MCQs > Sales & Marketing > Social Media Marketing MCQs > Basic Social Media Marketing MCQs

Basic Social Media Marketing MCQ

1. The idea of digital etiquette came into being ____.

Answer

Correct Answer: With the advent of chat rooms and electronic mail

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2. Compulsive online gambling and pornography are examples of ____.

Answer

Correct Answer: Computer addiction

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3. Facebook is an example of a ________________.

Answer

Correct Answer: Public, general-purpose network

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4. A billboard for nike appears in the game you are playing. this is an example of a(n) ________.

Answer

Correct Answer: Display ad

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5. All of the following are benefits of online direct marketing for buyers except ________.

Answer

Correct Answer: Live product demonstrations

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6. _______is the various ways a site enables user-to-user communications.

Answer

Correct Answer: Community

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7. ____ computing refers to the ability to access information at any time and in any place.

Answer

Correct Answer: Pervasive

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8. Which of the following are advantages of using Facebook?

Answer

Correct Answer: Facebook allows for a high rate of conversions such as sign ups and sales.

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9. How often should you post a video on Youtube?

Answer

Correct Answer: It's different for everyone

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10.

Which of the following two options below are acronyms for the principles that make ideas stick or go viral?

Note: There may be more than one right answer.

Answer

Correct Answer: SUCCES


STEPPS


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11. What are the benefits of having a content calendar?

Answer

Correct Answer: All of the above

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12. Which of the following is not essential for your marketing campaign?

Answer

Correct Answer: Collaborating with competitors and customers

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13. Which is the most probable reason that certain first names (brand names) are more popular than others?

Answer

Correct Answer: Social Dynamics

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14.

What does Twitter Geo-targeting allow you to do?

Note: There may be more than one right answer.

Answer

Correct Answer: To focus on users in specific locations


It only allows you to find users in your geographical location


To search by country and even zip code in certain countries


To reach broad and specific audiences through a combination of local, national and international levels


All of the above



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15. What should you do if you receive a promotion on a link?

Answer

Correct Answer: Don't click on it, it could be a virus

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16. From the list below, choose which option helps drive blog content.

Answer

Correct Answer: All of the Above

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17.

What should one consider when sourcing information for Social Media Marketing?

Note: There may be more than one right answer.

Answer

Correct Answer: Copying other social media strategies
Available data
Understanding consumer behavior and perspectives

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18. What is defined as the aspect or aspects of a product or service that differentiates it from competitors' products or services?

Answer

Correct Answer: Unique Selling Proposition

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19. What is the term for the semi-fictional representation of your ideal customer that takes market research and customer data into account?

Answer

Correct Answer: Customer or buyer persona

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20.

Which are the two most important components of gaining a high ranking for a Linkedln search?

Note: There may be more than one right answer.

Answer

Correct Answer: Using keywords.
Having lots of connections.

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21.

What are the advantages of affiliative marketing?

Note: There may be more than one right answer.

Answer

Correct Answer: You only pay affiliates when visitors are converted to customers
They help generate traffic

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22. Which of the following should social media marketers NOT do?

Answer

Correct Answer: Automate posting of back-links to your website

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23. What is the best practice to optimize your Facebook Business Page?

Answer

Correct Answer: All of the Above

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24.

How should you take advantage of a very popular blog?

Note: There may be more than one right answer.

Answer

Correct Answer: Comment on the blog and engage in a way that adds value
Get your blog published on their blog

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25. What happens if your ad sets reach your campaign limit?

Answer

Correct Answer: Automatically shuts your ads so you don't overspend

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26. How do you maintain your target audience's attention? Note: There may be more than one right answer.

Answer

Correct Answer:

Build your reputation


Host social media events


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27.

In what situation should you consider changing your market plan? (choose all that apply)

Answer

Correct Answer: When the current one is not working
When the current plan is declining

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28.

Which of the following can you potentially achieve through Facebook ads? (choose all that apply)

Answer

Correct Answer: Website Traffic
Sales and Leads
Likes and Engagement for your Facebook page
App Installs
Event or offer attendance

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29.

Which Facebook Ad allows people to swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail?

Answer

Correct Answer: Canvas

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30.

