MCQs > Sales & Marketing > Google Adwords MCQs > Basic Google Adwords MCQs

Basic Google Adwords MCQ

1. Your CPC may exceed your maximum if which of the following are set up?

Answer

Correct Answer: Both 1 and 3

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2. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

Answer

Correct Answer: Enhanced CPC

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3. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

Answer

Correct Answer: More Conversions

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4. Which insights are readily available on the overview tab of the New Google Ads Interface?

Answer

Correct Answer: All of the above

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5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

Answer

Correct Answer: All of the Above

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6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

Answer

Correct Answer: 30%

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7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

Answer

Correct Answer: You'll only be charged up to 30.4X your daily budget in a month, and if you are overcharged, an overdelivery credit will be applied to your account.

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8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

Answer

Correct Answer: Mobile decrease of 100%

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9.

Which of the following are different types of attribution models? Check all that apply.

Answer

Correct Answer: First click
Position based

Note: This question has more than 1 correct answers

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10.

If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

Answer

Correct Answer: Cost per conversion

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11.

You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

Answer

Correct Answer: Use an automated rule to send an email alert when the campaign hits $40
1&2

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12.

What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

Answer

Correct Answer: Remarketing list

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13.

Which search shows ads that are an exact match or close variation of your keyword?

Answer

Correct Answer: None of the above

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14.

What are the advantages of google expanding their Text Ads? Check all that apply.

Answer

Correct Answer: All of the Above

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15.

Reviews extension campaign type settings include as following?

Answer

Correct Answer: Search Network only Reviews extensions only appear on desktop devices and on the Google Search Network. Review extensions aren’t available on mobile and tablet devices or on the Display Network.

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16.

The following helps improve ad position except one?

Answer

Correct Answer: Increase Page Rank

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17.

All are automated bidding signals except one.

Answer

Correct Answer: All of the above(there are all automated bidding signals

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18.

Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

Answer

Correct Answer: False

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19.

Seller ratings extension is available in US, UK, DE, FR, and JP.

Answer

Correct Answer: Both A and B

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20.

Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

Answer

Correct Answer: True

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21.

The following are all automated extensions except one?

Answer

Correct Answer: Seller Visits

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22.

The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

Answer

Correct Answer: Actual CPC

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23.

The balance in the ________________ account is the amount owed to the company by its customers.

Answer

Correct Answer: Accounts Receivable

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24.

Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

 

Answer

Correct Answer: All of the above

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25.

What kind of insights can be gained from a multi-channel funnel in adwords?

Answer

Correct Answer: Answers 1, 2 and 3

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26.

Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

Answer

Correct Answer: The Path Length report

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27.

You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

Answer

Correct Answer: Answers 1, 2 and 3

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28.

You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

Answer

Correct Answer: Benchmark by Location
Compare hotels that receive the same or similar levels of traffic
Review the average session duration

Note: This question has more than 1 correct answers

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29.

If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

Answer

Correct Answer: Red tenis shoes

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30.

Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?

Answer

Correct Answer: None of the above

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31.

How are null quality scores designated in Adwords table?

Answer

Correct Answer:

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32.

Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

Answer

Correct Answer: False

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33.

How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

Answer

Correct Answer: -

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34.

Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

Answer

Correct Answer: False

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35.

If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

Answer

Correct Answer: True

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36.

If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

Answer

Correct Answer: Answers 1, 2 and 3

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37.

For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

Answer

Correct Answer: False

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38.

For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

Answer

Correct Answer: Decrease of 100%

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39.

For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

Answer

Correct Answer: A decrease of 100%

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40.

Where do ad extensions appear?

Answer

Correct Answer: On the Search Network and depending on the extension, possibly the Display Network too

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41.

In what type of campaign can you use dynamic remarketing?

Answer

Correct Answer: Display Network only – Buy on your website

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42.

What are the main benefits of attribution modeling?

Answer

Correct Answer: Answers 1, 2 and 3

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43.

Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

Answer

Correct Answer: Tell your client that they'll never make the top search since "skiing" is such a competitive search term

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44.

Google forwarding numbers are currently available in which of the following countries? Select all that apply.

Answer

Correct Answer: None of the above

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45.

Which of the following is a unique phone number from Google that you can use in your ads to help track calls to your business?

Answer

Correct Answer: Forwarding phone number

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46.

What is an automated extension type that showcases advertisers with high ratings?

Answer

Correct Answer: Seller ratings

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47.

Which of the following is not a supported feed in dynamic remarketing?

Answer

Correct Answer: UTF-7

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48.

If the keyword is "women’s hat", which search does broad modifier target?

Answer

Correct Answer: Hats for women

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49.

Adwords requires you to update your product data for shopping campaigns every:

Answer

Correct Answer: 30 days

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50.

New keywords automatically get a Quality Score of how much?

Answer

Correct Answer: " - "

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51.

You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

Answer

Correct Answer: All of the above

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52.

Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

Answer

Correct Answer: In-ad notice

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53.

In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

Answer

Correct Answer: 150 unique reviews

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54.

Which Adwords feature/s use the personalized advertising tool?

Answer

Correct Answer: All of the above

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55.

How do you find out who's bidding on your keywords and if your competitors are doing it any better?

Answer

Correct Answer: Auction insights report

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56.

The following are strategies and optimizations for remarketing lists for search ads. Which one should not be included?

Answer

Correct Answer: None of the above

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57.

In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

Answer

Correct Answer: Business data

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58.

What is the most probable reason your remarketing ad isn’t showing?

Answer

Correct Answer: All of the above

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59.

There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

Answer

Correct Answer: None of the above

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60.

Expanded text Ad have a headline limit of 25 characters?

Answer

Correct Answer: False

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61.

Expanded text ads have which of the following?

Answer

Correct Answer: Two headlines with a limit of 30 characters each

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62.

There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

Answer

Correct Answer: Campaigns->Dimensions->View->Top Movers

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63.

Which of the following will show on search results for the keyword [tennis shoes] on exact match?

Answer

Correct Answer: None of the above

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64.

How would you improve your chances of showing sitelinks?

Answer

Correct Answer: All of the above

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65.

Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?

Answer

Correct Answer: Broad match modifier

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66.

Ads may show on close variations, but not synonyms in any order?

Answer

Correct Answer: Broad match modifier

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67.

Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

Answer

Correct Answer: Broad match

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68.

Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

Answer

Correct Answer: Broad match

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69.

Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

Answer

Correct Answer: All of the above

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70.

Which insights are readily available on the home tab?

Answer

Correct Answer: All of the above

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71.

What is the default settings for Adwords to show your ads?

Answer

Correct Answer: All day

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72.

By using which feature can you show your ad on certain days or during business hours?

Answer

Correct Answer: Ad scheduling

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73.

The following can be found in Shared library except one?

Answer

Correct Answer: Business data

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74.

Which option cannot be found in shared library?

Answer

Correct Answer: Smart bidding

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75.

Default match type that all your keywords are assigned?

Answer

Correct Answer: Broad match

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76.

Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

Answer

Correct Answer: Remarketing

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77.

You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

Answer

Correct Answer: Adwords will not translate keywords nor ads

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78.

Which of the following is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

Answer

Correct Answer: None of the above

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79.

After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

Answer

Correct Answer: Adwords monitors the situation and you may be eligible for a rebate on your ad spend
Authorise your verified sites to display ads
Report the issue to the Traffic Quality Team at Adwords

Note: This question has more than 1 correct answers

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80.

How do you raise your CPC bid up to 30%?

 

Answer

Correct Answer: Enhanced CPC

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81.

Which bidding strategy that gets you more visibility than other domains in search results?

Answer

Correct Answer: Target outranking share

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82.

Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

Answer

Correct Answer: ECPC

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83.

Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

Answer

Correct Answer: Target CPA

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84.

The average amount you would like to pay for a conversion?

Answer

Correct Answer: CPA

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85.

The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

Answer

Correct Answer: None of the above

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86.

How ECPC is different from Target CPA bidding?

Answer

Correct Answer: Works with third-party bidding systems, even if they’re automating your bids

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87.

Which automated bidding strategy allows you to set ad scheduling bid adjustments?

Answer

Correct Answer: Maximize clicks

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88.

Which automated bidding strategy is possible to set ad scheduling bid adjustments?

Answer

Correct Answer: Maximize clicks

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89.

Which of the following are automated bidding signals?

Answer

Correct Answer: All of the above

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90.

AdWords shows your extensions depend on a number of the following factors except one.

Answer

Correct Answer: All of the above

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91.

How do you showcase your business’ offerings in detail, so that people can find what they want more quickly through your ad?

Answer

Correct Answer: None of the above

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92.

What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

Answer

Correct Answer: Responsive ads

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93.

Remarketing lists for search ads are only available for which types of campaigns?

Answer

Correct Answer: All of the above

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94.

Which of the following is not an automated extension?

Answer

Correct Answer: None of the above

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95.

The three most popular types of RLSA lists are: 1. general site visitors 2. recent converters and 3. __?

Answer

Correct Answer: Recent abandoners

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96.

After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?

Answer

Correct Answer: Answers 3 and 4

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97.

Which of the following are not allowed when running a re marketing campaign?

Answer

Correct Answer: All of the above

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98.

This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.

Answer

Correct Answer: Personalized advertising

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99.

In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.

Answer

Correct Answer: False

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100.

Higher quality ads typically lead to average costs, 2nd page ad positions, and more SEO success.

Answer

Correct Answer: False

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101.

Setting bid limits for target ROAS is recommended because it can restrict AdWords’ automatic optimization of your bid.

Answer

Correct Answer: False

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102.

What is the minimum amount of active visitors or users required for Google Search Network remarketing lists?

Answer

Correct Answer: 100

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103.

WHich of the following does NOT show location extension?

Answer

Correct Answer: Youtube

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104.

Add descriptive text to your ad to help people learn more about what you have to offer?

Answer

Correct Answer: Callout extensions

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105.

Which factors doesn’t determine your Quality Score?

Answer

Correct Answer: None of the above

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106.

By default, AdWords campaigns are set to show ads from 9am to 5pm.

Answer

Correct Answer: False

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107.

By default, AdWords campaigns are set to show ads at which times?

Answer

Correct Answer: All days and all hours

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108.

What is the final amount you're charged for a click?

Answer

Correct Answer: Actual CPC

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109.

What does not belong in the required information in your website’s privacy policy when you use the remarketing campaign?

Answer

Correct Answer: None of the above

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110.

“Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?

Answer

Correct Answer: Both 1 and 2

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111.

Which is NOT a type of bid estimate available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword exactly?

Answer

Correct Answer: Callout extensions

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112.

What metrics do google factor in when it comes to in-market audiences?

Answer

Correct Answer: All of the above

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113.

Seller ratings stars are available to Google searchers in which of the following countries?

Answer

Correct Answer: USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India

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114.

Which of the following is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible?

Answer

Correct Answer: Target CPA

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115.

In which type of business do you need a Google Merchant Centre to create feeds for your dynamic remarketing?

Answer

Correct Answer: Retail

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116.

If which of the following are setup, may actual CPC exceed your max?

Answer

Correct Answer: Both 1 and 3

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117.

Reviews extensions only appear on which of the following device/s?

Answer

Correct Answer: Desktop

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118.

Which of the following is a score that is based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats?

Answer

Correct Answer: Ad Rank

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119.

Which is the best type of remarketing to target people that have visited your website and looked at a specific product?

Answer

Correct Answer: Dynamic Retargeting

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120.

How would you successfully track telephone calls:

Answer

Correct Answer: All of the above

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121.

What is the purpose of using a negative keyword in google adwords (Check all that apply)

Answer

Correct Answer: Lets you sharpen your campaign with keywords that matter to your campaign
Negative keywords let you eliminate search terms from your campaigns
By being more focused, negative keywords can potentially drive higher CTR

Note: This question has more than 1 correct answers

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122.

What is the headline limit for expanded text ads?

Answer

Correct Answer: 30

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123.

New keywords automatically get a Quality Score of 10.

Answer

Correct Answer: False

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124.

How do you choose the most you are willing to pay for a click on your ad?

Answer

Correct Answer: Max. CPC

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125.

What is the automatic Quality Score given for all new keywords?

Answer

Correct Answer:

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126.

Which of the following are key benefits of smart bidding?

Answer

Correct Answer: All of the above

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127.

Which of the following will not typically lead to a higher quality Ads?

Answer

Correct Answer: Avg. cost

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128.

After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.

Answer

Correct Answer: Apple Juice
Orange Juice
Grape Juice

Note: This question has more than 1 correct answers

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129.

Which of the following statements about campaign dates is correct?

