General Online Marketing MCQs

1. What is Facebook marketing useful for?

2. Name of Facebook's new search feature?

3. Google Analytics can be used to directly track performance of

4. Maximum animation loop length when marketing on LinkedIn?

5. What is the time limit for videos recorded on Instagram's video service?

6. Which analytics does Twitter Ads specifically provide?

7. Which does NOT provide certified Twitter analytics?

8. Is SEM and SEO the same?

9. In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?

10. Which is NOT allowed on LinkedIn advertising?

11. What is Google's character display limit for the 'title tag' in search results?

12. What is a pop-under window ad?

13. What is an interstitial ad?

14. What term for a blog or blogger's list of links to other blogs they read or support?

15. Name for the small graphic that appears in a browser's address bar?

16. means advertisers pay for every thousand displays of their message to potential customers

17. Which term refers to content that remains topical and relevant over long stretches of time?

18. What does MUV stand for?

19. The number of visitors to take action after reading your content is measured by:

20. Which email marketing technique is proven to lower SPAM complaints?

21. Which is considered permission marketing?

22. Bitly is a

23. Which can be used to tag images on the web, for SEO optimization?

24. Character limit for a single Tweet?

25. Which best describes affiliate marketing?

26. What is a back/inbound link?

27. Which option is more likely to drive genuine traffic to your website?

28. Process search engines use to find content and make it available to users via search results?

29. What is the first step for online marketing?

30. What does CPI stand for?

31. Which is NOT a marketing call to action?

32. Testing two different Calls to Action to see which perform better is called:

33. What is niche marketing?

34. What is a floating ad?

35. Often referred to simply as Blogger, which is Google's blogging platform?

36. What type of marketing is blogging considered to be?

37. Which describe geo-targeted marketing?

38. Which is a characteristic of drip marketing?

39. What do you need to add to an image for a search engine to 'see' 'it'

40. What is SEM?

41. CTA stands for...

42. Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.

43. Where can keywords be placed for search engine optimization?

44. What is a CMS?

45. What is B2B marketing?

46. Which metric can you track with Facebook Ads?

47. Blogging is best used for:

48. What does SEO stand for?

49. Which provides a form of paid advertising?

50. Advantage of email marketing?

51. What are the benefits of social media marketing?

52. What is Google Analytics used for?

53. What does PPC stand for?

54. Which of these is a type of online marketing?

55. Assisted Conversions Report in Google Analytics can be found under

56. What is the time limit for videos recorded on Twitter's Vine service?

57. Top tool used in inbound marketing campaigns?

58. ASO stands for

59. What two halves make up the engagement metric?

60. How many tweets will Twitter allow you to make a day?

61. What is meant by 'guerilla marketing'?

62. Which Virus propagation techniques?

63. In general, the 'amateur' / 'DIY' website is to be avoided - but for which of the following might a website developed by an amateur be sufficient for their online objectives?

64. Which might find it most advisable to have some or all of their website’s content translated into languages other than English?

65. Which options is the f‌irst stage of the marketing funnel?

66. Which is the fake SMTP server for testing and viewing emails that can also be used for analyzing emails by SPAM and blacklists?

67. Which option is the best way for reaching the end-users who have opted in but the digital marketer lacks the proof of their consent?

68. In the Blacklists, which information is/ are stored about the suspected spammers?

69. In relation to the deliverability checking ReputationAuthority tool, the reputation score can be received on which scale?

70. Maximum number of emails that can be sent each day through the Gmail SMTP server when logged into the web interface?

71. Which option does not require the users to explicitly and consciously take any other action after entering their email?

72. In order to improve the image-only email, what is considered as a good ratio of text for an image?

73. Maximum number of emails that can be sent per day using the SendinBlue platform?

74. Which spam score checking tools has a lightweight JSON API that can be integrated with the user’s platform for SPAM score checking?

75. Which is a tool from McAfee that is used for checking the way your site is categorized within various versions of the SmartFilter Internet Database?

76. In relation to lawfulness of processing, whic point shall not apply to processing carried out by public authorities in the performance of their tasks?

77. Which blacklists runs the Register of Known Spam Operations (ROKSO) that lists spammers who have been terminated three or more times by lSPs?

78. The paid tool that allows the users to check how their email looks in major email clients and on different mobile devices?

79. In relation to ISPs measure. which of the following actions is/ are the sign Of direct engagement?

80. Which types Of opt-in is recommended for the companies that are not focused on audience growth and/ or who have had low open rates?

81. Which types of emails deliver sequential messages based on the timeframe specified by the user?

82. Which Option is the advantage of single opt-in?

83. Which is the advantages of double opt-in?

84. Which is the correct email testing and preview tools?

85. Which is the correct guidelines that should be followed in email marketing?

86. During the conversation stage of the marketing funnel. which of the following options should be included in the email copy?

