4. Which insights are readily available on the overview tab of the New Google Ads Interface?

Information about Demographics, Devices and Geographic Location of Clicks

Auction Insights Data

Most Shown Ads

New Search Words

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

Three headline fields

Two expanded description fields

Two optional “Path” fields, used in the ad’s display URL

A display URL that uses your final URL's domain

All of the Above

Answer

Correct Answer: All of the Above

Note: This Question is unanswered, help us to find answer for this one

6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

25%

30%

$1000

100%

None of the above

Answer

Correct Answer: 30%

Note: This Question is unanswered, help us to find answer for this one

7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

Refund credit will automatically be applied to your account.

Rebate credit will automatically be applied to your account.

You'll only be charged up to 30.4X your daily budget in a month, and if you are overcharged, an overdelivery credit will be applied to your account.

All of the above

Answer

Correct Answer: You'll only be charged up to 30.4X your daily budget in a month, and if you are overcharged, an overdelivery credit will be applied to your account.

Note: This Question is unanswered, help us to find answer for this one

8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

Mobile decrease of 100%

Mobile increase of 100%

Mobile increase of 10%

Mobile decrease of 10%

Answer

Correct Answer: Mobile decrease of 100%

Note: This Question is unanswered, help us to find answer for this one

9.
Which of the following are different types of attribution models? Check all that apply.

First click

Middle click

Time enhanced

Position based

Non linear

Answer

Correct Answer: First click
Position based

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

10.
If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

Cost per impression

Cost per ad cost

Cost per conversion

None of the above

Answer

Correct Answer: Cost per conversion

Note: This Question is unanswered, help us to find answer for this one

11.
You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

Use an automated rule to send an email alert when the campaign hits $60

Use an automated rule to send an email alert when the campaign hits $35

Use an automated rule to send an email alert when the campaign hits $40

Use an automated rule to send an email when the campaign hits $20

1&2

Answer

Correct Answer: Use an automated rule to send an email alert when the campaign hits $40
1&2

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

12.
What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

Retargeting list

Remarketing list

Re-audience list

None of the above

Answer

Correct Answer: Remarketing list

Note: This Question is unanswered, help us to find answer for this one

Increase your bid

Increase Page Rank

Improve ad quality

Search Network

Answer

Correct Answer: Increase Page Rank

Note: This Question is unanswered, help us to find answer for this one

17.
All are automated bidding signals except one.

Ad characteristics

Browser

Seasonality

All of the above(there are all automated bidding signals

None of the above

Answer

Correct Answer: All of the above(there are all automated bidding signals

Note: This Question is unanswered, help us to find answer for this one

18.
Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

19.
Seller ratings extension is available in US, UK, DE, FR, and JP.

Both A and C

Both A and B

Both B and C

Answer

Correct Answer: Both A and B

Note: This Question is unanswered, help us to find answer for this one

20.
Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

True

False

Neither

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

21.
The following are all automated extensions except one?

Consumer ratings

Seller ratings

Previous visits

Seller Visits

None of the above

Answer

Correct Answer: Seller Visits

Note: This Question is unanswered, help us to find answer for this one

22.
The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

ECPC

CPC

Actual CPC

Avg. CPC

Answer

Correct Answer: Actual CPC

Note: This Question is unanswered, help us to find answer for this one

Benchmark by Location

Benchmark by vertical

Compare hotels that receive the same or similar levels of traffic

See specific revenue reports from the past 30 days and compare it to your property

Review the average session duration

Answer

Correct Answer: Benchmark by Location
Compare hotels that receive the same or similar levels of traffic
Review the average session duration

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

29.
If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

Red leather tennis shoes

Buy tennis shoes on sale

Red tenis shoes

None of the above

Answer

Correct Answer: Red tenis shoes

Note: This Question is unanswered, help us to find answer for this one

30.
Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?

White running shoes

Buy running shoes on sale

Best price running shoes

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

31.
How are null quality scores designated in Adwords table?

—

“None”

All of the above

None of the above

Answer

Correct Answer: —

Note: This Question is unanswered, help us to find answer for this one

32.
Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

True

False

Neither

Answer

Correct Answer: False

The extra cost will automatically be applied to your account in the next billing cycle

If Google overdelivers your ads and you accrue more costs in a billing period than your budget

allows, an overdelivery credit will automatically be applied to your account

Answers 1 and 3

Answers 1, 2 and 3

Answer

Correct Answer: Answers 1, 2 and 3

Note: This Question is unanswered, help us to find answer for this one

37.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

38.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

Decrease of 100%

Increase of 100%

Increase of 10%

Decrease of 10%

Answer

Correct Answer: Decrease of 100%

Note: This Question is unanswered, help us to find answer for this one

It is a way to reach customers earlier on in the sales process

It is a way to understand how people are searching for what your company is selling

It is a way to better understand how your ads are performing and where customers are clicking

Answers 1 & 3

Answers 1, 2 and 3

Answer

Correct Answer: Answers 1, 2 and 3

Note: This Question is unanswered, help us to find answer for this one

43.
Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

Tell your client that they'll never make the top search since "skiing" is such a competitive search term

Advise your client to focus on "British Columbia" as it is more specific

Advise your client to focus on "Helicopter Skiing in British Columbia" as it is more specific

Advise your client to focus on "Helicopter Skiing Resorts in Canada" as it is most specific

Answer

Correct Answer: Tell your client that they'll never make the top search since "skiing" is such a competitive search term

Note: This Question is unanswered, help us to find answer for this one

44.
Google forwarding numbers are currently available in which of the following countries? Select all that apply.

Japan

Brazil

Portugal

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

45.
Which of the following is a unique phone number from Google that you can use in your ads to help track calls to your business?

Local phone number

Forwarding phone number

Call extension number

Geographical location

Answer

Correct Answer: Forwarding phone number

Note: This Question is unanswered, help us to find answer for this one

46.
What is an automated extension type that showcases advertisers with high ratings?

Review

Callout

Seller ratings

All of the above

Answer

Correct Answer: Seller ratings

Note: This Question is unanswered, help us to find answer for this one

47.
Which of the following is not a supported feed in dynamic remarketing?

UTF-8

UTF-16

UTF-7

All of the above

None of the above

Answer

Correct Answer: UTF-7

Note: This Question is unanswered, help us to find answer for this one

48.
If the keyword is "women’s hat", which search does broad modifier target?

Buy ladies' hats

Hats for women

Hot ladies cap

All of the above

Answer

Correct Answer: Hats for women

Note: This Question is unanswered, help us to find answer for this one

49.
Adwords requires you to update your product data for shopping campaigns every:

60 days

90 days

120 days

15 days

30 days

Answer

Correct Answer: 30 days

Note: This Question is unanswered, help us to find answer for this one

50.
New keywords automatically get a Quality Score of how much?

" - "

Answer

Correct Answer: " - "

Note: This Question is unanswered, help us to find answer for this one

51.
You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

Target cost-per-acquisition (CPA)

Target return on ad spend (ROAS)

Maximize Clicks

Target outranking share

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

52.
Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

In-ad notice

In-market notice

In-target notice

None of the above

Answer

Correct Answer: In-ad notice

Note: This Question is unanswered, help us to find answer for this one

Use data

Bid on a new keyword

Tailor your ad text to your past site visitors

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

57.
In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

Audiences

Campaign placement

Business data

None of the above

Answer

Correct Answer: Business data

Note: This Question is unanswered, help us to find answer for this one

58.
What is the most probable reason your remarketing ad isn’t showing?

The remarketing list has less than 100 users

The remarketing list was created less than 24 hours ago

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

59.
There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

Standard remarketing

Dynamic remarketing

Email list remarketing

All of the above

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

60.
Expanded text Ad have a headline limit of 25 characters?

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

61.
Expanded text ads have which of the following?

One headline with a limit of 25 characters

Two headlines with a limit of 25 characters each

One headline with a limit of 25 characters, and another with a limit of 30 characters

Two headlines with a limit of 30 characters each

Answer

Correct Answer: Two headlines with a limit of 30 characters each

Note: This Question is unanswered, help us to find answer for this one

62.
There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

Campaigns->Dimensions->View->Convertible Clicks

Campaigns->Dimensions->View->Paid & Organic

Campaigns->Dimensions->View->Free Clicks

Campaigns->Dimensions->View->Top Movers

There is no specific report to pull for this metric

Answer

Correct Answer: Campaigns->Dimensions->View->Top Movers

Note: This Question is unanswered, help us to find answer for this one

63.
Which of the following will show on search results for the keyword [tennis shoes] on exact match?

Red tennis shoes

Buy tennis shoes

Sale tennis shoes

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

64.
How would you improve your chances of showing sitelinks?

Keep sitelink text short

Add the maximum amount of sitelinks

Improve the Quality Score of your keywords

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

65.
Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?