Answer

Correct Answer: By default, AdWords pre-sets the campaign start date with today's date.

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130.

Google AdWords does not accept an Ad copy that includes:

Answer

Correct Answer: excessive capitalization

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131.

This question is based upon the figure show below:

Description: http://i.imgur.com/odBm9sr.png

In The above ad, how can you make visitors reach hairlosscentral.com/signup?

Answer

Correct Answer: By changing the destination URL to hairlosscentral.com/signup

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132.

With regard to AdWords, what is a Placement?

Answer

Correct Answer: Any website or other ad position on the Google content network where you would like to see your ads appear

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133.

What is the correct way of calculating the CTR (Clickthrough rate):

Answer

Correct Answer: The number of clicks your ad receives divided by its number of impressions

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134.

While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

Answer

Correct Answer: The person's country

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135.

While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

Answer

Correct Answer: Online course

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136.

In an Adwords ad, how many characters is the display URL limited to?

Answer

Correct Answer: 35

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137.

Which of the following statements about Ad rotation in Google AdWords is correct?

Answer

Correct Answer: Rotation may be based on the CTR (click through rate).

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138.

What happens when you turn on frequency capping for a campaign?

Answer

Correct Answer: It limits the number of times your ads appear to the same unique user on the content network.

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139.

On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?

Answer

Correct Answer: The second page

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140.

A CPM pricing model means advertisers pay for impressions received.

Answer

Correct Answer: True

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141.

If your keyword is "reading books" and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?

Answer

Correct Answer: reading books -downloadable

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142.

The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?

Answer

Correct Answer: An entire website

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143.

If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.

Answer

Correct Answer: True

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144.

What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?

Answer

Correct Answer: Last 2 years

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145.

Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

Answer

Correct Answer: The view-through conversions that occur before 14 days will be discarded.

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146.

If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

Answer

Correct Answer: False

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147.

At which of the following levels may a daily budget be set?

Answer

Correct Answer: Campaign

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148.

Is it possible to set a maximum CPC (cost per click) at the Ad group level?

Answer

Correct Answer: Yes

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149.

Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

Answer

Correct Answer: Because AdWords gives you the lowest possible price in order for you to maintain your ad's position

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150.

Negative keywords cannot be applied to a whole Ad group?

Answer

Correct Answer: False

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151.

What is the AdWords related term for the following?

"The total number of unique users who will be served your ad over a specific period of time"

Answer

Correct Answer: Reach

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152.

What does the "Conversions (many-per-click)" value represent?

Answer

Correct Answer: Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.

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153.

Which of the following statements about Campaign Negative Keywords are correct?

Answer

Correct Answer: The use of Negative keywords reduces your CPC (Cost per click).

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154.

Which of the following statements about Adwords Ad Scheduling are correct?

Answer

Correct Answer: It allows you to control the days on which ads should appear.

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155.

Which of the following statements with regard to AdWords settings are correct?

Answer

Correct Answer: Targeting smaller regions through ads results in fewer impressions.

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156.

Given that the cost of the bid is kept constant, a keyword's Quality Score for

Google and the search network is directly proportional to its ad position.

Answer

Correct Answer: True

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157.

Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "online course" using Broad Match settings?

Answer

Correct Answer: ecourse

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158.

Which of the following statements about the Adwords Ad variations feature are correct?

Answer

Correct Answer: Ad variations are a good way to see how different versions of an ad perform

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159.

Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

Answer

Correct Answer: $0.35

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160.

The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

Answer

Correct Answer: Ad Served Percentage (%)

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161.

Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?

Answer

Correct Answer: Cost/Conversion

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162. Which of the following are not allowed in Google AdWords Ads:


Answer

Correct Answer: omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties

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163. Choose the incorrect option about including prices and promotions in ads:


Answer

Correct Answer: Using terms like special offers, coupons, and bargains is not allowed in display ads

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164. Which of the given ads violate Google AdWords policies?


Answer

Correct Answer: 1, 2 and 3

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165. Which 3 of the following are examples of inappropriate or offensive content as per Google Adwords policies:


Answer

Correct Answer: political campaigns,

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166. Choose the incorrect statement:


Answer

Correct Answer: Ad scheduling and ad delivery method options are available in Search Network only (Standard) campaign

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167. Choose the incorrect statement:
Policies regarding Restricted Content


Answer

Correct Answer: Do not apply to matchmaking s

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168. Choose the correct statement regarding Google AdWords advertising policies


Answer

Correct Answer: Google doesn't allow the specific tracking of user interactions that don't involve clicks.

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169. Which of the following is not a part of the "Tools" Feature of Google AdWords:


Answer

Correct Answer: Conversions

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170. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?


Answer

Correct Answer: Yes

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171. Bill wants to show Ads that dynamically count down to the end of a sale on his site that ends on the 31st March 2015 at 8pm. If Bill wants the Ads to begin counting down 10 days before the sale ends, what customiser code should he use in his Ads?

Answer

Correct Answer: Hurry, Sale Ends in {=COUNTDOWN(2015/03/31 20:00:00,,10)}

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172. Google's Mobilegeddon refers to the ranking of its mobile search results to favor sites that were mobile friendly.

Answer

Correct Answer: True

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173. What is the maximum keyword limit per account in AdWords?

Answer

Correct Answer: 3 min

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174. What does the Search Funnels - Time Lag report show?

Answer

Correct Answer: Aggregated data for the time between first click or impression and conversion

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175. Rob has a Campaign that has received 40 conversions in the past 30 days returning a total cost of $1200. If Rob wants to apply the Target CPA bidding strategy, what should he set the intiial Target CPA to be?

Answer

Correct Answer: $30.

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176. What is one benefit of using Remarketing Lists for Search Ads (RLSA)?

Answer

Correct Answer: Adding a remarketing list as a target allows the Campaign to use much broader Keywords while retaining relevance.

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177. What is one good method to test different landing pages for optimisation?

Answer

Correct Answer: Use different landing page designs and Campaign Experiments to apportion visits between them.

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178. Why can "micro" conversions be useful in addition to "macro" conversions, such as a completed online sale?

Answer

Correct Answer: Micro conversions can generate additional data to inform performance decisions.

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179. Where can you adjust Location Targeting?

Answer

Correct Answer: Campaign Level

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180. Which of the following would be an acceptable text Ad Headline for a store promoting widgets priced at $45 on the landing page?

