and even zip code in certain countries

To reach broad and specific audiences through a combination of local, national and international levels

All of the above

Answer

Correct Answer: To focus on users in specific locations

It only allows you to find users in your geographical location

To search by country and even zip code in certain countries

To reach broad and specific audiences through a combination of local, national and international levels

All of the above

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

15. What should you do if you receive a promotion on a link?

Don't click on it, it could be a virus

Insert the link on your page

Copy and paste the link onto other pages to promote it

Take advantage of the opportunity

Answer

Correct Answer: Don't click on it, it could be a virus

Note: This Question is unanswered, help us to find answer for this one

16. From the list below, choose which option helps drive blog content.

Infographies

Video

Question & Answer

Guest Posts

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

17.
What should one consider when sourcing information for Social Media Marketing?
Note: There may be more than one right answer.

Copying other social media strategies

Available data

Understanding consumer behavior and perspectives

None of the Above

Answer

Correct Answer: Copying other social media strategies
Available data
Understanding consumer behavior and perspectives

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

18. What is defined as the aspect or aspects of a product or service that differentiates it from competitors' products or services?

4Ps

Target Market

Market Trends

Unique Selling Proposition

Opportunity Cost

Answer

Correct Answer: Unique Selling Proposition

Note: This Question is unanswered, help us to find answer for this one

19. What is the term for the semi-fictional representation of your ideal customer that takes market research and customer data into account?

Sales converters

Focus group

Customer or buyer persona

Customer awareness

None of the above

Answer

Correct Answer: Customer or buyer persona

Note: This Question is unanswered, help us to find answer for this one

20.
Which are the two most important components of gaining a high ranking for a Linkedln search?
Note: There may be more than one right answer.

Using keywords.

Having lots of connections.

Posting individual updates regularly.

Upgrading to a premium account.

Answer

Correct Answer: Using keywords.
Having lots of connections.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

21.
What are the advantages of affiliative marketing?
Note: There may be more than one right answer.

You only pay affiliates when visitors are converted to customers

They help you standardize and streamline your message

They help generate traffic

It's high risk but high reward

Answer

Correct Answer: You only pay affiliates when visitors are converted to customers
They help generate traffic

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

22. Which of the following should social media marketers NOT do?

Automate posting of back-links to your website

Formulate a well-researched plan

Learn from other successful marketers

Interact with clients

Answer

Correct Answer: Automate posting of back-links to your website

Note: This Question is unanswered, help us to find answer for this one

23. What is the best practice to optimize your Facebook Business Page?

Fill out your profile

Fill out the 'About Us' section carefully

Use keywords strategically

Choose the right name for your page

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

24.
How should you take advantage of a very popular blog?
Note: There may be more than one right answer.

Post different blogs to see the reaction

There is no way to benefit from other popular blogs

Comment on the blog and engage in a way that adds value

Get your blog published on their blog

Answer

Correct Answer: Comment on the blog and engage in a way that adds value
Get your blog published on their blog

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

25. What happens if your ad sets reach your campaign limit?

It keeps going

Extra charges are applied later

Automatically shuts your ads so you don't overspend

All of the above

None of the above

Answer

Correct Answer: Automatically shuts your ads so you don't overspend

Note: This Question is unanswered, help us to find answer for this one

26. How do you maintain your target audience's attention? Note: There may be more than one right answer.

Try appeal to everyone

Build your reputation

Host social media events

By changing media platforms

Answer

Correct Answer:

Build your reputation

Host social media events

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

27.
In what situation should you consider changing your market plan? (choose all that apply)

When the current one is not working

When the current plan is declining

When the current plan is gaining viewers

All of the Above

Answer

Correct Answer: When the current one is not working
When the current plan is declining

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

28.
Which of the following can you potentially achieve through Facebook ads? (choose all that apply)

Website Traffic

Sales and Leads

Likes and Engagement for your Facebook page

App Installs

Event or offer attendance

Answer

Correct Answer: Website Traffic
Sales and Leads
Likes and Engagement for your Facebook page
App Installs
Event or offer attendance

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

29.
Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?

Event

Canvas

Post

None of the above

Answer

Correct Answer: Canvas

Note: This Question is unanswered, help us to find answer for this one

30.
How can links increase your Twitter follower? (choose all that apply)

Using multimedia

Putting links near the beginning but not in the very first position, like Free Stuff @replytome.

Putting links at the very beginning of the tweet like @reply

Using GIF images

Using shortened URLs

Answer

Correct Answer: Using multimedia
Putting links near the beginning but not in the very first position, like Free Stuff @replytome.
Putting links at the very beginning of the tweet like @reply
Using GIF images
Using shortened URLs

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

31.
Site some ways that will help increase your Twitter follower? (choose all that apply)

Stop interacting with other Twitter users and spend your time creating effective tweets.

Do not ask others to follow you.

Follow some Twitter feeds that are about branding and keep up with new ideas.

Jump on bandwagons - just know what they are promoting.

Answer

Correct Answer: Follow some Twitter feeds that are about branding and keep up with new ideas.
Jump on bandwagons - just know what they are promoting.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

32.
Which of the following should be considered when posting on Twitter.

Character limit

Trending hashtags

Time of day

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

33.
How do you fairly take advantage of your Twitter followers? (choose all that apply)
Note: There may be more than one right answer.

Provide your followers with content they like to see

Spam on your tweets

Ask them to send contacts of all their friends and connections.

Tweet some fun stuff

Answer

Correct Answer: Provide your followers with content they like to see
Tweet some fun stuff

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

34.
Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?

Follower targeting

Behavior targeting

Interest targeting

All of the above

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

35.
Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?

Include statistics that provide support for your content.

Intensify the marketing campaign by having the tweet auto-reposted once per hour.

Make sure the tone is conveyed as “talking at” the audience.

Promote the tweet with a series of hashtags being used as 140-character sentence.

Answer

Correct Answer: Include statistics that provide support for your content.

Note: This Question is unanswered, help us to find answer for this one

36.
How do you ensure the most traffic to a Blog? (check all that apply)
Note: There may be more than one right answer.

By highlighting important words

By ensuring it is organized

By adding more descriptive words

By using keywords in your blog to catch those who search them

Answer

Correct Answer: By highlighting important words
By ensuring it is organized
By adding more descriptive words
By using keywords in your blog to catch those who search them

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

37.
How can guest blogging increase your brand recognition? (choose all that apply)

Your users will recognize you are important.

A socially influential audience in your niche area will have high impact on your readers

Guest blogging will bring in new readers who are fans of your guest. Therefore, the more guest bloggers you have, the more you can attract new followers.

Posting information from various perspectives will attract more users.

Guest blogging can bring problems that you cannot control and actually turn people away from your brand.

Answer

Correct Answer: Your users will recognize you are important.
A socially influential audience in your niche area will have high impact on your readers
Guest blogging will bring in new readers who are fans of your guest. Therefore, the more guest bloggers you have, the more you can attract new followers.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

38.
Why are Meta descriptions are important in every landing page (check all that apply)?

It's the information that shows up when a post is shared on social media

It's useless, you can't control what is shown in the meta description

Meta Description isn't very important

High Quality descriptions can be displayed in Search Rankings

Both 1 and 4

Answer

Correct Answer: Both 1 and 4

Note: This Question is unanswered, help us to find answer for this one

39.
Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?

Follower targeting

Behavior targeting

Interest targeting

All of the above

None of the above

Answer

Correct Answer: Behavior targeting

Note: This Question is unanswered, help us to find answer for this one

40.
Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?

Reach

Visits

Posts

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

41.
What will page managers find on a Facebook Page insights?

How many people liked your page plus the number of new likes

Page views

Engagement

Demographic information

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

42.
Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?

Dynamic

Slideshow

Carousel

None of the above

Answer

Correct Answer: Carousel

Note: This Question is unanswered, help us to find answer for this one

43.
What makes YouTube different than other social media? (check all that apply)

YouTube is a video sharing website

YouTube uses algorithms to determine popularity

YouTube is the same as other social media sites

All of the Above

Answer

Correct Answer: YouTube is a video sharing website
YouTube uses algorithms to determine popularity

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

44.
Which of the following includes the top three things to focus on in a Social Media Marketing plan?

Cost, Personnel who understand social media, an ability to change to inbound marketing.