87. Which is the correct sales funnel stages?

88. Which information must be included in the business emails sent by a corporation?

89. Which can negatively impact a site's ranking in search results?

90. What type of income statement items are marketing expenses?

91. Why has web marketing become a popular form of marketing?

92. What is 'cost per customer acquisition'?

93. Which 3 industries are the largest users of affiliate marketing?

94. What is the primary goal of web marketing?

95. Which would not be effective in headline writing?

96. What is search engine optimization?

97. Why would a company possibly want to spend more on PPC early on?

98. Why would a firm employ guerilla web marketing?

99. What is a 'call to action'?

100. Who was one of the original widely known affiliate marketers?

101. What are the four P's of marketing?

102. Best way to make internet marketing effective?

103. What is a double opt in process?

104. Purpose of having a special landing page for a PPC ad?

105. Why is it important to fine tune the timing of the ad and keywords used?

106. What is an auto-responder?

107. Why have social networking sites become a popular method of internet marketing?

108. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

109. Why has web marketing become the primary method of marketing for some companies?

110. How can a podcast be used to drive customers to a website?

111. What is meant by 'white hat'?

112. What is brand strategy?

113. What is 'cost per action'?

114. How do firms typically budget once positive results are seen from their internet marketing campaign?

115. What should a company do once it achieves its search engine ranking goals?

116. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

117. How important is content on a site when optimizing it?

118. How is the pricing model of a click determined?

119. How should a company allocate its marketing budget among the various methods of internet marketing?

120. How is the 'open rate' important?

121. What is an 'impression'?

122. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

123. What is a 'landing page'?

124. What is an important step early on when forming a web marketing strategy?

125. Why is affiliate marketing a favorable form of marketing?

126. What is one advantage to using a purchased email list?

127. How do listeners decide what is a worthwhile podcast to continually listen to?

128. How can supplemental materials be delivered to the podcast listener?

129. How can posting on other message boards help drive traffic to a company site?

130. Why are purchased email lists typically ineffective?

131. What is a trackback?

132. How can a company profit from a podcast directly?

133. Which is podcasts least likely to target?

134. Why is the subject line of any email campaign important?

135. What is A/B testing?

136. What is the 'active voice' style of writing ads?

137. Why is reciprocal linking becoming an important way to reach potential clients?

138. What is meant by 'niche marketing'?

139. What is meant by 'web 2.0'?

140. How are keywords utilized by search engines?

141. What is one unfavorable trait sometimes seen in affiliate marketing?

142. What is 'bounce rate' in terms of email marketing?

143. How is click-through rate measured in an email campaign?

144. What is affiliate marketing?

145. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

146. What is meant by 'viral marketing'?

147. What is the purpose of a traditional press release?

148. What are meta tags?

149. Why are affiliates not the same as having a sales force?

150. How are Pay Per Click ad campaigns billed?

151. What is the purpose of sending a monthly newsletter?

152. What is a 'value proposition'?

153. What is the formula for calculating cost per customer acquisition?

154. Which is the correct features of the Drip platform? i) Smarter email segmentation ii) Intelligent marketing automation tools iii) List groups iv) Visual workf‌low builder

155. How can chat rooms bolster site traffic?

156. Who regulates affiliate marketing?

157. What is a site index?

158. How can the signature block be used effectively?

159. Double opt-in is mandatory under GDPR.

160. Which statement is/ are correct about the single opt-in? i) It provides high engagement levels. ii) It provides low deliverability rates.

161. The MailChimp email marketing platform can be integrated with which of the given platforms? i) WordPress ii) Magneto iii) Shopify

162. According to GDPR, which of the given types of information is considered personal data? i) Computer IP address ii) Photo iii) Medical Information

163. Which information should be provided to the users according to the privacy policy laws? i) Business name and location ii) Means used for collecting user information iii) Methods used for keeping the information safe iv) How the user can opt-out and the consequences of doing so

164. Which email marketing platforms has the given features? i) It is very easy to use and is incredibly powerful. ii) It allows a user to easily offer content upgrades and incentives with email signup forms. iii) It can easily segment subscribers into those who are interested and those who have already purchased.

165. Which action may trigger the autoresponder email? i) Opt-in fora lead magnet ii) Buying a product

166. In relation to email marketing, which option is lSPs? 1) Outlook ii) Hotmail iii) Comcast iv) Yahoo

167. In relation to email marketing automation. which of the given emails is/ are the trigger emails? i) Welcome emails ii) Refer-a-friend emails iii) Abandoned cart emails

168. Which feature is provided by the Constant Contact accounts? i) Easy tracking and reporting ii) A paid image library iii) List segmentation iv) Facebook ads integration