1. The idea of digital etiquette came into being ____.
Answer
Correct Answer:
With the advent of chat rooms and electronic mail
Note: This Question is unanswered, help us to find answer for this one
2. Compulsive online gambling and pornography are examples of ____.
Answer
Correct Answer:
Computer addiction
Note: This Question is unanswered, help us to find answer for this one
3. Facebook is an example of a ________________.
Answer
Correct Answer:
Public, general-purpose network
Note: This Question is unanswered, help us to find answer for this one
4. A billboard for nike appears in the game you are playing. this is an example of a(n) ________.
Answer
Correct Answer:
Display ad
Note: This Question is unanswered, help us to find answer for this one
5. All of the following are benefits of online direct marketing for buyers except ________.
Answer
Correct Answer:
Live product demonstrations
Note: This Question is unanswered, help us to find answer for this one
6. _______is the various ways a site enables user-to-user communications.
Answer
Correct Answer:
Community
Note: This Question is unanswered, help us to find answer for this one
7. ____ computing refers to the ability to access information at any time and in any place.
Answer
Correct Answer:
Pervasive
Note: This Question is unanswered, help us to find answer for this one
8. Which of the following are advantages of using Facebook?
Answer
Correct Answer:
Facebook allows for a high rate of conversions such as sign ups and sales.
Note: This Question is unanswered, help us to find answer for this one
9. How often should you post a video on Youtube?
Answer
Correct Answer:
It's different for everyone
Note: This Question is unanswered, help us to find answer for this one
10.
Which of the following two options below are acronyms for the principles that make ideas stick or go viral?
Note: There may be more than one right answer.
Answer
Correct Answer:
SUCCES STEPPS
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
11. What are the benefits of having a content calendar?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
12. Which of the following is not essential for your marketing campaign?
Answer
Correct Answer:
Collaborating with competitors and customers
Note: This Question is unanswered, help us to find answer for this one
13. Which is the most probable reason that certain first names (brand names) are more popular than others?
Answer
Correct Answer:
Social Dynamics
Note: This Question is unanswered, help us to find answer for this one
14.
What does Twitter Geo-targeting allow you to do?
Note: There may be more than one right answer.
Answer
Correct Answer:
To focus on users in specific locations It only allows you to find users in your geographical location To search by country and even zip code in certain countries To reach broad and specific audiences through a combination of local, national and international levels All of the above
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
15. What should you do if you receive a promotion on a link?
Answer
Correct Answer:
Don't click on it, it could be a virus
Note: This Question is unanswered, help us to find answer for this one
16. From the list below, choose which option helps drive blog content.
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
17.
What should one consider when sourcing information for Social Media Marketing?
Note: There may be more than one right answer.
Answer
Correct Answer:
Copying other social media strategies Available data Understanding consumer behavior and perspectives
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
18. What is defined as the aspect or aspects of a product or service that differentiates it from competitors' products or services?
Answer
Correct Answer:
Unique Selling Proposition
Note: This Question is unanswered, help us to find answer for this one
19. What is the term for the semi-fictional representation of your ideal customer that takes market research and customer data into account?
Answer
Correct Answer:
Customer or buyer persona
Note: This Question is unanswered, help us to find answer for this one
20.
Which are the two most important components of gaining a high ranking for a Linkedln search?
Note: There may be more than one right answer.
Answer
Correct Answer:
Using keywords. Having lots of connections.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
21.
What are the advantages of affiliative marketing?
Note: There may be more than one right answer.
Answer
Correct Answer:
You only pay affiliates when visitors are converted to customers They help generate traffic
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
22. Which of the following should social media marketers NOT do?
Answer
Correct Answer:
Automate posting of back-links to your website
Note: This Question is unanswered, help us to find answer for this one
23. What is the best practice to optimize your Facebook Business Page?
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
24.
How should you take advantage of a very popular blog?
Note: There may be more than one right answer.
Answer
Correct Answer:
Comment on the blog and engage in a way that adds value Get your blog published on their blog
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
25. What happens if your ad sets reach your campaign limit?
Answer
Correct Answer:
Automatically shuts your ads so you don't overspend
Note: This Question is unanswered, help us to find answer for this one
26. How do you maintain your target audience's attention? Note: There may be more than one right answer.
Answer
Correct Answer:
Build your reputation
Host social media events
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
27.
In what situation should you consider changing your market plan? (choose all that apply)
Answer
Correct Answer:
When the current one is not working When the current plan is declining
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
28.
