1. Your CPC may exceed your maximum if which of the following are set up?
Answer
Correct Answer:
Both 1 and 3
Note: This Question is unanswered, help us to find answer for this one
2. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?
Answer
Correct Answer:
Enhanced CPC
Note: This Question is unanswered, help us to find answer for this one
3. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?
Answer
Correct Answer:
More Conversions
Note: This Question is unanswered, help us to find answer for this one
4. Which insights are readily available on the overview tab of the New Google Ads Interface?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?
Answer
Correct Answer:
30%
Note: This Question is unanswered, help us to find answer for this one
7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?
Answer
Correct Answer:
You'll only be charged up to 30.4X your daily budget in a month, and if you are overcharged, an overdelivery credit will be applied to your account.
Note: This Question is unanswered, help us to find answer for this one
8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?
Answer
Correct Answer:
Mobile decrease of 100%
Note: This Question is unanswered, help us to find answer for this one
9.
Which of the following are different types of attribution models? Check all that apply.
Answer
Correct Answer:
First click Position based
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
10.
If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?
Answer
Correct Answer:
Cost per conversion
Note: This Question is unanswered, help us to find answer for this one
11.
You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?
Answer
Correct Answer:
Use an automated rule to send an email alert when the campaign hits $40 1&2
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
12.
What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?
Answer
Correct Answer:
Remarketing list
Note: This Question is unanswered, help us to find answer for this one
13.
Which search shows ads that are an exact match or close variation of your keyword?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
14.
What are the advantages of google expanding their Text Ads? Check all that apply.
Answer
Correct Answer:
All of the Above
Note: This Question is unanswered, help us to find answer for this one
15.
Reviews extension campaign type settings include as following?
Answer
Correct Answer:
Search Network only Reviews extensions only appear on desktop devices and on the Google Search Network. Review extensions aren’t available on mobile and tablet devices or on the Display Network.
Note: This Question is unanswered, help us to find answer for this one
16.
The following helps improve ad position except one?
Answer
Correct Answer:
Increase Page Rank
Note: This Question is unanswered, help us to find answer for this one
17.
All are automated bidding signals except one.
Answer
Correct Answer:
All of the above(there are all automated bidding signals
Note: This Question is unanswered, help us to find answer for this one
18.
Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
19.
Seller ratings extension is available in US, UK, DE, FR, and JP.
Answer
Correct Answer:
Both A and B
Note: This Question is unanswered, help us to find answer for this one
20.
Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
21.
The following are all automated extensions except one?
Answer
Correct Answer:
Seller Visits
Note: This Question is unanswered, help us to find answer for this one
22.
The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?
Answer
Correct Answer:
Actual CPC
Note: This Question is unanswered, help us to find answer for this one
23.
The balance in the ________________ account is the amount owed to the company by its customers.
Answer
Correct Answer:
Accounts Receivable
Note: This Question is unanswered, help us to find answer for this one
24.
Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
25.
What kind of insights can be gained from a multi-channel funnel in adwords?
Answer
Correct Answer:
Answers 1, 2 and 3
Note: This Question is unanswered, help us to find answer for this one
26.
Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?
Answer
Correct Answer:
The Path Length report
Note: This Question is unanswered, help us to find answer for this one
27.
You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.
Answer
Correct Answer:
Answers 1, 2 and 3
Note: This Question is unanswered, help us to find answer for this one
28.
You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:
Answer
Correct Answer:
Benchmark by Location Compare hotels that receive the same or similar levels of traffic Review the average session duration
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
29.
If the keyword for phrase match is tennis shoes, all of the following searches will show except one?
Answer
Correct Answer:
Red tenis shoes
Note: This Question is unanswered, help us to find answer for this one
30.
Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
31.
How are null quality scores designated in Adwords table?
Answer
Correct Answer:
—
Note: This Question is unanswered, help us to find answer for this one
32.
Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
33.
How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?
Answer
Correct Answer:
-
Note: This Question is unanswered, help us to find answer for this one
34.
Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
35.
If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
36.
If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?
Answer
Correct Answer:
Answers 1, 2 and 3
Note: This Question is unanswered, help us to find answer for this one
37.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
38.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?
Answer
Correct Answer:
Decrease of 100%
Note: This Question is unanswered, help us to find answer for this one
39.
For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?
Answer
Correct Answer:
A decrease of 100%
Note: This Question is unanswered, help us to find answer for this one
40.
Where do ad extensions appear?
Answer
Correct Answer:
On the Search Network and depending on the extension, possibly the Display Network too
Note: This Question is unanswered, help us to find answer for this one
41.
In what type of campaign can you use dynamic remarketing?
Answer
Correct Answer:
Display Network only – Buy on your website
Note: This Question is unanswered, help us to find answer for this one
42.
What are the main benefits of attribution modeling?
Answer
Correct Answer:
Answers 1, 2 and 3
Note: This Question is unanswered, help us to find answer for this one
43.
Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?
Answer
Correct Answer:
Tell your client that they'll never make the top search since "skiing" is such a competitive search term
Note: This Question is unanswered, help us to find answer for this one
44.
Google forwarding numbers are currently available in which of the following countries? Select all that apply.
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
45.
Which of the following is a unique phone number from Google that you can use in your ads to help track calls to your business?
Answer
Correct Answer:
Forwarding phone number
Note: This Question is unanswered, help us to find answer for this one
46.
What is an automated extension type that showcases advertisers with high ratings?
Answer
Correct Answer:
Seller ratings
Note: This Question is unanswered, help us to find answer for this one
47.
Which of the following is not a supported feed in dynamic remarketing?
Answer
Correct Answer:
UTF-7
Note: This Question is unanswered, help us to find answer for this one
48.
If the keyword is "women’s hat", which search does broad modifier target?
Answer
Correct Answer:
Hats for women
Note: This Question is unanswered, help us to find answer for this one
49.
Adwords requires you to update your product data for shopping campaigns every:
Answer
Correct Answer:
30 days
Note: This Question is unanswered, help us to find answer for this one
50.
New keywords automatically get a Quality Score of how much?
Answer
Correct Answer:
" - "
Note: This Question is unanswered, help us to find answer for this one
51.
You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
52.
Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?
Answer
Correct Answer:
In-ad notice
Note: This Question is unanswered, help us to find answer for this one
53.
In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?
Answer
Correct Answer:
150 unique reviews
Note: This Question is unanswered, help us to find answer for this one
54.
Which Adwords feature/s use the personalized advertising tool?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
55.
How do you find out who's bidding on your keywords and if your competitors are doing it any better?
Answer
Correct Answer:
Auction insights report
Note: This Question is unanswered, help us to find answer for this one
56.
The following are strategies and optimizations for remarketing lists for search ads. Which one should not be included?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
57.
In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?
Answer
Correct Answer:
Business data
Note: This Question is unanswered, help us to find answer for this one
58.
What is the most probable reason your remarketing ad isn’t showing?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
59.
There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
60.
Expanded text Ad have a headline limit of 25 characters?
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
61.
Expanded text ads have which of the following?
Answer
Correct Answer:
Two headlines with a limit of 30 characters each
Note: This Question is unanswered, help us to find answer for this one
62.
There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?
Note: This Question is unanswered, help us to find answer for this one
63.
Which of the following will show on search results for the keyword [tennis shoes] on exact match?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
64.
How would you improve your chances of showing sitelinks?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
65.
Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?
Answer
Correct Answer:
Broad match modifier
Note: This Question is unanswered, help us to find answer for this one
66.
Ads may show on close variations, but not synonyms in any order?
Answer
Correct Answer:
Broad match modifier
Note: This Question is unanswered, help us to find answer for this one
67.
Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?
Answer
Correct Answer:
Broad match
Note: This Question is unanswered, help us to find answer for this one
68.
Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?
Answer
Correct Answer:
Broad match
Note: This Question is unanswered, help us to find answer for this one
69.
Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
70.
Which insights are readily available on the home tab?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
71.
What is the default settings for Adwords to show your ads?
Answer
Correct Answer:
All day
Note: This Question is unanswered, help us to find answer for this one
72.
By using which feature can you show your ad on certain days or during business hours?
Answer
Correct Answer:
Ad scheduling
Note: This Question is unanswered, help us to find answer for this one
73.
The following can be found in Shared library except one?
Answer
Correct Answer:
Business data
Note: This Question is unanswered, help us to find answer for this one
74.
Which option cannot be found in shared library?
Answer
Correct Answer:
Smart bidding
Note: This Question is unanswered, help us to find answer for this one
75.
Default match type that all your keywords are assigned?
Answer
Correct Answer:
Broad match
Note: This Question is unanswered, help us to find answer for this one
76.
Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?
Answer
Correct Answer:
Remarketing
Note: This Question is unanswered, help us to find answer for this one
77.
You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?
Answer
Correct Answer:
Adwords will not translate keywords nor ads
Note: This Question is unanswered, help us to find answer for this one
78.
Which of the following is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
79.
After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.
Answer
Correct Answer:
Adwords monitors the situation and you may be eligible for a rebate on your ad spend Authorise your verified sites to display ads Report the issue to the Traffic Quality Team at Adwords
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
80.
How do you raise your CPC bid up to 30%?
Answer
Correct Answer:
Enhanced CPC
Note: This Question is unanswered, help us to find answer for this one
81.
Which bidding strategy that gets you more visibility than other domains in search results?
Answer
Correct Answer:
Target outranking share
Note: This Question is unanswered, help us to find answer for this one
82.
Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?
Answer
Correct Answer:
ECPC
Note: This Question is unanswered, help us to find answer for this one
83.
Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?
Answer
Correct Answer:
Target CPA
Note: This Question is unanswered, help us to find answer for this one
84.
The average amount you would like to pay for a conversion?
Answer
Correct Answer:
CPA
Note: This Question is unanswered, help us to find answer for this one
85.
The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
86.
How ECPC is different from Target CPA bidding?
Answer
Correct Answer:
Works with third-party bidding systems, even if they’re automating your bids
Note: This Question is unanswered, help us to find answer for this one
87.
Which automated bidding strategy allows you to set ad scheduling bid adjustments?
Answer
Correct Answer:
Maximize clicks
Note: This Question is unanswered, help us to find answer for this one
88.
Which automated bidding strategy is possible to set ad scheduling bid adjustments?
Answer
Correct Answer:
Maximize clicks
Note: This Question is unanswered, help us to find answer for this one
89.
Which of the following are automated bidding signals?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
90.
AdWords shows your extensions depend on a number of the following factors except one.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
91.
How do you showcase your business’ offerings in detail, so that people can find what they want more quickly through your ad?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
92.
What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?
Answer
Correct Answer:
Responsive ads
Note: This Question is unanswered, help us to find answer for this one
93.
Remarketing lists for search ads are only available for which types of campaigns?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
94.
Which of the following is not an automated extension?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
95.
The three most popular types of RLSA lists are: 1. general site visitors 2. recent converters and 3. __?
Answer
Correct Answer:
Recent abandoners
Note: This Question is unanswered, help us to find answer for this one
96.
After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?
Answer
Correct Answer:
Answers 3 and 4
Note: This Question is unanswered, help us to find answer for this one
97.
Which of the following are not allowed when running a re marketing campaign?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
98.
This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.
Answer
Correct Answer:
Personalized advertising
Note: This Question is unanswered, help us to find answer for this one
99.
In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
100.
Higher quality ads typically lead to average costs, 2nd page ad positions, and more SEO success.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
101.
Setting bid limits for target ROAS is recommended because it can restrict AdWords’ automatic optimization of your bid.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
102.
What is the minimum amount of active visitors or users required for Google Search Network remarketing lists?
Answer
Correct Answer:
100
Note: This Question is unanswered, help us to find answer for this one
103.
WHich of the following does NOT show location extension?
Answer
Correct Answer:
Youtube
Note: This Question is unanswered, help us to find answer for this one
104.
Add descriptive text to your ad to help people learn more about what you have to offer?
Answer
Correct Answer:
Callout extensions
Note: This Question is unanswered, help us to find answer for this one
105.
Which factors doesn’t determine your Quality Score?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
106.
By default, AdWords campaigns are set to show ads from 9am to 5pm.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
107.
By default, AdWords campaigns are set to show ads at which times?
Answer
Correct Answer:
All days and all hours
Note: This Question is unanswered, help us to find answer for this one
108.
What is the final amount you're charged for a click?
Answer
Correct Answer:
Actual CPC
Note: This Question is unanswered, help us to find answer for this one
109.
What does not belong in the required information in your website’s privacy policy when you use the remarketing campaign?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
110.
“Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?
Answer
Correct Answer:
Both 1 and 2
Note: This Question is unanswered, help us to find answer for this one
111.
Which is NOT a type of bid estimate available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword exactly?
Answer
Correct Answer:
Callout extensions
Note: This Question is unanswered, help us to find answer for this one
112.
What metrics do google factor in when it comes to in-market audiences?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
113.
Seller ratings stars are available to Google searchers in which of the following countries?
Answer
Correct Answer:
USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India
Note: This Question is unanswered, help us to find answer for this one
114.
Which of the following is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible?
Answer
Correct Answer:
Target CPA
Note: This Question is unanswered, help us to find answer for this one
115.
In which type of business do you need a Google Merchant Centre to create feeds for your dynamic remarketing?
Answer
Correct Answer:
Retail
Note: This Question is unanswered, help us to find answer for this one
116.
If which of the following are setup, may actual CPC exceed your max?
Answer
Correct Answer:
Both 1 and 3
Note: This Question is unanswered, help us to find answer for this one
117.
Reviews extensions only appear on which of the following device/s?
Answer
Correct Answer:
Desktop
Note: This Question is unanswered, help us to find answer for this one
118.
Which of the following is a score that is based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats?
Answer
Correct Answer:
Ad Rank
Note: This Question is unanswered, help us to find answer for this one
119.
Which is the best type of remarketing to target people that have visited your website and looked at a specific product?
Answer
Correct Answer:
Dynamic Retargeting
Note: This Question is unanswered, help us to find answer for this one
120.
How would you successfully track telephone calls:
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
121.
What is the purpose of using a negative keyword in google adwords (Check all that apply)
Answer
Correct Answer:
Lets you sharpen your campaign with keywords that matter to your campaign Negative keywords let you eliminate search terms from your campaigns By being more focused, negative keywords can potentially drive higher CTR
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
122.
What is the headline limit for expanded text ads?
Answer
Correct Answer:
30
Note: This Question is unanswered, help us to find answer for this one
123.
New keywords automatically get a Quality Score of 10.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
124.
How do you choose the most you are willing to pay for a click on your ad?
Answer
Correct Answer:
Max. CPC
Note: This Question is unanswered, help us to find answer for this one
125.
What is the automatic Quality Score given for all new keywords?
Answer
Correct Answer:
–
Note: This Question is unanswered, help us to find answer for this one
126.
Which of the following are key benefits of smart bidding?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
127.
Which of the following will not typically lead to a higher quality Ads?
Answer
Correct Answer:
Avg. cost
Note: This Question is unanswered, help us to find answer for this one
128.
After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.