Broad match

Broad match modifier

Broad match phrase

All of the above

Answer

Correct Answer: Broad match modifier

Note: This Question is unanswered, help us to find answer for this one

Location targeting

Ad scheduling

During business hours

All features

Answer

Correct Answer: Ad scheduling

Note: This Question is unanswered, help us to find answer for this one

73.
The following can be found in Shared library except one?

Audiences

Bid strategies

Budgets

Business data

None of the above

Answer

Correct Answer: Business data

Note: This Question is unanswered, help us to find answer for this one

74.
Which option cannot be found in shared library?

Audiences

Campaign negative keywords

Campaign placement exclusions

Smart bidding

Answer

Correct Answer: Smart bidding

Note: This Question is unanswered, help us to find answer for this one

75.
Default match type that all your keywords are assigned?

Broad match

Broad match modifier

Broad match phrase

All of the above

Answer

Correct Answer: Broad match

Note: This Question is unanswered, help us to find answer for this one

76.
Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

Retargeting

Remarketing

Dynamic marketing

None of the above

Answer

Correct Answer: Remarketing

Note: This Question is unanswered, help us to find answer for this one

77.
You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

No problem - adwords automatically translates the copy for both Adwords and Keywords

Adwords doesn't translate ads

Adwords will translate ads but not keywords

Adwords will not translate keywords nor ads

Adwords can translate based on the level of language difficulty

Answer

Correct Answer: Adwords will not translate keywords nor ads

Note: This Question is unanswered, help us to find answer for this one

78.
Which of the following is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

Target search page location

Target outranking share

Target CPA

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

79.
After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

Go click on their ads

Adwords monitors the situation and you may be eligible for a rebate on your ad spend

Authorise your verified sites to display ads

Report the issue to the Traffic Quality Team at Adwords

Use a 3rd party site to block unwanted URLs

Answer

Correct Answer: Adwords monitors the situation and you may be eligible for a rebate on your ad spend
Authorise your verified sites to display ads
Report the issue to the Traffic Quality Team at Adwords

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

80.
How do you raise your CPC bid up to 30%?

Enhanced CPC

Avg CPC

CPA

Increase your max CPC

Answer

Correct Answer: Enhanced CPC

Note: This Question is unanswered, help us to find answer for this one

81.
Which bidding strategy that gets you more visibility than other domains in search results?

Target ROAS

Target search page location

Target outranking share

All of the above

Answer

Correct Answer: Target outranking share

Note: This Question is unanswered, help us to find answer for this one

82.
Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

ECPC

ECPA

ECPM

All of the above

Answer

Correct Answer: ECPC

Note: This Question is unanswered, help us to find answer for this one

83.
Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

Target CPA

Target search page location

Target outranking share

Maximize clicks

None of the above

Answer

Correct Answer: Target CPA

Note: This Question is unanswered, help us to find answer for this one

84.
The average amount you would like to pay for a conversion?

Enhance CPC

Avg CPC

CPA

All of the above

Answer

Correct Answer: CPA

Note: This Question is unanswered, help us to find answer for this one

85.
The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

Health conditions, health issues related to intimate body parts or functions

Sexual orientation

Devices intended to prevent pregnancy

All of the above

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

86.
How ECPC is different from Target CPA bidding?

Has full freedom to setup your CPC bid for each auction

Works with third-party bidding systems, even if they’re automating your bids

Can be used with third-party bidding systems, but the same campaign cannot use another bidding solution simultaneously

CPC bid to target conversions

Answer

Correct Answer: Works with third-party bidding systems, even if they’re automating your bids

Note: This Question is unanswered, help us to find answer for this one

87.
Which automated bidding strategy allows you to set ad scheduling bid adjustments?

Target ROAS

Target CPA

Maximize clicks

Ad scheduling

Answer

Correct Answer: Maximize clicks

Note: This Question is unanswered, help us to find answer for this one

Callout

Seller ratings

Consumer ratings

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

92.
What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

Responsive ads

Auto ads

Re-insertion ads

None of the above

Answer

Correct Answer: Responsive ads

Note: This Question is unanswered, help us to find answer for this one

93.
Remarketing lists for search ads are only available for which types of campaigns?

Search Network only – All features

Search Network only – Dynamic Search Ads

All of the above

None of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

94.
Which of the following is not an automated extension?

Consumer ratings

Seller ratings

Previous visits

Dynamic sitelinks

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

Individualized advertising

Unique advertising

Personalized advertising

None of the above

Answer

Correct Answer: Personalized advertising

Note: This Question is unanswered, help us to find answer for this one

99.
In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

100.
Higher quality ads typically lead to average costs, 2nd page ad positions, and more SEO success.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

101.
Setting bid limits for target ROAS is recommended because it can restrict AdWords’ automatic optimization of your bid.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

CTR

Landing page

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

A description of how you're using remarketing or similar audiences to advertise online

A message about how 3rd party vendors show your ads on sites across the Internet

Information about how your visitors can opt out of Google's use of cookies

All of the above

None of the above

Answer

Correct Answer: None of the above

Note: This Question is unanswered, help us to find answer for this one

USA, UK, New Zealand, Australia

USA, UK, New Zealand, Australia, Germany, Japan, France

USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India

USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India , South Africa

Answer

Correct Answer: USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India

Note: This Question is unanswered, help us to find answer for this one

Mobile

Desktop

Web

All of the above

Answer

Correct Answer: Desktop

Note: This Question is unanswered, help us to find answer for this one

Lets you sharpen your campaign with keywords that matter to your campaign

Negative keywords let you eliminate search terms from your campaigns

Negative Keywords allows you to broaden your keyword list

Negative keywords increase your return on investment (ROI)

By being more focused, negative keywords can potentially drive higher CTR

Answer

Correct Answer: Lets you sharpen your campaign with keywords that matter to your campaign
Negative keywords let you eliminate search terms from your campaigns
By being more focused, negative keywords can potentially drive higher CTR

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

122.
What is the headline limit for expanded text ads?

None of the above

Answer

Correct Answer: 30

Note: This Question is unanswered, help us to find answer for this one

123.
New keywords automatically get a Quality Score of 10.

True

False

Neither

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

124.
How do you choose the most you are willing to pay for a click on your ad?

ECPC

CPA

Max. CPC

Max. PPC

Answer

Correct Answer: Max. CPC

Note: This Question is unanswered, help us to find answer for this one

125.
What is the automatic Quality Score given for all new keywords?

–

All of the above

None of the above

Answer

Correct Answer: –

Note: This Question is unanswered, help us to find answer for this one

126.
Which of the following are key benefits of smart bidding?

Wide range of contextual signals

Transparent performance reporting

Flexible performance controls

All of the above

Answer

Correct Answer: All of the above

Note: This Question is unanswered, help us to find answer for this one

127.
Which of the following will not typically lead to a higher quality Ads?

Lower cost

Avg. cost

Better position

All of the above

None of the above

Answer

Correct Answer: Avg. cost

Note: This Question is unanswered, help us to find answer for this one

128.
After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.

Apple Juice

Orange Juice

Grape Juice

Mangos

No need since fruit juice is such a broad term

Answer

Correct Answer: Apple Juice
Orange Juice
Grape Juice

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

129.
Which of the following statements about campaign dates is correct?

It is not possible to specify a campaign start date and end date in the same campaign.

By default, AdWords pre-sets the campaign start date with today's date.

You cannot pause the campaign midway if an end date has been specified.

Answer

Correct Answer: By default, AdWords pre-sets the campaign start date with today's date.

Note: This Question is unanswered, help us to find answer for this one

130.
Google AdWords does not accept an Ad copy that includes:

excessive capitalization

product price

incorrect grammar

numerals

Answer

Correct Answer: excessive capitalization

Note: This Question is unanswered, help us to find answer for this one

131.
This question is based upon the figure show below:

In The above ad, how can you make visitors reach hairlosscentral.com/signup?