Which of the following can you potentially achieve through Facebook ads? (choose all that apply)
Answer
Correct Answer:
Website Traffic Sales and Leads Likes and Engagement for your Facebook page App Installs Event or offer attendance
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
29.
Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?
Answer
Correct Answer:
Canvas
Note: This Question is unanswered, help us to find answer for this one
30.
How can links increase your Twitter follower? (choose all that apply)
Answer
Correct Answer:
Using multimedia Putting links near the beginning but not in the very first position, like Free Stuff @replytome. Putting links at the very beginning of the tweet like @reply Using GIF images Using shortened URLs
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
31.
Site some ways that will help increase your Twitter follower? (choose all that apply)
Answer
Correct Answer:
Follow some Twitter feeds that are about branding and keep up with new ideas. Jump on bandwagons - just know what they are promoting.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
32.
Which of the following should be considered when posting on Twitter.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
33.
How do you fairly take advantage of your Twitter followers? (choose all that apply)
Note: There may be more than one right answer.
Answer
Correct Answer:
Provide your followers with content they like to see Tweet some fun stuff
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
34.
Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
35.
Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?
Answer
Correct Answer:
Include statistics that provide support for your content.
Note: This Question is unanswered, help us to find answer for this one
36.
How do you ensure the most traffic to a Blog? (check all that apply)
Note: There may be more than one right answer.
Answer
Correct Answer:
By highlighting important words By ensuring it is organized By adding more descriptive words By using keywords in your blog to catch those who search them
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
37.
How can guest blogging increase your brand recognition? (choose all that apply)
Answer
Correct Answer:
Your users will recognize you are important. A socially influential audience in your niche area will have high impact on your readers Guest blogging will bring in new readers who are fans of your guest. Therefore, the more guest bloggers you have, the more you can attract new followers.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
38.
Why are Meta descriptions are important in every landing page (check all that apply)?
Answer
Correct Answer:
Both 1 and 4
Note: This Question is unanswered, help us to find answer for this one
39.
Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?
Answer
Correct Answer:
Behavior targeting
Note: This Question is unanswered, help us to find answer for this one
40.
Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
41.
What will page managers find on a Facebook Page insights?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
42.
Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?
Answer
Correct Answer:
Carousel
Note: This Question is unanswered, help us to find answer for this one
43.
What makes YouTube different than other social media? (check all that apply)
Answer
Correct Answer:
YouTube is a video sharing website YouTube uses algorithms to determine popularity
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
44.
Which of the following includes the top three things to focus on in a Social Media Marketing plan?
Answer
Correct Answer:
Goals, amount of time required, testable metrics for accountability
Note: This Question is unanswered, help us to find answer for this one
45.
How is Twitter budgeting set?
Answer
Correct Answer:
Daily
Note: This Question is unanswered, help us to find answer for this one
46.
Which demographic from Facebook can reach customers in the areas where they do business?
Answer
Correct Answer:
Location
Note: This Question is unanswered, help us to find answer for this one
47.
Which of the following is true with regards to SMM? Choose all that apply.
Answer
Correct Answer:
Your marketing campaign should focus on the social media sites that your research deems the most return. Your marketing campaign should be focused on your goals and objectives.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
48.
Which of the following is not part of a marketing plan?
Answer
Correct Answer:
Creating a product or service
Note: This Question is unanswered, help us to find answer for this one
49.
Which of the following can you adjust in your Facebook budget or bid?
Answer
Correct Answer:
Any time
Note: This Question is unanswered, help us to find answer for this one
50.
What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)
Answer
Correct Answer:
Important original ideas
Note: This Question is unanswered, help us to find answer for this one
51.
It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?
Answer
Correct Answer:
Tailored audiences
Note: This Question is unanswered, help us to find answer for this one
52.
What are promoted Tweets?
Answer
Correct Answer:
Ordinary Tweets that are purchased on Twitter by companies to extend their reach
Note: This Question is unanswered, help us to find answer for this one
53.
The following are all available pricing options in Twitter except one.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
54.
What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)
Answer
Correct Answer:
Understand that people read blogs differently than traditional forms of writing. Keep the blog under 1000 words for better readability. Try to insert an applicable story into the blog to connect with the readers.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
55.
To best meet your marketing goals for a blog, which of the following are considered best practices? (Check all that apply)
Note: There may be more than one right answer.
Answer
Correct Answer:
Know your target audience Optimze your content for SERPs Adjust your tone and voice to speak to your target audience Maintain posting frequency Time your post to coincide with high traffic times
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
56.