Answer
Correct Answer:
Apple Juice Orange Juice Grape Juice
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
129.
Which of the following statements about campaign dates is correct?
Answer
Correct Answer:
By default, AdWords pre-sets the campaign start date with today's date.
Note: This Question is unanswered, help us to find answer for this one
130.
Google AdWords does not accept an Ad copy that includes:
Answer
Correct Answer:
excessive capitalization
Note: This Question is unanswered, help us to find answer for this one
131.
This question is based upon the figure show below:
In The above ad, how can you make visitors reach hairlosscentral.com/signup?
Answer
Correct Answer:
By changing the destination URL to hairlosscentral.com/signup
Note: This Question is unanswered, help us to find answer for this one
132.
With regard to AdWords, what is a Placement?
Answer
Correct Answer:
Any website or other ad position on the Google content network where you would like to see your ads appear
Note: This Question is unanswered, help us to find answer for this one
133.
What is the correct way of calculating the CTR (Clickthrough rate):
Answer
Correct Answer:
The number of clicks your ad receives divided by its number of impressions
Note: This Question is unanswered, help us to find answer for this one
134.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
Answer
Correct Answer:
The person's country
Note: This Question is unanswered, help us to find answer for this one
135.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
Answer
Correct Answer:
Online course
Note: This Question is unanswered, help us to find answer for this one
136.
In an Adwords ad, how many characters is the display URL limited to?
Answer
Correct Answer:
35
Note: This Question is unanswered, help us to find answer for this one
137.
Which of the following statements about Ad rotation in Google AdWords is correct?
Answer
Correct Answer:
Rotation may be based on the CTR (click through rate).
Note: This Question is unanswered, help us to find answer for this one
138.
What happens when you turn on frequency capping for a campaign?
Answer
Correct Answer:
It limits the number of times your ads appear to the same unique user on the content network.
Note: This Question is unanswered, help us to find answer for this one
139.
On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?
Answer
Correct Answer:
The second page
Note: This Question is unanswered, help us to find answer for this one
140.
A CPM pricing model means advertisers pay for impressions received.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
141.
If your keyword is "reading books" and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?
Answer
Correct Answer:
reading books -downloadable
Note: This Question is unanswered, help us to find answer for this one
142.
The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?
Answer
Correct Answer:
An entire website
Note: This Question is unanswered, help us to find answer for this one
143.
If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
144.
What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?
Answer
Correct Answer:
Last 2 years
Note: This Question is unanswered, help us to find answer for this one
145.
Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?
Answer
Correct Answer:
The view-through conversions that occur before 14 days will be discarded.
Note: This Question is unanswered, help us to find answer for this one
146.
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
147.
At which of the following levels may a daily budget be set?
Answer
Correct Answer:
Campaign
Note: This Question is unanswered, help us to find answer for this one
148.
Is it possible to set a maximum CPC (cost per click) at the Ad group level?
Answer
Correct Answer:
Yes
Note: This Question is unanswered, help us to find answer for this one
149.
Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?
Answer
Correct Answer:
Because AdWords gives you the lowest possible price in order for you to maintain your ad's position
Note: This Question is unanswered, help us to find answer for this one
150.
Negative keywords cannot be applied to a whole Ad group?
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
151.
What is the AdWords related term for the following?
"The total number of unique users who will be served your ad over a specific period of time"
Answer
Correct Answer:
Reach
Note: This Question is unanswered, help us to find answer for this one
152.
What does the "Conversions (many-per-click)" value represent?
Answer
Correct Answer:
Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.
Note: This Question is unanswered, help us to find answer for this one
153.
Which of the following statements about Campaign Negative Keywords are correct?
Answer
Correct Answer:
The use of Negative keywords reduces your CPC (Cost per click).
Note: This Question is unanswered, help us to find answer for this one
154.
Which of the following statements about Adwords Ad Scheduling are correct?
Answer
Correct Answer:
It allows you to control the days on which ads should appear.
Note: This Question is unanswered, help us to find answer for this one
155.
Which of the following statements with regard to AdWords settings are correct?
Answer
Correct Answer:
Targeting smaller regions through ads results in fewer impressions.
Note: This Question is unanswered, help us to find answer for this one
156.
Given that the cost of the bid is kept constant, a keyword's Quality Score for
Google and the search network is directly proportional to its ad position.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
157.
Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "online course" using Broad Match settings?
Answer
Correct Answer:
ecourse
Note: This Question is unanswered, help us to find answer for this one
158.
Which of the following statements about the Adwords Ad variations feature are correct?
Answer
Correct Answer:
Ad variations are a good way to see how different versions of an ad perform
Note: This Question is unanswered, help us to find answer for this one
159.
Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
Answer
Correct Answer:
$0.35
Note: This Question is unanswered, help us to find answer for this one
160.
The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
Answer
Correct Answer:
Ad Served Percentage (%)
Note: This Question is unanswered, help us to find answer for this one
161.
Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?
Answer
Correct Answer:
Cost/Conversion
Note: This Question is unanswered, help us to find answer for this one
162. Which of the following are not allowed in Google AdWords Ads:
Answer
Correct Answer:
omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties
Note: This Question is unanswered, help us to find answer for this one
163. Choose the incorrect option about including prices and promotions in ads:
Answer
Correct Answer:
Using terms like special offers, coupons, and bargains is not allowed in display ads
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164. Which of the given ads violate Google AdWords policies?
Answer
Correct Answer:
1, 2 and 3
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165. Which 3 of the following are examples of inappropriate or offensive content as per Google Adwords policies:
Answer
Correct Answer:
political campaigns,
Note: This Question is unanswered, help us to find answer for this one
166. Choose the incorrect statement:
Answer
Correct Answer:
Ad scheduling and ad delivery method options are available in Search Network only (Standard) campaign
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167. Choose the incorrect statement: Policies regarding Restricted Content
Answer
Correct Answer:
Do not apply to matchmaking s
Note: This Question is unanswered, help us to find answer for this one
168. Choose the correct statement regarding Google AdWords advertising policies
Answer
Correct Answer:
Google doesn't allow the specific tracking of user interactions that don't involve clicks.
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169. Which of the following is not a part of the "Tools" Feature of Google AdWords:
Answer
Correct Answer:
Conversions
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170. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?
Answer
Correct Answer:
Yes
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171. Bill wants to show Ads that dynamically count down to the end of a sale on his site that ends on the 31st March 2015 at 8pm. If Bill wants the Ads to begin counting down 10 days before the sale ends, what customiser code should he use in his Ads?
Answer
Correct Answer:
Hurry, Sale Ends in {=COUNTDOWN(2015/03/31 20:00:00,,10)}
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172. Google's Mobilegeddon refers to the ranking of its mobile search results to favor sites that were mobile friendly.
Answer
Correct Answer:
True
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173. What is the maximum keyword limit per account in AdWords?
Answer
Correct Answer:
3 min
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174. What does the Search Funnels - Time Lag report show?
Answer
Correct Answer:
Aggregated data for the time between first click or impression and conversion
Note: This Question is unanswered, help us to find answer for this one
175. Rob has a Campaign that has received 40 conversions in the past 30 days returning a total cost of $1200. If Rob wants to apply the Target CPA bidding strategy, what should he set the intiial Target CPA to be?
Answer
Correct Answer:
$30.
Note: This Question is unanswered, help us to find answer for this one
176. What is one benefit of using Remarketing Lists for Search Ads (RLSA)?
Answer
Correct Answer:
Adding a remarketing list as a target allows the Campaign to use much broader Keywords while retaining relevance.
Note: This Question is unanswered, help us to find answer for this one
177. What is one good method to test different landing pages for optimisation?
Answer
Correct Answer:
Use different landing page designs and Campaign Experiments to apportion visits between them.