Goals, amount of time required, testable metrics for accountability

Goals, Management, Time

Cost, Goals, Creativity

The companies voice, brand, and reputation

Answer

Correct Answer: Goals, amount of time required, testable metrics for accountability

Note: This Question is unanswered, help us to find answer for this one

45.
How is Twitter budgeting set?

Daily

Monthly

Yearly

All of the above

None of the above

Answer

Correct Answer: Daily

Note: This Question is unanswered, help us to find answer for this one

46.
Which demographic from Facebook can reach customers in the areas where they do business?

Connection

Language

Location

All of the above

None of the above

Answer

Correct Answer: Location

Note: This Question is unanswered, help us to find answer for this one

47.
Which of the following is true with regards to SMM? Choose all that apply.

Your marketing campaign should use every social platform available.

Your marketing campaign should focus on Facebook and Twitter alone.

Your marketing campaign should focus on the social media sites that your research deems the most return.

Your marketing campaign should be focused on your goals and objectives.

Answer

Correct Answer: Your marketing campaign should focus on the social media sites that your research deems the most return.
Your marketing campaign should be focused on your goals and objectives.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

48.
Which of the following is not part of a marketing plan?

Defining your Ideal Customer

Establishing Success Metrics

Creating a product or service

Creating Content

Tracking and Analysis

Answer

Correct Answer: Creating a product or service

Note: This Question is unanswered, help us to find answer for this one

49.
Which of the following can you adjust in your Facebook budget or bid?

At the end of the billing cycle

Once every month

Any time

All of the above

None of the above

Answer

Correct Answer: Any time

Note: This Question is unanswered, help us to find answer for this one

50.
What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)

Intellectual articles

Status updates and news

Important original ideas

All of the Above

Answer

Correct Answer: Important original ideas

Note: This Question is unanswered, help us to find answer for this one

51.

It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?

Follower targeting

Tailored audiences

Interest targeting

All of the above

None of the above

Answer

Correct Answer: Tailored audiences

Note: This Question is unanswered, help us to find answer for this one

52.

What are promoted Tweets?

Tweets that Twitter considers important.

Ordinary Tweets that are purchased on Twitter by companies to extend their reach

Something a company retweets from another company

None of the above

All of the above

Answer

Correct Answer: Ordinary Tweets that are purchased on Twitter by companies to extend their reach

Note: This Question is unanswered, help us to find answer for this one

53.

The following are all available pricing options in Twitter except one.

Automatic bid

Target cost

Maximum bid

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

54.

What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)

Understand that people read blogs differently than traditional forms of writing.

Keep the blog under 1000 words for better readability.

Try to insert an applicable story into the blog to connect with the readers.

Make sure the blog is in the “curating” format.

Answer

Correct Answer: Understand that people read blogs differently than traditional forms of writing.
Keep the blog under 1000 words for better readability.
Try to insert an applicable story into the blog to connect with the readers.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

55.
To best meet your marketing goals for a blog, which of the following are considered best practices? (Check all that apply)
Note: There may be more than one right answer.

Know your target audience

Optimze your content for SERPs

Adjust your tone and voice to speak to your target audience

Maintain posting frequency

Time your post to coincide with high traffic times

Answer

Correct Answer: Know your target audience
Optimze your content for SERPs
Adjust your tone and voice to speak to your target audience
Maintain posting frequency
Time your post to coincide with high traffic times

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

56.

When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?

Day planner

Focus group

Content editoral plan

Corrective action

Subject predicate agreement

Answer

Correct Answer: Content editoral plan

Note: This Question is unanswered, help us to find answer for this one

57.

Which of the following is not a potential goal for blog marketing?

Lead readers to conversion

Extend your reach

Retain current customers

Defining your target audience

Maintain SEO ranking

Answer

Correct Answer: Defining your target audience

Note: This Question is unanswered, help us to find answer for this one

58.

What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.

Don't make changes.

Your brand makes a connection to credible, focused, up to date, and worthy content.

Make it visually bold and appealing with a variety of mediums for presentation.

It should be broad to cover lots of domains.

Your brand should surround a niche.

Answer

Correct Answer: Your brand makes a connection to credible, focused, up to date, and worthy content.
Make it visually bold and appealing with a variety of mediums for presentation.
It should be broad to cover lots of domains.
Your brand should surround a niche.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

59.

How can a business get the most effect from social media marketing analytics? Check all that apply.

Note: There may be more than one right answer.

When you get the information, you must respond to it immediately to create a strong market in social media.

Focus on only one piece of analysis information at a time.

Consistently assess your analytics and what they analyze. Close the gaps.

Simply examine sales after you put up an ad.

Balance your techniques.

Answer

Correct Answer: When you get the information, you must respond to it immediately to create a strong market in social media.
Consistently assess your analytics and what they analyze. Close the gaps.
Balance your techniques.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

60.
How does a business effectively capture information from social media marketing? Check all that apply.

You require a specific software tool for this purpose.

You can simply get it from the site where you market.

Have a series of questions that require answers before customers can get to your site.

Develop your own program.

Use interactive marketing techniques like chats, surveys, comments.

Answer

Correct Answer: You can simply get it from the site where you market.
Have a series of questions that require answers before customers can get to your site.
Develop your own program.
Use interactive marketing techniques like chats, surveys, comments.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

61.

What does the “new sessions” Google Analytic metric reveal about a marketing campaign?

Specific flaws regarding the churn rate calculation.

The number of new visitors and the extent to which you are encouraging them to return.

It reveals channel specific metrics which help to segment who clicked through to the website.

It measures your lead to close ratio to determine your sales success rate.

Answer

Correct Answer: The number of new visitors and the extent to which you are encouraging them to return.

Note: This Question is unanswered, help us to find answer for this one

62.

What is the name of the measurement of the percentage of people who have followed a link in your ad?

Engagment Ratio

Click Through Rate

Content Optimization

Exending Your Reach

Sales Conversion

Answer

Correct Answer: Click Through Rate

Note: This Question is unanswered, help us to find answer for this one

63.

Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?

20%

30%

70%

80%

Answer

Correct Answer: 20%

Note: This Question is unanswered, help us to find answer for this one

64.

What does KPI stand for?

Keyword Placement Iteration

Knowledge progression Instruction

Key Product Insights

Key Perfomance Indicator

None of the above

Answer

Correct Answer: Key Perfomance Indicator

Note: This Question is unanswered, help us to find answer for this one

65.

A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.

Offer

Lead

Event

None of the above

Answer

Correct Answer: Event

Note: This Question is unanswered, help us to find answer for this one

66.

What is the term for the way Facebook determines when your ad gets displayed?

Ad Relevance

Ad Frequency

Ad Hoc

Ad Auction

None of the above

Answer

Correct Answer: Ad Auction

Note: This Question is unanswered, help us to find answer for this one

67.

What is Facebook Audience Network?

Facebook service that only shows your ad to interested users on Facebook

Facebook service that serves ads to outside apps and websites

Facebook service that shows you who is looking at your page

None of the above

All of the above

Answer

Correct Answer: Facebook service that serves ads to outside apps and websites

Note: This Question is unanswered, help us to find answer for this one

68.

Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?

Keyword Diagnosis

Search Term

Insights

Extensions

All of the above

None of the above

Answer

Correct Answer: Insights

Note: This Question is unanswered, help us to find answer for this one

69.

What is considered active for a Facebook account?

Posting at least once a day

Posting at least every week

Posting bi-weekly

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

70.

Which is not an effective way to interact and engage your readers?

Take a survey

Offer free stuff

Respond to readers by focusing on things they brought up.

Plugging your marketing messages on somebody’s wall

Answer

Correct Answer: Plugging your marketing messages on somebody’s wall

Note: This Question is unanswered, help us to find answer for this one

71.

How effective are reviews and stars in marketing your brand? Check all that apply.

Consumers heavily rely on the reviews and number of stars to make most decisions.

Reaction to negative reviews with a positive comment to make improvements can be a positive effect and show consumers you listen.

Using reviews with personal positive comments and photos of those people has been shown to be very effective in marketing.

Because of the possibility of negative reviews and low star ratings, don't use reviews at all.

