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Basic Online Marketing MCQ

1.
Which of the given features are provided by the Constant Contact accounts?

i) Easy tracking and reporting

ii) A paid image library

iii) List segmentation

iv) Facebook ads integration

All i), ii), iii), and iv)

Only i). in, and iii)

Only i), iii), and iv)

Only i) and ii)

Answer

Correct Answer: Only i), iii), and iv)

Note: This Question is unanswered, help us to find answer for this one

2.
In relation to email marketing automation. which of the given emails is/ are the trigger emails?

i) Welcome emails
ii) Refer-a-friend emails
iii) Abandoned cart emails

All i). ii). and iii)

Only 0 and ii)

Only i) and iii)

Only i)

Answer

Correct Answer: All i). ii). and iii)

Note: This Question is unanswered, help us to find answer for this one

3.
In relation to email marketing, which of the following options are lSPs?

1) Outlook
ii) Hotmail
iii) Comcast
iv) Yahoo

All i), ii), iii). and iv)

Only i), ii), and iv)

Only 1), iii), and iv)

Only i) and iv)

Answer

Correct Answer: All i), ii), iii). and iv)

Note: This Question is unanswered, help us to find answer for this one

4.
Which of the given actions may trigger the autoresponder email?

i) Opt-in fora lead magnet
ii) Buying a product

Only i)

Only ii)

Both i) and ii)

Neither i) nor ii)

Answer

Correct Answer: Both i) and ii)

Note: This Question is unanswered, help us to find answer for this one

5.
Which of the following email marketing platforms has the given features?

i) It is very easy to use and is incredibly powerful.
ii) It allows a user to easily offer content upgrades and incentives with email signup forms.
iii) It can easily segment subscribers into those who are interested and those who have already
purchased.

Drip

ConvertKit

AWeber

GetResponse

Answer

Correct Answer: ConvertKit

Note: This Question is unanswered, help us to find answer for this one

6.
Which Of the given information should be provided to the users according to the privacy policy laws?

i) Business name and location

ii) Means used for collecting user information

iii) Methods used for keeping the information safe

iv) How the user can opt-out and the consequences of doing so

All i), ii), iii), and iv)

Only i), ii), and iv)

Only i), iii), and iv)

Only i) and iv)

Answer

Correct Answer: All i), ii), iii), and iv)

Note: This Question is unanswered, help us to find answer for this one

7.
According to GDPR, which of the given types of information is considered personal data?

i) Computer IP address
ii) Photo
iii) Medical Information

Only i)

Only ii)

Only i) and ii)

All i), ii). and iii)

Answer

Correct Answer: All i), ii). and iii)

Note: This Question is unanswered, help us to find answer for this one

8.
The MailChimp email marketing platform can be integrated with which of the given platforms?

i) WordPress

ii) Magneto

iii) Shopify

All i), ii). and iii)

Only i) and ii)

Only i) and iii)

Only i)

Answer

Correct Answer: All i), ii). and iii)

Note: This Question is unanswered, help us to find answer for this one

9.
Which of the given statements is/ are correct about the single opt-in?

i) It provides high engagement levels.

ii) It provides low deliverability rates.

Only statement i) is correct.

Only statement ii) is correct.

Both statements i) and ii) are correct.

Neither statement i) nor ii) is correct

Answer

Correct Answer: Only statement ii) is correct.

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10. Choose True or False. Double opt-in is mandatory under GDPR.

True

False

Answer

Correct Answer: False

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11. How can the signature block be used effectively?

Increases the length of the email making it seem more important

Branding the firm and relaying information to the email recipient such as the company blog

Guarantees further marketing success

Expensive form of marketing

Answer

Correct Answer: Branding the firm and relaying information to the email recipient such as the company blog

Note: This Question is unanswered, help us to find answer for this one

12. What is a site index?

A page which has a linkable outline of all of the pages on a website

A site with only 1 page

A site with special deals for purchasers

A special ranking with search engines

Answer

Correct Answer: A page which has a linkable outline of all of the pages on a website

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13. Who regulates affiliate marketing?

No one currently

SEC

IRS

Internet Affiliate Board

Answer

Correct Answer: No one currently

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14. How can chat rooms bolster site traffic?

The competition can come to the chat and try to steal customers

It gives the company a way to distance themselves from customers

By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

It gives a way for customers to log complaints

Answer

Correct Answer: By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

Note: This Question is unanswered, help us to find answer for this one

15.
Which of the given are the correct features of the Drip platform?
i) Smarter email segmentation
ii) Intelligent marketing automation tools
iii) List groups
iv) Visual workf‌low builder

All i). ii). iii), and iv)

Only i), ii), and iii)

Only i). iii). and iv)

Only i) and iii)

Answer

Correct Answer: All i). ii). iii), and iv)

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16. What is the formula for calculating cost per customer acquisition?

Marketing spent on television divided by the number of new customers

Sales divided by customers

Total marketing budget divided by all customers ever

Total marketing budget for a specific period divided by the number of new customers for that same period

Answer

Correct Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

Note: This Question is unanswered, help us to find answer for this one

17. What is a "value proposition"?

The pricing of the product

The same as a business plan

A statement as to how the company will make more money

A statement as to how the company adds value for customers

Answer

Correct Answer: A statement as to how the company adds value for customers

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18. What is the purpose of sending a monthly newsletter?

It creates work for employees at the company

It builds branding, creates awareness and a connection with potential clients

It gives people a chance to opt out of ever talking to your company again

Required by law

Answer

Correct Answer: It builds branding, creates awareness and a connection with potential clients

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19. How are Pay Per Click ad campaigns billed?

Everytime an ad is displayed it costs the company money

Set monthly fee regardless of impressions or clicks

Discounted based on length of commitment

The customer pays each time their ad is clicked on, usually billed monthly

Answer

Correct Answer: The customer pays each time their ad is clicked on, usually billed monthly

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20. Why are affiliates not the same as having a sales force?