Note: This Question is unanswered, help us to find answer for this one
178. Why can "micro" conversions be useful in addition to "macro" conversions, such as a completed online sale?
Answer
Correct Answer:
Micro conversions can generate additional data to inform performance decisions.
Note: This Question is unanswered, help us to find answer for this one
179. Where can you adjust Location Targeting?
Answer
Correct Answer:
Campaign Level
Note: This Question is unanswered, help us to find answer for this one
180. Which of the following would be an acceptable text Ad Headline for a store promoting widgets priced at $45 on the landing page?
Answer
Correct Answer:
Widgets Now From Just $45
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181. Which one is a mandatory step when you create your AdWords account?
Answer
Correct Answer:
Indicating the time zone
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182. Quality Score on a Search Network depends on relevance between search query and a keyword.
Answer
Correct Answer:
True
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183. You cannot exclude mobile traffic in your AdWords campaigns.
Answer
Correct Answer:
False
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184. How can you ensure your Ads on the Display network do not waste impressions on uninterested buyers?
Answer
Correct Answer:
Set a cap on Impressions per user.
Note: This Question is unanswered, help us to find answer for this one
185. Which of the following is one best practice for using Remarketing lists?
Answer
Correct Answer:
Create lists that identify customers who demonstrated a high interest in the website.
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186. Google Shopping campaigns target Display Network.
Answer
Correct Answer:
No
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187. Adam has a large number of Campaigns and needs to maintain a lot of negative Keywords. What's the best way to apply these negatives to the Account?
Answer
Correct Answer:
Use one or more Negative Keyword Lists created in the Shared Library.
Note: This Question is unanswered, help us to find answer for this one
188. Instead of using ROI, an alternative to estimating values for your leads is to use a _____.
Answer
Correct Answer:
CPA
Note: This Question is unanswered, help us to find answer for this one
189. What data element MUST be included with an offline conversion import?
Answer
Correct Answer:
The gclid parameter from the Ad click that led to the offline conversion.
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190. Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?
Answer
Correct Answer:
Use a Keyword selector using Conditions to specify the Campaign and other requirements.
Note: This Question is unanswered, help us to find answer for this one
191. Why are the Search Funnel reports useful when evaluating ROAS?
Answer
Correct Answer:
Time lag and path to conversion data must be considered when examining performance over a period.
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192. Pierre provides plumbing services to a large area but prefers customers closer to his home base. How can Pierre most easily use Location targeting to advertise both for near and farther customers, promoting near customers more strongly?
Answer
Correct Answer:
Use overlapping radii around Pierre's business address, with the closer radius being given a positive percentage bid adjustment.
Note: This Question is unanswered, help us to find answer for this one
193. What is the minimum data that must be provided for clients monthly, according to Google's third party policy?
Answer
Correct Answer:
Cost, clicks and impressions at the Account level.
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194. Trevor is worried because on the first day of his new Campaign AdWords has spent £112.60, even though he set a daily budget of £100. Should he be concerned?
Answer
Correct Answer:
No, AdWords can spend up to 20% over the daily budget on any given day.
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195. Zack has written a complex script to help manage performance in a large Account. The script runs and makes changes to some Keywords but not others where it should. What's one possible reason for this failure?
Answer
Correct Answer:
The script times out before it is able to complete the operation.
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196. Which of the following must be true in order for the "Mobile preference" Ad checkbox to be effective?
Answer
Correct Answer:
There must be at least one Ad in the Ad Group not checked as Mobile preference.
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197. Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?
Answer
Correct Answer:
Calculate ROAS based upon the average order value of a significant number of conversions.
Note: This Question is unanswered, help us to find answer for this one
198. What is the maximum number of English characters that can be used in the Display URL?
Answer
Correct Answer:
35
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199. What is one good reason to use Ad Extensions wherever possible?
Answer
Correct Answer:
Ad Extensions can have a positive effect on Ad Rank.
Note: This Question is unanswered, help us to find answer for this one
200. What are Labels in AdWords?
Answer
Correct Answer:
A method of applying short descriptive terms to AdWords elements.
Note: This Question is unanswered, help us to find answer for this one
201. Dee has seen a drop in position and a reduction in clicks in the past couple of months that she thinks might be due to new competition. What report can she look at to assess this?
Answer
Correct Answer:
Auction Insights, evaluating data over several different historical time periods.
Note: This Question is unanswered, help us to find answer for this one
202. For Direct Sales online, what is typically the most important metric for gauging performance?
Answer
Correct Answer:
ROAS (conversion value / cost)
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203. What's the best way to view AdWords performance split by device type?
Answer
Correct Answer:
Use the Segment option then select "Device"
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204. To ensure high Ad relevancy, Keywords within a single group should all:
Answer
Correct Answer:
Be very tightly matched to each other
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205. What is the easiest way to compare AdWords performance data for two date periods?
Answer
Correct Answer:
Use the compare option within the date picker.
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206. Which of the following is one good way to test Ad creatives for best performance over a month?
Answer
Correct Answer:
Use multiple Ad variations, setting the Campaign to rotate Ads evenly.
Note: This Question is unanswered, help us to find answer for this one
Correct Answer:
The location of the users who may see Ads from that Campaign.
Note: This Question is unanswered, help us to find answer for this one
208. Johann has 10 Exact match Keywords in a single Ad Group that he feels are very relevant to his business, but he's getting very few clicks and not using up his daily budget. What is one option for increasing Johann's clicks?
Answer
Correct Answer:
Use broader match types to allow for a wider match against Search terms.
Note: This Question is unanswered, help us to find answer for this one
209. What is one important reason for tracking conversions in AdWords?
Answer
Correct Answer:
Conversion data makes it easy to track key indicators of successful marketing.
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210. The hierarchy of a typical AdWords Account is as follows:
Answer
Correct Answer:
Account -> Campaign -> Ad Group -> Targeting (Keywords, Products, Audiences, etc.)
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211. A new client approaches you to advertise the 100 products he has in his store, but he has a budget of only $50 a day. What would be a good way to approach this Account?
Answer
Correct Answer:
Suggest the client promote only a handful of his best-selling products initially, generating revenue to allow greater spend over time.
Note: This Question is unanswered, help us to find answer for this one
212. What is one advantage of using a Google Call Forwarding number in call extensions?
Answer
Correct Answer:
Google Forwarding Numbers allow for easy conversion tracking of phone calls.
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213. Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?
Answer
Correct Answer:
Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.
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214. The AdWords Editor offline program allows you to:
Answer
Correct Answer:
Create, edit and share AdWords Account structures offline.
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215. Carol has a large number of Keywords in her Account and she wants to see only those that have had at least 1 conversion from at least 10 clicks in a given time period. What's the quickest way to achieve this?
Answer
Correct Answer:
Use Filters on the Keyword tab when viewing All Campaigns for the date period. Choose Conversions > 0 and Clicks > 9
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216. What is the difference between "Bid only" and "Bid and target" when applying a Remarketing list as an Audience?
Answer
Correct Answer:
Using Bid only, Ads may be shown to people not in the Remarketing list. Bid and target requires that users be in one or more Remarketing lists applied.
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217. What is the best way to test whether an Ad is showing for a given Keyword in a given location?
Answer
Correct Answer:
Use the Ad Preview and Diagnosis Tool.
Note: This Question is unanswered, help us to find answer for this one
218. What is one good reason to use Labels as a condition when automating AdWords via Automated Rules or scripts?
Answer
Correct Answer:
Labels allow you to change the affected elements without editing the rule or script.