How can links increase your Twitter follower? (choose all that apply)

Answer

Correct Answer: Using multimedia
Putting links near the beginning but not in the very first position, like Free Stuff @replytome.
Putting links at the very beginning of the tweet like @reply
Using GIF images
Using shortened URLs 

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31.

Site some ways that will help increase your Twitter follower? (choose all that apply)

Answer

Correct Answer: Follow some Twitter feeds that are about branding and keep up with new ideas.
Jump on bandwagons - just know what they are promoting.

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32.

Which of the following should be considered when posting on Twitter.

Answer

Correct Answer: All of the above

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33.

How do you fairly take advantage of your Twitter followers? (choose all that apply)

Note: There may be more than one right answer.

Answer

Correct Answer: Provide your followers with content they like to see
Tweet some fun stuff 

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34.

Which targeting allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for on Twitter?

Answer

Correct Answer: None of the above

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35.

Your marketing manager has asked you to plan a marketing campaign to be sent through your company’s Twitter account. The company is a high-tech startup that also uses white papers as a marketing tool. What will be the best way to convey an authoritative source via the tweets?

Answer

Correct Answer: Include statistics that provide support for your content.

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36.

How do you ensure the most traffic to a Blog? (check all that apply)

Note: There may be more than one right answer.

Answer

Correct Answer: By highlighting important words
By ensuring it is organized
By adding more descriptive words
By using keywords in your blog to catch those who search them 

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37.

How can guest blogging increase your brand recognition? (choose all that apply)

Answer

Correct Answer: Your users will recognize you are important.
A socially influential audience in your niche area will have high impact on your readers
Guest blogging will bring in new readers who are fans of your guest. Therefore, the more guest bloggers you have, the more you can attract new followers.

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38.

Why are Meta descriptions are important in every landing page (check all that apply)?

Answer

Correct Answer: Both 1 and 4

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39.

Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter — helping you achieve the highest possible return on investment from your advertising campaigns?

Answer

Correct Answer: Behavior targeting

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40.

Which Facebook insights can see how many people have seen your posts, how many liked, commented on or shared posts?

Answer

Correct Answer: None of the above

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41.

What will page managers find on a Facebook Page insights?

Answer

Correct Answer: All of the above

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42.

Which Facebook Ad allows you to showcase multiple products within a single advert unit or tell a story that develops across each card?

Answer

Correct Answer: Carousel

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43.

What makes YouTube different than other social media? (check all that apply)

Answer

Correct Answer: YouTube is a video sharing website
YouTube uses algorithms to determine popularity

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44.

Which of the following includes the top three things to focus on in a Social Media Marketing plan?

Answer

Correct Answer: Goals, amount of time required, testable metrics for accountability

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45.

How is Twitter budgeting set?

Answer

Correct Answer: Daily

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46.

Which demographic from Facebook can reach customers in the areas where they do business?

Answer

Correct Answer: Location

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47.

Which of the following is true with regards to SMM? Choose all that apply.

Answer

Correct Answer: Your marketing campaign should focus on the social media sites that your research deems the most return.
Your marketing campaign should be focused on your goals and objectives.

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48.

Which of the following is not part of a marketing plan?

Answer

Correct Answer: Creating a product or service

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49.

Which of the following can you adjust in your Facebook budget or bid?

Answer

Correct Answer: Any time

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50.

What is worth copywriting when keeping social media marketing in mind? (Choose all that apply)

Answer

Correct Answer: Important original ideas

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51.
It enables you to tap into the many thriving communities on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter?
 

 

Answer

Correct Answer: Tailored audiences

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52.
What are promoted Tweets?
 

 

Answer

Correct Answer: Ordinary Tweets that are purchased on Twitter by companies to extend their reach

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53.
The following are all available pricing options in Twitter except one.
 

 

Answer

Correct Answer: All of the above

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54.
What are the common traits of a successful blog that will help drive traffic to a company’s website? (check all that apply)

 

Answer

Correct Answer: Understand that people read blogs differently than traditional forms of writing.
Keep the blog under 1000 words for better readability.
Try to insert an applicable story into the blog to connect with the readers.

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55.
To best meet your marketing goals for a blog, which of the following are considered best practices? (Check all that apply)

Note: There may be more than one right answer.

Answer

Correct Answer: Know your target audience
Optimze your content for SERPs
Adjust your tone and voice to speak to your target audience
Maintain posting frequency
Time your post to coincide with high traffic times

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56.
When blogging for marketing purposes, what is the term for the schedule developed to focus on certain subjects at certian times?