The affiliates are virtual

The affiliates can be based anywhere in the world

The affiliate only drives traffic, they do not necessarily convert them to sales

The affiliates have limited availability

Answer

Correct Answer: The affiliate only drives traffic, they do not necessarily convert them to sales

Note: This Question is unanswered, help us to find answer for this one

21. What are meta tags?

The content of the site

Embedded information about your website such as keywords

Links to other sites

Images on the site

Answer

Correct Answer: Embedded information about your website such as keywords

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22. What is the purpose of a traditional press release?

It acts as a direct marketing sales tool

It can be mailed out to potential clients

It announces company information to a widely dispersed group of people

It target markets to internet users

Answer

Correct Answer: It announces company information to a widely dispersed group of people

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23. What is meant by "viral marketing"?

Creating ads that users pay to watch

Creating ad campaigns which are expensive and well produced

Creating ad campaigns with a very narrow focus

Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Answer

Correct Answer: Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

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24. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

It reduces taxable profits

To get a second opinion

Creates goodwill

Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer

Correct Answer: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Note: This Question is unanswered, help us to find answer for this one

25. What is affiliate marketing?

Same as guerilla marketing

Selling ad space on your site

When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

Pay per click marketing

Answer

Correct Answer: When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

Note: This Question is unanswered, help us to find answer for this one

26. How is click-through rate measured in an email campaign?

The number of emails which did not bounce back

The number of people who click on a link in the email bringing the potential customer to your site

The number of people who purchased a product or service from the email

The number of people who replied to the email

Answer

Correct Answer: The number of people who click on a link in the email bringing the potential customer to your site

Note: This Question is unanswered, help us to find answer for this one

27. What is "bounce rate" in terms of email marketing?

The percentage of emails sent to a list which are returned as undeliverable

The percentage of repeat clients

The percentage of people who receive an email and buy the product

The percentage of people who click the links in an email

Answer

Correct Answer: The percentage of emails sent to a list which are returned as undeliverable

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28. What is one unfavorable trait sometimes seen in affiliate marketing?

The cost is low

It brings additional traffic to a site

Affiliates will use unethical techniques to drive customers in hopes of earning a commission

It is only paid for based on successful selling

Answer

Correct Answer: Affiliates will use unethical techniques to drive customers in hopes of earning a commission

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29. How are keywords utilized by search engines?

They are all that the search engine uses to rank pages

The keywords are a brief description of what topics your site relates to

They help the search engine decide how good your sites content is

The keywords guarantee positioning

Answer

Correct Answer: The keywords are a brief description of what topics your site relates to

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30. What is meant by "web 2.0"?

The resurgence of internet companies with more interactive focus, such as blogging and social networking

Any website which has survived the dot.com bust

Sites made using new technology

Internet companies who focus on retail sales

Answer

Correct Answer: The resurgence of internet companies with more interactive focus, such as blogging and social networking

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31. What is meant by "niche marketing"?

Targeting a broad based group of people

Targeting a very specific demographic

Advertising on the television

Advertising only online

Answer

Correct Answer: Targeting a very specific demographic

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32. Why is reciprocal linking becoming an important way to reach potential clients?

Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

It creates an income stream

It is the easiest way to create traffic

It builds goodwill

Answer

Correct Answer: Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

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33. What is the "active voice" style of writing ads?

Using

Writing in the first person

Writing in the third person

Speaking omnisciently

Answer

Correct Answer: Using

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34. What is A/B testing?

Testing 2 products to see which is safer

Using 2 versions of an ad, measuring results to see which one is more effective

Testing 2 products to see which one sells more

Using 2 versions of an ad to see which one has less bounce rate

Answer

Correct Answer: Using 2 versions of an ad, measuring results to see which one is more effective

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35. Why is the subject line of any email campaign important?

It gives the person an opportunity to delete the email before reading it

It is all the receiver sees besides the email address until they open the email

It lets the receiver know they are about to be sold something

Answer

Correct Answer: It is all the receiver sees besides the email address until they open the email

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36. Which of the following are podcasts least likely to target?

Sales

Branding

Customer loyalty

Content delivery

Answer

Correct Answer: Sales

Note: This Question is unanswered, help us to find answer for this one

37. How can a company profit from a podcast directly?

Pay another company to host it

Charge for premium content

Set up an affiliate link

All podcasts are free, they can not be directly profitable

Answer

Correct Answer: Charge for premium content

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38. What is a trackback?

Same as a trademark

A method of notification that somebody links to document/html

When someone goes to your site because of your podcast

A count of how many downloads your podcast has

Answer

Correct Answer: A method of notification that somebody links to document/html

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39. Why are purchased email lists typically ineffective?

They are too expensive

They distribute an email to far more people than the company has in its contacts

They make up fake emails to sell

They are not targeted at customers specific to your company and have high bounce rates

Answer

Correct Answer: They are not targeted at customers specific to your company and have high bounce rates

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40. How can posting on other message boards help drive traffic to a company site?

You can steal away clients from other companies directly

You can tell lies about competitors

You can trump up claims of what your company does

By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise

Answer

Correct Answer: By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise

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41. How can supplemental materials be delivered to the podcast listener?

Embedded into the audio file

Files can be made available for download along with the link to the podcast

The listener has to go to a special site only during the podcast

The listener must pay for any additional materials

Answer

Correct Answer: Files can be made available for download along with the link to the podcast

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42. How do listeners decide what is a worthwhile podcast to continually listen to?

High quality audio and high quality content

If its funny

Broad based podcasts with no general direction

Having several hosts and a myriad of topics

Answer

Correct Answer: High quality audio and high quality content

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43. What is one advantage to using a purchased email list?

The firm selling them often makes up fake email addresss

Large quantity of email addresses and markets otherwise not reached

The bounce rate is very low

It is targeted at your potential customers

Answer

Correct Answer: Large quantity of email addresses and markets otherwise not reached

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44. Why is affiliate marketing a favorable form of marketing?