Note: This Question is unanswered, help us to find answer for this one
219. Which of the following is the MOST important aspect of a landing page?
Answer
Correct Answer:
That it is relevant to the users' search query and Ad.
Note: This Question is unanswered, help us to find answer for this one
220. An improvement in what metric is most likely to cause an improvement in Quality Score?
Answer
Correct Answer:
CTR (Click Through Rate)
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221. Why is it important to choose the right Network on which to display Ads?
Answer
Correct Answer:
Different networks are likely to have different performance characteristics for different marketing goals.
Note: This Question is unanswered, help us to find answer for this one
222. What are the options that MUST be set or changed in the Campaign Settings screen when creating a new Campaign?
Answer
Correct Answer:
Default bid & Budget
Note: This Question is unanswered, help us to find answer for this one
223. When examining the performance of a Campaign at the device level, Jane notices mobile devices convert at a much higher rate than desktops. What's the easiest way for Jane to increase mobile Ad Rank?
Answer
Correct Answer:
Apply a positive percentage bid modifier for mobile devices.
Note: This Question is unanswered, help us to find answer for this one
224. Ad Scheduling is applied at which level of an AdWords Account?
Answer
Correct Answer:
Campaign level.
Note: This Question is unanswered, help us to find answer for this one
225. What is a primary principle to follow when building Ad Groups?
Answer
Correct Answer:
Ad Groups must have a single, tightly focused theme.
Note: This Question is unanswered, help us to find answer for this one
226. In a bulk edit spreadsheet, how do you define that a Keyword is to be deleted upon upload?
Answer
Correct Answer:
Enter "Removed" in the Status column of the spreadsheet.
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227. In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.
Note: This Question is unanswered, help us to find answer for this one
228. What is the limits of keywords in an Adwords Adgroup?
Answer
Correct Answer:
5000
Note: This Question is unanswered, help us to find answer for this one
229. What is the name for a 160 x 600 image ad?
Answer
Correct Answer:
Wide skyscraper
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230. Your ad's quality Score is calculated every time a Keyword matches a query? True or False
Answer
Correct Answer:
False
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231. Each ad group has an initial limit of how many keywords?
Answer
Correct Answer:
2,000
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232. What is the maximum number of IP addresses that can be excluded per campaign?
Answer
Correct Answer:
500
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233. True or False? You cannot segment the keyword performance by 'Hour of the day' in adwords.
Answer
Correct Answer:
True
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234. What is the minimum CPM bid amount?
Answer
Correct Answer:
$0.25
Note: This Question is unanswered, help us to find answer for this one
235. What is the limit on number of Adgroups in an Adwords Campaign?
Answer
Correct Answer:
20000
Note: This Question is unanswered, help us to find answer for this one
236. What are enhanced online campaigns?
Answer
Correct Answer:
Contextual targeting among placements.
Note: This Question is unanswered, help us to find answer for this one
237. What could cause a conversion with no click associated with it?
Answer
Correct Answer:
The click comes from a blacklisted or filtered IP address, or from organic searching
Note: This Question is unanswered, help us to find answer for this one
238. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Answer
Correct Answer:
Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.
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239. The diagnose keywords feature will show a status of:
Answer
Correct Answer:
Low bid or quality score
Note: This Question is unanswered, help us to find answer for this one
240. Under what circumstance is "+1" in the ad text acceptable?
Answer
Correct Answer:
If it is part of a value or amount, such as "Get a 3 day rental +1 day free"
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241. You have an AdGroup with the broad match keyword 'IT jobs,' but you don't want single word search queries like 'jobs' to match. Which of the following is a way to exclude the search query 'jobs' for this AdGroup?
Answer
Correct Answer:
Change the keyword to phrase match
Note: This Question is unanswered, help us to find answer for this one
242. In remarketing campaigns, what is the maximum membership duration?
Answer
Correct Answer:
540 days
Note: This Question is unanswered, help us to find answer for this one
243. What is not considered to be a close variant of a word when using broad match keyword?
Answer
Correct Answer:
Synonyms
Note: This Question is unanswered, help us to find answer for this one
244. Which of the following is not a technique that Google uses to determine location targeting?
Answer
Correct Answer:
The time zone the user is in.
Note: This Question is unanswered, help us to find answer for this one
245. Where do you redeem advertising credits you've received for referring others to Adwords?
Answer
Correct Answer:
Google does not offer referral credits in Adwords.
Note: This Question is unanswered, help us to find answer for this one
246. Video campaigns allow you to only display the URL you are actually linking to.
Answer
Correct Answer:
False
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247. What is the Bid Simulator used for?
Answer
Correct Answer:
Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid
Note: This Question is unanswered, help us to find answer for this one
248. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
Answer
Correct Answer:
0.5%
Note: This Question is unanswered, help us to find answer for this one
249. What is AdWords Express?
Answer
Correct Answer:
A way for local businesses to easily advertise to potential customers
Note: This Question is unanswered, help us to find answer for this one
250. True or False? You can upgrade your existing normal adwords account to My Client Center (MCC) account.
Answer
Correct Answer:
False
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251. How do you set different bid multipliers for different times of the day?
Note: This Question is unanswered, help us to find answer for this one
255. What are the three components of the AdWords ecosystem?
Answer
Correct Answer:
Advertisers, Users, Publishers
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256. Which of the following is a requirement for including a price, special discount, or free offer in your ad?
Answer
Correct Answer:
It must be clearly displayed on your website within 1-2 clicks of your landing page
Note: This Question is unanswered, help us to find answer for this one
257. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Answer
Correct Answer:
Campaign level
Note: This Question is unanswered, help us to find answer for this one
258. What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
Answer
Correct Answer:
There is no advantage
Note: This Question is unanswered, help us to find answer for this one
259. How does contextual advertising work?
Answer
Correct Answer:
Keywords are matched to a website by relevancy of context determined by MediaBot
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260. What bidding option(s) are initially available for the Google Search Network?
Answer
Correct Answer:
CPC bidding only.
Note: This Question is unanswered, help us to find answer for this one
261. What is the keyword analysis field?
Answer
Correct Answer:
This field give you an in-depth view of your keyword's performance.
Note: This Question is unanswered, help us to find answer for this one
262. If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
Answer
Correct Answer:
$10
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263. What determines the first page bid estimate?
Answer
Correct Answer:
Quality Score and current advertiser competition for that key word.
Note: This Question is unanswered, help us to find answer for this one
264. What does it mean when your Ad shows a status of Approved (limited)?
Answer
Correct Answer:
Your ad is able to run, but not in all situations.
Note: This Question is unanswered, help us to find answer for this one
265. How is conversion rate calculated?
Answer
Correct Answer:
Conversions / Clicks
Note: This Question is unanswered, help us to find answer for this one
266. What is the formula for a clickthrough rate?
Answer
Correct Answer:
(Ad clicks / ad impressions) x 100
Note: This Question is unanswered, help us to find answer for this one
267. How can you disable showing ads on mobile devices?
Answer
Correct Answer:
Decrease bid adjustment by 100%
Note: This Question is unanswered, help us to find answer for this one
268. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
Answer
Correct Answer:
will be billed for these accounts via manager order-level monthly invoice
Note: This Question is unanswered, help us to find answer for this one
269. Where would you change a campaign's linked Google Places account?
Answer
Correct Answer:
The Ad Extension tab
Note: This Question is unanswered, help us to find answer for this one
270. Which Display banner size is not a standard one allowed in Adwords.
Answer
Correct Answer:
851 x 315 pixels
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271. What is necessary to run Product Listing Ads?