Answer

Correct Answer: Widgets Now From Just $45

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181. Which one is a mandatory step when you create your AdWords account?

Answer

Correct Answer: Indicating the time zone

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182. Quality Score on a Search Network depends on relevance between search query and a keyword.

Answer

Correct Answer: True

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183. You cannot exclude mobile traffic in your AdWords campaigns.

Answer

Correct Answer: False

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184. How can you ensure your Ads on the Display network do not waste impressions on uninterested buyers?

Answer

Correct Answer: Set a cap on Impressions per user.

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185. Which of the following is one best practice for using Remarketing lists?

Answer

Correct Answer: Create lists that identify customers who demonstrated a high interest in the website.

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186. Google Shopping campaigns target Display Network.

Answer

Correct Answer: No

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187. Adam has a large number of Campaigns and needs to maintain a lot of negative Keywords. What's the best way to apply these negatives to the Account?

Answer

Correct Answer: Use one or more Negative Keyword Lists created in the Shared Library.

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188. Instead of using ROI, an alternative to estimating values for your leads is to use a _____.

Answer

Correct Answer: CPA

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189. What data element MUST be included with an offline conversion import?

Answer

Correct Answer: The gclid parameter from the Ad click that led to the offline conversion.

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190. Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?

Answer

Correct Answer: Use a Keyword selector using Conditions to specify the Campaign and other requirements.

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191. Why are the Search Funnel reports useful when evaluating ROAS?

Answer

Correct Answer: Time lag and path to conversion data must be considered when examining performance over a period.

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192. Pierre provides plumbing services to a large area but prefers customers closer to his home base. How can Pierre most easily use Location targeting to advertise both for near and farther customers, promoting near customers more strongly?

Answer

Correct Answer: Use overlapping radii around Pierre's business address, with the closer radius being given a positive percentage bid adjustment.

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193. What is the minimum data that must be provided for clients monthly, according to Google's third party policy?

Answer

Correct Answer: Cost, clicks and impressions at the Account level.

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194. Trevor is worried because on the first day of his new Campaign AdWords has spent £112.60, even though he set a daily budget of £100. Should he be concerned?

Answer

Correct Answer: No, AdWords can spend up to 20% over the daily budget on any given day.

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195. Zack has written a complex script to help manage performance in a large Account. The script runs and makes changes to some Keywords but not others where it should. What's one possible reason for this failure?

Answer

Correct Answer: The script times out before it is able to complete the operation.

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196. Which of the following must be true in order for the "Mobile preference" Ad checkbox to be effective?

Answer

Correct Answer: There must be at least one Ad in the Ad Group not checked as Mobile preference.

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197. Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Answer

Correct Answer: Calculate ROAS based upon the average order value of a significant number of conversions.

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198. What is the maximum number of English characters that can be used in the Display URL?

Answer

Correct Answer: 35

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199. What is one good reason to use Ad Extensions wherever possible?

Answer

Correct Answer: Ad Extensions can have a positive effect on Ad Rank.

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200. What are Labels in AdWords?

Answer

Correct Answer: A method of applying short descriptive terms to AdWords elements.

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201. Dee has seen a drop in position and a reduction in clicks in the past couple of months that she thinks might be due to new competition. What report can she look at to assess this?

Answer

Correct Answer: Auction Insights, evaluating data over several different historical time periods.

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202. For Direct Sales online, what is typically the most important metric for gauging performance?

Answer

Correct Answer: ROAS (conversion value / cost)

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203. What's the best way to view AdWords performance split by device type?

Answer

Correct Answer: Use the Segment option then select "Device"

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204. To ensure high Ad relevancy, Keywords within a single group should all:

Answer

Correct Answer: Be very tightly matched to each other

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205. What is the easiest way to compare AdWords performance data for two date periods?

Answer

Correct Answer: Use the compare option within the date picker.

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206. Which of the following is one good way to test Ad creatives for best performance over a month?

Answer

Correct Answer: Use multiple Ad variations, setting the Campaign to rotate Ads evenly.

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207. Campaign Location targeting settings determine:

Answer

Correct Answer: The location of the users who may see Ads from that Campaign.

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208. Johann has 10 Exact match Keywords in a single Ad Group that he feels are very relevant to his business, but he's getting very few clicks and not using up his daily budget. What is one option for increasing Johann's clicks?

Answer

Correct Answer: Use broader match types to allow for a wider match against Search terms.

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209. What is one important reason for tracking conversions in AdWords?

Answer

Correct Answer: Conversion data makes it easy to track key indicators of successful marketing.

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210. The hierarchy of a typical AdWords Account is as follows:

Answer

Correct Answer: Account -> Campaign -> Ad Group -> Targeting (Keywords, Products, Audiences, etc.)

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211. A new client approaches you to advertise the 100 products he has in his store, but he has a budget of only $50 a day. What would be a good way to approach this Account?

Answer

Correct Answer: Suggest the client promote only a handful of his best-selling products initially, generating revenue to allow greater spend over time.

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212. What is one advantage of using a Google Call Forwarding number in call extensions?

Answer

Correct Answer: Google Forwarding Numbers allow for easy conversion tracking of phone calls.

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213. Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

Answer

Correct Answer: Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.

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214. The AdWords Editor offline program allows you to:

Answer

Correct Answer: Create, edit and share AdWords Account structures offline.

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215. Carol has a large number of Keywords in her Account and she wants to see only those that have had at least 1 conversion from at least 10 clicks in a given time period. What's the quickest way to achieve this?

Answer

Correct Answer: Use Filters on the Keyword tab when viewing All Campaigns for the date period. Choose Conversions > 0 and Clicks > 9

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216. What is the difference between "Bid only" and "Bid and target" when applying a Remarketing list as an Audience?

Answer

Correct Answer: Using Bid only, Ads may be shown to people not in the Remarketing list. Bid and target requires that users be in one or more Remarketing lists applied.

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217. What is the best way to test whether an Ad is showing for a given Keyword in a given location?

Answer

Correct Answer: Use the Ad Preview and Diagnosis Tool.

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218. What is one good reason to use Labels as a condition when automating AdWords via Automated Rules or scripts?

Answer

Correct Answer: Labels allow you to change the affected elements without editing the rule or script.

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219. Which of the following is the MOST important aspect of a landing page?

Answer

Correct Answer: That it is relevant to the users' search query and Ad.

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220. An improvement in what metric is most likely to cause an improvement in Quality Score?