 

Answer

Correct Answer: Content editoral plan

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57.
Which of the following is not a potential goal for blog marketing?
 

 

Answer

Correct Answer: Defining your target audience

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58.
What can make the difference between an effective brand and a noneffective brand in marketing your blog? Check all that apply.

 

Answer

Correct Answer: Your brand makes a connection to credible, focused, up to date, and worthy content.
Make it visually bold and appealing with a variety of mediums for presentation.
It should be broad to cover lots of domains.
Your brand should surround a niche. 

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59.
How can a business get the most effect from social media marketing analytics? Check all that apply.

Note: There may be more than one right answer.

Answer

Correct Answer: When you get the information, you must respond to it immediately to create a strong market in social media.
Consistently assess your analytics and what they analyze. Close the gaps.
Balance your techniques.

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60.
How does a business effectively capture information from social media marketing? Check all that apply.


Answer

Correct Answer: You can simply get it from the site where you market.
Have a series of questions that require answers before customers can get to your site.
Develop your own program.
Use interactive marketing techniques like chats, surveys, comments.

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61.
What does the “new sessions” Google Analytic metric reveal about a marketing campaign?
 

 

Answer

Correct Answer: The number of new visitors and the extent to which you are encouraging them to return.

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62.
What is the name of the measurement of the percentage of people who have followed a link in your ad?

 

Answer

Correct Answer: Click Through Rate

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63.
Approximately how much of the marketing budget should be spent on testing versus scaling a marketing campaign?

 

Answer

Correct Answer: 20%

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64.
What does KPI stand for?
 

 

Answer

Correct Answer: Key Perfomance Indicator

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65.
A Facebook Ad that allows customers to receive reminders for an opening or party, and you can keep track of how many people responded to your invitation.

 

Answer

Correct Answer: Event

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66.
What is the term for the way Facebook determines when your ad gets displayed?
 

 

Answer

Correct Answer: Ad Auction

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67.
What is Facebook Audience Network?
 

 

Answer

Correct Answer: Facebook service that serves ads to outside apps and websites

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68.
Where will you see in Facebook which post customers engage with (or don't engage with), so you can make informed decisions about what your post?

 

Answer

Correct Answer: Insights

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69.
What is considered active for a Facebook account?
 

 

Answer

Correct Answer: All of the Above

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70.
Which is not an effective way to interact and engage your readers?
 

 

Answer

Correct Answer: Plugging your marketing messages on somebody’s wall

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71.
How effective are reviews and stars in marketing your brand? Check all that apply.
 

 

Answer

Correct Answer: Consumers heavily rely on the reviews and number of stars to make most decisions.
Reaction to negative reviews with a positive comment to make improvements can be a positive effect and show consumers you listen.
Using reviews with personal positive comments and photos of those people has been shown to be very effective in marketing.

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72.
At every stage of marketing, there is a cost consideration. At which stage of The Marketing Funnel are the greatest marketing costs generally incurred?

 

Answer

Correct Answer: Awareness

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73.
How do you develop a marketing plan?
 

 

Answer

Correct Answer: By looking at your audience
By looking at your budget
By planning ahead of time
By brainstorming ideas and predicting outcome 

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74.
The primary difference between a traditional marketing campaign and a social media marketing campaign is what?

 

Answer

Correct Answer: A social media marketing campaign tends to be more diverse given the different platforms that currently exist.

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75.
A very simple content creation marketing plan includes which of the following components?
                                           
Note: There may be more than one right answer.

Answer

Correct Answer: Marketing and content goals.
Which channels will be used for promotional purposes.
The reason why the content is being drafted.
A determination of current owned, earned or paid media funnels. 

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76.
Which of the following budget setup is available in Facebook?
 

 

Answer

Correct Answer: All of the above

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77.
If you want your Facebook ad to reach a predetermined number of people, which option would you choose?

 

Answer

Correct Answer: Reach and Frequency

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78.
What is the difference between copyright and plagiarism?
 

 

Answer

Correct Answer: A copyright is a contract that ensures information cannot be copied, and plagiarizing is violating a copyright

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79.
When analyzing data, what does a lower amount of viewers say?
 