By adding hairlosscentral.com/signup in the add copy

By changing the display URL to hairlosscentral.com/signup

By changing the destination URL to hairlosscentral.com/signup

By hyper linking the ad title to hairlosscentral.com/signup

Answer

Correct Answer: By changing the destination URL to hairlosscentral.com/signup

Note: This Question is unanswered, help us to find answer for this one

132.
With regard to AdWords, what is a Placement?

The cost of having your ad placed in number one position amongst the Adwords advertisers vying for the same keyword

An ad placed for a definite period of time irrespective of how it will perform over the period

Any website or other ad position on the Google content network where you would like to see your ads appear

An automatic feature that allows you to retain your ad's position by constantly changing your CPC

Answer

Correct Answer: Any website or other ad position on the Google content network where you would like to see your ads appear

Note: This Question is unanswered, help us to find answer for this one

133.
What is the correct way of calculating the CTR (Clickthrough rate):

The number of impressions your ad receives divided by the number of clicks it receives

The number of clicks your ad receives divided by its cost per click

The number of clicks your ad receives divided by its unique visitors

The number of clicks your ad receives divided by its number of impressions

Answer

Correct Answer: The number of clicks your ad receives divided by its number of impressions

Note: This Question is unanswered, help us to find answer for this one

134.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

The person's country

The person's language preference

The continent in which the person lives

Answer

Correct Answer: The person's country

Note: This Question is unanswered, help us to find answer for this one

135.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

Cheap Online course

Course

Online course

ecourse

Answer

Correct Answer: Online course

Note: This Question is unanswered, help us to find answer for this one

136.
In an Adwords ad, how many characters is the display URL limited to?

Answer

Correct Answer: 35

Note: This Question is unanswered, help us to find answer for this one

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

141.
If your keyword is "reading books" and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?

reading books -downloadable

reading books *downloadable

reading books (downloadable)

reading books

Answer

Correct Answer: reading books -downloadable

Note: This Question is unanswered, help us to find answer for this one

142.
The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?

An entire website

A selection of pages from a website

An individual ad unit on a single page

Answer

Correct Answer: An entire website

Note: This Question is unanswered, help us to find answer for this one

143.
If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

144.
What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?

This month

Last 2 years

Last 5 years

Last 1 year

Last month

Answer

Correct Answer: Last 2 years

Note: This Question is unanswered, help us to find answer for this one

145.
Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

The view-through conversions that occur after 14 days will be discarded.

The Click conversions will still be counted on the standard 30-day lookback.

This setting will not impact view-through conversions which have already been recorded.

The view-through conversions that occur before 14 days will be discarded.

Answer

Correct Answer: The view-through conversions that occur before 14 days will be discarded.

Note: This Question is unanswered, help us to find answer for this one

146.
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

147.
At which of the following levels may a daily budget be set?

Keyword

Campaign

AdWords Account

Answer

Correct Answer: Campaign

Note: This Question is unanswered, help us to find answer for this one

148.
Is it possible to set a maximum CPC (cost per click) at the Ad group level?

Yes

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

149.
Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

Because Adwords applies a discount on the total billed clicks for high budget campaigns

Because Adwords applies a discount on the total billed clicks for less popular keywords

Because AdWords gives you the lowest possible price in order for you to maintain your ad's position

Because Adwords is applying a discount on the total billed clicks displayed on the content network

Answer

Correct Answer: Because AdWords gives you the lowest possible price in order for you to maintain your ad's position

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

157.
Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "online course" using Broad Match settings?

Online

Course

ecourse

Cheap online course

Answer

Correct Answer: ecourse

Note: This Question is unanswered, help us to find answer for this one

158.
Which of the following statements about the Adwords Ad variations feature are correct?

Ad variations may constitute ads from different ad groups

Ad variations may constitute ads from different keywords

Ad variations are a good way to see how different versions of an ad perform

Ad variations are multiple versions of an ad for a single product or service

Answer

Correct Answer: Ad variations are a good way to see how different versions of an ad perform

Note: This Question is unanswered, help us to find answer for this one

159.
Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

$0.30

$0.35

$0.50

$0.55

Answer

Correct Answer: $0.35

Note: This Question is unanswered, help us to find answer for this one

160.
The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

Ad Impression Rate (%)

Ad Served Percentage (%)

Ad Delivery Rate (%)

Ad Impression Accrual Rate (%)

Answer

Correct Answer: Ad Served Percentage (%)

Note: This Question is unanswered, help us to find answer for this one

political campaigns,

racial discrimination,

hate group paraphernalia,

graphic crime scenes

sale or trade of pet animals,

ads using religious lang

Answer

Correct Answer: political campaigns,

Note: This Question is unanswered, help us to find answer for this one

166. Choose the incorrect statement:

You'll need to make at least one campaign before you can create ads in your account.

If you've set up a campaign and you want to use the same settings for a fresh campaign, you can load the settings from your existing campaign into your new campaign.

Ad scheduling and ad delivery method options are available in Search Network only (Standard) campaign

It is possible to create a mobile-optimized ad with a message, display URL, and landing page specifically for mobile devi

Answer

Correct Answer: Ad scheduling and ad delivery method options are available in Search Network only (Standard) campaign

Note: This Question is unanswered, help us to find answer for this one

167. Choose the incorrect statement:
Policies regarding Restricted Content

cover content that is sometimes legally or culturally sensitive.

May require that the advertisers for adult oriented content may need to meet additional requirements before their ads are eligible to run.

May require that while promoting alcoholic beverages, the ad should not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing.

Do not apply to matchmaking s

Answer

Correct Answer: Do not apply to matchmaking s

Note: This Question is unanswered, help us to find answer for this one

168. Choose the correct statement regarding Google AdWords advertising policies

Google allows Flash ads that don't support the clickTAG variable.

Google doesn't allow the specific tracking of user interactions that don't involve clicks.

Display Ads may contain screenshots of Google AdWords text ads

Adwords Ads may include code that generates or uses random numb

Answer

Correct Answer: Google doesn't allow the specific tracking of user interactions that don't involve clicks.

Note: This Question is unanswered, help us to find answer for this one

169. Which of the following is not a part of the "Tools" Feature of Google AdWords:

Change history

Conversions

Google Analytics

Google AdSense

Answer

Correct Answer: Conversions

Note: This Question is unanswered, help us to find answer for this one

170. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?

Yes

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

171. Bill wants to show Ads that dynamically count down to the end of a sale on his site that ends on the 31st March 2015 at 8pm. If Bill wants the Ads to begin counting down 10 days before the sale ends, what customiser code should he use in his Ads?

Hurry, Sale Ends in {10 Days}

Hurry, Sale Ends in {=COUNTDOWN(2015/03/31 20:00:00,,10)}

Hurry, Sale Ends in {=(10, countdown, 2015/03/31, 20:00)}

Hurry, Sale Ends in {Countdown 10 Days, 31/03/2015, 20:00:00}

Answer

Correct Answer: Hurry, Sale Ends in {=COUNTDOWN(2015/03/31 20:00:00,,10)}

Micro conversions always cost a lot less than Macro conversions.

Micro conversions increase CTR.

Micro conversions collect sales data for lower value items.

Micro conversions increase Account Quality Score.

Micro conversions can generate additional data to inform performance decisions.

Answer

Correct Answer: Micro conversions can generate additional data to inform performance decisions.

Note: This Question is unanswered, help us to find answer for this one

179. Where can you adjust Location Targeting?

Ad Group Level

Campaign Level

Account Level

Keyword Level

Geo-Targeting Level

Answer

Correct Answer: Campaign Level

Note: This Question is unanswered, help us to find answer for this one

180. Which of the following would be an acceptable text Ad Headline for a store promoting widgets priced at $45 on the landing page?

Click Here For $45 Widgets

Our Widgets Are the BEST!

Our Widgets Are Just $40

Banana*Shipments*AutoCue

Widgets Now From Just $45

Answer

Correct Answer: Widgets Now From Just $45

Note: This Question is unanswered, help us to find answer for this one

181. Which one is a mandatory step when you create your AdWords account?

Indicating the time zone

Providing a list of your hobbies and other interests

Indicating your cell phone number

Writing a one page essay

Answer

Correct Answer: Indicating the time zone

Note: This Question is unanswered, help us to find answer for this one

182. Quality Score on a Search Network depends on relevance between search query and a keyword.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

183. You cannot exclude mobile traffic in your AdWords campaigns.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

184. How can you ensure your Ads on the Display network do not waste impressions on uninterested buyers?

Maintain a list of IP addresses to exclude and update it with the IP of every visitor that doesn't buy.