Answer

Correct Answer: Consumers heavily rely on the reviews and number of stars to make most decisions.
Reaction to negative reviews with a positive comment to make improvements can be a positive effect and show consumers you listen.
Using reviews with personal positive comments and photos of those people has been shown to be very effective in marketing.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

72.

At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?

Intent

Consideration

Interest

Awareness

Answer

Correct Answer: Awareness

Note: This Question is unanswered, help us to find answer for this one

73.

How do you develop a marketing plan?

By looking at your audience

By looking at your budget

By planning ahead of time

By brainstorming ideas and predicting outcome

Answer

Correct Answer: By looking at your audience
By looking at your budget
By planning ahead of time
By brainstorming ideas and predicting outcome

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

74.

The primary difference between a traditional marketing campaign and a social media marketing campaign is what?

The traditional marketing campaign has more pieces to craft and deploy.

The traditional marketing campaign is far more expensive.

A social media marketing campaign tends to be more diverse given the different platforms that currently exist.

A social media marketing campaign doesn’t require the traditional A/B testing method.

Answer

Correct Answer: A social media marketing campaign tends to be more diverse given the different platforms that currently exist.

Note: This Question is unanswered, help us to find answer for this one

75.

A very simple content creation marketing plan includes which of the following components?

Note: There may be more than one right answer.

Marketing and content goals.

Which channels will be used for promotional purposes.

The reason why the content is being drafted.

A determination of current owned, earned or paid media funnels.

Answer

Correct Answer: Marketing and content goals.
Which channels will be used for promotional purposes.
The reason why the content is being drafted.
A determination of current owned, earned or paid media funnels.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

76.

Which of the following budget setup is available in Facebook?

Daily

Lifetime

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

77.

If you want your Facebook ad to reach a predetermined number of people, which option would you choose?

Target Rating Points (TRP)

Reach and Frequency

Page Post Link

Mobile App Install

Event Promotion

Answer

Correct Answer: Reach and Frequency

Note: This Question is unanswered, help us to find answer for this one

78.

What is the difference between copyright and plagiarism?

A copyright is a monopolization on a creation while plagiarizing is copying another's information

A copyright is a law and plagiarizing is the violation of a law

A copyright is a contract that ensures information cannot be copied, and plagiarizing is violating a copyright

They are the same thing

Answer

Correct Answer: A copyright is a contract that ensures information cannot be copied, and plagiarizing is violating a copyright

Note: This Question is unanswered, help us to find answer for this one

79.

When analyzing data, what does a lower amount of viewers say?

That your platform is losing popularity

That your particular blog is losing popularity

That the post was not as popular as the last one

It can mean a variety of things, and only focusing on one will not necessarily solve the problem

Answer

Correct Answer: It can mean a variety of things, and only focusing on one will not necessarily solve the problem

Note: This Question is unanswered, help us to find answer for this one

80.

In addition to textual information, which of the following are also good to include in a Tweet?

Multimedia

Twitter Polls

Link to your website or blog

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

81.

A Facebook Ad that provides people with a quick and privacy-safe way to sign up to receive information from businesses, such as newsletters, offers and quotes.

Offer

Lead

Local

Canvas

None of the above

Answer

Correct Answer: Lead

Note: This Question is unanswered, help us to find answer for this one

82.

How does Facebook track website conversions?

Remarketing

Marketing

Analytics

Pixel

None of the above

Answer

Correct Answer: Pixel

Note: This Question is unanswered, help us to find answer for this one

83.

Where does Facebook advertising fit within the context of The Digital Marketing Funnel? (check all that apply)

Sales

Lead Generation

Lead Nurturing

Discovery

Answer

Correct Answer: Sales
Lead Generation
Lead Nurturing
Discovery

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

84.

Which of the following will happen when your Ad in Facebook reaches budget exhaustion?

Keeps going

Extra charges applies later

Automatically pause

All of the above

None of the above

Answer

Correct Answer: Automatically pause

Note: This Question is unanswered, help us to find answer for this one

85.

As part of a conversion funnel, which step does a blog post coincide with? (Check all that apply)

Note: There may be more than one right answer.

Brand Awareness

Engagement

Consideration

Conversion

Retention

Answer

Correct Answer: Consideration
Retention

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

86.

As a general rule, marketers have three primary choices as to where and how they spend both time and money. What are they?

Private, Public and open media

Free, Paid and shared cost media

Owned, paid and earned media

Rented, owned and coveted media

Answer

Correct Answer: Owned, paid and earned media

Note: This Question is unanswered, help us to find answer for this one

87.

When you start a Tweet with @username who can see it?

anyone on twitter

any of your followers

any of @username's follwers

Only people who follow both you and @username

all of your followers and all of @username's followers

Answer

Correct Answer: all of your followers and all of @username's followers

Note: This Question is unanswered, help us to find answer for this one

88.

What are the risks that must be considered in your social media marketing plan? (Check any that apply)

The speed that news travels, good and bad.

A required vigilance.

Lack of control about what people say.

Increased engagement with people.

Increased sales and production.

Answer

Correct Answer: The speed that news travels, good and bad.
A required vigilance.
Lack of control about what people say.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

89.

Which of the following can you track with Google Insights and Google Trends?

Lead growth

Brand sentiment

Brand search volume

Content engagemnt

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

90.

YouTube is well known for embedding ads in the video content. At what point does YouTube charge for the in-stream advertisement option?

Every time the ad is displayed during the video.

Only when 30 seconds or more of the advertisement has been viewed.

Every time the ad appears regardless of whether it’s at the beginning, middle or end of the video.

Only when the consumer clicks on the advertisement.

Answer

Correct Answer: Only when 30 seconds or more of the advertisement has been viewed.

Note: This Question is unanswered, help us to find answer for this one

91.

Which is NOT a feature on LinkedIn not typically used for corporate/business marketing purposes?

Widgets

Talent Updates

Endorsements

All of the above

Answer

Correct Answer: Talent Updates

Note: This Question is unanswered, help us to find answer for this one

92.

Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?

The 30+ crowd who tend to earn in excess of $75,000 yearly.

The 30 and under crowd who tend to be college educated and earn less than $75,000 yearly.

A majority of U.S. social media users who widely vary in age, culture, and yearly earnings.

The 18-29 demographic who are primarily driven by memes, pictures or other visual (limited reading) content.

Answer

Correct Answer: The 30+ crowd who tend to earn in excess of $75,000 yearly.

Note: This Question is unanswered, help us to find answer for this one

93.

Which of the following bid types are available on Linkedin?

CPA

CPC

CPM

Both B and C

None of the above

Answer

Correct Answer: Both B and C

Note: This Question is unanswered, help us to find answer for this one

94.

Which two options do you have for YouTube TrueView advertising options? (Click all that apply)

In-stream videos

Video ads on Google search results page.

Video discovery (alongside search results on YouTube)

All of the above

None of the above

Answer

Correct Answer: In-stream videos
Video discovery (alongside search results on YouTube)

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

95.

Where would one go to create an Instagram ad?

Instagram Ad Creator

Google AdWords

Facebook Ads Creator

Twitter Ads Creator

None of the above

Answer

Correct Answer: Facebook Ads Creator

Note: This Question is unanswered, help us to find answer for this one

96.

How do you test your market on YouTube?

By uploading different videos to see what works best

By only posting one type of videos until it works

By posting what you want to post

By posting something completely original

Answer

Correct Answer: By uploading different videos to see what works best

Note: This Question is unanswered, help us to find answer for this one

97.

There are several ways to advertise using YouTube. What is the primary method for doing so?

Create promotional videos and post them on the company YouTube page.

Post links to the YouTube video on the company website.

Use Google Adwords.

Send an email blast to consumers on your contacts list that contain links to the video.

Answer

Correct Answer: Use Google Adwords.

Note: This Question is unanswered, help us to find answer for this one

98.

What is the main reason you would create a list on twitter?

monitor your competition

event management: speakers and attendees

Build out your media contacts for a product launch

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

99.

Which items from the list are types of twitter campaign?

Website click campaigns

Follower Campaigns

engagement campaigns

Mobile App campaigns

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

100.