When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?
Answer
Correct Answer:
Content editoral plan
Note: This Question is unanswered, help us to find answer for this one
57.
Which of the following is not a potential goal for blog marketing?
Answer
Correct Answer:
Defining your target audience
Note: This Question is unanswered, help us to find answer for this one
58.
What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.
Answer
Correct Answer:
Your brand makes a connection to credible, focused, up to date, and worthy content. Make it visually bold and appealing with a variety of mediums for presentation. It should be broad to cover lots of domains. Your brand should surround a niche.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
59.
How can a business get the most effect from social media marketing analytics? Check all that apply.
Note: There may be more than one right answer.
Answer
Correct Answer:
When you get the information, you must respond to it immediately to create a strong market in social media. Consistently assess your analytics and what they analyze. Close the gaps. Balance your techniques.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
60.
How does a business effectively capture information from social media marketing? Check all that apply.
Answer
Correct Answer:
You can simply get it from the site where you market. Have a series of questions that require answers before customers can get to your site. Develop your own program. Use interactive marketing techniques like chats, surveys, comments.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
61.
What does the “new sessions” Google Analytic metric reveal about a marketing campaign?
Answer
Correct Answer:
The number of new visitors and the extent to which you are encouraging them to return.
Note: This Question is unanswered, help us to find answer for this one
62.
What is the name of the measurement of the percentage of people who have followed a link in your ad?
Answer
Correct Answer:
Click Through Rate
Note: This Question is unanswered, help us to find answer for this one
63.
Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?
Answer
Correct Answer:
20%
Note: This Question is unanswered, help us to find answer for this one
64.
What does KPI stand for?
Answer
Correct Answer:
Key Perfomance Indicator
Note: This Question is unanswered, help us to find answer for this one
65.
A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.
Answer
Correct Answer:
Event
Note: This Question is unanswered, help us to find answer for this one
66.
What is the term for the way Facebook determines when your ad gets displayed?
Answer
Correct Answer:
Ad Auction
Note: This Question is unanswered, help us to find answer for this one
67.
What is Facebook Audience Network?
Answer
Correct Answer:
Facebook service that serves ads to outside apps and websites
Note: This Question is unanswered, help us to find answer for this one
68.
Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?
Answer
Correct Answer:
Insights
Note: This Question is unanswered, help us to find answer for this one
69.
What is considered active for a Facebook account?
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
70.
Which is not an effective way to interact and engage your readers?
Answer
Correct Answer:
Plugging your marketing messages on somebody’s wall
Note: This Question is unanswered, help us to find answer for this one
71.
How effective are reviews and stars in marketing your brand? Check all that apply.
Answer
Correct Answer:
Consumers heavily rely on the reviews and number of stars to make most decisions. Reaction to negative reviews with a positive comment to make improvements can be a positive effect and show consumers you listen. Using reviews with personal positive comments and photos of those people has been shown to be very effective in marketing.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
72.
At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?
Answer
Correct Answer:
Awareness
Note: This Question is unanswered, help us to find answer for this one
73.
How do you develop a marketing plan?
Answer
Correct Answer:
By looking at your audience By looking at your budget By planning ahead of time By brainstorming ideas and predicting outcome
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
74.
The primary difference between a traditional marketing campaign and a social media marketing campaign is what?
Answer
Correct Answer:
A social media marketing campaign tends to be more diverse given the different platforms that currently exist.
Note: This Question is unanswered, help us to find answer for this one
75.
A very simple content creation marketing plan includes which of the following components?
Note: There may be more than one right answer.
Answer
Correct Answer:
Marketing and content goals. Which channels will be used for promotional purposes. The reason why the content is being drafted. A determination of current owned, earned or paid media funnels.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
76.
Which of the following budget setup is available in Facebook?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
77.
If you want your Facebook ad to reach a predetermined number of people, which option would you choose?
Answer
Correct Answer:
Reach and Frequency
Note: This Question is unanswered, help us to find answer for this one
78.
What is the difference between copyright and plagiarism?
Answer
Correct Answer:
A copyright is a contract that ensures information cannot be copied, and plagiarizing is violating a copyright
Note: This Question is unanswered, help us to find answer for this one
79.
When analyzing data, what does a lower amount of viewers say?
Answer
Correct Answer:
It can mean a variety of things, and only focusing on one will not necessarily solve the problem
Note: This Question is unanswered, help us to find answer for this one
80.
In addition to textual information, which of the following are also good to include in a Tweet?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
81.