Only run your Ads for one hour a day.

Set a cap on Impressions per user.

Have a different set of Ads shown every hour throughout the day.

Use Pop-Ups on landing pages that capture user email addresses.

Answer

Correct Answer: Set a cap on Impressions per user.

Note: This Question is unanswered, help us to find answer for this one

185. Which of the following is one best practice for using Remarketing lists?

Only use Remarketing lists once their cookie count has reached 10,000.

Always include all visitors of the site in Remarketing lists.

Always remarket to previous buyers as they may buy again.

Create lists that identify customers who demonstrated a high interest in the website.

Answer

The value of the conversion.

The Campaign Name that created the conversion.

Geographical data of the customer.

The Ad ID that received the click.

The gclid parameter from the Ad click that led to the offline conversion.

Answer

Correct Answer: The gclid parameter from the Ad click that led to the offline conversion.

Note: This Question is unanswered, help us to find answer for this one

190. Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?

Create a separate Label for every Keyword in the Campaign then use a condition to select only one particular set of Keywords.

Fetch all the Keywords in the Account, then discard those that are not required.

Use a Keyword selector using Conditions to specify the Campaign and other requirements.

Select all the Campaigns in the Account, then iterate to choose the right Campaign, then select all the Keyword in that Campaign.

Answer

Correct Answer: Use a Keyword selector using Conditions to specify the Campaign and other requirements.

Note: This Question is unanswered, help us to find answer for this one

Scripts are inherently unreliable and occasionally miss individual Keywords.

The script times out before it is able to complete the operation.

The script contains a syntax error in the code.

Scripts cannot make changes to Keywords that are currently showing an Ad to a user.

Answer

Correct Answer: The script times out before it is able to complete the operation.

Note: This Question is unanswered, help us to find answer for this one

196. Which of the following must be true in order for the "Mobile preference" Ad checkbox to be effective?

There must be at least one Ad in the Ad Group not checked as Mobile preference.

All Ads in an Ad Group must be checked as Mobile Preference.

Mobile preference Ads must have a destination URL specifically for mobile devices.

Mobile preference Ads must include the word "mobile" somewhere in the creative text.

There must be at least a +50% Bid modifier for mobile devices in that Campaign.

Answer

Correct Answer: There must be at least one Ad in the Ad Group not checked as Mobile preference.

Note: This Question is unanswered, help us to find answer for this one

197. Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Target ROAS cannot be used unless the order values are all the same.

Vary the Target ROAS each day depending upon the sales from the day before.

Calculate ROAS based upon the average order value of a significant number of conversions.

Set a Target ROAS that is based upon the lowest possible order value.

Set a Target ROAS that is based upon the highest likely order value.

Answer

Correct Answer: Calculate ROAS based upon the average order value of a significant number of conversions.

Note: This Question is unanswered, help us to find answer for this one

198. What is the maximum number of English characters that can be used in the Display URL?

1024

100

Answer

Correct Answer: 35

Note: This Question is unanswered, help us to find answer for this one

199. What is one good reason to use Ad Extensions wherever possible?

Ad Extensions automatically choose the best Ad to display for any given Keyword

Ad Extensions can have a positive effect on Ad Rank.

Ad Extensions always decrease CPC.

Ad Extensions allow your Ads to display on additional networks.

Ad Extensions allow for free clicks.

Answer

Correct Answer: Ad Extensions can have a positive effect on Ad Rank.

Note: This Question is unanswered, help us to find answer for this one

200. What are Labels in AdWords?

An internal reference used by the AdWords API.

A method of applying short descriptive terms to AdWords elements.

Another name for the text shown in the Status column.

The specific id associated with each Keyword, Ad or Campaign.

Answer

Correct Answer: A method of applying short descriptive terms to AdWords elements.

Note: This Question is unanswered, help us to find answer for this one

Be of the same match type

Be very tightly matched to each other

Contain the same number of words

Be more than two words long

Answer

Correct Answer: Be very tightly matched to each other

Note: This Question is unanswered, help us to find answer for this one

Tell the client $50 isn't enough to advertise efficiently and suggest he seeks alternative forms of advertising.

Create 100 Campaigns, one for each product, with a daily budget of $0.50 each.

Suggest the client promote only a handful of his best-selling products initially, generating revenue to allow greater spend over time.

Spend the entire $50 a day on the client's worst selling products in order to increase their sales.

Answer

Correct Answer: Suggest the client promote only a handful of his best-selling products initially, generating revenue to allow greater spend over time.

Note: This Question is unanswered, help us to find answer for this one

212. What is one advantage of using a Google Call Forwarding number in call extensions?

Google Call Forwarding automatically records all conversations and forwards transcripts to you by email.

Google Forwarding Numbers are answered by a trained Google employee acting on your behalf.

You can pick your own customised number to display using Google Forwarding Numbers.

Google Forwarding Numbers allow for easy conversion tracking of phone calls.

Answer

Correct Answer: Google Forwarding Numbers allow for easy conversion tracking of phone calls.

Note: This Question is unanswered, help us to find answer for this one

213. Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

Either, they are essentially the same optimisation, just different names.

Target ROAS because this always works better for direct sales.

Neither, Target CPA and Target ROAS can only be used with Shopping Campaigns.

Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.

Answer

Correct Answer: Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.

Note: This Question is unanswered, help us to find answer for this one

214. The AdWords Editor offline program allows you to:

Create, edit and share AdWords Account structures offline.

Access more features than available online in AdWords.

Totally automate management of online Accounts.

Avoid review processes for Ads and Keywords.

Create video Ads for YouTube and Display Campaigns.

Answer

Correct Answer: Create, edit and share AdWords Account structures offline.

Note: This Question is unanswered, help us to find answer for this one

All scripts must contain a reference to at least one Label object.

Certain Labels have Rules pre-loaded as an option.

Labels are the only way to select specific Campaigns within an Account.

Labels allow you to change the affected elements without editing the rule or script.

Answer

Correct Answer: Labels allow you to change the affected elements without editing the rule or script.

Note: This Question is unanswered, help us to find answer for this one

estimated keyword traffic, total campaign budget and maximum keyword bid.

bid amount, keyword relevance, quality score and landing page experience.

ad tagline containing high traffic keywords combined with high keyword bid amount.

targeted and highly relevant landing page with a higher Alexa ranking than your competitors.

Answer

Correct Answer: bid amount, keyword relevance, quality score and landing page experience.

Note: This Question is unanswered, help us to find answer for this one

228. What is the limits of keywords in an Adwords Adgroup?

5000

3000

4000

2000

None of these.

Answer

Correct Answer: 5000

Note: This Question is unanswered, help us to find answer for this one

229. What is the name for a 160 x 600 image ad?

Wide skyscraper

Skyscraper

Leaderboard

Banner

Answer

Correct Answer: Wide skyscraper

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

234. What is the minimum CPM bid amount?

$0.25

$0.05

$0.01

$0.10

$1.00

Answer

Correct Answer: $0.25

Note: This Question is unanswered, help us to find answer for this one

235. What is the limit on number of Adgroups in an Adwords Campaign?

15000

10000

5000

None of these.

20000

Answer

Correct Answer: 20000

Note: This Question is unanswered, help us to find answer for this one

236. What are enhanced online campaigns?

Having multiple locations and languages in one campaign.

Contextual targeting among placements.

Running image ads on the Google Display Network.

Targeting Ad Planner 1000 websites.

Answer

Correct Answer: Contextual targeting among placements.