Answer
Correct Answer:
Google Merchant Center Account
Note: This Question is unanswered, help us to find answer for this one
272. Where can you setup your AdWords Remarketing lists?
Answer
Correct Answer:
Both
Note: This Question is unanswered, help us to find answer for this one
273. Which of the following is NOT directly influenced by a high quality score?
Answer
Correct Answer:
Conversion rate
Note: This Question is unanswered, help us to find answer for this one
274. What will happen if you add a comma to a two word keyword phrase?
Answer
Correct Answer:
The system will treat it as two separate keywords
Note: This Question is unanswered, help us to find answer for this one
275. True or false? Broad match modifiers can be used in negative keywords.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
276. To set up Conversion Tracking, you can
Answer
Correct Answer:
Any of the Above
Note: This Question is unanswered, help us to find answer for this one
277. What does the Google Network consist of?
Answer
Correct Answer:
The Google Search Network and the Google Display Network.
Note: This Question is unanswered, help us to find answer for this one
278. How long can updates to your reporting take?
Answer
Correct Answer:
Up to 24 hours
Note: This Question is unanswered, help us to find answer for this one
279. How do you calculate AdRank?
Answer
Correct Answer:
AdRank = Max CPC * Quality Score
Note: This Question is unanswered, help us to find answer for this one
280. Online advertising goals generally fall into one of two categories:
Answer
Correct Answer:
Direct response or branding.
Note: This Question is unanswered, help us to find answer for this one
281. Which benefit is not a result of a negative keyword?
Answer
Correct Answer:
Reach a wider audience
Note: This Question is unanswered, help us to find answer for this one
282. In the United States, what is the minimum bid?
Answer
Correct Answer:
$0.01
Note: This Question is unanswered, help us to find answer for this one
283. Which of these is not a bidding option?
Answer
Correct Answer:
EPC
Note: This Question is unanswered, help us to find answer for this one
284. Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Answer
Correct Answer:
Traffic rather than the user should be the focus of your optimization efforts
Note: This Question is unanswered, help us to find answer for this one
285. What is an effect of moving a keyword to another ad group?
Answer
Correct Answer:
Your statistics (temporarily) reset to zero for that keyword
Note: This Question is unanswered, help us to find answer for this one
286. Which of the following searches will show your ad when you are using the keyword [guitar strings]?
Answer
Correct Answer:
Guitar strings
Note: This Question is unanswered, help us to find answer for this one
287. Where can you find the reason your ad was disapproved?
Answer
Correct Answer:
Click the icon next to the ad
Note: This Question is unanswered, help us to find answer for this one
288. Which of these is an acceptable ad headline?
Answer
Correct Answer:
Widgets In-Stock Now
Note: This Question is unanswered, help us to find answer for this one
289. What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Answer
Correct Answer:
Traffic Estimator.
Note: This Question is unanswered, help us to find answer for this one
290. Which is the minimum requirement for using Conversion optimizer in your campaigns?
Answer
Correct Answer:
15 conversions in last 30 days
Note: This Question is unanswered, help us to find answer for this one
291. What can you do with Remarketing?
Answer
Correct Answer:
Remarket to users who have visited your site before in the search & display network
Note: This Question is unanswered, help us to find answer for this one
292. What are Ad Sitelinks?
Answer
Correct Answer:
A feature for search based ads that lets you include links to other site content not included in your main landing page
Note: This Question is unanswered, help us to find answer for this one
293. Which is an example of unacceptable ad text?
Answer
Correct Answer:
Click here.
Note: This Question is unanswered, help us to find answer for this one
294. How do you exclude topics in contextual targeting?
Answer
Correct Answer:
Use the exclusions link in the topics tab or negatives
Note: This Question is unanswered, help us to find answer for this one
295. How do you implement a broad match modifier?
Answer
Correct Answer:
By putting a + directly in front of one or more words
Note: This Question is unanswered, help us to find answer for this one
296. What will happen if you don't select a keyword specific bid?
Answer
Correct Answer:
The adgroup default bid will apply to the keyword
Note: This Question is unanswered, help us to find answer for this one
297. Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Answer
Correct Answer:
Phrase match
Note: This Question is unanswered, help us to find answer for this one
298. In remarketing campaigns, what is the default membership duration?
Answer
Correct Answer:
30 days
Note: This Question is unanswered, help us to find answer for this one
299. What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Answer
Correct Answer:
Frequency Capping.
Note: This Question is unanswered, help us to find answer for this one
300. Where do ads with placement selection appear?
Answer
Correct Answer:
Wherever in the Google Display Network you've chosen
Note: This Question is unanswered, help us to find answer for this one
301. What is the maximum number of characters in a Ad headline.
Answer
Correct Answer:
25
Note: This Question is unanswered, help us to find answer for this one
302. How do you get a My Client Center account?
Answer
Correct Answer:
Visit google.com/adwords/myclientcenter and sign up
Note: This Question is unanswered, help us to find answer for this one
303. You will see an error message if you try to add keywords containing which symbol to your account?
Answer
Correct Answer:
@
Note: This Question is unanswered, help us to find answer for this one
304. What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
Answer
Correct Answer:
Information regarding where and in what industries the mark is valid
Note: This Question is unanswered, help us to find answer for this one
305. If your ad is disapproved, how do you resubmit it?
Answer
Correct Answer:
Edit the ad and resave it
Note: This Question is unanswered, help us to find answer for this one
306. What is a display URL?
Answer
Correct Answer:
A URL that will appear in the bottom of your ad
Note: This Question is unanswered, help us to find answer for this one
307. How can you discover relevant placements?
Answer
Correct Answer:
Use the placement tool
Note: This Question is unanswered, help us to find answer for this one
308. Phone numbers are acceptable in what part of your ad?
Answer
Correct Answer:
Call extension
Note: This Question is unanswered, help us to find answer for this one
309. Which is not a strong call-to-action for your Ad?
Answer
Correct Answer:
Search for Twiddles
Note: This Question is unanswered, help us to find answer for this one
310. What does it mean if your account is set to Manual Payments?
Answer
Correct Answer:
You must add money to your account before you receive ad activity
Note: This Question is unanswered, help us to find answer for this one
311. How is the ad ranking calculated?
Answer
Correct Answer:
Bid x Quality Score = Ad Ranking
Note: This Question is unanswered, help us to find answer for this one
312. Which of the following is not a valid geographical targeting option?
Answer
Correct Answer:
Targeting female english speakers
Note: This Question is unanswered, help us to find answer for this one
313. Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Answer
Correct Answer:
Jane's
Note: This Question is unanswered, help us to find answer for this one
314. What is callout extension in Google AdWords?
Answer
Correct Answer:
ad extension
Note: This Question is unanswered, help us to find answer for this one
315. Which element will NOT help you design successful advertising campaigns?
Answer
Correct Answer:
Not including one of your keywords in your ad text.
Note: This Question is unanswered, help us to find answer for this one
316. What is a phrase match keyword?
Answer
Correct Answer:
Allows your ad to display for searches that contain your phrase or close variants
Note: This Question is unanswered, help us to find answer for this one
317. Which factor has no influence on Quality Score?
Answer
Correct Answer:
Budget
Note: This Question is unanswered, help us to find answer for this one
318. Max bid x quality score =
Answer
Correct Answer:
Ad Rank
Note: This Question is unanswered, help us to find answer for this one
319. How do you add sitelinks to your campaign?
Answer
Correct Answer:
The Ad Extension tab
Note: This Question is unanswered, help us to find answer for this one
320. Does a high appearance in organic search results affect whether your advert appears in AdWords?
Answer
Correct Answer:
No. Google treats paid search and organic search separately.