 

Answer

Correct Answer: It can mean a variety of things, and only focusing on one will not necessarily solve the problem

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80.
In addition to textual information, which of the following are also good to include in a Tweet?

 

Answer

Correct Answer: All of the above

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81.
A Facebook Ad that provides people with a quick and privacy-safe way to sign up to receive information from businesses, such as newsletters, offers and quotes.

 

Answer

Correct Answer: Lead

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82.
How does Facebook track website conversions?
 

 

Answer

Correct Answer: Pixel

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83.
Where does Facebook advertising fit within the context of The Digital Marketing Funnel? (check all that apply)

 

Answer

Correct Answer: Sales
Lead Generation
Lead Nurturing
Discovery

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84.
Which of the following will happen when your Ad in Facebook reaches budget exhaustion?

 

Answer

Correct Answer: Automatically pause

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85.
As part of a conversion funnel, which step does a blog post coincide with? (Check all that apply)

Note: There may be more than one right answer.

Answer

Correct Answer: Consideration
Retention 

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86.
As a general rule, marketers have three primary choices as to where and how they spend both time and money. What are they?

 

Answer

Correct Answer: Owned, paid and earned media

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87.
When you start a Tweet with @username who can see it?
 

 

Answer

Correct Answer: all of your followers and all of @username's followers

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88.
What are the risks that must be considered in your social media marketing plan? (Check any that apply)

 

Answer

Correct Answer: The speed that news travels, good and bad.
A required vigilance.
Lack of control about what people say.

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89.
Which of the following can you track with Google Insights and Google Trends?

 

Answer

Correct Answer: All of the above

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90.
YouTube is well known for embedding ads in the video content. At what point does YouTube charge for the in-stream advertisement option?
 

 

Answer

Correct Answer: Only when 30 seconds or more of the advertisement has been viewed.

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91.
Which is NOT a feature on LinkedIn not typically used for corporate/business marketing purposes?

 

Answer

Correct Answer: Talent Updates

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92.
Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?

 

Answer

Correct Answer: The 30+ crowd who tend to earn in excess of $75,000 yearly.

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93.
Which of the following bid types are available on Linkedin?
 

 

Answer

Correct Answer: Both B and C

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94.
Which two options do you have for YouTube TrueView advertising options? (Click all that apply)

 

Answer

Correct Answer: In-stream videos
Video discovery (alongside search results on YouTube)

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95.
Where would one go to create an Instagram ad?
 

 

Answer

Correct Answer: Facebook Ads Creator

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96.
How do you test your market on YouTube?
 

 

Answer

Correct Answer: By uploading different videos to see what works best

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97.
There are several ways to advertise using YouTube. What is the primary method for doing so?

 

Answer

Correct Answer: Use Google Adwords.

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98.
What is the main reason you would create a list on twitter?
 

 

Answer

Correct Answer: All of the Above

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99.
Which items from the list are types of twitter campaign?
 

 

Answer

Correct Answer: All of the Above

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100.
How can research help you with SEO (Search Engine Optimization)? (Choose all that apply)
 

 

Answer

Correct Answer: By ensuring you are up to date with the current trends
By learning from other's successes and failures in SEO

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101.
How do you identify influencers participating in a twitter chat?
 

 

Answer

Correct Answer: Click on the hashtag in twitter>Click Top tweets

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102.
When optimizing your social media for search engines what is an effective hook for consumers?

 

Answer

Correct Answer: A title that matches your audience

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103.
What are the primary reasons that you’ll have a twitter campaign running?
 

 

Answer

Correct Answer: All of the above

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104.
In twitter, when is it effective to use a sponsored follower campaign?
 

 

Answer

Correct Answer: When you are taking steps to grow your follower base

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105.
How is Sourcing Information important to social media marketing?
 

 

Answer

Correct Answer: It ensures all information is relevant and up to date

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106.
Which of the following are the most likely will happen when you publish more on your blog?
 

 

Answer

Correct Answer: Strong Search Engine Optimization/Lead Generation

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107.
What is most important when sourcing information for social media marketing? (Choose all that apply)
Note: There may be more than one right answer.

Answer

Correct Answer: That the information is current
The information is true
The information is credible

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108.
Which of the following applies when you republish another author’s blog?
 

 

Answer

Correct Answer: Both 3 & 4

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109.
What is the minimum number of Instagram Followers you need to have in order to get a demographic information on a Business Account?