How can research help you with SEO (Search Engine Optimization)? (Choose all that apply)

By ensuring you are up to date with the current trends

By learning from other's successes and failures in SEO

By developing a new idea and hoping it works

By ignoring research and "going in blind"

Answer

Correct Answer: By ensuring you are up to date with the current trends
By learning from other's successes and failures in SEO

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

101.

How do you identify influencers participating in a twitter chat?

You ask them if they're an influencer

Rely on other users to tell you who the influencers are on the chat

Click on the hashtag in twitter>Click Top tweets

Click on the hastag in twitter> Click Live

You have to rely on a 3rd party tool to identify influencers

Answer

Correct Answer: Click on the hashtag in twitter>Click Top tweets

Note: This Question is unanswered, help us to find answer for this one

102.

When optimizing your social media for search engines what is an effective hook for consumers?

A comical title to provoke interest

A serious title to attract serious consumers

A title that matches your audience

A controversial title to attract discussion

Answer

Correct Answer: A title that matches your audience

Note: This Question is unanswered, help us to find answer for this one

103.

What are the primary reasons that you’ll have a twitter campaign running?

Reach customers where they hang out

Potential for real time engagement

Understand customer interests

A chance to be referred to other customers

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

104.

In twitter, when is it effective to use a sponsored follower campaign?

When you are trying to get followers to read an article

When you are trying to get more views of a video

When you are taking steps to grow your follower base

When you are asking people for retweets

When you are asking for people to enter their email address

Answer

Correct Answer: When you are taking steps to grow your follower base

Note: This Question is unanswered, help us to find answer for this one

105.

How is Sourcing Information important to social media marketing?

It ensures all information is relevant and up to date

It keeps your audience in suspense

It steals other social media's information

Sourcing information is not important to the process

Answer

Correct Answer: It ensures all information is relevant and up to date

Note: This Question is unanswered, help us to find answer for this one

106.

Which of the following are the most likely will happen when you publish more on your blog?

Strong Search Engine Optimization/Lead Generation

Strong Social Media Followers/Email list

Strong Brand recognition/social proof

Strong Demographics/Mobile Users

Strong Keywords/Backlinks

Answer

Correct Answer: Strong Search Engine Optimization/Lead Generation

Note: This Question is unanswered, help us to find answer for this one

107.

What is most important when sourcing information for social media marketing? (Choose all that apply)
Note: There may be more than one right answer.

That the information is current

The information is true

The information is credible

The information is irrelevant

Answer

Correct Answer: That the information is current
The information is true
The information is credible

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

108.

Which of the following applies when you republish another author’s blog?

Post the entire article without giving credit to the original author

Mention the author in the small print

add your own thoughts in a paragraph or summarize the main point.

Give credit to the original author by including a link or social media profile.

Both 3 & 4

Answer

Correct Answer: Both 3 & 4

Note: This Question is unanswered, help us to find answer for this one

109.

What is the minimum number of Instagram Followers you need to have in order to get a demographic information on a Business Account?

500

1000

100

5000

Answer

Correct Answer: 100

Note: This Question is unanswered, help us to find answer for this one

110.

Choose an answer that best describes the purpose of retargeting on a social network.

Find out who didn't watch a video

Block followers on your social media channels

To re-engage by introducing a relevant ad based on their past experience

To build out a list of emails for an upcoming campaign

Retargeting doesn't impact a marketing campaign

Answer

Correct Answer: To re-engage by introducing a relevant ad based on their past experience

Note: This Question is unanswered, help us to find answer for this one

111.

Which group of people make up the majority of social media?

Individuals (36-45)

Individuals (26-35)

Individuals (16-25)

Individuals (46-Older)

Answer

Correct Answer: Individuals (16-25)

Note: This Question is unanswered, help us to find answer for this one

112.

What happens if your audience is too broad when you set up a Facebook Ad?

It's going to go viral

It's less effective

It's more effective

It's a way to indicate that it's a neutral ad on Facebook

It doesn't matter if you choose a specific audience

Answer

Correct Answer: It's less effective

Note: This Question is unanswered, help us to find answer for this one

113.

This company has a ------ % response percentage and ------ time based on a very responsive badge earned on Facebook (See image). Choose the best answer?

60% / 1 hour

50% / same day

90% / 15 minutes

100% / half day

55% / 4 times a day

Answer

Correct Answer: 90% / 15 minutes

Note: This Question is unanswered, help us to find answer for this one

114.

In Facebook Ad, what is the main benefit in selecting a Carousel?

It only allows you to focus on a single image or video

It only allows you to use a single image

It only allows you to use 5 photos

It only allows you to use 3 photos and 1 video

It allows you to use 10 images or videos

Answer

Correct Answer: It allows you to use 10 images or videos

Note: This Question is unanswered, help us to find answer for this one

115.
How do you set up a cross posting relationship in Facebook?

Settings>page roles>add administrator

Settings>Crossposting>add page

Settings>

Ask them for their facebook pixel

B and D

Answer

Correct Answer: Settings>Crossposting>add page

Note: This Question is unanswered, help us to find answer for this one

116.
In Facebook Ad, which of the items below best describes the path in comparing your page against the competitors?

Insights>action on page

Insights>Reach>Total Reach

Insights>Overview>Pages to Watch

This isn't a function of Facebook Insights

You have to go to each competitor page separately

Answer

Correct Answer: Insights>Overview>Pages to Watch

Note: This Question is unanswered, help us to find answer for this one

117.
What are the four P's of marketing?

Product, Price, Place, Promotion

Price, Popularity, People, Placement

Popularity, Product, Promotion, People

People, Price, Promotion, Placement

Answer

Correct Answer: Product, Price, Place, Promotion

Note: This Question is unanswered, help us to find answer for this one

118. What is an action you can't take on a Facebook post?

Comment

Dislike

Answer

Correct Answer: Dislike

Note: This Question is unanswered, help us to find answer for this one

119. Houzz is a niche social site that focuses on home decor, landscaping and decorating ideas. What type of marketing strategy works well on this site?

open several business profiles with similar services but with different business names so you come up more often in a search

Making sure your business profile is beautiful and up to date, posting articles that highlight your industry.

spam the comments section with links to your website

Answer

Correct Answer: Making sure your business profile is beautiful and up to date, posting articles that highlight your industry.

Note: This Question is unanswered, help us to find answer for this one

120. What is meant by this popular phrase: "Content marketing is a marathon, not a sprint."

You have to train to be able to do great content marketing

Your content marketing strategy needs to have a long view

Your content marketing is hard and will make you tired

Answer

Correct Answer: Your content marketing strategy needs to have a long view

Note: This Question is unanswered, help us to find answer for this one

121. When you use both social media and traditional media in marketing it's called:

Future Marketing

Fusion Marketing

Functional Marketing

Answer

Correct Answer: Fusion Marketing

Note: This Question is unanswered, help us to find answer for this one

122. What tone (voice) should your company's blog have?

No matter if one person is writing posts or several people are writing, the tone needs to be consistent and in alignment with your company's branding and voice

As long as you have a consistently professional voice it's good to critique your competitor's blogs

Your best bet is to have several people with conflicting tones write guest posts for your company blog

Answer

Correct Answer: No matter if one person is writing posts or several people are writing, the tone needs to be consistent and in alignment with your company's branding and voice

Note: This Question is unanswered, help us to find answer for this one

123. When using a LinkedIn Company Page, who can you target for each post?

Only professionals seeking employment with your company who are not Following the Company Page yet

Specific audiences for different segments of the people who already Follow the Company Page.

Only potential partners with whom you could do business

Answer

Correct Answer: Specific audiences for different segments of the people who already Follow the Company Page.