It is inexpensive

Nothing is paid unless there is a sale resulting from the affiliate's efforts

It guarantees increased sales

It is complex so not many people utilize it

Answer

Correct Answer: Nothing is paid unless there is a sale resulting from the affiliate's efforts

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45. What is an important step early on when forming a web marketing strategy?

Designing catchy ads

Allocating a large budget to the project

Identifying your customer base

Hiring a consulting firm

Answer

Correct Answer: Identifying your customer base

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46. What is a "landing page"?

The page a potential customer sees when they click on your paid ad

The main company website

A page where the customer can buy the product

Where the pay per click ads are created

Answer

Correct Answer: The page a potential customer sees when they click on your paid ad

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47. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

90 cents

10 cents

20 cents

1 cent

Answer

Correct Answer: 10 cents

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48. What is an "impression"?

When a person buys a product from a site

When your ad is displayed on a page online, not necessarily clicked on

When an ad is clicked on

When an ad makes an impression on a client

Answer

Correct Answer: When your ad is displayed on a page online, not necessarily clicked on

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49. How is the "open rate" important?

It tells the company how many people clicked on the links in the email

It lets the company know how many people bought a product

It is the number of people who received the email

It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Answer

Correct Answer: It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

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50. How should a company allocate its marketing budget among the various methods of internet marketing?

Depends on the company and what is most effective for its business

Spread evenly among the methods chosen

Haphazardly

Spend most on email marketing

Answer

Correct Answer: Depends on the company and what is most effective for its business

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51. How is the pricing model of a click determined?

Standardized rate for the ad

Google sets the price worldwide

Ads always cost more in later months

The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Answer

Correct Answer: The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

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52. How important is content on a site when optimizing it?

Not important at all, does not factor in

Mildly important to keep customers happy

It is the only thing which creates a higher ranking in search engines

Very important, new content especially

Answer

Correct Answer: Very important, new content especially

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53. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

It helps with ad placement

It is required

It helps drive affiliate sales

Costs of clicked links can add up quickly if not limited

Answer

Correct Answer: Costs of clicked links can add up quickly if not limited

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54. What should a company do once it achieves its search engine ranking goals?

Stop promoting the site

Constantly monitor and improve their site in order to maintain their ranking

Revise the site once in awhile

Sell advertising on their site

Answer

Correct Answer: Constantly monitor and improve their site in order to maintain their ranking

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55. How do firms typically budget once positive results are seen from their internet marketing campaign?

Decrease the overall budget

Spend more on the methods which are not producing results

Increase the budget and focus on those activities which are working

Stop marketing

Answer

Correct Answer: Increase the budget and focus on those activities which are working

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56. What is "cost per action"?

Same as pay per click

A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

A payment agreement where costs change depending on volume

The product cost

Answer

Correct Answer: A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

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57. What is brand strategy?

Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Strategy for reaching customers worldwide

Creating a package that catches peoples eyes

Creating an image that contradicts competitor's assertations

Answer

Correct Answer: Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

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58. What is meant by "white hat"?

When marketers show up for work wearing white hats

Dishonest techniques for gaining higher rankings

Ethical and honest methods of increasing page rankings

Software used to increase rankings

Answer

Correct Answer: Ethical and honest methods of increasing page rankings

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59. How can a podcast be used to drive customers to a website?

By only hosting the podcast on the website

By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information

By making the podcast a premium one which costs money

By telling the listeners that they need your product

Answer

Correct Answer: By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information

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60. Why has web marketing become the primary method of marketing for some companies?

It is more effective than anything else for all companies

It is inexpensive compared to other methods

It reaches a broad based audience

It guarantees increased sales

Answer

Correct Answer: It is inexpensive compared to other methods

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61. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

It keeps the marketing staff busy in down times

It impresses clients

A well maintained blog will help increase page rank with search engines

It makes the company seem larger than it is

Answer

Correct Answer: A well maintained blog will help increase page rank with search engines

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62. Why have social networking sites become a popular method of internet marketing?

They are free and easy to use

They guarantee more traffic to your site

Ease of use, large number of users, easy to target specific demographics

They are a passing trend

Answer

Correct Answer: They are free and easy to use
Ease of use, large number of users, easy to target specific demographics

Note: This question has more than 1 correct answers

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63. What is an auto-responder?

A person who replies to all emails for the company

An automatic email message sent to someone who takes an action such as submitting a form on a company website

A method of direction communication with clients

An email relay system

Answer

Correct Answer: An automatic email message sent to someone who takes an action such as submitting a form on a company website

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64. Why is it important to fine tune the timing of the ad and keywords used?

It costs less in later hours

To be sure to spend more money on marketing

Required by law

To carefully target the customer base desired, not wasting impressions and clicks

Answer

Correct Answer: To carefully target the customer base desired, not wasting impressions and clicks

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65. What is the purpose of having a special landing page for a PPC ad?

It costs less if done that way

It gives the potential to have mixed messages on the site

Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Customers expect it

Answer

Correct Answer: Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

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66. What is a double opt in process?

Someone must email the firm twice to get on a list

Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Someone must email the firm twice to get off an email list

Someone has to send an email confirming an online purchase

Answer

Correct Answer: Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

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67. What is the best way to make internet marketing effective?

Focus on one specific technique such as direct email

Use a myriad of methods online

Spend a lot of money on it

Use email marketing first

Answer

Correct Answer: Use a myriad of methods online

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68. What are the four P's of marketing?

Placement, Production, Procurement, Procedures

Product, Price, Placement, Promotion

Position, Price, Production, Premature

Product, Promotion, Procedures, Procurement

Answer

Correct Answer: Product, Price, Placement, Promotion

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69. Who was one of the original widely known affiliate marketers?

Ebay

AT&T

WorldCom

Amazon

Answer

Correct Answer: Amazon

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70. What is a "call to action"?