A Facebook Ad that provides people with a quick and privacy-safe way to sign up to receive information from businesses, such as newsletters, offers and quotes.
Answer
Correct Answer:
Lead
Note: This Question is unanswered, help us to find answer for this one
82.
How does Facebook track website conversions?
Answer
Correct Answer:
Pixel
Note: This Question is unanswered, help us to find answer for this one
83.
Where does Facebook advertising fit within the context of The Digital Marketing Funnel? (check all that apply)
Answer
Correct Answer:
Sales Lead Generation Lead Nurturing Discovery
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
84.
Which of the following will happen when your Ad in Facebook reaches budget exhaustion?
Answer
Correct Answer:
Automatically pause
Note: This Question is unanswered, help us to find answer for this one
85.
As part of a conversion funnel, which step does a blog post coincide with? (Check all that apply)
Note: There may be more than one right answer.
Answer
Correct Answer:
Consideration Retention
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
86.
As a general rule, marketers have three primary choices as to where and how they spend both time and money. What are they?
Answer
Correct Answer:
Owned, paid and earned media
Note: This Question is unanswered, help us to find answer for this one
87.
When you start a Tweet with @username who can see it?
Answer
Correct Answer:
all of your followers and all of @username's followers
Note: This Question is unanswered, help us to find answer for this one
88.
What are the risks that must be considered in your social media marketing plan? (Check any that apply)
Answer
Correct Answer:
The speed that news travels, good and bad. A required vigilance. Lack of control about what people say.
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
89.
Which of the following can you track with Google Insights and Google Trends?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
90.
YouTube is well known for embedding ads in the video content. At what point does YouTube charge for the in-stream advertisement option?
Answer
Correct Answer:
Only when 30 seconds or more of the advertisement has been viewed.
Note: This Question is unanswered, help us to find answer for this one
91.
Which is NOT a feature on LinkedIn not typically used for corporate/business marketing purposes?
Answer
Correct Answer:
Talent Updates
Note: This Question is unanswered, help us to find answer for this one
92.
Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?
Answer
Correct Answer:
The 30+ crowd who tend to earn in excess of $75,000 yearly.
Note: This Question is unanswered, help us to find answer for this one
93.
Which of the following bid types are available on Linkedin?
Answer
Correct Answer:
Both B and C
Note: This Question is unanswered, help us to find answer for this one
94.
Which two options do you have for YouTube TrueView advertising options? (Click all that apply)
Answer
Correct Answer:
In-stream videos Video discovery (alongside search results on YouTube)
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
95.
Where would one go to create an Instagram ad?
Answer
Correct Answer:
Facebook Ads Creator
Note: This Question is unanswered, help us to find answer for this one
96.
How do you test your market on YouTube?
Answer
Correct Answer:
By uploading different videos to see what works best
Note: This Question is unanswered, help us to find answer for this one
97.
There are several ways to advertise using YouTube. What is the primary method for doing so?
Answer
Correct Answer:
Use Google Adwords.
Note: This Question is unanswered, help us to find answer for this one
98.
What is the main reason you would create a list on twitter?
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
99.
Which items from the list are types of twitter campaign?
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
100.
How can research help you with SEO (Search Engine Optimization)? (Choose all that apply)
Answer
Correct Answer:
By ensuring you are up to date with the current trends By learning from other's successes and failures in SEO
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
101.
How do you identify influencers participating in a twitter chat?
Answer
Correct Answer:
Click on the hashtag in twitter>Click Top tweets
Note: This Question is unanswered, help us to find answer for this one
102.
When optimizing your social media for search engines what is an effective hook for consumers?
Answer
Correct Answer:
A title that matches your audience
Note: This Question is unanswered, help us to find answer for this one
103.
What are the primary reasons that you’ll have a twitter campaign running?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
104.
In twitter, when is it effective to use a sponsored follower campaign?
Answer
Correct Answer:
When you are taking steps to grow your follower base
Note: This Question is unanswered, help us to find answer for this one
105.
How is Sourcing Information important to social media marketing?
Answer
Correct Answer:
It ensures all information is relevant and up to date
Note: This Question is unanswered, help us to find answer for this one
106.
Which of the following are the most likely will happen when you publish more on your blog?
Note: This Question is unanswered, help us to find answer for this one
107.
What is most important when sourcing information for social media marketing? (Choose all that apply)
Note: There may be more than one right answer.
Answer
Correct Answer:
That the information is current The information is true The information is credible
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
108.