Note: This Question is unanswered, help us to find answer for this one

124. Simply put, on G+ you have personal profiles and Business Pages, just like on Facebook where you have personal profiles and Business Pages.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

125. What is the definition of "meme?"

any image, video, or text that people copy with slight variations that gets shared with high numbers online

an old-school process of getting people to sign up for an email list

a memory device used by people online

Answer

Correct Answer: any image, video, or text that people copy with slight variations that gets shared with high numbers online

Note: This Question is unanswered, help us to find answer for this one

126. What is the definition of "infographic?"

a chart used solely inside Microsoft Excel

a visual chart or diagram used to explain information and data that can be shared online

text-based information and data you send to your website developer for coding

Answer

Correct Answer: a visual chart or diagram used to explain information and data that can be shared online

Note: This Question is unanswered, help us to find answer for this one

127. What is a double opt-in process in email marketing?

Someone must email the firm twice to get off an email list

Someone must email the firm twice to get on a list

Someone has to send an email confirming an online purchase

Someone must fill in an email capture form to be on your email list, and then verify by clicking a link in an email set to them that they want to be on it

Answer

Correct Answer: Someone must fill in an email capture form to be on your email list, and then verify by clicking a link in an email set to them that they want to be on it

Note: This Question is unanswered, help us to find answer for this one

128. Which of these social media platforms is not image based, and therefore will not help sell products customers would want to see first?

paper.li

Tumblr

Instagram

Answer

Correct Answer: paper.li

Note: This Question is unanswered, help us to find answer for this one

129. Twitter is one of the best social sites for which business service?

customer service

mailing addresses for physical returns

Answer

Correct Answer: customer service

Note: This Question is unanswered, help us to find answer for this one

130. IFTTT and Zapier are great for...

calling your Mom when you forget

ordering pizza when you are hungry

automating certain actions on your social accounts

Answer

Correct Answer: automating certain actions on your social accounts

Note: This Question is unanswered, help us to find answer for this one

131. Social Media Marketing directly engages your potential and existing customers by:

Allowing you to address support concerns

Enabling you to gather feedback

All of these

Showing you're a thought leader in your industry through interesting discussions

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

132. What are some good ways to get your existing community or customers engaged with your social accounts?

no need to do anything because Facebook and Twitter will make sure your best customers see your posts

send them multi-question surveys that take 20 minutes to complete, try to elicit their mobile numbers so you can send them text messages to Like your Facebook Page

ask questions, host a hangout, reward them with discounts, celebrate them and remind them in emails to connect with your social accounts

Answer

Correct Answer: ask questions, host a hangout, reward them with discounts, celebrate them and remind them in emails to connect with your social accounts

Note: This Question is unanswered, help us to find answer for this one

133. How do most social platform make money (excluding LinkedIn)?

membership fees

optional premium services

through advertising

Answer

Correct Answer: through advertising

Note: This Question is unanswered, help us to find answer for this one

134. How many characters can be in a tweet?

300 characters

140 characters

75 characters

250 characters

120 characters

Answer

Correct Answer: 140 characters

Note: This Question is unanswered, help us to find answer for this one

135. What is it called when you keep track of your company's mention online?

sound hounding

social stalking

eavesdropping

social listening

Answer

Correct Answer: social listening

Note: This Question is unanswered, help us to find answer for this one

136. The nice thing for marketers on Houzz is...

if you are a company in the construction, decorating and designing fields, you can have a showcase page and show up in location searches for professionals

you can gather physical addresses from Houzz in order to do direct mailings

you can find out who needs decorating help and call them on their cell phone

Answer

Correct Answer: if you are a company in the construction, decorating and designing fields, you can have a showcase page and show up in location searches for professionals

Note: This Question is unanswered, help us to find answer for this one

137. Which strategy is best for marketing online?

post once and leave it alone - people will find it if they need it

repurpose and reuse your posts many times

Answer

Correct Answer: repurpose and reuse your posts many times

Note: This Question is unanswered, help us to find answer for this one

138. Which major social site was very popular before Facebook?

Twitter

Tumblr

MySpace

Answer

Correct Answer: MySpace

Note: This Question is unanswered, help us to find answer for this one

139. What's a great way to find and connect with thought-leaders in your industry?

Find people to Follow on LinkedIn's Pulse and write thoughtful comments on their Posts

Use the yellow pages and then cross reference and ask them questions on Quora

Follow them around at conferences and ask for their autograph and get a selfie with them

Answer

Correct Answer: Find people to Follow on LinkedIn's Pulse and write thoughtful comments on their Posts

Note: This Question is unanswered, help us to find answer for this one

140. Which of the following is NOT a social media platform?

Facebook

YouTube

Twitter

Answer

Correct Answer: Email

Note: This Question is unanswered, help us to find answer for this one

141. There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

142. Before implementing a social media campaign you want to go viral, what is a good first step to take?

Alert the media that a social media campaign is happening

Write a press release.

Carefully plan the campaign and consider all different scenarios

Tell all your contacts to watch out for your posts

Answer

Correct Answer: Carefully plan the campaign and consider all different scenarios

Note: This Question is unanswered, help us to find answer for this one

143. For which industry is (the new) MySpace a commonly utilized marketing channel?

Consumer electronics

Writing and publishing

Music and entertainment

Answer

Correct Answer: Music and entertainment

Note: This Question is unanswered, help us to find answer for this one

144. What's a great way to find what type of content your audience wants to see?

Use your intuition. You are always right.

Ask questions on social sites your audience avoids

Use a system such as BuzzSumo and search for posts using your the keywords your audience uses

Answer

Correct Answer: Use a system such as BuzzSumo and search for posts using your the keywords your audience uses

Note: This Question is unanswered, help us to find answer for this one

145. Which of the following Twitter tools will NOT allow you to schedule Tweets?

SocialOmph

Crowdfire

TweetDeck

HootSuite

Answer

Correct Answer: Crowdfire

Note: This Question is unanswered, help us to find answer for this one

146. When you create a new Twitter account, the maximum people you can follow right away is:

2000

50000

10000

1000

500

Answer

Correct Answer: 2000

Note: This Question is unanswered, help us to find answer for this one

147. On your YouTube Channel, what function can you put on your videos to link to your crowd-fundraising site?

Player's Deck

Cards

Crowd-funding widget

Answer

Correct Answer: Cards

Note: This Question is unanswered, help us to find answer for this one

148. On a Verified YouTube Channel you can activate:

Dynamic Cover Changes

Fan Funding

Automatically Follow Back new Subscribers

Answer

Correct Answer: Fan Funding

Note: This Question is unanswered, help us to find answer for this one

149. If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?

On your About section using an image

On your YouTube videos using Cards

On your YouTube Channel using widgets

Answer

Correct Answer: On your YouTube videos using Cards

Note: This Question is unanswered, help us to find answer for this one

150. What is the space for YouTube Analytics called?

Insiders

Insights for You

Analytics

Answer

Correct Answer: Analytics

Note: This Question is unanswered, help us to find answer for this one

151. Which type of G+ account needs to have 1000 Followers to be able to use +Post ads?

G+ Local Business Community

G+ personal account

G+ Page

Answer

Correct Answer: G+ Page

Note: This Question is unanswered, help us to find answer for this one

152. When are most Vines shared?

Mornings

Weekdays

Evenings

Weekends

Answer

Correct Answer: Weekends

Note: This Question is unanswered, help us to find answer for this one

153. Hashtags work (are hyperlinked) inside the Tag section (and not the post section) on which social site?

Tumblr

Twitter

Facebook

Answer

Correct Answer: Tumblr

Note: This Question is unanswered, help us to find answer for this one

154. What are traditional print companies (magazines and newspapers) banking on to increase their online views?

a bored consumer reading a physical magazine and connecting with their social account

social posts with links back to their online sites

Press releases and TV appearances

Answer

Correct Answer: social posts with links back to their online sites

Note: This Question is unanswered, help us to find answer for this one

155. What function is being developed inside many social media apps?

peer-to-peer payments

web camera spying features

3D wall projection

Answer

Correct Answer: peer-to-peer payments

Note: This Question is unanswered, help us to find answer for this one

156. What interface needs to be very clear and organized for marketing on websites?

the mobile view

the interstellar view

the offline view

Answer

Correct Answer: the mobile view

Note: This Question is unanswered, help us to find answer for this one

157. What percentage of Pinterest pins are re-pins?

45%

30%

80%

60%

Answer

Correct Answer: 80%

Note: This Question is unanswered, help us to find answer for this one

158. On a Verified YouTube Channel video you can include:

an annotation that links directly to any (unverified) external link

an annotation that links to your verified website

an annotation that links directly to your Facebook Page URL

Answer

Correct Answer: an annotation that links to your verified website

Note: This Question is unanswered, help us to find answer for this one

159. What are some useful features of G+ Pages for marketers?

+Post ads, Ripples, Communities and On Air Hangouts

There are no useful features for marketers on G+

Private Groups, Circles and Squares

Answer

Correct Answer: +Post ads, Ripples, Communities and On Air Hangouts

Note: This Question is unanswered, help us to find answer for this one

160. How many Friends can you have on a personal Facebook account?

3000

No Limit

Depends on how long you've had the Facebook account

5000

Answer

Correct Answer: 5000

Note: This Question is unanswered, help us to find answer for this one

161. True or false? Facebook is adding a payments feature so you can send people money within the Messenger app.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