Hoping the customer buys your product

Recruiting new employees

Creating a new ad campaign

Using verbs to encourage people to take an action

Answer

Correct Answer: Using verbs to encourage people to take an action

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71. Why would a firm employ guerilla web marketing?

It is guaranteed to work

It allows greater flexibility

It gives the firm more control over its marketing budget

It is unconventional and can often leave a lasting impression on potential customers

Answer

Correct Answer: It is unconventional and can often leave a lasting impression on potential customers

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72. Why would a company possibly want to spend more on PPC early on?

It costs less early on

To drive traffic to their site and increase awareness

To let the competition know they are serious

To sell more products

Answer

Correct Answer: To drive traffic to their site and increase awareness

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73. What is search engine optimization?

Paying for placement on a search engine results page

Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings

Optimization of a site so it gets more affiliate revenue

Selling memberships to the site

Answer

Correct Answer: Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings

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74. Which of the following would not be effective in headline writing?

Using words that draw attention

Using words that people may search for

Using small words which take up space and do not add value

Using words such as

Answer

Correct Answer: Using small words which take up space and do not add value

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75. What is the primary goal of web marketing?

To give the target market an ad like they would see on TV

To sell customers on the spot

To earn affiliate income

To drive potential customers to the company website

Answer

Correct Answer: To drive potential customers to the company website

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76. Which 3 industries are the largest users of affiliate marketing?

Prescription drugs, electronics, child products

Gambling, adult, retail

Retail outlets, bakeries, beverage

Computer equipment, auto manufacturers, construction

Answer

Correct Answer: Gambling, adult, retail

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77. What is "cost per customer acquisition"?

The amount a company pays a customer to try their product

The average cost of marketing spent per new customer

The cost of marketing staff

The cost to beat competitors

Answer

Correct Answer: The average cost of marketing spent per new customer

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78. Why has web marketing become a popular form of marketing?

It is much cheaper than other forms and often more effective

Television advertising is being offered less

It is easier than traditional marketing

It has been heavily advertised

Answer

Correct Answer: It is much cheaper than other forms and often more effective

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79. What type of income statement items are marketing expenses?

Variable Cost

Fixed Cost

Revenue

Cost of Good Sold

Answer

Correct Answer: Variable Cost

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80. Which of the following can negatively impact a site's ranking in search results?

Excessive link exchanging

Static content

Using automated programs or services to create links to your site

Answer

Correct Answer: Excessive link exchanging
Using automated programs or services to create links to your site

Note: This question has more than 1 correct answers

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81. Which of the following information must be included in the business emails sent by a corporation?

Company name

Company employee strength

Registration place

Registration number of the company

Answer

Correct Answer: Company name
Registration place
Registration number of the company

Note: This question has more than 1 correct answers

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82. Which of the following are the correct sales funnel stages?

Advocacy

Value

Authority

Call-to-action

Answer

Correct Answer: Value
Authority
Call-to-action

Note: This question has more than 1 correct answers

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83. During the conversation stage of the marketing funnel. which of the following options should be included in the email copy?

Whitepaper

Coupon

Buy now

Answer

Correct Answer: Coupon
Buy now

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

84. Which of the following are the correct guidelines that should be followed in email marketing?

Try to use the opt-in-based marketing.

Have the consent boxes already ticked but provide a way for opting out.

Provide a system in place for handling the complaints about unwanted marketing.

Answer

Correct Answer: Try to use the opt-in-based marketing.
Provide a system in place for handling the complaints about unwanted marketing.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

85. Which of the following are the correct email testing and preview tools?

PutsMail

Email on Acid

ReputationAuthority

TrustedSource

Answer

Correct Answer: PutsMail
Email on Acid

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

86. Which of the following are the advantages of double opt-in?

List growth is very fast

High-quality leads

Bounce-free

Answer

Correct Answer: High-quality leads
Bounce-free

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

87. Which of the following Options are the advantages of single opt-in?

It guarantees a smooth experience for the user.

It always provides a mailing list of high-quality leads.

The list with single Opt-ins requires less maintenance time.

It is quick and easy process.

Answer

Correct Answer: It guarantees a smooth experience for the user.
It is quick and easy process.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

88. Which of the following types of emails deliver sequential messages based on the timeframe specified by the user?

0 Event-based trigger emails

0 Drip-feed emails

0 Both Options a and b

Answer

Correct Answer: 0 Drip-feed emails

Note: This Question is unanswered, help us to find answer for this one

89. Which of the following types Of opt-in is recommended for the companies that are not focused on audience growth and/ or who have had low open rates?

Single-Opt in

Double opt-in

None of the above.

Answer

Correct Answer: Double opt-in

Note: This Question is unanswered, help us to find answer for this one

90. In relation to ISPs measure. which of the following actions is/ are the sign Of direct engagement?

Opening a mail

Replying to mail

Moving mail between folders

Both options a and b

Answer

Correct Answer: Replying to mail

Note: This Question is unanswered, help us to find answer for this one

91. Which of the following is the paid tool that allows the users to check how their email looks in major email clients and on different mobile devices?

Mailtrap

EmailReach

PutsMail

lnbox Inspector

Answer

Correct Answer: EmailReach

Note: This Question is unanswered, help us to find answer for this one

92. Which of the following blacklists runs the Register of Known Spam Operations (ROKSO) that lists spammers who have been terminated three or more times by lSPs?

O SpamCop

O SpamHaus

0 Spam filters

Answer

Correct Answer: O SpamHaus

Note: This Question is unanswered, help us to find answer for this one

93. In relation to lawfulness of processing, which of the following points shall not apply to processing carried out by public authorities in the performance of their tasks?

Processing is must for compliance with a legal obligation to which the controller is subject.

Processing is must for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights.

Processing is must for protecting the vital interests of the data subject or of another natural person.

Processing is must for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

Answer

Correct Answer: Processing is must for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights.

