MCQs > Sales & Marketing > Marketing Methods And Techniques MCQs > Marketing Essentials MCQs

Marketing Essentials MCQ

During the ________ stage of the product life cycle, firms are likely to use cost-plus pricing.

Answer

Correct Answer: Introduction.

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Fill in the blank: ______ is used to measure the size of your potential audience.

Answer

Correct Answer: Instrument

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Celebrity endorsements in advertising are based on the _____ principle of influence.

Answer

Correct Answer: Reciprocation.

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A ________ is a set of related products a retailer offers.

Answer

Correct Answer: Product line

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_____ means that a product can be used as it was intended.

Answer

Correct Answer: Fitness for use

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A ________ is a group of people who would be interested in buying a given product or service.

Answer

Correct Answer: Market

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