Answer

Correct Answer: CTR (Click Through Rate)

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221. Why is it important to choose the right Network on which to display Ads?

Answer

Correct Answer: Different networks are likely to have different performance characteristics for different marketing goals.

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222. What are the options that MUST be set or changed in the Campaign Settings screen when creating a new Campaign?

Answer

Correct Answer: Default bid & Budget

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223. When examining the performance of a Campaign at the device level, Jane notices mobile devices convert at a much higher rate than desktops. What's the easiest way for Jane to increase mobile Ad Rank?

Answer

Correct Answer: Apply a positive percentage bid modifier for mobile devices.

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224. Ad Scheduling is applied at which level of an AdWords Account?

Answer

Correct Answer: Campaign level.

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225. What is a primary principle to follow when building Ad Groups?

Answer

Correct Answer: Ad Groups must have a single, tightly focused theme.

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226. In a bulk edit spreadsheet, how do you define that a Keyword is to be deleted upon upload?

Answer

Correct Answer: Enter "Removed" in the Status column of the spreadsheet.

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227. In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.

Answer

Correct Answer: bid amount, keyword relevance, quality score and landing page experience.

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228. What is the limits of keywords in an Adwords Adgroup?

Answer

Correct Answer: 5000

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229. What is the name for a 160 x 600 image ad?

Answer

Correct Answer: Wide skyscraper

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230. Your ad's quality Score is calculated every time a Keyword matches a query? True or False

Answer

Correct Answer: False

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231. Each ad group has an initial limit of how many keywords?

Answer

Correct Answer: 2,000

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232. What is the maximum number of IP addresses that can be excluded per campaign?

Answer

Correct Answer: 500

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233. True or False? You cannot segment the keyword performance by 'Hour of the day' in adwords.

Answer

Correct Answer: True

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234. What is the minimum CPM bid amount?

Answer

Correct Answer: $0.25

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235. What is the limit on number of Adgroups in an Adwords Campaign?

Answer

Correct Answer: 20000

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236. What are enhanced online campaigns?

Answer

Correct Answer: Contextual targeting among placements.

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237. What could cause a conversion with no click associated with it?

Answer

Correct Answer: The click comes from a blacklisted or filtered IP address, or from organic searching

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238. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?

Answer

Correct Answer: Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.

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239. The diagnose keywords feature will show a status of:

Answer

Correct Answer: Low bid or quality score

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240. Under what circumstance is "+1" in the ad text acceptable?

Answer

Correct Answer: If it is part of a value or amount, such as "Get a 3 day rental +1 day free"

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241. You have an AdGroup with the broad match keyword 'IT jobs,' but you don't want single word search queries like 'jobs' to match. Which of the following is a way to exclude the search query 'jobs' for this AdGroup?

Answer

Correct Answer: Change the keyword to phrase match

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242. In remarketing campaigns, what is the maximum membership duration?

Answer

Correct Answer: 540 days

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243. What is not considered to be a close variant of a word when using broad match keyword?

Answer

Correct Answer: Synonyms

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244. Which of the following is not a technique that Google uses to determine location targeting?

Answer

Correct Answer: The time zone the user is in.

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245. Where do you redeem advertising credits you've received for referring others to Adwords?

Answer

Correct Answer: Google does not offer referral credits in Adwords.

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246. Video campaigns allow you to only display the URL you are actually linking to.

Answer

Correct Answer: False

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247. What is the Bid Simulator used for?

Answer

Correct Answer: Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid

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248. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?

Answer

Correct Answer: 0.5%

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249. What is AdWords Express?

Answer

Correct Answer: A way for local businesses to easily advertise to potential customers

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250. True or False? You can upgrade your existing normal adwords account to My Client Center (MCC) account.

Answer

Correct Answer: False

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251. How do you set different bid multipliers for different times of the day?

Answer

Correct Answer: Campaigns > Advanced settings > Ad Scheduling > Bid Adjustment

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252. What is the range for daily spending?

Answer

Correct Answer: $0-$100,000

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253. True or false? You can add a phone number to your Ad Text.

Answer

Correct Answer: False

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254. What are the Adwords account access levels?

Answer

Correct Answer: Administrative, Standard, Read-only, Email-only.

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255. What are the three components of the AdWords ecosystem?

Answer

Correct Answer: Advertisers, Users, Publishers

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256. Which of the following is a requirement for including a price, special discount, or free offer in your ad?

Answer

Correct Answer: It must be clearly displayed on your website within 1-2 clicks of your landing page

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257. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?

Answer

Correct Answer: Campaign level

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258. What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?

Answer

Correct Answer: There is no advantage

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259. How does contextual advertising work?

Answer

Correct Answer: Keywords are matched to a website by relevancy of context determined by MediaBot

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260. What bidding option(s) are initially available for the Google Search Network?

Answer

Correct Answer: CPC bidding only.

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261. What is the keyword analysis field?

Answer

Correct Answer: This field give you an in-depth view of your keyword's performance.

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262. If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?

Answer

Correct Answer: $10

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263. What determines the first page bid estimate?

Answer

Correct Answer: Quality Score and current advertiser competition for that key word.

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264. What does it mean when your Ad shows a status of Approved (limited)?

Answer

Correct Answer: Your ad is able to run, but not in all situations.

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265. How is conversion rate calculated?

Answer

Correct Answer: Conversions / Clicks

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266. What is the formula for a clickthrough rate?

Answer

Correct Answer: (Ad clicks / ad impressions) x 100

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267. How can you disable showing ads on mobile devices?

Answer

Correct Answer: Decrease bid adjustment by 100%

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268. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?

Answer

Correct Answer: will be billed for these accounts via manager order-level monthly invoice

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269. Where would you change a campaign's linked Google Places account?

Answer

Correct Answer: The Ad Extension tab

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270. Which Display banner size is not a standard one allowed in Adwords.

Answer

Correct Answer: 851 x 315 pixels

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271. What is necessary to run Product Listing Ads?

Answer

Correct Answer: Google Merchant Center Account

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272. Where can you setup your AdWords Remarketing lists?

Answer

Correct Answer: Both

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273. Which of the following is NOT directly influenced by a high quality score?

Answer

Correct Answer: Conversion rate

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274. What will happen if you add a comma to a two word keyword phrase?

Answer

Correct Answer: The system will treat it as two separate keywords

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275. True or false? Broad match modifiers can be used in negative keywords.