Note: This Question is unanswered, help us to find answer for this one

94. Which of the following is a tool from McAfee that is used for checking the way your site is categorized within various versions of the SmartFilter Internet Database?

TrustedSource

BarracudaCentral

ReputationAuthority

Litmus

Answer

Correct Answer: TrustedSource

Note: This Question is unanswered, help us to find answer for this one

95. Which of the following spam score checking tools has a lightweight JSON API that can be integrated with the user’s platform for SPAM score checking?

Litmus

Email on Acid

Postmark

Mail tester

Answer

Correct Answer: Postmark

Note: This Question is unanswered, help us to find answer for this one

96. What is the maximum number of emails that can be sent per day using the SendinBlue platform?

100

200

300

400

Answer

Correct Answer: 300

Note: This Question is unanswered, help us to find answer for this one

97. In order to improve the image-only email, what is considered as a good ratio of text for an image?

20 lines of text or less for each image

50 lines of text or less for each image

100 lines of text or less for each image

Answer

Correct Answer: 20 lines of text or less for each image

Note: This Question is unanswered, help us to find answer for this one

98. Which of the following types of option does not require the users to explicitly and consciously take any other action after entering their email?

Single option

Soft double option

Double option

None of the above.

Answer

Correct Answer: Single option

Note: This Question is unanswered, help us to find answer for this one

99. What is the maximum number of emails that can be sent each day through the Gmail SMTP server when logged into the web interface?

100

250

500

750

Answer

Correct Answer: 500

Note: This Question is unanswered, help us to find answer for this one

100. In relation to the deliverability checking ReputationAuthority tool, the reputation score can be received on which of the following scales?

0-10

0-100

Good, neutral, poor

Good, better, best

Answer

Correct Answer: 0-100

Note: This Question is unanswered, help us to find answer for this one

101. In the Blacklists, which of the following information is/ are stored about the suspected spammers?

Sender domains

Sender IP addresses

Both options a and b

Neither option a nor b

Answer

Correct Answer: Both options a and b

Note: This Question is unanswered, help us to find answer for this one

102. Which of the following types of option is the best way for reaching the end-users who have opted in but the digital marketer lacks the proof of their consent?

Single option

Soft double option

Double option

None of the above.

Answer

Correct Answer: Soft double option

Note: This Question is unanswered, help us to find answer for this one

103. Which of the following is the fake SMTP server for testing and viewing emails that can also be used for analyzing emails by SPAM and blacklists?

EmailReach

Litmus

lnbox Inspector

Mailtrap

Answer

Correct Answer: Mailtrap

Note: This Question is unanswered, help us to find answer for this one

104. Which options is the f‌irst stage of the marketing funnel?

Consideration

Loyalty

Awareness

Advocacy

Answer

Correct Answer: Awareness

Note: This Question is unanswered, help us to find answer for this one

105. Which of the following might find it most advisable to have some or all of their website’s content translated into languages other than English?

A University [e.g. Huxley University]

A pure-play online retailer [e.g. Phelps Online Department store]

A London-based private hospital [e.g. Matthew Humberstone Foundation Hospital]

The manufacturer of garden machinery [e.g. Two Cities Manufacturing Ltd]

Answer

Correct Answer: A London-based private hospital [e.g. Matthew Humberstone Foundation Hospital]

Note: This Question is unanswered, help us to find answer for this one

106. In general, the 'amateur' / 'DIY' website is to be avoided - but for which of the following might a website developed by an amateur be sufficient for their online objectives?

A digital marketing consultant? [e.g. Lindsey Naegle Consulting]

An established offline retailer [e.g. Hill Street Motorist Shops]

A small museum [e.g. The Rockridge Museum]

A company which gets its business from repeat customers and referrals [e.g. Clough and Taylor]

Answer

Correct Answer: A company which gets its business from repeat customers and referrals [e.g. Clough and Taylor]

Note: This Question is unanswered, help us to find answer for this one

107.
Which of the following are Virus propagation techniques?

Master Boot Record

File Infection

Server Boot Record

Macro Infection

Slave Boot Record

Answer

Correct Answer: Master Boot Record

Note: This Question is unanswered, help us to find answer for this one

108.
What is meant by "guerilla marketing"?

Using resources such as time, energy and imagination rather than money to market

Using advertising spots which utilize gorillas to capture the audience

Having a large scale marketing budget

Using television ads instead of web ads

Answer

Correct Answer: Using resources such as time, energy and imagination rather than money to market

Note: This Question is unanswered, help us to find answer for this one

109. How many tweets will Twitter allow you to make a day?

600

1500

1000

2,400

Answer

Correct Answer: 2,400

Note: This Question is unanswered, help us to find answer for this one

110. What two halves make up the engagement metric?

Social and paid engagement

Positive & negative engagement

Organic and inorganic engagement

Inbound and outbound engagement

Answer

Correct Answer: Positive & negative engagement

Note: This Question is unanswered, help us to find answer for this one

111. ASO stands for

App Store Optimization

Aggregated Sales Optimization

Augmented Sales Optimization

Automated Search Optimization

Augmented Search Optimization

Answer

Correct Answer: App Store Optimization

Note: This Question is unanswered, help us to find answer for this one

112. What is the top tool used in inbound marketing campaigns?

Content

Affiliate Ads

Google Ad Words

Email Blasts

Answer

Correct Answer: Content

Note: This Question is unanswered, help us to find answer for this one

113. What is the time limit for videos recorded on Twitter's Vine service?

30 seconds

10 seconds

6 seconds

15 seconds

Answer

Correct Answer: 6 seconds

Note: This Question is unanswered, help us to find answer for this one

114. Assisted Conversions Report in Google Analytics can be found under

Experiments

Goals

Ecommerce

Multi-Channel Funnels

Attribution

Answer

Correct Answer: Multi-Channel Funnels

Note: This Question is unanswered, help us to find answer for this one

115. Which of these is a type of online marketing?

Content marketing

Affiliate marketing

Email marketing

All of these

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

116. What does PPC stand for?

Pay Per Customer

Pay Per Click

Pay Per Connection

Pay Per Contact

Answer

Correct Answer: Pay Per Click

Note: This Question is unanswered, help us to find answer for this one

117. What is Google Analytics used for?

Advertising Analytics

Mobile Analytics

Conversion Analytics

All of these

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

118. What are the benefits of social media marketing?

All of these

Niche marketing opportunities

Low barriers to entry

Amplified audience reach

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

119. Which of these is an advantage of email marketing?

Educating your customers

Easily measuring the results of a marketing campaign

All of these

Delivering targeted content during each stage of the customer relationship lifecycle

