1. SWOT Analysis refers to _______?
2. Which type of research is used to define problems and suggest hypotheses?
3. What is another term for a z-score?
4. The Flowerpot approach is a:
5. A Stapel Scale is a _______ rating scale from - 5 to + 5.
6. 50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?
7. Two key elements in deciding how to collect marketing data are __________ and __________.
Market Research MCQs | Topic-wise