Answer

Correct Answer: False

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276. To set up Conversion Tracking, you can

Answer

Correct Answer: Any of the Above

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277. What does the Google Network consist of?

Answer

Correct Answer: The Google Search Network and the Google Display Network.

Note: This Question is unanswered, help us to find answer for this one

278. How long can updates to your reporting take?

Answer

Correct Answer: Up to 24 hours

Note: This Question is unanswered, help us to find answer for this one

279. How do you calculate AdRank?

Answer

Correct Answer: AdRank = Max CPC * Quality Score

Note: This Question is unanswered, help us to find answer for this one

280. Online advertising goals generally fall into one of two categories:

Answer

Correct Answer: Direct response or branding.

Note: This Question is unanswered, help us to find answer for this one

281. Which benefit is not a result of a negative keyword?

Answer

Correct Answer: Reach a wider audience

Note: This Question is unanswered, help us to find answer for this one

282. In the United States, what is the minimum bid?

Answer

Correct Answer: $0.01

Note: This Question is unanswered, help us to find answer for this one

283. Which of these is not a bidding option?

Answer

Correct Answer: EPC

Note: This Question is unanswered, help us to find answer for this one

284. Which is not a Google recommended element of quality to keep in mind when optimizing your site:

Answer

Correct Answer: Traffic rather than the user should be the focus of your optimization efforts

Note: This Question is unanswered, help us to find answer for this one

285. What is an effect of moving a keyword to another ad group?

Answer

Correct Answer: Your statistics (temporarily) reset to zero for that keyword

Note: This Question is unanswered, help us to find answer for this one

286. Which of the following searches will show your ad when you are using the keyword [guitar strings]?

Answer

Correct Answer: Guitar strings

Note: This Question is unanswered, help us to find answer for this one

287. Where can you find the reason your ad was disapproved?

Answer

Correct Answer: Click the icon next to the ad

Note: This Question is unanswered, help us to find answer for this one

288. Which of these is an acceptable ad headline?

Answer

Correct Answer: Widgets In-Stock Now

Note: This Question is unanswered, help us to find answer for this one

289. What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?

Answer

Correct Answer: Traffic Estimator.

Note: This Question is unanswered, help us to find answer for this one

290. Which is the minimum requirement for using Conversion optimizer in your campaigns?

Answer

Correct Answer: 15 conversions in last 30 days

Note: This Question is unanswered, help us to find answer for this one

291. What can you do with Remarketing?

Answer

Correct Answer: Remarket to users who have visited your site before in the search & display network

Note: This Question is unanswered, help us to find answer for this one

292. What are Ad Sitelinks?

Answer

Correct Answer: A feature for search based ads that lets you include links to other site content not included in your main landing page

Note: This Question is unanswered, help us to find answer for this one

293. Which is an example of unacceptable ad text?

Answer

Correct Answer: Click here.

Note: This Question is unanswered, help us to find answer for this one

294. How do you exclude topics in contextual targeting?

Answer

Correct Answer: Use the exclusions link in the topics tab or negatives

Note: This Question is unanswered, help us to find answer for this one

295. How do you implement a broad match modifier?

Answer

Correct Answer: By putting a + directly in front of one or more words

Note: This Question is unanswered, help us to find answer for this one

296. What will happen if you don't select a keyword specific bid?

Answer

Correct Answer: The adgroup default bid will apply to the keyword

Note: This Question is unanswered, help us to find answer for this one

297. Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?

Answer

Correct Answer: Phrase match

Note: This Question is unanswered, help us to find answer for this one

298. In remarketing campaigns, what is the default membership duration?

Answer

Correct Answer: 30 days

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299. What setting limits the number of times your ads appear on the Google Display Network to a unique user?

Answer

Correct Answer: Frequency Capping.

Note: This Question is unanswered, help us to find answer for this one

300. Where do ads with placement selection appear?

Answer

Correct Answer: Wherever in the Google Display Network you've chosen

Note: This Question is unanswered, help us to find answer for this one

301. What is the maximum number of characters in a Ad headline.

Answer

Correct Answer: 25

Note: This Question is unanswered, help us to find answer for this one

302. How do you get a My Client Center account?

Answer

Correct Answer: Visit google.com/adwords/myclientcenter and sign up

Note: This Question is unanswered, help us to find answer for this one

303. You will see an error message if you try to add keywords containing which symbol to your account?

Answer

Correct Answer: @

Note: This Question is unanswered, help us to find answer for this one

304. What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?

Answer

Correct Answer: Information regarding where and in what industries the mark is valid

Note: This Question is unanswered, help us to find answer for this one

305. If your ad is disapproved, how do you resubmit it?

Answer

Correct Answer: Edit the ad and resave it

Note: This Question is unanswered, help us to find answer for this one

306. What is a display URL?

Answer

Correct Answer: A URL that will appear in the bottom of your ad

Note: This Question is unanswered, help us to find answer for this one

307. How can you discover relevant placements?

Answer

Correct Answer: Use the placement tool

Note: This Question is unanswered, help us to find answer for this one

308. Phone numbers are acceptable in what part of your ad?

Answer

Correct Answer: Call extension

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309. Which is not a strong call-to-action for your Ad?

Answer

Correct Answer: Search for Twiddles

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310. What does it mean if your account is set to Manual Payments?

Answer

Correct Answer: You must add money to your account before you receive ad activity

Note: This Question is unanswered, help us to find answer for this one

311. How is the ad ranking calculated?

Answer

Correct Answer: Bid x Quality Score = Ad Ranking

Note: This Question is unanswered, help us to find answer for this one

312. Which of the following is not a valid geographical targeting option?

Answer

Correct Answer: Targeting female english speakers

Note: This Question is unanswered, help us to find answer for this one

313. Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?

Answer

Correct Answer: Jane's

Note: This Question is unanswered, help us to find answer for this one

314. What is callout extension in Google AdWords?

Answer

Correct Answer: ad extension

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315. Which element will NOT help you design successful advertising campaigns?

Answer

Correct Answer: Not including one of your keywords in your ad text.

Note: This Question is unanswered, help us to find answer for this one

316. What is a phrase match keyword?

Answer

Correct Answer: Allows your ad to display for searches that contain your phrase or close variants

Note: This Question is unanswered, help us to find answer for this one

317. Which factor has no influence on Quality Score?

Answer

Correct Answer: Budget

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318. Max bid x quality score =

Answer

Correct Answer: Ad Rank

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319. How do you add sitelinks to your campaign?