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

120. Which of the following provides a form of paid advertising?

Google Analytics

Google AdWords

Google+

Answer

Correct Answer: Google AdWords

Note: This Question is unanswered, help us to find answer for this one

121. What does SEO stand for?

Search Engine Orientation

Search Engine Optimization

Special Entry Offer

Superior E-marketing Optimization

Answer

Correct Answer: Search Engine Optimization

Note: This Question is unanswered, help us to find answer for this one

122. Blogging is best used for:

Creating a point of engagement with your customers

Building thought leadership

All of these

Nurturing leads

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

123. Which metric can you track with Facebook Ads?

All of these

Cost per Click

Number of times each person saw your ad

Campaign reach

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

124. What is B2B marketing?

Business to business

Buyer to buyer

Business to buyer

Blog to blog

Answer

Correct Answer: Business to business

Note: This Question is unanswered, help us to find answer for this one

125. What is a CMS?

Core Marketing Source

Content Management System

Content Mailing Supplier

Content Mailing System

Answer

Correct Answer: Content Management System

Note: This Question is unanswered, help us to find answer for this one

126. Where can keywords be placed for search engine optimization?

Meta Text

All of these

Page Title

Page URL

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

127. True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

128. CTA stands for...

Calculated Test Administration

Current Thematic Approach

Call To Action

Core Theme Authority

Answer

Correct Answer: Call To Action

Note: This Question is unanswered, help us to find answer for this one

129. What is SEM?

Search Engine Management

Search Engine Marketing

Search Engine Mailing

Simple Email Marketing

Answer

Correct Answer: Search Engine Marketing

Note: This Question is unanswered, help us to find answer for this one

130. What do you need to add to an image for a search engine to "see" "it"

131. Which of these is a characteristic of drip marketing?

All of these

Emails are pre-written

Emails are set to be sent on a schedule

Communications are based on user actions

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

132. Which of these describe geo-targeted marketing?

Deploying ads targeting fans of a best-selling book

Marketing ads that only appear to users in a specific region.

Deploying ads targeting individuals interested in taking a vacation

Marketing ads that reach all over the world

Answer

Correct Answer: Marketing ads that only appear to users in a specific region.

Note: This Question is unanswered, help us to find answer for this one

133. What type of marketing is blogging considered to be?

Referral marketing

Content marketing

Email marketing

Affiliate marketing

Answer

Correct Answer: Content marketing

Note: This Question is unanswered, help us to find answer for this one

134. Often referred to simply as Blogger, which of the following is Google's blogging platform?

Hubspot

Wordpress

Blogspot

Gspot

Answer

Correct Answer: Blogspot

Note: This Question is unanswered, help us to find answer for this one

135. What is a floating ad?

An ad that is fixed on the left-hand side of a website

Ad ad that opens in a separate window

An ad that is fixed at the bottom of a page

An ad that moves across the screen as the user scrolls

Answer

Correct Answer: An ad that moves across the screen as the user scrolls

Note: This Question is unanswered, help us to find answer for this one

136. What is niche marketing?

A type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit

Marketing to a random sample of your audience and measuring the results for testing purposes

A subset of guerrilla marketing where consumers do not realize they are being marketed to

Marketing to a target group of users who share common characteristics and are likely to buy your products

Answer

Correct Answer: Marketing to a target group of users who share common characteristics and are likely to buy your products

Note: This Question is unanswered, help us to find answer for this one

137. Testing two different Calls to Action to see which perform better is called:

A/B testing

Analytics balancing

This or that testing

Apples to Oranges testing

Answer

Correct Answer: A/B testing

Note: This Question is unanswered, help us to find answer for this one

138. Which of these is NOT a marketing call to action?

Love what you do

Tweet @ us

Join today

Click to learn more

Answer

Correct Answer: Love what you do

Note: This Question is unanswered, help us to find answer for this one

139. What does CPI stand for?

Cost Per Introduction

Cost Per Image

Cost Per Impression

Answer

Correct Answer: Cost Per Impression

Note: This Question is unanswered, help us to find answer for this one

140. What is the first step for online marketing?

Test keywords with Google AdWords

Focus on SEO

Identify goals and objectives

Start blogging

Answer

Correct Answer: Identify goals and objectives

Note: This Question is unanswered, help us to find answer for this one

141. What is the process search engines use to find content and make it available to users via search results?

Sourcing

Indexing

Prospecting

Discovering

Answer

Correct Answer: Indexing

Note: This Question is unanswered, help us to find answer for this one

142. Among following which option is more likely to drive genuine traffic to your website?

Sharing too many website links on facebook and twitter

Optimizing PPC Campaigns on Google adwords

Bulk emailing to every possible email address you have in your contact book

FFA Websites

Answer

Correct Answer: Optimizing PPC Campaigns on Google adwords

Note: This Question is unanswered, help us to find answer for this one

143. What is a back/inbound link?

The links used for navigation around your website

When another website links to a page on your website

The link in your PPC ad

The link to your offer in a call to action

Answer

Correct Answer: When another website links to a page on your website

Note: This Question is unanswered, help us to find answer for this one

144. Which best describes affiliate marketing?

Building internal links on your blog

Utilizing unconventional means like online flash mobs to promote a product

Creating a webinar series to build your brand as a thought leader

Performance-based marketing that rewards a partner for clicks or conversions

Answer

Correct Answer: Performance-based marketing that rewards a partner for clicks or conversions