Note: This Question is unanswered, help us to find answer for this one
321. What is a rich media ad?
Answer
Correct Answer:
An ad that contains animation or other types of motion
Note: This Question is unanswered, help us to find answer for this one
322. What is the default keyord matching option?
Answer
Correct Answer:
Broad Match
Note: This Question is unanswered, help us to find answer for this one
323. Under which tab can you add links to Google Analytics?
Answer
Correct Answer:
Tools and Analysis
Note: This Question is unanswered, help us to find answer for this one
324. AdWords will automatically ______ your keywords.
Answer
Correct Answer:
bolden
Note: This Question is unanswered, help us to find answer for this one
325. What is a placement?
Answer
Correct Answer:
Locations on the Google Display Network where your ad could appear
Note: This Question is unanswered, help us to find answer for this one
326. What do you call putting an ad on a specific webpage of the Google Display Network?
Answer
Correct Answer:
A placement.
Note: This Question is unanswered, help us to find answer for this one
327. Which of the following is NOT a campaign option?
Answer
Correct Answer:
Future
Note: This Question is unanswered, help us to find answer for this one
328. What is the traffic estimator?
Answer
Correct Answer:
A click estimate on selected keywords
Note: This Question is unanswered, help us to find answer for this one
329. To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
Answer
Correct Answer:
Ad scheduling
Note: This Question is unanswered, help us to find answer for this one
330. What is a negative keyword?
Answer
Correct Answer:
Ensures your ad does not show for any search containing that word
Note: This Question is unanswered, help us to find answer for this one
331. Which of the following is not a keyword match type?
Answer
Correct Answer:
Variable
Note: This Question is unanswered, help us to find answer for this one
332. What do you use to navigate to different sections of your account?
Answer
Correct Answer:
Tabs in the top
Note: This Question is unanswered, help us to find answer for this one
333. What is a broad match keyword?
Answer
Correct Answer:
Allows your ad to show on similar phrases and relevant variations
Note: This Question is unanswered, help us to find answer for this one
334. Which setting is NOT available to choose when you create an ad?
Answer
Correct Answer:
A formatted image
Note: This Question is unanswered, help us to find answer for this one
335. What are Google AdWords keywords?
Answer
Correct Answer:
Words and phrases that a user types into the Google search box
Note: This Question is unanswered, help us to find answer for this one
336. How many characters can you include into a head line of an English language ad?
Answer
Correct Answer:
Up to 25
Note: This Question is unanswered, help us to find answer for this one
337. When you review your statistics, which one of these can you not review?
Answer
Correct Answer:
Number of sales
Note: This Question is unanswered, help us to find answer for this one
338. Which of these is not a keyword match-type?
Answer
Correct Answer:
normal
Note: This Question is unanswered, help us to find answer for this one
339. Which symbol is used to denote an exact keyword match?
Answer
Correct Answer:
[keyword]
Note: This Question is unanswered, help us to find answer for this one
340. How are AdWords ranked?
Answer
Correct Answer:
By the quality of ads and the maximum cost per click
Note: This Question is unanswered, help us to find answer for this one
341. What is PPC?
Answer
Correct Answer:
Pay Per Click Advertising
Note: This Question is unanswered, help us to find answer for this one
342. When you subscribe to Google AdWords, how does that affect natural Google search results?
Answer
Correct Answer:
There is no effect
Note: This Question is unanswered, help us to find answer for this one
343. How many websites can you advertise in a single ad group?
Answer
Correct Answer:
1
Note: This Question is unanswered, help us to find answer for this one
344. What happens when your cost reaches your budget amount?
Answer
Correct Answer:
Your ads will stop showing for that day
Note: This Question is unanswered, help us to find answer for this one
345. Destinational URL is:
Answer
Correct Answer:
The address for the webpage where you'd like people to be sent after they click your ad.
Note: This Question is unanswered, help us to find answer for this one
346. What is the minimum monthly charge for Google AdWords service?
Answer
Correct Answer:
None
Note: This Question is unanswered, help us to find answer for this one
347. Which of the following is a type of ad available in Adwords?
Answer
Correct Answer:
(All of these)
Note: This Question is unanswered, help us to find answer for this one
348. When you review your statistics, what date range can you choose?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
349. In what language can you create your campaign?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
350. Which of the following are acceptable ad formats when using the Display Network?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
351. Can you import conversion tracking data from Google Analytics?
Answer
Correct Answer:
Yes
Note: This Question is unanswered, help us to find answer for this one
352. Do you have to indicate your currency?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
353. Can you control how much you spend daily on AdWords?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
354. How many ads can you create with your account?
Answer
Correct Answer:
No limit
Note: This Question is unanswered, help us to find answer for this one
355. Can you obtain an estimate of how many clicks you can expect per day?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
356. What is the minimum spending requirement?
Answer
Correct Answer:
None
Note: This Question is unanswered, help us to find answer for this one
357. Who is allowed to use Google Adwords?
Answer
Correct Answer:
Anyone
Note: This Question is unanswered, help us to find answer for this one
358. Which of the following is an idea category provided by Adwords?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
359. How often can you change your budget?
Answer
Correct Answer:
No limit
Note: This Question is unanswered, help us to find answer for this one
360. What is a destination URL?
Answer
Correct Answer:
An address of a web page that visitors are directed to when they click on your ad
Note: This Question is unanswered, help us to find answer for this one
361. What do you need (by default) to log in to your AdWords account?
Answer
Correct Answer:
An email address and a password
Note: This Question is unanswered, help us to find answer for this one
362. On what page are ads with 1-3 position?
Answer
Correct Answer:
page one
Note: This Question is unanswered, help us to find answer for this one
363. True or False. You are able to see which time of the day when your AdWords converts the best.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
364. What is true about Adwords remarketing?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
365. What may happen if a keyword is not performing well?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
366. What is considered to be a close variant of a word when using broad match keyword?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
367. Can you have multiple ad groups?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
368. What is one way to improve your ROI?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
369. Can you switch to manual bidding after you setup an automatic bidding?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
370. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
371. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
Answer
Correct Answer:
Google Analytics
Note: This Question is unanswered, help us to find answer for this one
372. The quality score is a measure of:
Answer
Correct Answer:
your ad's relevance
Note: This Question is unanswered, help us to find answer for this one
373. What are the two types of networks that Google uses?
Answer
Correct Answer:
Search network and content network
Note: This Question is unanswered, help us to find answer for this one
374. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answer
Correct Answer:
The same Google account email address is used for both services
Note: This Question is unanswered, help us to find answer for this one
375. One set of keywords and placements for one or more ads is called a(n):
Answer
Correct Answer:
ad group
Note: This Question is unanswered, help us to find answer for this one
376. What can be done to improve the position of your ad?
Answer
Correct Answer:
Increase your CPC bid
Note: This Question is unanswered, help us to find answer for this one
377. What is in-line editing?
Answer
Correct Answer:
An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.
Note: This Question is unanswered, help us to find answer for this one
378. Can your ads be shown on iPhones?
Answer
Correct Answer:
Yes, always
Note: This Question is unanswered, help us to find answer for this one
379. What format is NOT available for you to choose for you ads?
Answer
Correct Answer:
MS Excel
Note: This Question is unanswered, help us to find answer for this one
380. Which of the following is not a valid way to add keywords to your campaign?
Answer
Correct Answer:
Preceding your keyword with @ symbol to add variations
Note: This Question is unanswered, help us to find answer for this one
381. What is the best tool to use to search keyword competition and search volume?
Answer
Correct Answer:
Keyword Planner
Note: This Question is unanswered, help us to find answer for this one
382. What is a SERP?
Answer
Correct Answer:
Search Engine Results Page
Note: This Question is unanswered, help us to find answer for this one
383. What is the Display Ad Builder?
Answer
Correct Answer:
A tool within Google Adwords that allows you to create display ads
Note: This Question is unanswered, help us to find answer for this one
384. Which of these is not quality score factor?
Answer
Correct Answer:
Domain Name
Note: This Question is unanswered, help us to find answer for this one
385. Google Gmail is part of the Adwords display network.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
386. What are Adword's Managed Placements?
Answer
Correct Answer:
Ad placements on specific sites in the Display Network where you'd like your ads to appear
Note: This Question is unanswered, help us to find answer for this one
387. Where can you get an overview of your ad campaigns?
Answer
Correct Answer:
Campaign Tab
Note: This Question is unanswered, help us to find answer for this one
388. What are managed placements?
Answer
Correct Answer:
Ad placements on specific sites on the Google Display Network chosen by the advertiser.