Answer

Correct Answer: The Ad Extension tab

Note: This Question is unanswered, help us to find answer for this one

320. Does a high appearance in organic search results affect whether your advert appears in AdWords?

Answer

Correct Answer: No. Google treats paid search and organic search separately.

Note: This Question is unanswered, help us to find answer for this one

321. What is a rich media ad?

Answer

Correct Answer: An ad that contains animation or other types of motion

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322. What is the default keyord matching option?

Answer

Correct Answer: Broad Match

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323. Under which tab can you add links to Google Analytics?

Answer

Correct Answer: Tools and Analysis

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324. AdWords will automatically ______ your keywords.

Answer

Correct Answer: bolden

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325. What is a placement?

Answer

Correct Answer: Locations on the Google Display Network where your ad could appear

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326. What do you call putting an ad on a specific webpage of the Google Display Network?

Answer

Correct Answer: A placement.

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327. Which of the following is NOT a campaign option?

Answer

Correct Answer: Future

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328. What is the traffic estimator?

Answer

Correct Answer: A click estimate on selected keywords

Note: This Question is unanswered, help us to find answer for this one

329. To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?

Answer

Correct Answer: Ad scheduling

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330. What is a negative keyword?

Answer

Correct Answer: Ensures your ad does not show for any search containing that word

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331. Which of the following is not a keyword match type?

Answer

Correct Answer: Variable

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332. What do you use to navigate to different sections of your account?

Answer

Correct Answer: Tabs in the top

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333. What is a broad match keyword?

Answer

Correct Answer: Allows your ad to show on similar phrases and relevant variations

Note: This Question is unanswered, help us to find answer for this one

334. Which setting is NOT available to choose when you create an ad?

Answer

Correct Answer: A formatted image

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335. What are Google AdWords keywords?

Answer

Correct Answer: Words and phrases that a user types into the Google search box

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336. How many characters can you include into a head line of an English language ad?

Answer

Correct Answer: Up to 25

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337. When you review your statistics, which one of these can you not review?

Answer

Correct Answer: Number of sales

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338. Which of these is not a keyword match-type?

Answer

Correct Answer: normal

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339. Which symbol is used to denote an exact keyword match?

Answer

Correct Answer: [keyword]

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340. How are AdWords ranked?

Answer

Correct Answer: By the quality of ads and the maximum cost per click

Note: This Question is unanswered, help us to find answer for this one

341. What is PPC?

Answer

Correct Answer: Pay Per Click Advertising

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342. When you subscribe to Google AdWords, how does that affect natural Google search results?

Answer

Correct Answer: There is no effect

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343. How many websites can you advertise in a single ad group?

Answer

Correct Answer: 1

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344. What happens when your cost reaches your budget amount?

Answer

Correct Answer: Your ads will stop showing for that day

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345. Destinational URL is:

Answer

Correct Answer: The address for the webpage where you'd like people to be sent after they click your ad.

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346. What is the minimum monthly charge for Google AdWords service?

Answer

Correct Answer: None

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347. Which of the following is a type of ad available in Adwords?

Answer

Correct Answer: (All of these)

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348. When you review your statistics, what date range can you choose?

Answer

Correct Answer: All of these

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349. In what language can you create your campaign?

Answer

Correct Answer: All of these

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350. Which of the following are acceptable ad formats when using the Display Network?

Answer

Correct Answer: All of these

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351. Can you import conversion tracking data from Google Analytics?

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

352. Do you have to indicate your currency?

Answer

Correct Answer: Yes, always

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353. Can you control how much you spend daily on AdWords?

Answer

Correct Answer: Yes, always

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354. How many ads can you create with your account?

Answer

Correct Answer: No limit

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355. Can you obtain an estimate of how many clicks you can expect per day?

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

356. What is the minimum spending requirement?

Answer

Correct Answer: None

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357. Who is allowed to use Google Adwords?

Answer

Correct Answer: Anyone

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358. Which of the following is an idea category provided by Adwords?

Answer

Correct Answer: All of these

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359. How often can you change your budget?

Answer

Correct Answer: No limit

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360. What is a destination URL?

Answer

Correct Answer: An address of a web page that visitors are directed to when they click on your ad

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361. What do you need (by default) to log in to your AdWords account?

Answer

Correct Answer: An email address and a password

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362. On what page are ads with 1-3 position?

Answer

Correct Answer: page one

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363. True or False. You are able to see which time of the day when your AdWords converts the best.

Answer

Correct Answer: True

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364. What is true about Adwords remarketing?

Answer

Correct Answer: All of these

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365. What may happen if a keyword is not performing well?

Answer

Correct Answer: All of these

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366. What is considered to be a close variant of a word when using broad match keyword?

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

367. Can you have multiple ad groups?

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

368. What is one way to improve your ROI?

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

369. Can you switch to manual bidding after you setup an automatic bidding?

Answer

Correct Answer: Yes, always

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370. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.

Answer

Correct Answer: True

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371. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?

Answer

Correct Answer: Google Analytics

Note: This Question is unanswered, help us to find answer for this one

372. The quality score is a measure of:

Answer

Correct Answer: your ad's relevance

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373. What are the two types of networks that Google uses?

Answer

Correct Answer: Search network and content network

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374. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?

Answer

Correct Answer: The same Google account email address is used for both services

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375. One set of keywords and placements for one or more ads is called a(n):

Answer

Correct Answer: ad group

Note: This Question is unanswered, help us to find answer for this one

376. What can be done to improve the position of your ad?

Answer

Correct Answer: Increase your CPC bid

Note: This Question is unanswered, help us to find answer for this one

377. What is in-line editing?

Answer

Correct Answer: An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.

Note: This Question is unanswered, help us to find answer for this one

378. Can your ads be shown on iPhones?

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

379. What format is NOT available for you to choose for you ads?

Answer

Correct Answer: MS Excel

Note: This Question is unanswered, help us to find answer for this one

380. Which of the following is not a valid way to add keywords to your campaign?

Answer

Correct Answer: Preceding your keyword with @ symbol to add variations

Note: This Question is unanswered, help us to find answer for this one

381. What is the best tool to use to search keyword competition and search volume?

Answer

Correct Answer: Keyword Planner

Note: This Question is unanswered, help us to find answer for this one

382. What is a SERP?

Answer

Correct Answer: Search Engine Results Page

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383. What is the Display Ad Builder?