Note: This Question is unanswered, help us to find answer for this one

237. What could cause a conversion with no click associated with it?

It is not possible to have a conversion without a click

The click comes from a phone number included in the ad

You have not yet enabled click tracking in your ads

The click comes from a blacklisted or filtered IP address, or from organic searching

Answer

Correct Answer: The click comes from a blacklisted or filtered IP address, or from organic searching

Note: This Question is unanswered, help us to find answer for this one

Negative broad match '-jobs'

Change the keyword to phrase match

Negative phrase match '-

Campaign negative modified broad match '-+jobs'

You don't need to - Google doesn't match the broad match keyword

Answer

Correct Answer: Change the keyword to phrase match

Note: This Question is unanswered, help us to find answer for this one

242. In remarketing campaigns, what is the maximum membership duration?

540 days

365 days

90 days

60 days

Answer

Correct Answer: 540 days

Note: This Question is unanswered, help us to find answer for this one

243. What is not considered to be a close variant of a word when using broad match keyword?

Synonyms

Stemmings

Misspellings

Abbreviations

Answer

Correct Answer: Synonyms

Note: This Question is unanswered, help us to find answer for this one

244. Which of the following is not a technique that Google uses to determine location targeting?

The search term a user submits on Google.

The time zone the user is in.

The Google domain being used.

The IP address of the user.

Answer

Correct Answer: The time zone the user is in.

Note: This Question is unanswered, help us to find answer for this one

245. Where do you redeem advertising credits you've received for referring others to Adwords?

In the Promotional Code area of Billing Preferences

Google does not offer referral credits in Adwords.

In the Billing Services tab

In the Linked Accounts tab

Answer

Correct Answer: Google does not offer referral credits in Adwords.

Note: This Question is unanswered, help us to find answer for this one

246. Video campaigns allow you to only display the URL you are actually linking to.

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

247. What is the Bid Simulator used for?

Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid

There is no such thing as a bid simulator

Estimate the cost, clicks, and impressions your ad will receive over the next seven days if you change the CPC bid

To show the companies you would be bidding against for a selection of keywords

Answer

Correct Answer: Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid

Note: This Question is unanswered, help us to find answer for this one

248. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?

0.05%

10%

0.5%

Answer

Correct Answer: 0.5%

Note: This Question is unanswered, help us to find answer for this one

249. What is AdWords Express?

A way for users to quickly indicate their ad preferences and have relevant ads delivered to them

A way for local businesses to easily advertise to potential customers

A way for users of the Google Network to pay a fee and opt out of all AdWords advertisements

A way for advertisers to skip many of the complicated steps and publish ads soon after signing up

Answer

Correct Answer: A way for local businesses to easily advertise to potential customers

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

254. What are the Adwords account access levels?

Administrative, Manager, Read-only, Email-only.

Manager, Standard, Read-only, Email-only.

Administrative, Standard, Read-only, Email-only.

Administrative, Standard, Client, Email-only.

Answer

Correct Answer: Administrative, Standard, Read-only, Email-only.

Note: This Question is unanswered, help us to find answer for this one

255. What are the three components of the AdWords ecosystem?

Google, Adwords, Users

Advertisers, Users, Accounts

Advertisers, Users, Publishers

Reach, Publishers, Advertisers

Answer

Correct Answer: Advertisers, Users, Publishers

Note: This Question is unanswered, help us to find answer for this one

256. Which of the following is a requirement for including a price, special discount, or free offer in your ad?

Prices must be listed in the Offers Table you have set up in the Ad Preference Center

There are no special requirements

The word "free" is not allowed to appear in ads and will result in the ad being disapproved

It must be clearly displayed on your website within 1-2 clicks of your landing page

Answer

Correct Answer: It must be clearly displayed on your website within 1-2 clicks of your landing page

Note: This Question is unanswered, help us to find answer for this one

257. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?

Keyword level

Advert level

Account level

AdGroup level

Campaign level

Answer

Correct Answer: Campaign level

Note: This Question is unanswered, help us to find answer for this one

Your ad is able to run, but only in the state your business is located in.

Your ad is able to run, but only for certain keywords.

Your ad is able to run, but not in all situations.

Your ad is able to run, but your account has billing issues.

Your ad is able to run, but only during certain hours.

Answer

Correct Answer: Your ad is able to run, but not in all situations.

Note: This Question is unanswered, help us to find answer for this one

265. How is conversion rate calculated?

CTR / CPC

Clicks / Impressions

Conversions / Clicks

Clicks / Conversions

Conversions / CPC

Answer

Correct Answer: Conversions / Clicks

Note: This Question is unanswered, help us to find answer for this one

266. What is the formula for a clickthrough rate?

(Ad clicks/ad impressions) / 100

(Ad clicks / ad impressions) x 100

(Ad clicks / conversions) x 100

(Ad impressions / ad clicks) x 100

Answer

Correct Answer: (Ad clicks / ad impressions) x 100

Note: This Question is unanswered, help us to find answer for this one

267. How can you disable showing ads on mobile devices?

Not Possible

Disable Mobile devices from Campaign Settings

Uncheck Mobile Devices in Account Settings

Decrease bid adjustment by 100%

Answer

Correct Answer: Decrease bid adjustment by 100%

Note: This Question is unanswered, help us to find answer for this one

268. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?

now client manager can use CPA bidding for all these accounts

will be billed for these accounts via manager order-level monthly invoice

billing for these accounts will be done on annual basis

AdWords automatically manages all these accounts budget

Answer

Correct Answer: will be billed for these accounts via manager order-level monthly invoice

Note: This Question is unanswered, help us to find answer for this one

269. Where would you change a campaign's linked Google Places account?

You cannot link your Google Places account to Adwords

The Linked Accounts tab

You cannot change the linked account settings once set

The Ad Extension tab

Answer

Correct Answer: The Ad Extension tab

Note: This Question is unanswered, help us to find answer for this one

270. Which Display banner size is not a standard one allowed in Adwords.

120 x 600 pixels

300 x 250 pixels

336 x 280 pixels

851 x 315 pixels

460 x 61 pixels

Answer

Correct Answer: 851 x 315 pixels

Note: This Question is unanswered, help us to find answer for this one

271. What is necessary to run Product Listing Ads?

Daily Budget > $25

Google Merchant Center Account

Shopping Ad Extensions

All of the Above

Answer

Correct Answer: Google Merchant Center Account

Note: This Question is unanswered, help us to find answer for this one

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

276. To set up Conversion Tracking, you can

Import a Goal from Google Analytics

Install the Adwords Conversion Tracking Code

Any of the Above

Enable Call-as-Conversion

Answer

Correct Answer: Any of the Above

Note: This Question is unanswered, help us to find answer for this one

277. What does the Google Network consist of?

The Google Search Network and the Google Display Network.

Google Search Partners and the Google Display Network.

Google.com and the Google Display Network.

Google.com and Google Search Partners.

Answer

Correct Answer: The Google Search Network and the Google Display Network.

Note: This Question is unanswered, help us to find answer for this one

278. How long can updates to your reporting take?

Reporting is updated instantly

Up to 24 hours

Reporting is updated every hour

Up to 2 weeks

Answer

Correct Answer: Up to 24 hours

Note: This Question is unanswered, help us to find answer for this one

279. How do you calculate AdRank?

AdRank = Min CPC * CTR

AdRank = Max CPC / Quality Score

AdRank = Quality Score * Avg CPC

AdRank = Max CPC * CTR

AdRank = Max CPC * Quality Score

Answer

Correct Answer: AdRank = Max CPC * Quality Score

Note: This Question is unanswered, help us to find answer for this one

280. Online advertising goals generally fall into one of two categories:

Direct response or clickthrough rate.

Old economy or new economy.

Direct response or branding.

Branding or image marketing.

Answer

Correct Answer: Direct response or branding.