Note: This Question is unanswered, help us to find answer for this one
389. When does Google charge you for an ad?
Answer
Correct Answer:
Every time a person clicks your ad
Note: This Question is unanswered, help us to find answer for this one
390. What metric is a part of your Account Activity?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
391. Which is an example of a negative matched keyword?
Answer
Correct Answer:
-used
Note: This Question is unanswered, help us to find answer for this one
392. When you do a search query on google.com, which two types of results could appear?
Answer
Correct Answer:
Organic listings and paid listings.
Note: This Question is unanswered, help us to find answer for this one
393. Where can you find your Notification Settings?
Answer
Correct Answer:
My Account
Note: This Question is unanswered, help us to find answer for this one
394. How do you create a new campaign?
Answer
Correct Answer:
Use the New Campaign button on the Settings tab
Note: This Question is unanswered, help us to find answer for this one
395. True or false? It is NOT possible to pause an individual text ad.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
396. "Sign Up Now" is an example of a:
Answer
Correct Answer:
call to action
Note: This Question is unanswered, help us to find answer for this one
397. What are "ideas"?
Answer
Correct Answer:
Adwords provided ideas to potentially improve your ad performance
Note: This Question is unanswered, help us to find answer for this one
398. How can you find your disapproved ads?
Answer
Correct Answer:
Select the disapproved check box under Approval Status
Note: This Question is unanswered, help us to find answer for this one
399. Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?
Answer
Correct Answer:
Exact match
Note: This Question is unanswered, help us to find answer for this one
400. What are excluded placements?
Answer
Correct Answer:
Websites or webpages where you don't want to run your ads.
Note: This Question is unanswered, help us to find answer for this one
401. What tab do you use to add or remove additional users to your account?
Answer
Correct Answer:
My account
Note: This Question is unanswered, help us to find answer for this one
402. Ad texts should be:
Answer
Correct Answer:
simple and enticing
Note: This Question is unanswered, help us to find answer for this one
403. Each campaign has a _________ budget.
Answer
Correct Answer:
daily
Note: This Question is unanswered, help us to find answer for this one
404. What is the purpose of the conversion tracking tool?
Answer
Correct Answer:
To see how clicks convert into sales
Note: This Question is unanswered, help us to find answer for this one
405. How can you avoid showing an ad when users search for free or cheap?
Answer
Correct Answer:
add "cheap" and "free" as negative keywords
Note: This Question is unanswered, help us to find answer for this one
406. What is the primary benefit of broad matched keywords?
Answer
Correct Answer:
It attracts more traffic.
Note: This Question is unanswered, help us to find answer for this one
407. What is an Adwords budget?
Answer
Correct Answer:
The amount in click or impression charges that an account can accrue in a specified time period
Note: This Question is unanswered, help us to find answer for this one
408. Which Of The Following Is An Example Of A Call-To-Action Phrase?
Answer
Correct Answer:
Buy Here
Note: This Question is unanswered, help us to find answer for this one
409. What is an automatic bidding?
Answer
Correct Answer:
An option that allows Google to provide as many clicks as possible within your budget
Note: This Question is unanswered, help us to find answer for this one
410. Which is an example of an exact matched keyword?
Answer
Correct Answer:
[Buy laptop]
Note: This Question is unanswered, help us to find answer for this one
411. What does the field Avg. Pos. refer to?
Answer
Correct Answer:
The average position of where your ad is showing relative to other ads
Note: This Question is unanswered, help us to find answer for this one
412. True of False? Its Compulsory to use exactly same display URL & destination URL in your ads.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
413. What does CPM stand for in Google Adwords?
Answer
Correct Answer:
Cost per thousand impressions
Note: This Question is unanswered, help us to find answer for this one
414. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
Answer
Correct Answer:
400
Note: This Question is unanswered, help us to find answer for this one
415. Which of the following is not a website that Google AdWords is featured on?
Answer
Correct Answer:
Yahoo
Note: This Question is unanswered, help us to find answer for this one
416. Which of the following factor does not impact the quality score?
Answer
Correct Answer:
CPA
Note: This Question is unanswered, help us to find answer for this one
417. Why are two or three word phrases better than one word keywords?
Answer
Correct Answer:
One word keywords tend to be too generic
Note: This Question is unanswered, help us to find answer for this one
418. Which one of these is not a tab within a campaign tab?
Answer
Correct Answer:
Format
Note: This Question is unanswered, help us to find answer for this one
419. Along with cost per click, what is the other form of bidding used within Adwords?
Answer
Correct Answer:
Cost per thousand impressions (CPM)
Note: This Question is unanswered, help us to find answer for this one
420. What is a bidding option?
Answer
Correct Answer:
A way to control the cost of your campaign
Note: This Question is unanswered, help us to find answer for this one
421. What is it called when a company's ads are matches to relevant webpages?
Answer
Correct Answer:
Contextual targeting
Note: This Question is unanswered, help us to find answer for this one
422. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
Answer
Correct Answer:
Delete the bid amount from the Max CPC field and click save
Note: This Question is unanswered, help us to find answer for this one
423. True or False: Ad extensions at the ad-group level will override the extension of the campaign level.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
424. When using broad match, how can you see which search term variations have triggered your ad?
Answer
Correct Answer:
Run a Search Query Report
Note: This Question is unanswered, help us to find answer for this one
425. What requirement must your campaign meet in order to use the Conversion Optimizer?
Answer
Correct Answer:
The campaign must have received at least 15 conversions in the last 30 days.
Note: This Question is unanswered, help us to find answer for this one
426. True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
427. What is the maximum number of AdWords ads that could show on the first page of desktop search results?
Answer
Correct Answer:
11
Note: This Question is unanswered, help us to find answer for this one
428. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
Answer
Correct Answer:
No, the order doesn't matter.
Note: This Question is unanswered, help us to find answer for this one
429. What is the membership duration of a remarketing campaign?
Answer
Correct Answer:
How long a user's cookie stays on the membership list if the user doesn't visit your site again
Note: This Question is unanswered, help us to find answer for this one
430. How is CTR calculated?
Answer
Correct Answer:
Clicks/Ad impressions
Note: This Question is unanswered, help us to find answer for this one
431. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?
Answer
Correct Answer:
At most one; the keyword with the highest Ad rank will win.
Note: This Question is unanswered, help us to find answer for this one
432. Which is the mathematical calculation for Conversation rate?
Answer
Correct Answer:
(conversion / clicks) * 100
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433. When can an ad use superlatives, like "best" or "#1"?
Answer
Correct Answer:
If the claim can be verified by a third-party site.
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434. Which of the following is true of inline editing in Google AdWords?
Answer
Correct Answer:
When a keyword, placement or ad is edited, its statistics reset to zero
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435. Can you use the same keywords in different ad groups?
Answer
Correct Answer:
Yes, always
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