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Marketing Essentials MCQ

Marketing Essentials

1. During the ________ stage of the product life cycle, firms are likely to use cost-plus pricing.

Answer

Correct Answer: Introduction.

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2. Fill in the blank: ______ is used to measure the size of your potential audience.

Answer

Correct Answer: Instrument

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3. Celebrity endorsements in advertising are based on the _____ principle of influence.

Answer

Correct Answer: Reciprocation.

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4. A ________ is a set of related products a retailer offers.

Answer

Correct Answer: Product line

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5. _____ means that a product can be used as it was intended.

Answer

Correct Answer: Fitness for use

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6. A ________ is a group of people who would be interested in buying a given product or service.

Answer

Correct Answer: Market

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