Note: This Question is unanswered, help us to find answer for this one

281. Which benefit is not a result of a negative keyword?

Improve Quality Score

Reach a wider audience

Reduce cost of campaigns

Improve in conversion rate

Improve ROI

Answer

Correct Answer: Reach a wider audience

Note: This Question is unanswered, help us to find answer for this one

282. In the United States, what is the minimum bid?

$0.01

There is no minimum

$0.10

$0.001

Answer

Correct Answer: $0.01

Note: This Question is unanswered, help us to find answer for this one

283. Which of these is not a bidding option?

CPM

CPC

EPC

eCPC

CPA

Answer

Correct Answer: EPC

Note: This Question is unanswered, help us to find answer for this one

284. Which is not a Google recommended element of quality to keep in mind when optimizing your site:

Provide good and easy to use navigation for your website

Provide transparency of how your site interacts with the users computer and information

Traffic rather than the user should be the focus of your optimization efforts

Include often updated, relevant, and original content

Answer

Correct Answer: Traffic rather than the user should be the focus of your optimization efforts

Note: This Question is unanswered, help us to find answer for this one

15 conversions in last 30 days

There is no minimum requirement

30 conversions in last 15 days

Answer

Correct Answer: 15 conversions in last 30 days

Note: This Question is unanswered, help us to find answer for this one

291. What can you do with Remarketing?

Remarket to users who have visited similar sites to yours in the display network only

Remarket to users using keyword targeting in the display network

Remarket to users who have visited your site before in the search & display network

Remarket to users who have visited your site before in the search network only

Remarket to users who have a history of searching for your keywords

Answer

Correct Answer: Remarket to users who have visited your site before in the search & display network

Note: This Question is unanswered, help us to find answer for this one

292. What are Ad Sitelinks?

The Ad Sitelinks tab is where you will determine your placements in Google owned or partnered directories

An ad placed on another website or service within the Google Display Netword

A feature for search based ads that lets you include links to other site content not included in your main landing page

A feature which allows you to see the way your placement ad looks in context by testing in on your own site

Answer

Correct Answer: A feature for search based ads that lets you include links to other site content not included in your main landing page

Note: This Question is unanswered, help us to find answer for this one

293. Which is an example of unacceptable ad text?

Great savings on kitchen utensils.

Lovin it.

Get em now.

Click here.

Answer

Correct Answer: Click here.

Note: This Question is unanswered, help us to find answer for this one

294. How do you exclude topics in contextual targeting?

There is no contextual targeting

Use the exclusions link in the topics tab or negatives

There is no exclusion option

Uncheck the boxes for suggested keywords

Answer

Correct Answer: Use the exclusions link in the topics tab or negatives

Note: This Question is unanswered, help us to find answer for this one

295. How do you implement a broad match modifier?

By putting a + directly in front of one or more words

By adding the term "broad match" to the keyword ad group

By turning on the automatic bidding feature in the settings menu

Broad Match is not a valid modifier

Answer

Correct Answer: By putting a + directly in front of one or more words

Note: This Question is unanswered, help us to find answer for this one

296. What will happen if you don't select a keyword specific bid?

The adgroup default bid will apply to the keyword

Adwords will use the average bid amount from other campaigns

Adwords will prompt you for one for each keyword

Your ad will not run for that keyword search

Answer

Correct Answer: The adgroup default bid will apply to the keyword

Note: This Question is unanswered, help us to find answer for this one

297. Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?

Broad match

Exact match

Variable match

Phrase match

Answer

Correct Answer: Phrase match

Note: This Question is unanswered, help us to find answer for this one

298. In remarketing campaigns, what is the default membership duration?

365 days

60 days

2 weeks

30 days

Answer

Correct Answer: 30 days

Note: This Question is unanswered, help us to find answer for this one

299. What setting limits the number of times your ads appear on the Google Display Network to a unique user?

Network scheduling.

Ad Optimizer.

Location capping.

Frequency Capping.

Answer

Correct Answer: Frequency Capping.

Note: This Question is unanswered, help us to find answer for this one

300. Where do ads with placement selection appear?

On foreign extensions

In spots 1, 2, or 3 of the search engine results page depending on your bid

On gmail text advertising only

Wherever in the Google Display Network you've chosen

The destination URL your ad will land on

Answer

Correct Answer: A URL that will appear in the bottom of your ad

Note: This Question is unanswered, help us to find answer for this one

307. How can you discover relevant placements?

Use the placement tool

Use the broad match modifier

Run a Search Term Report

Use the keyword tool

Answer

Correct Answer: Use the placement tool

Note: This Question is unanswered, help us to find answer for this one

308. Phone numbers are acceptable in what part of your ad?

Hyperlinked headline

All of these

Call extension

Site extension

Answer

Correct Answer: Call extension

Note: This Question is unanswered, help us to find answer for this one

309. Which is not a strong call-to-action for your Ad?

Buy Twiddle

Purchase Twiddle

Search for Twiddles

Order Twiddles

Call Twiddlemakers today

Answer

Correct Answer: Search for Twiddles

Note: This Question is unanswered, help us to find answer for this one

310. What does it mean if your account is set to Manual Payments?

You are billed after you accrue the costs of your account activity

Your account can be used for payment with the Adwords API

You must add money to your account before you receive ad activity

Your ads will run on a deficit of funds until you refresh the account

Answer

Correct Answer: You must add money to your account before you receive ad activity

Note: This Question is unanswered, help us to find answer for this one

bolden

italicize

underline

Answer

Correct Answer: bolden

Note: This Question is unanswered, help us to find answer for this one

325. What is a placement?

The placement of a user's cookie on the membership list

The amount in click charges that an account can accrue

The average position of where your ad is showing relative to other ads

Locations on the Google Display Network where your ad could appear

Answer

Correct Answer: Locations on the Google Display Network where your ad could appear

Note: This Question is unanswered, help us to find answer for this one

326. What do you call putting an ad on a specific webpage of the Google Display Network?

A campaign selection.

An optimization.

A Branding Impression.

A placement.

Answer

Correct Answer: A placement.

Note: This Question is unanswered, help us to find answer for this one

327. Which of the following is NOT a campaign option?

Eligible

Future

Paused

Removed

Answer

Correct Answer: Future

Note: This Question is unanswered, help us to find answer for this one

328. What is the traffic estimator?

GPS application

A guess about conversion rates

A calculator for approximate keyword cost

A click estimate on selected keywords

Answer

Correct Answer: A click estimate on selected keywords

Note: This Question is unanswered, help us to find answer for this one

A command line

Tabs in the top

None of these

A map

Answer

Correct Answer: Tabs in the top

Note: This Question is unanswered, help us to find answer for this one

333. What is a broad match keyword?

A keyword that is used in more than one Adwords campaign

Allows your ad to show on similar phrases and relevant variations

Allows your ad to show for searches that match an exact phrase

A keyword that is a very good performer for your ad, resulting in higher than average CTR

Answer

Correct Answer: Allows your ad to show on similar phrases and relevant variations

Note: This Question is unanswered, help us to find answer for this one

334. Which setting is NOT available to choose when you create an ad?

Destination URL

A formatted image

Description line 2

Display URL

Answer

Correct Answer: A formatted image

Note: This Question is unanswered, help us to find answer for this one

335. What are Google AdWords keywords?

Words and formulae added to the META tag of your web page

Words and phrases added to the META tag of your web page

None of these

Words and phrases that a user types into the Google search box

Answer

Correct Answer: Words and phrases that a user types into the Google search box

Note: This Question is unanswered, help us to find answer for this one

336. How many characters can you include into a head line of an English language ad?

unlimited

Up to 20

Up to 25

Up to 30

Up to 35

Answer

Correct Answer: Up to 25

Note: This Question is unanswered, help us to find answer for this one

By the quality of ads and the number of keywords

By the quality of ads

By the quality of ads and the maximum cost per click

By the maximum cost per click

Answer

Correct Answer: By the quality of ads and the maximum cost per click

Note: This Question is unanswered, help us to find answer for this one

341. What is PPC?

Pay Per Click Advertising

Search Engine Optimization

Natural Search Advertising

Answer

Correct Answer: Pay Per Click Advertising

Note: This Question is unanswered, help us to find answer for this one

342. When you subscribe to Google AdWords, how does that affect natural Google search results?

Your company will appear at least ten times in natural search results

Your company no longer shows up in natural search results

There is no effect

None

$15

$10

Answer

Correct Answer: None

Note: This Question is unanswered, help us to find answer for this one

347. Which of the following is a type of ad available in Adwords?

Ads with keywords

Ads with mobile device targeting

Ads with placements

(All of these)

Answer

Correct Answer: (All of these)

Note: This Question is unanswered, help us to find answer for this one

348. When you review your statistics, what date range can you choose?

Today

All of these

Last 7 days

Last month

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

349. In what language can you create your campaign?

Spanish

French

English

All of these

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

350. Which of the following are acceptable ad formats when using the Display Network?

Animated image ads

All of these

Rich media ads

Video ads

Answer

$100.00

None

Answer

Correct Answer: None

Note: This Question is unanswered, help us to find answer for this one

357. Who is allowed to use Google Adwords?

Only Web Designers

Only Chief Marketing Officers

Only Certified Adwords Professionals

Anyone

Answer

Correct Answer: Anyone

Note: This Question is unanswered, help us to find answer for this one

358. Which of the following is an idea category provided by Adwords?

Budget

Bid

All of these

Keyword

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

359. How often can you change your budget?

Monthly

No limit

Yearly

Bi-weekly

Answer

Correct Answer: No limit

Note: This Question is unanswered, help us to find answer for this one

360. What is a destination URL?

An address of a web page that visitors are directed to when they click on your ad

A text that explains what products you sell

A URL that will appear in the bottom of your ad

An image that is placed next to your ad

Answer

Correct Answer: An address of a web page that visitors are directed to when they click on your ad

Note: This Question is unanswered, help us to find answer for this one

361. What do you need (by default) to log in to your AdWords account?

An email address and a password

A pin only

None of these

A user name and a pin

Answer

Correct Answer: An email address and a password

Note: This Question is unanswered, help us to find answer for this one

362. On what page are ads with 1-3 position?

page 2

page one

page 4

page 3

page 5

Answer

Correct Answer: page one

Adjust your bids

Using a landing page that's most relevant to your ad.