Note: This Question is unanswered, help us to find answer for this one

145. What is the character limit for a single Tweet?

140

100

220

150

Answer

Correct Answer: 140

Note: This Question is unanswered, help us to find answer for this one

146. Which of the following can be used to tag images on the web, for SEO optimization?

Image Text

Alt Text

Visual Text

Photext

Answer

Correct Answer: Alt Text

Note: This Question is unanswered, help us to find answer for this one

147. Bitly is a

social media management tool

content curation tool

URL shortener

social network

Answer

Correct Answer: URL shortener

Note: This Question is unanswered, help us to find answer for this one

148. Which of the following is considered permission marketing?

Affiliate marketing

Content marketing

Pop-up ads

Opt-in email

Answer

Correct Answer: Opt-in email

Note: This Question is unanswered, help us to find answer for this one

149. Which email marketing technique is proven to lower SPAM complaints?

Purchasing an email list

Mailing to a partner list

Requiring user opt-ins

Sending more than two emails to your list per day

Answer

Correct Answer: Requiring user opt-ins

Note: This Question is unanswered, help us to find answer for this one

150. The number of visitors to take action after reading your content is measured by:

Reach

Conversion

Stickiness

Penetration

Answer

Correct Answer: Conversion

Note: This Question is unanswered, help us to find answer for this one

151. What does MUV stand for?

Maximum Unique Visits

Marketing Universe Version

Mobile Unique Version

Monthly Unique Visitors

Answer

Correct Answer: Monthly Unique Visitors

Note: This Question is unanswered, help us to find answer for this one

152. Which term refers to content that remains topical and relevant over long stretches of time?

Eternal

Angel

Evergreen

Stalwart

Answer

Correct Answer: Evergreen

Note: This Question is unanswered, help us to find answer for this one

153. means advertisers pay for every thousand displays of their message to potential customers

Coverage

Cost

Fixed cost

CPM

CPC

Answer

Correct Answer: CPM

Note: This Question is unanswered, help us to find answer for this one

154. What is the name for the small graphic that appears in a browser's address bar?

Icon

Favicon

Avatar

Gravatar

Answer

Correct Answer: Favicon

Note: This Question is unanswered, help us to find answer for this one

155. What term for a blog or blogger's list of links to other blogs they read or support?

RIYL

156. What is an interstitial ad?

An ad that fills a user's screen when navigating between two pages

An ad that stays at the top of a web page

An ad that floats on the side of a web page

An ad that follows the users cursor

Answer

Correct Answer: An ad that fills a user's screen when navigating between two pages

Note: This Question is unanswered, help us to find answer for this one

157. What is a pop-under window ad?

An ad remains under the title of a web page

An ad that the user does not see until they close out of their current window

An ad that pops under the cursor after a set amount of time

An ad that appears in a lightbox over a page

Answer

Correct Answer: An ad that the user does not see until they close out of their current window

Note: This Question is unanswered, help us to find answer for this one

158. What is Google's character display limit for the 'title tag' in search results?

10 words

140 characters

15 words

70 characters

Answer

Correct Answer: 70 characters

Note: This Question is unanswered, help us to find answer for this one

159. Which of the following is NOT allowed on LinkedIn advertising?

Javascript tags

In-banner surveys

Floating ads

Answer

Correct Answer: Floating ads

Note: This Question is unanswered, help us to find answer for this one

160. In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting found by customers?

LeadGen Marketing

Social Marketing

Lead Marketing

Inbound Marketing

Answer

Correct Answer: Inbound Marketing

Note: This Question is unanswered, help us to find answer for this one

161. Is SEM and SEO the same?

False

SEO is considered a subset of SEM services

True

Answer

Correct Answer: SEO is considered a subset of SEM services

Note: This Question is unanswered, help us to find answer for this one

162. Which of the following does NOT provide certified Twitter analytics?

Adobe Social

Topsy

HootSuite

Google

Answer

Correct Answer: Google

Note: This Question is unanswered, help us to find answer for this one

163. Which analytics does Twitter Ads specifically provide?

Follower growth chart

Number of favorites

Retweets

Answer

Correct Answer: Follower growth chart

Note: This Question is unanswered, help us to find answer for this one

164. What is the time limit for videos recorded on Instagram's video service?

15 seconds

30 seconds

6 seconds

10 seconds

Answer

Correct Answer: 15 seconds

Note: This Question is unanswered, help us to find answer for this one

165. What is the maximum animation loop length when marketing on LinkedIn?

30 seconds

10 seconds

no limit

1 minute

Answer

Correct Answer: 30 seconds

Note: This Question is unanswered, help us to find answer for this one

166. Google Analytics can be used to directly track performance of

Social Media

Mobile Apps & Websites

Websites

Mobile Apps

Websites & Social Media

Answer

Correct Answer: Mobile Apps & Websites

Note: This Question is unanswered, help us to find answer for this one

167. Name of Facebook's new search feature?

Scout

Graph

Compass

Leaf

Answer

Correct Answer: Graph

Note: This Question is unanswered, help us to find answer for this one

168. What is Facebook marketing useful for?

Promoting your brand

All of these

Promoting your product or service

Promoting other social media outlets

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

Online Marketing MCQs | Topic-wise

MCQ on Basic Online Marketing

General Online Marketing MCQs

Online Marketing Subjects

More Resources

Online Marketing MCQ

Online Marketing Skill Assessment

Online Marketing PDF

Related MCQs

osCommerce MCQs

Outbound Sales MCQs

Public Relations MCQs

Public Speaking MCQs

Salesforce CRM MCQs

Basic Online Marketing MCQ

1. Which of the given features are provided by the Constant Contact accounts?i) Easy tracking and reportingii) A paid image libraryiii) List segmentationiv) Facebook ads integration