Which of the following applies when you republish another author’s blog?
Answer
Correct Answer:
Both 3 & 4
Note: This Question is unanswered, help us to find answer for this one
109.
What is the minimum number of Instagram Followers you need to have in order to get a demographic information on a Business Account?
Answer
Correct Answer:
100
Note: This Question is unanswered, help us to find answer for this one
110.
Choose an answer that best describes the purpose of retargeting on a social network.
Answer
Correct Answer:
To re-engage by introducing a relevant ad based on their past experience
Note: This Question is unanswered, help us to find answer for this one
111.
Which group of people make up the majority of social media?
Answer
Correct Answer:
Individuals (16-25)
Note: This Question is unanswered, help us to find answer for this one
112.
What happens if your audience is too broad when you set up a Facebook Ad?
Answer
Correct Answer:
It's less effective
Note: This Question is unanswered, help us to find answer for this one
113.
This company has a ------ % response percentage and ------ time based on a very responsive badge earned on Facebook (See image). Choose the best answer?
Answer
Correct Answer:
90% / 15 minutes
Note: This Question is unanswered, help us to find answer for this one
114.
In Facebook Ad, what is the main benefit in selecting a Carousel?
Answer
Correct Answer:
It allows you to use 10 images or videos
Note: This Question is unanswered, help us to find answer for this one
115.
How do you set up a cross posting relationship in Facebook?
Answer
Correct Answer:
Settings>Crossposting>add page
Note: This Question is unanswered, help us to find answer for this one
116.
In Facebook Ad, which of the items below best describes the path in comparing your page against the competitors?
Answer
Correct Answer:
Insights>Overview>Pages to Watch
Note: This Question is unanswered, help us to find answer for this one
117.
What are the four P's of marketing?
Answer
Correct Answer:
Product, Price, Place, Promotion
Note: This Question is unanswered, help us to find answer for this one
118. What is an action you can't take on a Facebook post?
Answer
Correct Answer:
Dislike
Note: This Question is unanswered, help us to find answer for this one
119. Houzz is a niche social site that focuses on home decor, landscaping and decorating ideas. What type of marketing strategy works well on this site?
Answer
Correct Answer:
Making sure your business profile is beautiful and up to date, posting articles that highlight your industry.
Note: This Question is unanswered, help us to find answer for this one
120. What is meant by this popular phrase: "Content marketing is a marathon, not a sprint."
Answer
Correct Answer:
Your content marketing strategy needs to have a long view
Note: This Question is unanswered, help us to find answer for this one
121. When you use both social media and traditional media in marketing it's called:
Answer
Correct Answer:
Fusion Marketing
Note: This Question is unanswered, help us to find answer for this one
122. What tone (voice) should your company's blog have?
Answer
Correct Answer:
No matter if one person is writing posts or several people are writing, the tone needs to be consistent and in alignment with your company's branding and voice
Note: This Question is unanswered, help us to find answer for this one
123. When using a LinkedIn Company Page, who can you target for each post?
Answer
Correct Answer:
Specific audiences for different segments of the people who already Follow the Company Page.
Note: This Question is unanswered, help us to find answer for this one
124. Simply put, on G+ you have personal profiles and Business Pages, just like on Facebook where you have personal profiles and Business Pages.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
125. What is the definition of "meme?"
Answer
Correct Answer:
any image, video, or text that people copy with slight variations that gets shared with high numbers online
Note: This Question is unanswered, help us to find answer for this one
126. What is the definition of "infographic?"
Answer
Correct Answer:
a visual chart or diagram used to explain information and data that can be shared online
Note: This Question is unanswered, help us to find answer for this one
127. What is a double opt-in process in email marketing?
Answer
Correct Answer:
Someone must fill in an email capture form to be on your email list, and then verify by clicking a link in an email set to them that they want to be on it
Note: This Question is unanswered, help us to find answer for this one
128. Which of these social media platforms is not image based, and therefore will not help sell products customers would want to see first?