Make sure your website is easy to navigate

Use highly relevant keywords and ad text

All of these

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

369. Can you switch to manual bidding after you setup an automatic bidding?

No, never

Yes, always

Yes, but only once per month

Yes, but only once per week

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

370. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.

False

True

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

371. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?

Google Search

Google Pack

Google Analytics

Google Translate

Google Trends for Websites

Answer

Correct Answer: Google Analytics

Note: This Question is unanswered, help us to find answer for this one

372. The quality score is a measure of:

your ad's priority

your ad's relevance

your ad's frequency

your ad's aesthetics

Answer

Correct Answer: your ad's relevance

Note: This Question is unanswered, help us to find answer for this one

373. What are the two types of networks that Google uses?

Local and remote

Local and overseas

Search network and content network

CNN and ABC

Answer

Correct Answer: Search network and content network

Note: This Question is unanswered, help us to find answer for this one

374. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?

The Adwords budget is $1 million per month or higher

A corporate account is used, rather than a personal account

The same Google account email address is used for both services

There are multiple people at the organization using both services

Answer

Correct Answer: The same Google account email address is used for both services

Note: This Question is unanswered, help us to find answer for this one

375. One set of keywords and placements for one or more ads is called a(n):

ad group

ad match

ad chain

family

Answer

Correct Answer: ad group

Note: This Question is unanswered, help us to find answer for this one

376. What can be done to improve the position of your ad?

Link your Adwords account to your Google Analytics account

Increase your CPC bid

Use an Adwords corporate account, rather than a personal account

Be an Adwords super user, reached when you activate 1,000 ads

Answer

Correct Answer: Increase your CPC bid

Note: This Question is unanswered, help us to find answer for this one

377. What is in-line editing?

An account feature that let's you edit image ads and image fonts.

An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.

An account feature that lets you edit account preferences and notifications.

An account feature that lets you edit location and language settings in ad groups.

Answer

Correct Answer: An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.

Note: This Question is unanswered, help us to find answer for this one

378. Can your ads be shown on iPhones?

Yes, always

No, never

Yes, but only in the US

No, but since 2013 that will be possible

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

379. What format is NOT available for you to choose for you ads?

Video

MS Excel

Text

Image

Answer

Correct Answer: MS Excel

Note: This Question is unanswered, help us to find answer for this one

380. Which of the following is not a valid way to add keywords to your campaign?

Via the +Add keywords feature

Preceding your keyword with @ symbol to add variations

Via inline edits

Via keyword tool

Answer

Correct Answer: Preceding your keyword with @ symbol to add variations

Note: This Question is unanswered, help us to find answer for this one

381. What is the best tool to use to search keyword competition and search volume?

Insights for Search.

Keyword Planner

Ads Preview Tool.

New Placement Tool.

Answer

Correct Answer: Keyword Planner

Note: This Question is unanswered, help us to find answer for this one

382. What is a SERP?

Search Engine Results Paragraph

Search Engine Results Page

Search Engine Research Page

Search Engine Reporting Page

Answer

Correct Answer: Search Engine Results Page

Note: This Question is unanswered, help us to find answer for this one

383. What is the Display Ad Builder?

A tool that is only available to corporate accounts with an active MCC

A tool within Google Adwords that allows you to create display ads

A display builder tool that is not affiliated with Google

A software that is available for downloading from Google for a fee

Answer

Correct Answer: A tool within Google Adwords that allows you to create display ads

Note: This Question is unanswered, help us to find answer for this one

384. Which of these is not quality score factor?

Landing Page

Ad Text

Domain Name

Keyword

Answer

Correct Answer: Domain Name

393. Where can you find your Notification Settings?

My Account

Campaign

Tools and Analysis

Billing

Answer

Correct Answer: My Account

Note: This Question is unanswered, help us to find answer for this one

394. How do you create a new campaign?

Use the New Campaign button on the Settings tab

The Networks tab of any campaign

You need a new account for each new campaign

Use the keyword tool to add new keywords to your ad

Answer

Correct Answer: Use the New Campaign button on the Settings tab

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

413. What does CPM stand for in Google Adwords?

Conversions per thousand clicks

Cost per thousand impressions

Conversions per minute

Cost per minute

Answer

Correct Answer: Cost per thousand impressions

Note: This Question is unanswered, help us to find answer for this one

414. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?

500

200

100

400

Answer

Correct Answer: 400

Note: This Question is unanswered, help us to find answer for this one

415. Which of the following is not a website that Google AdWords is featured on?

AOL

Google Search

YouTube

Yahoo

Google News

Answer

Correct Answer: Yahoo

Note: This Question is unanswered, help us to find answer for this one

416. Which of the following factor does not impact the quality score?

Landing Page experience

CTR

Ad Relevance

CPA

Answer

Correct Answer: CPA

Note: This Question is unanswered, help us to find answer for this one

417. Why are two or three word phrases better than one word keywords?

Adwords will only allow you to bid on a limited amount of one word keywords

One word keywords are always more expensive than multiple word phrases

One word keywords are actually always better performing than multiple word phrases

One word keywords tend to be too generic

Answer

Correct Answer: One word keywords tend to be too generic

Note: This Question is unanswered, help us to find answer for this one

418. Which one of these is not a tab within a campaign tab?

Networks

Keywords

Settings

Format

Answer

Correct Answer: Format

Note: This Question is unanswered, help us to find answer for this one

419. Along with cost per click, what is the other form of bidding used within Adwords?

Bid with Google +1 credits

Pay per conversion (PPC)

All of these

Cost per thousand impressions (CPM)

Answer

Correct Answer: Cost per thousand impressions (CPM)

Note: This Question is unanswered, help us to find answer for this one

420. What is a bidding option?

All of these

A way to let your customers make bids on an online auction

A way to control the cost of your campaign

A way to let your ads show on iPhones

Answer

Correct Answer: A way to control the cost of your campaign

Note: This Question is unanswered, help us to find answer for this one

421. What is it called when a company's ads are matches to relevant webpages?

Matchmaking

Google AdMatch

Ad matching

Contextual targeting

Answer

Correct Answer: Contextual targeting

Note: This Question is unanswered, help us to find answer for this one

422. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?

You cannot revert to the default bid

Delete and re-add the keyword

Delete the bid amount from the Max CPC field and click save

Via the +Add keywords feature

Answer

Correct Answer: Delete the bid amount from the Max CPC field and click save

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

427. What is the maximum number of AdWords ads that could show on the first page of desktop search results?

Answer

Correct Answer: 11

Note: This Question is unanswered, help us to find answer for this one

428. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?

If both are present then the search query "buy red shoes" will match "+red +shoes", and not "+shoes +red".

Only the first keyword should be marked with the plus sign ("+red shoes" or "+shoes red"), so the question is incorrect.

The least important keyword should be listed first.

No, the order doesn't matter.

The most important keyword should be listed first

Answer

Correct Answer: No, the order doesn't matter.

Note: This Question is unanswered, help us to find answer for this one

429. What is the membership duration of a remarketing campaign?

The length of time you are running the remarketing campaign

1,000 days, unless you petition Adwords for a longer length of time

The length of time between individual visits to your site from one unique user

How long a user's cookie stays on the membership list if the user doesn't visit your site again

Answer

Correct Answer: How long a user's cookie stays on the membership list if the user doesn't visit your site again

Note: This Question is unanswered, help us to find answer for this one

430. How is CTR calculated?

Clicks/costs

Clicks/Ad impressions

Ad Impressions/Clicks

Ad Impressions/costs

Answer

Correct Answer: Clicks/Ad impressions

Note: This Question is unanswered, help us to find answer for this one

431. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?