 

Answer

Correct Answer: 100

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110.
Choose an answer that best describes the purpose of retargeting on a social network.
 

 

Answer

Correct Answer: To re-engage by introducing a relevant ad based on their past experience

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111.
Which group of people make up the majority of social media?
 

 

Answer

Correct Answer: Individuals (16-25)

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112.
What happens if your audience is too broad when you set up a Facebook Ad?

 

Answer

Correct Answer: It's less effective

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113.
This company has a ------ % response percentage and ------ time based on a very responsive badge earned on Facebook (See image). Choose the best answer?

 

Answer

Correct Answer: 90% / 15 minutes

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114.
In Facebook Ad, what is the main benefit in selecting a Carousel?
 

 

Answer

Correct Answer: It allows you to use 10 images or videos

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115.
How do you set up a cross posting relationship in Facebook?
 

Answer

Correct Answer: Settings>Crossposting>add page

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116.

In Facebook Ad, which of the items below best describes the path in comparing your page against the competitors?

Answer

Correct Answer: Insights>Overview>Pages to Watch

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117.

What are the four P's of marketing?

Answer

Correct Answer: Product, Price, Place, Promotion

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118. What is an action you can't take on a Facebook post?

Answer

Correct Answer: Dislike

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119. Houzz is a niche social site that focuses on home decor, landscaping and decorating ideas. What type of marketing strategy works well on this site?

Answer

Correct Answer: Making sure your business profile is beautiful and up to date, posting articles that highlight your industry.

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120. What is meant by this popular phrase: "Content marketing is a marathon, not a sprint."

Answer

Correct Answer: Your content marketing strategy needs to have a long view

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121. When you use both social media and traditional media in marketing it's called:

Answer

Correct Answer: Fusion Marketing

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122. What tone (voice) should your company's blog have?

Answer

Correct Answer: No matter if one person is writing posts or several people are writing, the tone needs to be consistent and in alignment with your company's branding and voice

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123. When using a LinkedIn Company Page, who can you target for each post?

Answer

Correct Answer: Specific audiences for different segments of the people who already Follow the Company Page.

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124. Simply put, on G+ you have personal profiles and Business Pages, just like on Facebook where you have personal profiles and Business Pages.

Answer

Correct Answer: True

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125. What is the definition of "meme?"

Answer

Correct Answer: any image, video, or text that people copy with slight variations that gets shared with high numbers online

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126. What is the definition of "infographic?"

Answer

Correct Answer: a visual chart or diagram used to explain information and data that can be shared online

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127. What is a double opt-in process in email marketing?

Answer

Correct Answer: Someone must fill in an email capture form to be on your email list, and then verify by clicking a link in an email set to them that they want to be on it

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128. Which of these social media platforms is not image based, and therefore will not help sell products customers would want to see first?

Answer

Correct Answer: paper.li

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129. Twitter is one of the best social sites for which business service?

Answer

Correct Answer: customer service

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130. IFTTT and Zapier are great for...

Answer

Correct Answer: automating certain actions on your social accounts

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131. Social Media Marketing directly engages your potential and existing customers by:

Answer

Correct Answer: All of these

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132. What are some good ways to get your existing community or customers engaged with your social accounts?

Answer

Correct Answer: ask questions, host a hangout, reward them with discounts, celebrate them and remind them in emails to connect with your social accounts

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133. How do most social platform make money (excluding LinkedIn)?

Answer

Correct Answer: through advertising

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134. How many characters can be in a tweet?

Answer

Correct Answer: 140 characters

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135. What is it called when you keep track of your company's mention online?

Answer

Correct Answer: social listening

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136. The nice thing for marketers on Houzz is...

Answer

Correct Answer: if you are a company in the construction, decorating and designing fields, you can have a showcase page and show up in location searches for professionals

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137. Which strategy is best for marketing online?

Answer

Correct Answer: repurpose and reuse your posts many times

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138. Which major social site was very popular before Facebook?

Answer

Correct Answer: MySpace

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139. What's a great way to find and connect with thought-leaders in your industry?

Answer

Correct Answer: Find people to Follow on LinkedIn's Pulse and write thoughtful comments on their Posts

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140. Which of the following is NOT a social media platform?

Answer

Correct Answer: Email

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141. There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.