162. What does the phrase "native" mean on social media platforms?

the function resides on or is built-into the site

the function is sent offsite and then back again

the function is offsite

Answer

Correct Answer: the function resides on or is built-into the site

Note: This Question is unanswered, help us to find answer for this one

163. Conferences sometimes use what type of "wall" during their events and presentations?

LinkedIn Company Reports Wall (dynamic data of company employees)

Twitter Wall (live tweets using the event's branded hashtag)

Pinterest Followers Wall (live graph of new followers)

Answer

Correct Answer: Twitter Wall (live tweets using the event's branded hashtag)

Note: This Question is unanswered, help us to find answer for this one

164. True or False? You should use social media to invite your audience to talk with you.

False

True

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

165. Which is a good way to expand your Reach on Twitter?

Hijack a celebrity's hashtag

Say something intentionally rude

Ask for a Retweet

Answer

Correct Answer: Ask for a Retweet

Note: This Question is unanswered, help us to find answer for this one

166. YouTube has a new feature called "Cards." What do these cards do for marketing?

Allows you to play cards with people across the site in order to meet new people

Cards create full screen advertising within a video

Places a "card" that directs people to your website, your fan funding interface, an approved merchandising site, and specific videos or playlists on your Channel

Answer

Correct Answer: Places a "card" that directs people to your website, your fan funding interface, an approved merchandising site, and specific videos or playlists on your Channel

Note: This Question is unanswered, help us to find answer for this one

167. What is good etiquette when sharing something you found from someone else?

send them DM or PM only

it's never good etiquette to make public your sources

Acknowledging them by a H/T or adding via @theirusername to the post

Answer

Correct Answer: Acknowledging them by a H/T or adding via @theirusername to the post

Note: This Question is unanswered, help us to find answer for this one

168. Which social site has the most 3rd party apps associated with it?

Facebook

Answer

Correct Answer: Facebook

Note: This Question is unanswered, help us to find answer for this one

169. What is the definition of a "Super connector?" (Sometimes spelled "superconnector")

a person that has an electrified audience or is electrified themselves

someone who works offline that can connect with a new audience for you

A person or company that has an established online and offline audience that would be an asset to your company or brand

Answer

Correct Answer: A person or company that has an established online and offline audience that would be an asset to your company or brand

Note: This Question is unanswered, help us to find answer for this one

170. In social media marketing, there's four main ways to expand online reach. They are...

all four are meta data techniques best used by IT professionals

images of kittens, images of babies, selfies and double-selfies

creating shareable content, advertising, using good SEO and hashtags, and developing supporters (partners and affiliates)

Answer

Correct Answer: creating shareable content, advertising, using good SEO and hashtags, and developing supporters (partners and affiliates)

Note: This Question is unanswered, help us to find answer for this one

171. Which of these social media platforms have their own free built-in analytics interface?

Instagram and Vine

Facebook Pages, Twitter, YouTube, G+ Pages, Pinterest

Facebook personal accounts

Answer

Correct Answer: Facebook Pages, Twitter, YouTube, G+ Pages, Pinterest

Note: This Question is unanswered, help us to find answer for this one

172. If you are an interior designer which social sites are good for you?

Houzz, Pinterest, Instagram

untappd, vivino, DrinkedIn

Answer

Correct Answer: Houzz, Pinterest, Instagram

Note: This Question is unanswered, help us to find answer for this one

173. Houzz is a niche social site that focuses on:

everything about coffee

dog houses and their builders

home decor, landscaping and decorating ideas

Answer

Correct Answer: home decor, landscaping and decorating ideas

Note: This Question is unanswered, help us to find answer for this one

174. On Twitter you have Followers. On YouTube you have:

Likers

Subscribers

Registrants

Answer

Correct Answer: Subscribers

Note: This Question is unanswered, help us to find answer for this one

175. What is a content strategist?

someone who helps you find marketing plans that suit your budget

someone who helps you develop content you'll post online that's in alignment with what your potential customers and clients want

someone who helps you find countries that don't know about your company yet

Answer

Correct Answer: someone who helps you develop content you'll post online that's in alignment with what your potential customers and clients want

Note: This Question is unanswered, help us to find answer for this one

176. The social media marketing term "Reach" is defined as...

how far your ad will go across geographic ranges

how many people understand your post or ad

the actual number, and on some social sites, the potential number of people who viewed your post or ad

Answer

Correct Answer: the actual number, and on some social sites, the potential number of people who viewed your post or ad

Note: This Question is unanswered, help us to find answer for this one

177. What are some good things to add to any social bio or about page?

lots of hashtags and extra links

strange made-up words and teaser text

using keywords in your area of expertise and conversational language

Answer

Correct Answer: using keywords in your area of expertise and conversational language

Note: This Question is unanswered, help us to find answer for this one

178. A Closed Group on Facebook has these qualities.

The name and it's members can be found in Search, but only current members can see the posts in the Group.

It can't be found in Search and the members are completely private.

It can be found in Search and the posts are visible to the Public, but the member's names are private.

Answer

Correct Answer: The name and it's members can be found in Search, but only current members can see the posts in the Group.

Note: This Question is unanswered, help us to find answer for this one

179. What percentage of the engagement on a Facebook post happens in the first 5 hours?

75%

50%

65%

80%

90%

Answer

Correct Answer: 75%

Note: This Question is unanswered, help us to find answer for this one

180. In Twitter, you can search your friends that are on the following networks:

AOL, Gmail, Facebook and Yahoo

Gmail, AOL, Outlook and Yahoo

AOL, Facebook, Outlook and Myspace

Gmail, AOL, Facebook and Yahoo

Facebook, Gmail, Yahoo and Outlook

Answer

Correct Answer: Gmail, AOL, Outlook and Yahoo

Note: This Question is unanswered, help us to find answer for this one

181. A "lead gate" is a social media marketing tool to

funnel web site visitors to your branded Facebook, Twitter and RSS feeds.

get followers to post to your Facebook timeline to generate fresh content.

harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.

filter followers and friends on Facebook by market segment and organize them into Facebook Groups.

drive Facebook followers to an off-site landing page to pitch your service or product.

Answer

Correct Answer: harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.

Note: This Question is unanswered, help us to find answer for this one

182. What signifies a modified retweet?

MeRT

MRT

Answer

Correct Answer: MT

Note: This Question is unanswered, help us to find answer for this one

183. What is the self-styled “The Front Page of the Internet”?

Bing

Yahoo!

Google

Answer

Correct Answer: Reddit

Note: This Question is unanswered, help us to find answer for this one

184. In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:

Virality

Stickiness

Share percent

Mention generation

Answer

Correct Answer: Virality

Note: This Question is unanswered, help us to find answer for this one

185. What two pricing models are used for LinkedIn ads?

PPC and CCP

CPC and CPM

CSP and CPS

Answer

Correct Answer: CPC and CPM

Note: This Question is unanswered, help us to find answer for this one

186. What does the social media metric PTAT stand for?

People Talking About This

People Tracking & Analysis Tool

Post, Track, Analyze, Treat

Posts Through Another Theatre

Answer

Correct Answer: People Talking About This

Note: This Question is unanswered, help us to find answer for this one

187. Boosting posts and Sponsored posts are the same advertising technique on Facebook.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

188. What are Facebook Offers?

Ads for special promotions set up using Facebook Ads. They can only be used for online businesses.

Ads for special promotions set up using Facebook Ads. They can only be used for offline businesses, and must be printed to bring to stores.

Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.

They are the same as Facebook Ads.

Answer

Correct Answer: Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.

Note: This Question is unanswered, help us to find answer for this one

189. What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?

YouTube

Instagram

Vimeo

SnapChat

Vine

Answer

Correct Answer: Vine

Note: This Question is unanswered, help us to find answer for this one

190. Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?

