General Marketing Methods And Techniques MCQs

1. Which would Promotion include?

2. Which is the aspects of the Extended Marketing Mix?

3. What is meant by 'branding'?

4. Which of the four Ps would 'Solution' from SIVA be associated with?

5. What would be the most important skill required of the people who interact with the customers?

6. What are the overall areas covered by Marketing Communication?

7. Why would a company engage in Personal Selling?

8. Which is an example of Placement?

9. How does Process impact a customer?

10. What is covered by Participation?

11. Which is the most important aspect of Product Focus Marketing?

12. Which does 'Access' in the SIVA model apply to customers?

13. What is accomplished by successfully using communication in marketing?

14. How is Advertising different from Personal Sales?

15. What is another term for 'Placement'?

16. What are the four new Ps?

17. How does the SIVA model differ from the four Ps model?

18. Which does the Product portion of the marketing mix encompass?

19. Which does 'Value' in the SIVA model focus on?

20. What is the purpose of marketing?

21. Which is a demerit of Product Focus Marketing?

22. What is meant by the 'People' aspect of Extended Marketing?

23. What does Peer-to-Peer look to change in the traditional marketing model?

24. What is meant by Peer-to-Peer in the marketing sense?

25. Which companies would be considered a trail blazer in Personalization?

26. What are the objectives of a successful advertising campaign?

27. What time frame does marketing focus on?

28. What is determined through marketing research?

29. Why were four new Ps developed in recent years?

30. Which would the scope of Product include?

31. Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?

32. Which option would a company heavily involved in Research & Development most likely follow?

33. How does Product Focus Marketing differ from Customer Focus Marketing?

34. How might a company overcome the hurdle of demonstrating their services?

35. What supplementary areas of study play into marketing?

36. What does Predictive Modeling accomplish in the marketing mix?

37. Which does Marketing Communication cover in general?

38. Which does Placement involve?

39. What is meant by Process?

40. How did the term Marketing come into existence?

41. Who has control over a company's Advertising?

42. What are the traditional four Ps of marketing?

43. Would Pricing always be a monetary amount?

44. Which would be considered the result of Product Focus Marketing?

45. What is the rationale for Product Focus Marketing?

46. What do the four Ps reflect?

47. How does a Sales Promotion Campaign impact a customer's desire to buy?

48. What is meant by Product Focus Marketing?

49. What are some of the steps in an advertising campaign?

50. Why is marketing considered a progressive activity?

51. Which would be part of successful advertising?

52. What would a breakthrough product which ends up being a failure be a child of?

53. What is the nature of marketing?

54. Which does Pricing involve?

55. Why would Product Focus Marketing almost not be considered marketing at all?

56. How does Personal Selling differ from Advertising?

57. What does 'Solution' look to accomplish?

58. Which would be included in the marketing process?

59. What is an example of Personalization?

60. What is meant by Customer Focus Marketing?

61. What would a company hope a potential customer would do after seeing an advertisement for a new product?

62. How is marketing defined in general?

63. What is meant by Intangible in relation to marketing?

64. Which is involved in the Publicity aspect of Promotion?

65. What is another term for the four Ps?

66. What does Peer-to-Peer look to replace?

67. How would Advertising be categorized?

68. What method/s is/are used to determine customers' needs?

69. Which would Pricing include beyond the price for the product?

70. What is another term for Peer-to-Peer?

71. What is meant by Personal Selling?

72. Why would People be an important aspect in the customers' eyes?

73. How does a successful advertisement help the sales team?

74. What does SIVA essentially accomplish?

75. What is meant by SIVA?

76. Why is it important that companies pursue Product Focus Marketing even if it is risky?

77. What is meant by the 'end user'?

78. ____ utility is the only type of utility created by the production process.

79. _____ involves outsourcing production to third-party firms.

80. _____ is a form of distribution aimed at maximum market coverage.

81. In digital marketing, _____________ segmentation is more common than ___________ segmentation.

82. In general, a company should enter only segments in which it can ________ and ________.

83. Integrated marketing communications would include all of the following except ________.

84. Market research is typically ________.

85. Published data from outside the organization are referred to as __________ data.

86. Recently, it has become important for value-oriented marketers to _____ with customers.

87. A toothpaste tube is an example of a ________ package.

88. The more precisely defined the target market is, the _____ the numbers are to estimate.

89. ____ occurs when a method is defined in terms of itself.