Marketing Methods And Techniques MCQ Questions Answers

1. During the ________ stage of the product life cycle, firms are likely to use cost-plus pricing.

2. Fill in the blank: ______ is used to measure the size of your potential audience.

3. Celebrity endorsements in advertising are based on the _____ principle of influence.

4. A ________ is a set of related products a retailer offers.

5. _____ means that a product can be used as it was intended.

6. ____ occurs when a method is defined in terms of itself.

7. A ________ is a group of people who would be interested in buying a given product or service.

8. The more precisely defined the target market is, the _____ the numbers are to estimate.

9. A toothpaste tube is an example of a ________ package.

10. Recently, it has become important for value-oriented marketers to _____ with customers.

11. Published data from outside the organization are referred to as __________ data.

12. Market research is typically ________.

13. Integrated marketing communications would include all of the following except ________.

14. In general, a company should enter only segments in which it can ________ and ________.

15. In digital marketing, _____________ segmentation is more common than ___________ segmentation.

16. _____ is a form of distribution aimed at maximum market coverage.

17. _____ involves outsourcing production to third-party firms.

18. ____ utility is the only type of utility created by the production process.

19. What is meant by the 'end user'?

20. Why is it important that companies pursue Product Focus Marketing even if it is risky?

21. What is meant by SIVA?

22. What does SIVA essentially accomplish?

23. How does a successful advertisement help the sales team?

24. Why would People be an important aspect in the customers' eyes?

25. What is meant by Personal Selling?

26. What is another term for Peer-to-Peer?

27. Which would Pricing include beyond the price for the product?

28. What method/s is/are used to determine customers' needs?

29. How would Advertising be categorized?

30. What does Peer-to-Peer look to replace?

31. What is another term for the four Ps?

32. Which is involved in the Publicity aspect of Promotion?

33. What is meant by Intangible in relation to marketing?

34. How is marketing defined in general?

35. What would a company hope a potential customer would do after seeing an advertisement for a new product?

36. What is meant by Customer Focus Marketing?

37. What is an example of Personalization?

38. Which would be included in the marketing process?

39. What does 'Solution' look to accomplish?

40. How does Personal Selling differ from Advertising?

41. Why would Product Focus Marketing almost not be considered marketing at all?

42. Which does Pricing involve?

43. What is the nature of marketing?

44. What would a breakthrough product which ends up being a failure be a child of?

45. Which would be part of successful advertising?

46. Why is marketing considered a progressive activity?

47. What are some of the steps in an advertising campaign?

48. What is meant by Product Focus Marketing?

49. How does a Sales Promotion Campaign impact a customer's desire to buy?

50. What do the four Ps reflect?

51. What is the rationale for Product Focus Marketing?

52. Which would be considered the result of Product Focus Marketing?

53. Would Pricing always be a monetary amount?

54. What are the traditional four Ps of marketing?

55. Who has control over a company's Advertising?

56. How did the term Marketing come into existence?

57. What is meant by Process?

58. Which does Placement involve?

59. Which does Marketing Communication cover in general?

60. What does Predictive Modeling accomplish in the marketing mix?

61. What supplementary areas of study play into marketing?

62. How might a company overcome the hurdle of demonstrating their services?

63. How does Product Focus Marketing differ from Customer Focus Marketing?

64. Which option would a company heavily involved in Research & Development most likely follow?

65. Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?

66. Which would the scope of Product include?

67. Why were four new Ps developed in recent years?

68. What is determined through marketing research?

69. What time frame does marketing focus on?

70. What are the objectives of a successful advertising campaign?

71. Which companies would be considered a trail blazer in Personalization?

72. What is meant by Peer-to-Peer in the marketing sense?

73. What does Peer-to-Peer look to change in the traditional marketing model?

74. What is meant by the 'People' aspect of Extended Marketing?

75. Which is a demerit of Product Focus Marketing?

76. What is the purpose of marketing?

77. Which does 'Value' in the SIVA model focus on?

78. Which does the Product portion of the marketing mix encompass?

79. How does the SIVA model differ from the four Ps model?

80. What are the four new Ps?

81. What is another term for 'Placement'?

82. How is Advertising different from Personal Sales?

83. What is accomplished by successfully using communication in marketing?

84. Which does 'Access' in the SIVA model apply to customers?

85. Which is the most important aspect of Product Focus Marketing?

86. What is covered by Participation?

87. How does Process impact a customer?

88. Which is an example of Placement?

89. Why would a company engage in Personal Selling?

90. What are the overall areas covered by Marketing Communication?

91. What would be the most important skill required of the people who interact with the customers?

92. Which of the four Ps would 'Solution' from SIVA be associated with?

93. What is meant by 'branding'?

94. Which is the aspects of the Extended Marketing Mix?

95. Which would Promotion include?