Google Adwords MCQ Questions Answers

1. Your CPC may exceed your maximum if which of the following are set up?

2. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

3. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

4. Which insights are readily available on the overview tab of the New Google Ads Interface?

5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

9. Which is different type of attribution models? Check all that apply.

10. If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

11. You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

12. What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

13. Which search shows ads that are an exact match or close variation of your keyword?

14. What are the advantages of google expanding their Text Ads? Check all that apply.

15. Reviews extension campaign type settings include as following?

16. The following helps improve ad position except one?

17. All are automated bidding signals except one.

18. Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

19. Seller ratings extension is available in US, UK, DE, FR, and JP.

20. Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

21. The following are all automated extensions except one?

22. The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

23. The balance in the ________________ account is the amount owed to the company by its customers.

24. Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

25. What kind of insights can be gained from a multi-channel funnel in adwords?

26. Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

27. You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

28. Which is view type of data within Adwords Report Editor?

29. You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

30. If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

31. Which will NOT show on search results for the keyword 'running shoes' on phrase match?

32. How are null quality scores designated in Adwords table?

33. Null Quality Scores, designated by '0' in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

34. How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

35. Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

36. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

37. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

38. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

39. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

40. For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

41. Where do ad extensions appear?

42. In what type of campaign can you use dynamic remarketing?

43. What are the main benefits of attribution modeling?

44. Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

45. Google forwarding numbers are currently available in which of the following countries? Select all that apply.

46. Which is a unique phone number from Google that you can use in your ads to help track calls to your business?

47. What is an automated extension type that showcases advertisers with high ratings?

48. Which is not a supported feed in dynamic remarketing?

49. If the keyword is 'women’s hat', which search does broad modifier target?

50. Adwords requires you to update your product data for shopping campaigns every:

51. New keywords automatically get a Quality Score of how much?

52. You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

53. Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

54. In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

55. Which Adwords feature/s use the personalized advertising tool?

56. How do you find out who's bidding on your keywords and if your competitors are doing it any better?

57. Strategies and optimizations for remarketing lists for search ads. Which one should not be included?

58. In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

59. What is the most probable reason your remarketing ad isn’t showing?

60. There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

61. Expanded text Ad have a headline limit of 25 characters?

62. Expanded text ads have which of the following?

63. There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

64. Which will show on search results for the keyword [tennis shoes] on exact match?

65. How would you improve your chances of showing sitelinks?

66. Which allows ads with close variations in any order to show, but does not allow synonyms to show?

67. Ads may show on close variations, but not synonyms in any order?

68. Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

69. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

70. Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

71. Which insights are readily available on the home tab?

72. What is the default settings for Adwords to show your ads?

73. By using which feature can you show your ad on certain days or during business hours?

74. The following can be found in Shared library except one?

75. Which option cannot be found in shared library?

76. Default match type that all your keywords are assigned?

77. Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

78. You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

79. Which is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

80. After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

81. How do you raise your CPC bid up to 30%?

82. Which bidding strategy that gets you more visibility than other domains in search results?

83. Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

84. Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

85. The average amount you would like to pay for a conversion?

86. The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

87. How ECPC is different from Target CPA bidding?

88. Which automated bidding strategy allows you to set ad scheduling bid adjustments?

89. Which automated bidding strategy is possible to set ad scheduling bid adjustments?

90. Which is automated bidding signals?

91. AdWords shows your extensions depend on a number of the following factors except one.

92. How do you showcase your business’ offerings in detail, so that people can find what they want more quickly through your ad?

93. What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

94. Remarketing lists for search ads are only available for which types of campaigns?

95. Which is not an automated extension?

96. The three most popular types of RLSA lists are: 1. general site visitors 2. recent converters and 3. __?

97. After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?

98. Which is not allowed when running a re marketing campaign?

99. This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.

100. In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.