Online Marketing MCQs (Chapterwise Multiple Choice Questions)

Which of the following types of option is the best way for reaching the end-users who have opted in but the digital marketer lacks the proof of their consent?

Single option

Soft double option

Double option

None of the above.

Answer & Explanation

Correct Answer: Soft double option

Note: This Question is unanswered, help us to find answer for this one

Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

It reduces taxable profits

To get a second opinion

Creates goodwill

Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer & Explanation

Correct Answer: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Note: This Question is unanswered, help us to find answer for this one

How is the pricing model of a click determined?

Standardized rate for the ad

Google sets the price worldwide

Ads always cost more in later months

The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Answer & Explanation

Correct Answer: The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Note: This Question is unanswered, help us to find answer for this one

How can supplemental materials be delivered to the podcast listener?

Embedded into the audio file

Files can be made available for download along with the link to the podcast

The listener has to go to a special site only during the podcast

The listener must pay for any additional materials

Answer & Explanation

Correct Answer: Files can be made available for download along with the link to the podcast

Note: This Question is unanswered, help us to find answer for this one

Google Analytics can be used to directly track performance of

Social Media

Mobile Apps & Websites

Websites

Mobile Apps

Websites & Social Media

Answer & Explanation

Correct Answer: Mobile Apps & Websites

Note: This Question is unanswered, help us to find answer for this one

Which of the following are podcasts least likely to target?

Sales

Branding

Customer loyalty

Content delivery

Answer & Explanation

Correct Answer: Sales

Note: This Question is unanswered, help us to find answer for this one

Why would a company possibly want to spend more on PPC early on?

It costs less early on

To drive traffic to their site and increase awareness

To let the competition know they are serious

To sell more products

Answer & Explanation

Correct Answer: To drive traffic to their site and increase awareness

Note: This Question is unanswered, help us to find answer for this one

What is a "landing page"?

The page a potential customer sees when they click on your paid ad

The main company website

A page where the customer can buy the product

Where the pay per click ads are created

Answer & Explanation

Correct Answer: The page a potential customer sees when they click on your paid ad

Note: This Question is unanswered, help us to find answer for this one

What is the purpose of having a special landing page for a PPC ad?

It costs less if done that way

It gives the potential to have mixed messages on the site

Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Customers expect it

Answer & Explanation

Correct Answer: Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Note: This Question is unanswered, help us to find answer for this one

What is the process search engines use to find content and make it available to users via search results?

Sourcing

Indexing

Prospecting

Discovering

Answer & Explanation

Correct Answer: Indexing

Note: This Question is unanswered, help us to find answer for this one

Online Marketing Quick Quiz

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You need a lot of improvement.

Just don't give up!

Correct Answers: 0/10

Start Practicing with our MCQs given below.