TweetDeck

SocialOmph

Bit.ly

HootSuite

Answer

Correct Answer: Bit.ly

Note: This Question is unanswered, help us to find answer for this one

191. What is the process called where you keep track of your company's mention on the web

eavesdropping

social stalking

sound hounding

social listening.

Answer

Correct Answer: social listening.

Note: This Question is unanswered, help us to find answer for this one

192. In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?

Answers

Careers Page

Groups

Skills Page

Answer

Correct Answer: Groups

Note: This Question is unanswered, help us to find answer for this one

193. AMA, the acronym used on Reddit and Tumblr, stands for what?

Alternative Marketing Approach

Aimed Marketing Approach

Ask Me Anything

Answer

Correct Answer: Ask Me Anything

Note: This Question is unanswered, help us to find answer for this one

194. What is Quora?

A question-and-answer website curated by its community.

A tool used to collect the top submissions on Yahoo! Answer questions.

A replacement rolled out by LinkedIn after closing its Answers page.

Reddit's highly trafficked 'Today I Learned" subreddit.

Answer

Correct Answer: A question-and-answer website curated by its community.

Note: This Question is unanswered, help us to find answer for this one

195. You are able to post private pictures that only select people see on Instagram.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

196. Tweets have a limit of:

120 characters

250 characters

140 characters

75 characters

300 characters

Answer

Correct Answer: 140 characters

Note: This Question is unanswered, help us to find answer for this one

197. What is the definition of Search Engine Optimization (SEO)?

SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.

SEO is a complicated science that suggests you create algorithms that trick Search Engines into ranking websites higher in organic search results.

SEO is achieved by placing hundreds of paid advertisements on a website so it generates more search traffic, thereby helping it show up higher in organic search results.

Answer

Correct Answer: SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.

Note: This Question is unanswered, help us to find answer for this one

198. What tone should your company's blog have?

One person writing everything in their own personal style

A consistently professional voice critiquing competitor's blogs

Your CEO's voice

One overall perspective, no matter if one person is writing it or several people are writing it

Answer

Correct Answer: One overall perspective, no matter if one person is writing it or several people are writing it

Note: This Question is unanswered, help us to find answer for this one

199. The percentage of people who come to a website and leave instantly is measured by the:

Rejection Rate

Redirect Rate

Bounce Rate

CORSI Rating

Answer

Correct Answer: Bounce Rate

Note: This Question is unanswered, help us to find answer for this one

200. It is proper Twitter etiquette to post links in your tweets as

long tail keywords.

images

shortened URL's.

direct access URL's.

highly descriptive anchor text.

Answer

Correct Answer: shortened URL's.

Note: This Question is unanswered, help us to find answer for this one

201. Effective social marketing emphasizes which of the following content types?

Content relevant to the intended audience, and not always about YOU or your company's products

Your company's twitter feed and Facebook page

Your company's product brochures and landing pages

Mentions every press release issued by your company

Mostly videos of your CEO talking about your products and solutions

Answer

Correct Answer: Content relevant to the intended audience, and not always about YOU or your company's products

Note: This Question is unanswered, help us to find answer for this one

202. What is the name of Facebook page analytics?

Details

Insights

Data

Analytics

Answer

Correct Answer: Insights

Note: This Question is unanswered, help us to find answer for this one

203. To post ads on Facebook is Free?

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

204. How do Facebook Ads target specific users?

They target demographics based on age, location, and gender

They target keywords you include in your profile, such as your religion or relationship status.

All of these

They gather precise information from pages you like, and people you follow

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

205. 53 percent of interaction between Google+ user and a brand is positive.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

206. Can you see popular accounts by categories on Twitter?

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

207. What is the definition of CTA (call-to-action)?

A old-school marketing technique that is not in use anymore.

Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.

Images showing the wrong way of doing something without showing the correct way.

Answer

Correct Answer: Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.

Note: This Question is unanswered, help us to find answer for this one

208. Facebook makes money from:

membership fees

209. You can share a page on Facebook the following ways:

All of these

On your own timeline

On a friend's timeline

In a group

In a private message

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

210. What is a "KPI"?

Key Player Intuition

Key Player Involved

Key Performance Indicator

Key Performance Instance

Answer

Correct Answer: Key Performance Indicator

Note: This Question is unanswered, help us to find answer for this one

211. What's a Retweet (RT)?

A Retweet is a Tweet that you forward to your follower

Tweet that you directly post on twitter

When you post on Pinterest is called Retweet

Your Post on facebook

Answer

Correct Answer: A Retweet is a Tweet that you forward to your follower

Note: This Question is unanswered, help us to find answer for this one

212. What Currencies are Supported on Linkedin?

USD, CHF and SEK

CAD,DKK,and EUR

AUD, BRL and GBP

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

213. What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?

Post to your Company Page every day and then share the post to your Connections through your personal profile.

Mention your LinkedIn Company name in every conversation on LinkedIn at least twice.

Don't add any mention of your Company Page in your Summary and force people to click through to your website to find your LinkedIn Company Page link.

Answer

Correct Answer: Post to your Company Page every day and then share the post to your Connections through your personal profile.

Note: This Question is unanswered, help us to find answer for this one

214. Which social network uses 'repins'?

Vine

Twitter

Answer

Correct Answer: Pinterest

Note: This Question is unanswered, help us to find answer for this one

215. Hootsuite can be used to schedule a post on your personal profile for these social sites:

Pinterest, Instagram and Snapchat

Facebook, Twitter, LinkedIn

G+, YouTube and Instagram

Answer

Correct Answer: Facebook, Twitter, LinkedIn

Note: This Question is unanswered, help us to find answer for this one

216. On what grounds are Twitter accounts suspended?

When you only tweet once a month.

Accounts are suspended for Twitter Rules (Terms of Service) violations and temporarily suspended if the account has been hacked.

When you tweet promotional links more than you tweet @mentions and @replies.

When the Followers to Following ratio is too large.

Answer

Correct Answer: Accounts are suspended for Twitter Rules (Terms of Service) violations and temporarily suspended if the account has been hacked.

Note: This Question is unanswered, help us to find answer for this one

217. What is a hashtag?

A tag embedded in a message that allows the user to send subliminal messages to readers

A tag embedded in a message that leads to an external advertisement

A tag embedded in a message that tracks the analytics of that message

A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword

Answer

Correct Answer: A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword

Note: This Question is unanswered, help us to find answer for this one

218. What question should a mission statement answer?

Who is your CEO?

Why does your company exist?

When was your company founded?

Where can I find more information about your company?

Answer

Correct Answer: Why does your company exist?

Note: This Question is unanswered, help us to find answer for this one

Social Media Marketing MCQs | Topic-wise

MCQ on Basic Social Media Marketing	MCQ on Social Media Management
General Social Media Marketing MCQs

Social Media Marketing Subjects

Social Media Management MCQs

More Resources

Social Media Marketing MCQ

Social Media Marketing Skill Assessment

Social Media Marketing PDF

Related MCQs

Social Media Optimization MCQs

Twitter Management MCQs

Advertising MCQs

Affiliate Marketing MCQs

Bing Ads MCQs

Basic Social Media Marketing MCQ

1. The idea of digital etiquette came into being ____.

2. Compulsive online gambling and pornography are examples of ____.

3. Facebook is an example of a ________________.

4. A billboard for nike appears in the game you are playing. this is an example of a(n) ________.

5. All of the following are benefits of online direct marketing for buyers except ________.

6. _______is the various ways a site enables user-to-user communications.

7. ____ computing refers to the ability to access information at any time and in any place.

8. Which of the following are advantages of using Facebook?

9. How often should you post a video on Youtube?

10. Which of the following two options below are acronyms for the principles that make ideas stick or go viral?Note: There may be more than one right answer.

11. What are the benefits of having a content calendar?

12. Which of the following is not essential for your marketing campaign?

13. Which is the most probable reason that certain first names (brand names) are more popular than others?

14. What does Twitter Geo-targeting allow you to do?Note: There may be more than one right answer.

15. What should you do if you receive a promotion on a link?

16. From the list below, choose which option helps drive blog content.

17. What should one consider when sourcing information for Social Media Marketing?Note: There may be more than one right answer.