Answer
Correct Answer:
paper.li
Note: This Question is unanswered, help us to find answer for this one
129. Twitter is one of the best social sites for which business service?
Answer
Correct Answer:
customer service
Note: This Question is unanswered, help us to find answer for this one
130. IFTTT and Zapier are great for...
Answer
Correct Answer:
automating certain actions on your social accounts
Note: This Question is unanswered, help us to find answer for this one
131. Social Media Marketing directly engages your potential and existing customers by:
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
132. What are some good ways to get your existing community or customers engaged with your social accounts?
Answer
Correct Answer:
ask questions, host a hangout, reward them with discounts, celebrate them and remind them in emails to connect with your social accounts
Note: This Question is unanswered, help us to find answer for this one
133. How do most social platform make money (excluding LinkedIn)?
Answer
Correct Answer:
through advertising
Note: This Question is unanswered, help us to find answer for this one
134. How many characters can be in a tweet?
Answer
Correct Answer:
140 characters
Note: This Question is unanswered, help us to find answer for this one
135. What is it called when you keep track of your company's mention online?
Answer
Correct Answer:
social listening
Note: This Question is unanswered, help us to find answer for this one
136. The nice thing for marketers on Houzz is...
Answer
Correct Answer:
if you are a company in the construction, decorating and designing fields, you can have a showcase page and show up in location searches for professionals
Note: This Question is unanswered, help us to find answer for this one
137. Which strategy is best for marketing online?
Answer
Correct Answer:
repurpose and reuse your posts many times
Note: This Question is unanswered, help us to find answer for this one
138. Which major social site was very popular before Facebook?
Answer
Correct Answer:
MySpace
Note: This Question is unanswered, help us to find answer for this one
139. What's a great way to find and connect with thought-leaders in your industry?
Answer
Correct Answer:
Find people to Follow on LinkedIn's Pulse and write thoughtful comments on their Posts
Note: This Question is unanswered, help us to find answer for this one
140. Which of the following is NOT a social media platform?
Answer
Correct Answer:
Email
Note: This Question is unanswered, help us to find answer for this one
141. There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
142. Before implementing a social media campaign you want to go viral, what is a good first step to take?
Answer
Correct Answer:
Carefully plan the campaign and consider all different scenarios
Note: This Question is unanswered, help us to find answer for this one
143. For which industry is (the new) MySpace a commonly utilized marketing channel?
Answer
Correct Answer:
Music and entertainment
Note: This Question is unanswered, help us to find answer for this one
144. What's a great way to find what type of content your audience wants to see?
Answer
Correct Answer:
Use a system such as BuzzSumo and search for posts using your the keywords your audience uses
Note: This Question is unanswered, help us to find answer for this one
145. Which of the following Twitter tools will NOT allow you to schedule Tweets?
Answer
Correct Answer:
Crowdfire
Note: This Question is unanswered, help us to find answer for this one
146. When you create a new Twitter account, the maximum people you can follow right away is:
Answer
Correct Answer:
2000
Note: This Question is unanswered, help us to find answer for this one
147. On your YouTube Channel, what function can you put on your videos to link to your crowd-fundraising site?
Answer
Correct Answer:
Cards
Note: This Question is unanswered, help us to find answer for this one
148. On a Verified YouTube Channel you can activate:
Answer
Correct Answer:
Fan Funding
Note: This Question is unanswered, help us to find answer for this one
149. If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?
Answer
Correct Answer:
On your YouTube videos using Cards
Note: This Question is unanswered, help us to find answer for this one
150. What is the space for YouTube Analytics called?
Answer
Correct Answer:
Analytics
Note: This Question is unanswered, help us to find answer for this one
151. Which type of G+ account needs to have 1000 Followers to be able to use +Post ads?
Answer
Correct Answer:
G+ Page
Note: This Question is unanswered, help us to find answer for this one
152. When are most Vines shared?
Answer
Correct Answer:
Weekends
Note: This Question is unanswered, help us to find answer for this one
153. Hashtags work (are hyperlinked) inside the Tag section (and not the post section) on which social site?
Answer
Correct Answer:
Tumblr
Note: This Question is unanswered, help us to find answer for this one
154. What are traditional print companies (magazines and newspapers) banking on to increase their online views?
Answer
Correct Answer:
social posts with links back to their online sites
Note: This Question is unanswered, help us to find answer for this one
155. What function is being developed inside many social media apps?
Answer
Correct Answer:
peer-to-peer payments
Note: This Question is unanswered, help us to find answer for this one
156. What interface needs to be very clear and organized for marketing on websites?
Answer
Correct Answer:
the mobile view
Note: This Question is unanswered, help us to find answer for this one
157. What percentage of Pinterest pins are re-pins?
Answer
Correct Answer:
80%
Note: This Question is unanswered, help us to find answer for this one
158. On a Verified YouTube Channel video you can include:
Answer
Correct Answer:
