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General MCQ for Market Research

1. SWOT Analysis refers to _______?

2. Which type of research is used to define problems and suggest hypotheses?

3. What is another term for a z-score?

4. The Flowerpot approach is a:

5. A Stapel Scale is a _______ rating scale from - 5 to + 5.

6. 50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?

7. Two key elements in deciding how to collect marketing data are __________ and __________.

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Market Research Subjects
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Related MCQs
Marketing Analytics Fundamentals
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Modern Marketing
Online Marketing
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