18. What is defined as the aspect or aspects of a product or service that differentiates it from competitors' products or services?

19. What is the term for the semi-fictional representation of your ideal customer that takes market research and customer data into account?

20. Which are the two most important components of gaining a high ranking for a Linkedln search?Note: There may be more than one right answer.

21. What are the advantages of affiliative marketing?Note: There may be more than one right answer.

22. Which of the following should social media marketers NOT do?

23. What is the best practice to optimize your Facebook Business Page?

24. How should you take advantage of a very popular blog?Note: There may be more than one right answer.

25. What happens if your ad sets reach your campaign limit?

26. How do you maintain your target audience's attention? Note: There may be more than one right answer.

27. In what situation should you consider changing your market plan? (choose all that apply)

28. Which of the following can you potentially achieve through Facebook ads? (choose all that apply)

29. Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?

30. How can links increase your Twitter follower? (choose all that apply)

31. Site some ways that will help increase your Twitter follower? (choose all that apply)

32. Which of the following should be considered when posting on Twitter.

33. How do you fairly take advantage of your Twitter followers? (choose all that apply)Note: There may be more than one right answer.

34. Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?

35. Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?

36. How do you ensure the most traffic to a Blog? (check all that apply)Note: There may be more than one right answer.

37. How can guest blogging increase your brand recognition? (choose all that apply)

38. Why are Meta descriptions are important in every landing page (check all that apply)?

39. Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?

40. Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?

41. What will page managers find on a Facebook Page insights?

42. Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?

43. What makes YouTube different than other social media? (check all that apply)

44. Which of the following includes the top three things to focus on in a Social Media Marketing plan?

45. How is Twitter budgeting set?

46. Which demographic from Facebook can reach customers in the areas where they do business?

47. Which of the following is true with regards to SMM? Choose all that apply.

48. Which of the following is not part of a marketing plan?

49. Which of the following can you adjust in your Facebook budget or bid?

50. What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)

51. It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?

52. What are promoted Tweets?

53. The following are all available pricing options in Twitter except one.

54. What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)

55. To best meet your marketing goals for a blog, which of the following are considered best practices? (Check all that apply)Note: There may be more than one right answer.

56. When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?

57. Which of the following is not a potential goal for blog marketing?

58. What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.

59. How can a business get the most effect from social media marketing analytics? Check all that apply.Note: There may be more than one right answer.

60. How does a business effectively capture information from social media marketing? Check all that apply.

61. What does the “new sessions” Google Analytic metric reveal about a marketing campaign?

62. What is the name of the measurement of the percentage of people who have followed a link in your ad?

63. Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?

64. What does KPI stand for?

65. A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.

66. What is the term for the way Facebook determines when your ad gets displayed?

67. What is Facebook Audience Network?

68. Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?

69. What is considered active for a Facebook account?

70. Which is not an effective way to interact and engage your readers?

71. How effective are reviews and stars in marketing your brand? Check all that apply.

72. At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?

73. How do you develop a marketing plan?

74. The primary difference between a traditional marketing campaign and a social media marketing campaign is what?

75. A very simple content creation marketing plan includes which of the following components? Note: There may be more than one right answer.

76. Which of the following budget setup is available in Facebook?

77. If you want your Facebook ad to reach a predetermined number of people, which option would you choose?

78. What is the difference between copyright and plagiarism?

79. When analyzing data, what does a lower amount of viewers say?

10.
Which of the following two options below are acronyms for the principles that make ideas stick or go viral?
Note: There may be more than one right answer.

14.
What does Twitter Geo-targeting allow you to do?
Note: There may be more than one right answer.

17.
What should one consider when sourcing information for Social Media Marketing?
Note: There may be more than one right answer.

20.
Which are the two most important components of gaining a high ranking for a Linkedln search?
Note: There may be more than one right answer.

21.
What are the advantages of affiliative marketing?
Note: There may be more than one right answer.

24.
How should you take advantage of a very popular blog?
Note: There may be more than one right answer.

27.
In what situation should you consider changing your market plan? (choose all that apply)

28.
Which of the following can you potentially achieve through Facebook ads? (choose all that apply)

29.
Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?

30.
How can links increase your Twitter follower? (choose all that apply)

31.
Site some ways that will help increase your Twitter follower? (choose all that apply)

32.
Which of the following should be considered when posting on Twitter.

33.
How do you fairly take advantage of your Twitter followers? (choose all that apply)
Note: There may be more than one right answer.

34.
Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?

35.
Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?

36.
How do you ensure the most traffic to a Blog? (check all that apply)
Note: There may be more than one right answer.

37.
How can guest blogging increase your brand recognition? (choose all that apply)

38.
Why are Meta descriptions are important in every landing page (check all that apply)?

39.
Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?

40.
Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?

41.
What will page managers find on a Facebook Page insights?

42.
Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?

43.
What makes YouTube different than other social media? (check all that apply)

44.
Which of the following includes the top three things to focus on in a Social Media Marketing plan?

45.
How is Twitter budgeting set?

46.
Which demographic from Facebook can reach customers in the areas where they do business?

47.
Which of the following is true with regards to SMM? Choose all that apply.

48.
Which of the following is not part of a marketing plan?

49.
Which of the following can you adjust in your Facebook budget or bid?

50.
What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)

51.

It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?

52.

What are promoted Tweets?

53.

The following are all available pricing options in Twitter except one.

54.

What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)

55.
To best meet your marketing goals for a blog, which of the following are considered best practices? (Check all that apply)
Note: There may be more than one right answer.

56.

When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?

57.

Which of the following is not a potential goal for blog marketing?

58.

What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.

59.

How can a business get the most effect from social media marketing analytics? Check all that apply.

Note: There may be more than one right answer.

60.
How does a business effectively capture information from social media marketing? Check all that apply.

61.

What does the “new sessions” Google Analytic metric reveal about a marketing campaign?

62.

What is the name of the measurement of the percentage of people who have followed a link in your ad?

63.

Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?

64.

What does KPI stand for?

65.

A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.

66.

What is the term for the way Facebook determines when your ad gets displayed?

67.

What is Facebook Audience Network?

68.

Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?

69.

What is considered active for a Facebook account?

70.

Which is not an effective way to interact and engage your readers?

71.

How effective are reviews and stars in marketing your brand? Check all that apply.

72.

At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?

73.

How do you develop a marketing plan?

74.

The primary difference between a traditional marketing campaign and a social media marketing campaign is what?

75.

A very simple content creation marketing plan includes which of the following components?

Note: There may be more than one right answer.

76.

Which of the following budget setup is available in Facebook?

77.

If you want your Facebook ad to reach a predetermined number of people, which option would you choose?

78.

What is the difference between copyright and plagiarism?

79.

When analyzing data, what does a lower amount of viewers say?

80.

In addition to textual information, which of the following are also good to include in a Tweet?

81.

A Facebook Ad that provides people with a quick and privacy-safe way to sign up to receive information from businesses, such as newsletters, offers and quotes.

82.

How does Facebook track website conversions?

83.

Where does Facebook advertising fit within the context of The Digital Marketing Funnel? (check all that apply)

84.

Which of the following will happen when your Ad in Facebook reaches budget exhaustion?

85.

As part of a conversion funnel, which step does a blog post coincide with? (Check all that apply)

Note: There may be more than one right answer.

86.

As a general rule, marketers have three primary choices as to where and how they spend both time and money. What are they?

87.

When you start a Tweet with @username who can see it?

88.

What are the risks that must be considered in your social media marketing plan? (Check any that apply)

89.

Which of the following can you track with Google Insights and Google Trends?

90.

YouTube is well known for embedding ads in the video content. At what point does YouTube charge for the in-stream advertisement option?

91.

Which is NOT a feature on LinkedIn not typically used for corporate/business marketing purposes?

92.

Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?

93.

Which of the following bid types are available on Linkedin?

94.

Which two options do you have for YouTube TrueView advertising options? (Click all that apply)

95.

Where would one go to create an Instagram ad?

96.

How do you test your market on YouTube?

97.

There are several ways to advertise using YouTube. What is the primary method for doing so?

98.

What is the main reason you would create a list on twitter?

99.

Which items from the list are types of twitter campaign?

100.

How can research help you with SEO (Search Engine Optimization)? (Choose all that apply)