an annotation that links to your verified website
Note: This Question is unanswered, help us to find answer for this one
159. What are some useful features of G+ Pages for marketers?
Answer
Correct Answer:
+Post ads, Ripples, Communities and On Air Hangouts
Note: This Question is unanswered, help us to find answer for this one
160. How many Friends can you have on a personal Facebook account?
Answer
Correct Answer:
5000
Note: This Question is unanswered, help us to find answer for this one
161. True or false? Facebook is adding a payments feature so you can send people money within the Messenger app.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
162. What does the phrase "native" mean on social media platforms?
Answer
Correct Answer:
the function resides on or is built-into the site
Note: This Question is unanswered, help us to find answer for this one
163. Conferences sometimes use what type of "wall" during their events and presentations?
Answer
Correct Answer:
Twitter Wall (live tweets using the event's branded hashtag)
Note: This Question is unanswered, help us to find answer for this one
164. True or False? You should use social media to invite your audience to talk with you.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
165. Which is a good way to expand your Reach on Twitter?
Answer
Correct Answer:
Ask for a Retweet
Note: This Question is unanswered, help us to find answer for this one
166. YouTube has a new feature called "Cards." What do these cards do for marketing?
Answer
Correct Answer:
Places a "card" that directs people to your website, your fan funding interface, an approved merchandising site, and specific videos or playlists on your Channel
Note: This Question is unanswered, help us to find answer for this one
167. What is good etiquette when sharing something you found from someone else?
Answer
Correct Answer:
Acknowledging them by a H/T or adding via @theirusername to the post
Note: This Question is unanswered, help us to find answer for this one
168. Which social site has the most 3rd party apps associated with it?
Answer
Correct Answer:
Facebook
Note: This Question is unanswered, help us to find answer for this one
169. What is the definition of a "Super connector?" (Sometimes spelled "superconnector")
Answer
Correct Answer:
A person or company that has an established online and offline audience that would be an asset to your company or brand
Note: This Question is unanswered, help us to find answer for this one
170. In social media marketing, there's four main ways to expand online reach. They are...
Answer
Correct Answer:
creating shareable content, advertising, using good SEO and hashtags, and developing supporters (partners and affiliates)
Note: This Question is unanswered, help us to find answer for this one
171. Which of these social media platforms have their own free built-in analytics interface?
Note: This Question is unanswered, help us to find answer for this one
172. If you are an interior designer which social sites are good for you?
Answer
Correct Answer:
Houzz, Pinterest, Instagram
Note: This Question is unanswered, help us to find answer for this one
173. Houzz is a niche social site that focuses on:
Answer
Correct Answer:
home decor, landscaping and decorating ideas
Note: This Question is unanswered, help us to find answer for this one
174. On Twitter you have Followers. On YouTube you have:
Answer
Correct Answer:
Subscribers
Note: This Question is unanswered, help us to find answer for this one
175. What is a content strategist?
Answer
Correct Answer:
someone who helps you develop content you'll post online that's in alignment with what your potential customers and clients want
Note: This Question is unanswered, help us to find answer for this one
176. The social media marketing term "Reach" is defined as...
Answer
Correct Answer:
the actual number, and on some social sites, the potential number of people who viewed your post or ad
Note: This Question is unanswered, help us to find answer for this one
177. What are some good things to add to any social bio or about page?
Answer
Correct Answer:
using keywords in your area of expertise and conversational language
Note: This Question is unanswered, help us to find answer for this one
178. A Closed Group on Facebook has these qualities.
Answer
Correct Answer:
The name and it's members can be found in Search, but only current members can see the posts in the Group.
Note: This Question is unanswered, help us to find answer for this one
179. What percentage of the engagement on a Facebook post happens in the first 5 hours?
Answer
Correct Answer:
75%
Note: This Question is unanswered, help us to find answer for this one
180. In Twitter, you can search your friends that are on the following networks:
Answer
Correct Answer:
Gmail, AOL, Outlook and Yahoo
Note: This Question is unanswered, help us to find answer for this one
181. A "lead gate" is a social media marketing tool to
Answer
Correct Answer:
harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.