Answer

Correct Answer: True

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142. Before implementing a social media campaign you want to go viral, what is a good first step to take?

Answer

Correct Answer: Carefully plan the campaign and consider all different scenarios

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143. For which industry is (the new) MySpace a commonly utilized marketing channel?

Answer

Correct Answer: Music and entertainment

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144. What's a great way to find what type of content your audience wants to see?

Answer

Correct Answer: Use a system such as BuzzSumo and search for posts using your the keywords your audience uses

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145. Which of the following Twitter tools will NOT allow you to schedule Tweets?

Answer

Correct Answer: Crowdfire

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146. When you create a new Twitter account, the maximum people you can follow right away is:

Answer

Correct Answer: 2000

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147. On your YouTube Channel, what function can you put on your videos to link to your crowd-fundraising site?

Answer

Correct Answer: Cards

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148. On a Verified YouTube Channel you can activate:

Answer

Correct Answer: Fan Funding

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149. If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?

Answer

Correct Answer: On your YouTube videos using Cards

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150. What is the space for YouTube Analytics called?

Answer

Correct Answer: Analytics

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151. Which type of G+ account needs to have 1000 Followers to be able to use +Post ads?

Answer

Correct Answer: G+ Page

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152. When are most Vines shared?

Answer

Correct Answer: Weekends

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153. Hashtags work (are hyperlinked) inside the Tag section (and not the post section) on which social site?

Answer

Correct Answer: Tumblr

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154. What are traditional print companies (magazines and newspapers) banking on to increase their online views?

Answer

Correct Answer: social posts with links back to their online sites

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155. What function is being developed inside many social media apps?

Answer

Correct Answer: peer-to-peer payments

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156. What interface needs to be very clear and organized for marketing on websites?

Answer

Correct Answer: the mobile view

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157. What percentage of Pinterest pins are re-pins?

Answer

Correct Answer: 80%

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158. On a Verified YouTube Channel video you can include:

Answer

Correct Answer: an annotation that links to your verified website

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159. What are some useful features of G+ Pages for marketers?

Answer

Correct Answer: +Post ads, Ripples, Communities and On Air Hangouts

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160. How many Friends can you have on a personal Facebook account?

Answer

Correct Answer: 5000

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161. True or false? Facebook is adding a payments feature so you can send people money within the Messenger app.

Answer

Correct Answer: True

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162. What does the phrase "native" mean on social media platforms?

Answer

Correct Answer: the function resides on or is built-into the site

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163. Conferences sometimes use what type of "wall" during their events and presentations?

Answer

Correct Answer: Twitter Wall (live tweets using the event's branded hashtag)

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164. True or False? You should use social media to invite your audience to talk with you.

Answer

Correct Answer: True

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165. Which is a good way to expand your Reach on Twitter?

Answer

Correct Answer: Ask for a Retweet

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166. YouTube has a new feature called "Cards." What do these cards do for marketing?

Answer

Correct Answer: Places a "card" that directs people to your website, your fan funding interface, an approved merchandising site, and specific videos or playlists on your Channel

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167. What is good etiquette when sharing something you found from someone else?

Answer

Correct Answer: Acknowledging them by a H/T or adding via @theirusername to the post

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168. Which social site has the most 3rd party apps associated with it?

Answer

Correct Answer: Facebook

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169. What is the definition of a "Super connector?" (Sometimes spelled "superconnector")

Answer

Correct Answer: A person or company that has an established online and offline audience that would be an asset to your company or brand

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170. In social media marketing, there's four main ways to expand online reach. They are...

Answer

Correct Answer: creating shareable content, advertising, using good SEO and hashtags, and developing supporters (partners and affiliates)

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171. Which of these social media platforms have their own free built-in analytics interface?

Answer

Correct Answer: Facebook Pages, Twitter, YouTube, G+ Pages, Pinterest

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172. If you are an interior designer which social sites are good for you?

Answer

Correct Answer: Houzz, Pinterest, Instagram

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173. Houzz is a niche social site that focuses on:

Answer

Correct Answer: home decor, landscaping and decorating ideas

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174. On Twitter you have Followers. On YouTube you have:

Answer

Correct Answer: Subscribers

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175. What is a content strategist?

Answer

Correct Answer: someone who helps you develop content you'll post online that's in alignment with what your potential customers and clients want

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176. The social media marketing term "Reach" is defined as...

