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General MCQ for Market Research

1. SWOT Analysis refers to _______?

2. Which type of research is used to define problems and suggest hypotheses?

3. What is another term for a z-score?

4. The Flowerpot approach is a:

5. A Stapel Scale is a _______ rating scale from - 5 to + 5.

6. 50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?

7. Two key elements in deciding how to collect marketing data are __________ and __________.

Market Research MCQs | Topic-wise

MCQ on Basic Market Research General Market Research MCQs
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Marketing Analytics Fundamentals
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Market Research Subjects
Basic Market Research MCQs
More Resources
Market Research MCQ
Market Research Skill Assessment
Market Research PDF
Related MCQs
Marketing Analytics Fundamentals
Marketing Knowledge
Marketing Methods and Techniques
Modern Marketing
Online Marketing
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