Answer

Correct Answer: A tool within Google Adwords that allows you to create display ads

Note: This Question is unanswered, help us to find answer for this one

384. Which of these is not quality score factor?

Answer

Correct Answer: Domain Name

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385. Google Gmail is part of the Adwords display network.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

386. What are Adword's Managed Placements?

Answer

Correct Answer: Ad placements on specific sites in the Display Network where you'd like your ads to appear

Note: This Question is unanswered, help us to find answer for this one

387. Where can you get an overview of your ad campaigns?

Answer

Correct Answer: Campaign Tab

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388. What are managed placements?

Answer

Correct Answer: Ad placements on specific sites on the Google Display Network chosen by the advertiser.

Note: This Question is unanswered, help us to find answer for this one

389. When does Google charge you for an ad?

Answer

Correct Answer: Every time a person clicks your ad

Note: This Question is unanswered, help us to find answer for this one

390. What metric is a part of your Account Activity?

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

391. Which is an example of a negative matched keyword?

Answer

Correct Answer: -used

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392. When you do a search query on google.com, which two types of results could appear?

Answer

Correct Answer: Organic listings and paid listings.

Note: This Question is unanswered, help us to find answer for this one

393. Where can you find your Notification Settings?

Answer

Correct Answer: My Account

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394. How do you create a new campaign?

Answer

Correct Answer: Use the New Campaign button on the Settings tab

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395. True or false? It is NOT possible to pause an individual text ad.

Answer

Correct Answer: False

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396. "Sign Up Now" is an example of a:

Answer

Correct Answer: call to action

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397. What are "ideas"?

Answer

Correct Answer: Adwords provided ideas to potentially improve your ad performance

Note: This Question is unanswered, help us to find answer for this one

398. How can you find your disapproved ads?

Answer

Correct Answer: Select the disapproved check box under Approval Status

Note: This Question is unanswered, help us to find answer for this one

399. Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?

Answer

Correct Answer: Exact match

Note: This Question is unanswered, help us to find answer for this one

400. What are excluded placements?

Answer

Correct Answer: Websites or webpages where you don't want to run your ads.

Note: This Question is unanswered, help us to find answer for this one

401. What tab do you use to add or remove additional users to your account?

Answer

Correct Answer: My account

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402. Ad texts should be:

Answer

Correct Answer: simple and enticing

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403. Each campaign has a _________ budget.

Answer

Correct Answer: daily

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404. What is the purpose of the conversion tracking tool?

Answer

Correct Answer: To see how clicks convert into sales

Note: This Question is unanswered, help us to find answer for this one

405. How can you avoid showing an ad when users search for free or cheap?

Answer

Correct Answer: add "cheap" and "free" as negative keywords

Note: This Question is unanswered, help us to find answer for this one

406. What is the primary benefit of broad matched keywords?

Answer

Correct Answer: It attracts more traffic.

Note: This Question is unanswered, help us to find answer for this one

407. What is an Adwords budget?

Answer

Correct Answer: The amount in click or impression charges that an account can accrue in a specified time period

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408. Which Of The Following Is An Example Of A Call-To-Action Phrase?

Answer

Correct Answer: Buy Here

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409. What is an automatic bidding?

Answer

Correct Answer: An option that allows Google to provide as many clicks as possible within your budget

Note: This Question is unanswered, help us to find answer for this one

410. Which is an example of an exact matched keyword?

Answer

Correct Answer: [Buy laptop]

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411. What does the field Avg. Pos. refer to?

Answer

Correct Answer: The average position of where your ad is showing relative to other ads

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412. True of False? Its Compulsory to use exactly same display URL & destination URL in your ads.

Answer

Correct Answer: False

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413. What does CPM stand for in Google Adwords?

Answer

Correct Answer: Cost per thousand impressions

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414. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?

Answer

Correct Answer: 400

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415. Which of the following is not a website that Google AdWords is featured on?

Answer

Correct Answer: Yahoo

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416. Which of the following factor does not impact the quality score?

Answer

Correct Answer: CPA

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417. Why are two or three word phrases better than one word keywords?

Answer

Correct Answer: One word keywords tend to be too generic

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418. Which one of these is not a tab within a campaign tab?

Answer

Correct Answer: Format

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419. Along with cost per click, what is the other form of bidding used within Adwords?

Answer

Correct Answer: Cost per thousand impressions (CPM)

Note: This Question is unanswered, help us to find answer for this one

420. What is a bidding option?

Answer

Correct Answer: A way to control the cost of your campaign

Note: This Question is unanswered, help us to find answer for this one

421. What is it called when a company's ads are matches to relevant webpages?

Answer

Correct Answer: Contextual targeting

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422. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?

Answer

Correct Answer: Delete the bid amount from the Max CPC field and click save

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423. True or False: Ad extensions at the ad-group level will override the extension of the campaign level.

Answer

Correct Answer: True

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424. When using broad match, how can you see which search term variations have triggered your ad?

Answer

Correct Answer: Run a Search Query Report

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425. What requirement must your campaign meet in order to use the Conversion Optimizer?

Answer

Correct Answer: The campaign must have received at least 15 conversions in the last 30 days.

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426. True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.

Answer

Correct Answer: True

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427. What is the maximum number of AdWords ads that could show on the first page of desktop search results?

Answer

Correct Answer: 11

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428. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?

Answer

Correct Answer: No, the order doesn't matter.

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429. What is the membership duration of a remarketing campaign?

Answer

Correct Answer: How long a user's cookie stays on the membership list if the user doesn't visit your site again

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430. How is CTR calculated?

Answer

Correct Answer: Clicks/Ad impressions

Note: This Question is unanswered, help us to find answer for this one

431. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?

Answer

Correct Answer: At most one; the keyword with the highest Ad rank will win.

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432. Which is the mathematical calculation for Conversation rate?

Answer

Correct Answer: (conversion / clicks) * 100

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433. When can an ad use superlatives, like "best" or "#1"?

Answer

Correct Answer: If the claim can be verified by a third-party site.

Note: This Question is unanswered, help us to find answer for this one

434. Which of the following is true of inline editing in Google AdWords?

Answer

Correct Answer: When a keyword, placement or ad is edited, its statistics reset to zero

Note: This Question is unanswered, help us to find answer for this one

435. Can you use the same keywords in different ad groups?

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

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