None. Google disallows advertising on two websites with the same keywords.

Two. Google will allow an ad from each active campaign.

At most one; the keyword with the highest Ad rank will win.

At least one; Google will randomly pick one of the ads that could be triggered from each campaign.

At most one. Google will pick the highest CTR ad, unless you have turned on equal rotation.

Answer

Correct Answer: At most one; the keyword with the highest Ad rank will win.

Note: This Question is unanswered, help us to find answer for this one

432. Which is the mathematical calculation for Conversation rate?

(conversion * clicks) / 100

(conversion / clicks) * 100

(conversion / 100) * clicks

(clicks / conversion) * 100

Answer

Correct Answer: (conversion / clicks) * 100

Note: This Question is unanswered, help us to find answer for this one

433. When can an ad use superlatives, like "best" or "#1"?

When the ad pulls a word-for-word quote from customer testimonials

If the claim can be verified by a third-party site.

Never

If the company is currently making more profit than anyone else in its product market

Always - It just costs slightly more

Answer

Correct Answer: If the claim can be verified by a third-party site.

Note: This Question is unanswered, help us to find answer for this one

434. Which of the following is true of inline editing in Google AdWords?

It is limited to keyword grouping and CPC changes

When a keyword, placement or ad is edited, its statistics reset to zero

Inline editing resets bids and destination URLs

It allows you to edit the text of your ads right in the SERP

Answer

Correct Answer: When a keyword, placement or ad is edited, its statistics reset to zero

Note: This Question is unanswered, help us to find answer for this one

435. Can you use the same keywords in different ad groups?

Yes, except for the fist week of your campaign

No, never

No, except for phrases

Yes, always

Answer

Correct Answer: Yes, always

Note: This Question is unanswered, help us to find answer for this one

Google Adwords MCQs | Topic-wise

MCQ on Basic Google Adwords

General Google Adwords MCQs

Buy us a coffee

Google Adwords Subjects

More Resources

Google Adwords MCQ

Google Adwords Skill Assessment

Google Adwords PDF

Related MCQs

Google Analytics MCQs

Google Webmaster Central MCQs

Help Desk Skills MCQs

MailChimp MCQs

Market Research MCQs

Basic Google Adwords MCQ

1. Your CPC may exceed your maximum if which of the following are set up?

2. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

3. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

4. Which insights are readily available on the overview tab of the New Google Ads Interface?

5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

9. Which of the following are different types of attribution models? Check all that apply.

10. If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

11. You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

12. What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

13. Which search shows ads that are an exact match or close variation of your keyword?

14. What are the advantages of google expanding their Text Ads? Check all that apply.

15. Reviews extension campaign type settings include as following?

16. The following helps improve ad position except one?

17. All are automated bidding signals except one.

18. Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

19. Seller ratings extension is available in US, UK, DE, FR, and JP.

20. Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

21. The following are all automated extensions except one?

22. The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

23. The balance in the ________________ account is the amount owed to the company by its customers.

24. Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

25. What kind of insights can be gained from a multi-channel funnel in adwords?

26. Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

27. You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

28. You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

29. If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

30. Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?

31. How are null quality scores designated in Adwords table?

32. Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

33. How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

34. Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

35. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

36. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

37. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

38. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

39. For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

40. Where do ad extensions appear?

41. In what type of campaign can you use dynamic remarketing?

42. What are the main benefits of attribution modeling?

43. Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

44. Google forwarding numbers are currently available in which of the following countries? Select all that apply.

45. Which of the following is a unique phone number from Google that you can use in your ads to help track calls to your business?

46. What is an automated extension type that showcases advertisers with high ratings?

47. Which of the following is not a supported feed in dynamic remarketing?

48. If the keyword is "women’s hat", which search does broad modifier target?

49. Adwords requires you to update your product data for shopping campaigns every:

50. New keywords automatically get a Quality Score of how much?

51. You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

52. Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

53. In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

54. Which Adwords feature/s use the personalized advertising tool?

55. How do you find out who's bidding on your keywords and if your competitors are doing it any better?

56. The following are strategies and optimizations for remarketing lists for search ads. Which one should not be included?

57. In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

58. What is the most probable reason your remarketing ad isn’t showing?

59. There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

60. Expanded text Ad have a headline limit of 25 characters?

61. Expanded text ads have which of the following?

62. There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

63. Which of the following will show on search results for the keyword [tennis shoes] on exact match?

64. How would you improve your chances of showing sitelinks?

65. Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?

66. Ads may show on close variations, but not synonyms in any order?

67. Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

68. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

69. Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

70. Which insights are readily available on the home tab?

71. What is the default settings for Adwords to show your ads?

72. By using which feature can you show your ad on certain days or during business hours?

73. The following can be found in Shared library except one?

74. Which option cannot be found in shared library?

75. Default match type that all your keywords are assigned?

76. Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

77. You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

78. Which of the following is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

79. After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

9.
Which of the following are different types of attribution models? Check all that apply.

10.
If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

11.
You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

12.
What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

13.
Which search shows ads that are an exact match or close variation of your keyword?

14.
What are the advantages of google expanding their Text Ads? Check all that apply.

15.
Reviews extension campaign type settings include as following?

16.
The following helps improve ad position except one?

17.
All are automated bidding signals except one.

18.
Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

19.
Seller ratings extension is available in US, UK, DE, FR, and JP.

20.
Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

21.
The following are all automated extensions except one?

22.
The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

23.
The balance in the ________________ account is the amount owed to the company by its customers.

24.
Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

25.
What kind of insights can be gained from a multi-channel funnel in adwords?

26.
Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

27.
You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

28.
You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

29.
If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

30.
Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?

31.
How are null quality scores designated in Adwords table?

32.
Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

33.
How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

34.
Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

35.
If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

36.
If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

37.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

38.
For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

39.
For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

40.
Where do ad extensions appear?

41.
In what type of campaign can you use dynamic remarketing?

42.
What are the main benefits of attribution modeling?

43.
Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

44.
Google forwarding numbers are currently available in which of the following countries? Select all that apply.

45.
Which of the following is a unique phone number from Google that you can use in your ads to help track calls to your business?

46.
What is an automated extension type that showcases advertisers with high ratings?

47.
Which of the following is not a supported feed in dynamic remarketing?

48.
If the keyword is "women’s hat", which search does broad modifier target?

49.
Adwords requires you to update your product data for shopping campaigns every:

50.
New keywords automatically get a Quality Score of how much?

51.
You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

52.
Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

53.
In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

54.
Which Adwords feature/s use the personalized advertising tool?

55.
How do you find out who's bidding on your keywords and if your competitors are doing it any better?

56.
The following are strategies and optimizations for remarketing lists for search ads. Which one should not be included?

57.
In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

58.
What is the most probable reason your remarketing ad isn’t showing?

59.
There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

60.
Expanded text Ad have a headline limit of 25 characters?

61.
Expanded text ads have which of the following?

62.
There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

63.
Which of the following will show on search results for the keyword [tennis shoes] on exact match?

64.
How would you improve your chances of showing sitelinks?

65.
Which of the following allows ads with close variations in any order to show, but does not allow synonyms to show?

66.
Ads may show on close variations, but not synonyms in any order?

67.
Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

68.
Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

69.
Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

70.
Which insights are readily available on the home tab?

71.
What is the default settings for Adwords to show your ads?

72.
By using which feature can you show your ad on certain days or during business hours?

73.
The following can be found in Shared library except one?

74.
Which option cannot be found in shared library?

75.
Default match type that all your keywords are assigned?

76.
Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

77.
You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

78.
Which of the following is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

79.
After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

80.
How do you raise your CPC bid up to 30%?

81.
Which bidding strategy that gets you more visibility than other domains in search results?

82.
Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

83.
Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

84.
The average amount you would like to pay for a conversion?

85.
The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

86.
How ECPC is different from Target CPA bidding?

87.
Which automated bidding strategy allows you to set ad scheduling bid adjustments?

88.
Which automated bidding strategy is possible to set ad scheduling bid adjustments?