2. In relation to email marketing automation. which of the given emails is/ are the trigger emails?i) Welcome emailsii) Refer-a-friend emailsiii) Abandoned cart emails

3. In relation to email marketing, which of the following options are lSPs?1) Outlookii) Hotmailiii) Comcastiv) Yahoo

4. Which of the given actions may trigger the autoresponder email?i) Opt-in fora lead magnetii) Buying a product

6. Which Of the given information should be provided to the users according to the privacy policy laws?i) Business name and locationii) Means used for collecting user informationiii) Methods used for keeping the information safeiv) How the user can opt-out and the consequences of doing so

7. According to GDPR, which of the given types of information is considered personal data?i) Computer IP addressii) Photoiii) Medical Information

8. The MailChimp email marketing platform can be integrated with which of the given platforms?i) WordPressii) Magnetoiii) Shopify

9. Which of the given statements is/ are correct about the single opt-in?i) It provides high engagement levels.ii) It provides low deliverability rates.

10. Choose True or False. Double opt-in is mandatory under GDPR.

11. How can the signature block be used effectively?

12. What is a site index?

13. Who regulates affiliate marketing?

14. How can chat rooms bolster site traffic?

15. Which of the given are the correct features of the Drip platform?i) Smarter email segmentationii) Intelligent marketing automation toolsiii) List groupsiv) Visual workf‌low builder

16. What is the formula for calculating cost per customer acquisition?

17. What is a "value proposition"?

18. What is the purpose of sending a monthly newsletter?

19. How are Pay Per Click ad campaigns billed?

20. Why are affiliates not the same as having a sales force?

21. What are meta tags?

22. What is the purpose of a traditional press release?

23. What is meant by "viral marketing"?

24. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

25. What is affiliate marketing?

26. How is click-through rate measured in an email campaign?

27. What is "bounce rate" in terms of email marketing?

28. What is one unfavorable trait sometimes seen in affiliate marketing?

29. How are keywords utilized by search engines?

30. What is meant by "web 2.0"?

31. What is meant by "niche marketing"?

32. Why is reciprocal linking becoming an important way to reach potential clients?

33. What is the "active voice" style of writing ads?

34. What is A/B testing?

35. Why is the subject line of any email campaign important?

36. Which of the following are podcasts least likely to target?

37. How can a company profit from a podcast directly?

38. What is a trackback?

39. Why are purchased email lists typically ineffective?

40. How can posting on other message boards help drive traffic to a company site?

41. How can supplemental materials be delivered to the podcast listener?

42. How do listeners decide what is a worthwhile podcast to continually listen to?

43. What is one advantage to using a purchased email list?

44. Why is affiliate marketing a favorable form of marketing?

45. What is an important step early on when forming a web marketing strategy?

46. What is a "landing page"?

47. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

48. What is an "impression"?

49. How is the "open rate" important?

50. How should a company allocate its marketing budget among the various methods of internet marketing?

51. How is the pricing model of a click determined?

52. How important is content on a site when optimizing it?

53. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

54. What should a company do once it achieves its search engine ranking goals?

55. How do firms typically budget once positive results are seen from their internet marketing campaign?

56. What is "cost per action"?

57. What is brand strategy?

58. What is meant by "white hat"?

59. How can a podcast be used to drive customers to a website?

60. Why has web marketing become the primary method of marketing for some companies?

61. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

62. Why have social networking sites become a popular method of internet marketing?

63. What is an auto-responder?

64. Why is it important to fine tune the timing of the ad and keywords used?

65. What is the purpose of having a special landing page for a PPC ad?

66. What is a double opt in process?

67. What is the best way to make internet marketing effective?

68. What are the four P's of marketing?

69. Who was one of the original widely known affiliate marketers?

70. What is a "call to action"?

71. Why would a firm employ guerilla web marketing?

72. Why would a company possibly want to spend more on PPC early on?

73. What is search engine optimization?

74. Which of the following would not be effective in headline writing?

75. What is the primary goal of web marketing?

76. Which 3 industries are the largest users of affiliate marketing?

77. What is "cost per customer acquisition"?

78. Why has web marketing become a popular form of marketing?

79. What type of income statement items are marketing expenses?

80. Which of the following can negatively impact a site's ranking in search results?

1.
Which of the given features are provided by the Constant Contact accounts?

i) Easy tracking and reporting

ii) A paid image library

iii) List segmentation

iv) Facebook ads integration

2.
In relation to email marketing automation. which of the given emails is/ are the trigger emails?

i) Welcome emails
ii) Refer-a-friend emails
iii) Abandoned cart emails

3.
In relation to email marketing, which of the following options are lSPs?

1) Outlook
ii) Hotmail
iii) Comcast
iv) Yahoo

4.
Which of the given actions may trigger the autoresponder email?

i) Opt-in fora lead magnet
ii) Buying a product

6.
Which Of the given information should be provided to the users according to the privacy policy laws?

i) Business name and location

ii) Means used for collecting user information

iii) Methods used for keeping the information safe

iv) How the user can opt-out and the consequences of doing so

7.
According to GDPR, which of the given types of information is considered personal data?

i) Computer IP address
ii) Photo
iii) Medical Information

8.
The MailChimp email marketing platform can be integrated with which of the given platforms?

i) WordPress

ii) Magneto

iii) Shopify

9.
Which of the given statements is/ are correct about the single opt-in?

i) It provides high engagement levels.

ii) It provides low deliverability rates.

15.
Which of the given are the correct features of the Drip platform?
i) Smarter email segmentation
ii) Intelligent marketing automation tools
iii) List groups
iv) Visual workf‌low builder

107.
Which of the following are Virus propagation techniques?

108.
What is meant by "guerilla marketing"?