Answer

Correct Answer: the actual number, and on some social sites, the potential number of people who viewed your post or ad

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177. What are some good things to add to any social bio or about page?

Answer

Correct Answer: using keywords in your area of expertise and conversational language

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178. A Closed Group on Facebook has these qualities.

Answer

Correct Answer: The name and it's members can be found in Search, but only current members can see the posts in the Group.

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179. What percentage of the engagement on a Facebook post happens in the first 5 hours?

Answer

Correct Answer: 75%

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180. In Twitter, you can search your friends that are on the following networks:

Answer

Correct Answer: Gmail, AOL, Outlook and Yahoo

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181. A "lead gate" is a social media marketing tool to

Answer

Correct Answer: harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.

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182. What signifies a modified retweet?

Answer

Correct Answer: MT

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183. What is the self-styled “The Front Page of the Internet”?

Answer

Correct Answer: Reddit

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184. In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:

Answer

Correct Answer: Virality

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185. What two pricing models are used for LinkedIn ads?

Answer

Correct Answer: CPC and CPM

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186. What does the social media metric PTAT stand for?

Answer

Correct Answer: People Talking About This

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187. Boosting posts and Sponsored posts are the same advertising technique on Facebook.

Answer

Correct Answer: False

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188. What are Facebook Offers?

Answer

Correct Answer: Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.

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189. What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?

Answer

Correct Answer: Vine

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190. Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?

Answer

Correct Answer: Bit.ly

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191. What is the process called where you keep track of your company's mention on the web

Answer

Correct Answer: social listening.

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192. In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?

Answer

Correct Answer: Groups

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193. AMA, the acronym used on Reddit and Tumblr, stands for what?

Answer

Correct Answer: Ask Me Anything

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194. What is Quora?

Answer

Correct Answer: A question-and-answer website curated by its community.

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195. You are able to post private pictures that only select people see on Instagram.

Answer

Correct Answer: True

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196. Tweets have a limit of:

Answer

Correct Answer: 140 characters

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197. What is the definition of Search Engine Optimization (SEO)?

Answer

Correct Answer: SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.

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198. What tone should your company's blog have?

Answer

Correct Answer: One overall perspective, no matter if one person is writing it or several people are writing it

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199. The percentage of people who come to a website and leave instantly is measured by the:

Answer

Correct Answer: Bounce Rate

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200. It is proper Twitter etiquette to post links in your tweets as

Answer

Correct Answer: shortened URL's.

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201. Effective social marketing emphasizes which of the following content types?

Answer

Correct Answer: Content relevant to the intended audience, and not always about YOU or your company's products

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202. What is the name of Facebook page analytics?

Answer

Correct Answer: Insights

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203. To post ads on Facebook is Free?

Answer

Correct Answer: False

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204. How do Facebook Ads target specific users?

Answer

Correct Answer: All of these

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205. 53 percent of interaction between Google+ user and a brand is positive.

Answer

Correct Answer: True

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206. Can you see popular accounts by categories on Twitter?

Answer

Correct Answer: True

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207. What is the definition of CTA (call-to-action)?

Answer

Correct Answer: Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.

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208. Facebook makes money from:

Answer

Correct Answer: advertisements

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209. You can share a page on Facebook the following ways:

Answer

Correct Answer: All of these

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210. What is a "KPI"?

Answer

Correct Answer: Key Performance Indicator

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211. What's a Retweet (RT)?

Answer

Correct Answer: A Retweet is a Tweet that you forward to your follower

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212. What Currencies are Supported on Linkedin?

Answer

Correct Answer: All of the above

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213. What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?

Answer

Correct Answer: Post to your Company Page every day and then share the post to your Connections through your personal profile.

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214. Which social network uses 'repins'?

Answer

Correct Answer: Pinterest

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215. Hootsuite can be used to schedule a post on your personal profile for these social sites:

Answer

Correct Answer: Facebook, Twitter, LinkedIn

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216. On what grounds are Twitter accounts suspended?

Answer

Correct Answer: Accounts are suspended for Twitter Rules (Terms of Service) violations and temporarily suspended if the account has been hacked.

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217. What is a hashtag?

Answer

Correct Answer: A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword

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218. What question should a mission statement answer?

Answer

Correct Answer: Why does your company exist?

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