Note: This Question is unanswered, help us to find answer for this one
182. What signifies a modified retweet?
Answer
Correct Answer:
MT
Note: This Question is unanswered, help us to find answer for this one
183. What is the self-styled “The Front Page of the Internet”?
Answer
Correct Answer:
Reddit
Note: This Question is unanswered, help us to find answer for this one
184. In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:
Answer
Correct Answer:
Virality
Note: This Question is unanswered, help us to find answer for this one
185. What two pricing models are used for LinkedIn ads?
Answer
Correct Answer:
CPC and CPM
Note: This Question is unanswered, help us to find answer for this one
186. What does the social media metric PTAT stand for?
Answer
Correct Answer:
People Talking About This
Note: This Question is unanswered, help us to find answer for this one
187. Boosting posts and Sponsored posts are the same advertising technique on Facebook.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
188. What are Facebook Offers?
Answer
Correct Answer:
Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.
Note: This Question is unanswered, help us to find answer for this one
189. What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?
Answer
Correct Answer:
Vine
Note: This Question is unanswered, help us to find answer for this one
190. Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?
Answer
Correct Answer:
Bit.ly
Note: This Question is unanswered, help us to find answer for this one
191. What is the process called where you keep track of your company's mention on the web
Answer
Correct Answer:
social listening.
Note: This Question is unanswered, help us to find answer for this one
192. In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?
Answer
Correct Answer:
Groups
Note: This Question is unanswered, help us to find answer for this one
193. AMA, the acronym used on Reddit and Tumblr, stands for what?
Answer
Correct Answer:
Ask Me Anything
Note: This Question is unanswered, help us to find answer for this one
194. What is Quora?
Answer
Correct Answer:
A question-and-answer website curated by its community.
Note: This Question is unanswered, help us to find answer for this one
195. You are able to post private pictures that only select people see on Instagram.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
196. Tweets have a limit of:
Answer
Correct Answer:
140 characters
Note: This Question is unanswered, help us to find answer for this one
197. What is the definition of Search Engine Optimization (SEO)?
Answer
Correct Answer:
SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.
Note: This Question is unanswered, help us to find answer for this one
198. What tone should your company's blog have?
Answer
Correct Answer:
One overall perspective, no matter if one person is writing it or several people are writing it
Note: This Question is unanswered, help us to find answer for this one
199. The percentage of people who come to a website and leave instantly is measured by the:
Answer
Correct Answer:
Bounce Rate
Note: This Question is unanswered, help us to find answer for this one
200. It is proper Twitter etiquette to post links in your tweets as
Answer
Correct Answer:
shortened URL's.
Note: This Question is unanswered, help us to find answer for this one
201. Effective social marketing emphasizes which of the following content types?
Answer
Correct Answer:
Content relevant to the intended audience, and not always about YOU or your company's products
Note: This Question is unanswered, help us to find answer for this one
202. What is the name of Facebook page analytics?
Answer
Correct Answer:
Insights
Note: This Question is unanswered, help us to find answer for this one
203. To post ads on Facebook is Free?
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
204. How do Facebook Ads target specific users?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
205. 53 percent of interaction between Google+ user and a brand is positive.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
206. Can you see popular accounts by categories on Twitter?
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
207. What is the definition of CTA (call-to-action)?
Answer
Correct Answer:
Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.
Note: This Question is unanswered, help us to find answer for this one
208. Facebook makes money from:
Answer
Correct Answer:
advertisements
Note: This Question is unanswered, help us to find answer for this one
209. You can share a page on Facebook the following ways:
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
210. What is a "KPI"?
Answer
Correct Answer:
Key Performance Indicator
Note: This Question is unanswered, help us to find answer for this one
211. What's a Retweet (RT)?
Answer
Correct Answer:
A Retweet is a Tweet that you forward to your follower
Note: This Question is unanswered, help us to find answer for this one
212. What Currencies are Supported on Linkedin?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
213. What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?
Answer
Correct Answer:
Post to your Company Page every day and then share the post to your Connections through your personal profile.
Note: This Question is unanswered, help us to find answer for this one
214. Which social network uses 'repins'?
Answer
Correct Answer:
Pinterest
Note: This Question is unanswered, help us to find answer for this one
215. Hootsuite can be used to schedule a post on your personal profile for these social sites:
Answer
Correct Answer:
Facebook, Twitter, LinkedIn
Note: This Question is unanswered, help us to find answer for this one
216. On what grounds are Twitter accounts suspended?
Answer
Correct Answer:
Accounts are suspended for Twitter Rules (Terms of Service) violations and temporarily suspended if the account has been hacked.
Note: This Question is unanswered, help us to find answer for this one
217. What is a hashtag?
Answer
Correct Answer:
A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword
Note: This Question is unanswered, help us to find answer for this one
218. What question should a mission statement answer?
Answer
Correct Answer:
Why does your company exist?
Note: This Question is unanswered, help us to find answer for this one