Online Marketing MCQ Questions Answers

1. Which feature is provided by the Constant Contact accounts? i) Easy tracking and reporting ii) A paid image library iii) List segmentation iv) Facebook ads integration

2. In relation to email marketing automation. which of the given emails is/ are the trigger emails? i) Welcome emails ii) Refer-a-friend emails iii) Abandoned cart emails

3. In relation to email marketing, which option is lSPs? 1) Outlook ii) Hotmail iii) Comcast iv) Yahoo

4. Which action may trigger the autoresponder email? i) Opt-in fora lead magnet ii) Buying a product

5. Which email marketing platforms has the given features? i) It is very easy to use and is incredibly powerful. ii) It allows a user to easily offer content upgrades and incentives with email signup forms. iii) It can easily segment subscribers into those who are interested and those who have already purchased.

6. Which information should be provided to the users according to the privacy policy laws? i) Business name and location ii) Means used for collecting user information iii) Methods used for keeping the information safe iv) How the user can opt-out and the consequences of doing so

7. According to GDPR, which of the given types of information is considered personal data? i) Computer IP address ii) Photo iii) Medical Information

8. The MailChimp email marketing platform can be integrated with which of the given platforms? i) WordPress ii) Magneto iii) Shopify

9. Which statement is/ are correct about the single opt-in? i) It provides high engagement levels. ii) It provides low deliverability rates.

10. Double opt-in is mandatory under GDPR.

11. How can the signature block be used effectively?

12. What is a site index?

13. Who regulates affiliate marketing?

14. How can chat rooms bolster site traffic?

15. Which is the correct features of the Drip platform? i) Smarter email segmentation ii) Intelligent marketing automation tools iii) List groups iv) Visual workf‌low builder

16. What is the formula for calculating cost per customer acquisition?

17. What is a 'value proposition'?

18. What is the purpose of sending a monthly newsletter?

19. How are Pay Per Click ad campaigns billed?

20. Why are affiliates not the same as having a sales force?

21. What are meta tags?

22. What is the purpose of a traditional press release?

23. What is meant by 'viral marketing'?

24. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

25. What is affiliate marketing?

26. How is click-through rate measured in an email campaign?

27. What is 'bounce rate' in terms of email marketing?

28. What is one unfavorable trait sometimes seen in affiliate marketing?

29. How are keywords utilized by search engines?

30. What is meant by 'web 2.0'?

31. What is meant by 'niche marketing'?

32. Why is reciprocal linking becoming an important way to reach potential clients?

33. What is the 'active voice' style of writing ads?

34. What is A/B testing?

35. Why is the subject line of any email campaign important?

36. Which is podcasts least likely to target?

37. How can a company profit from a podcast directly?

38. What is a trackback?

39. Why are purchased email lists typically ineffective?

40. How can posting on other message boards help drive traffic to a company site?

41. How can supplemental materials be delivered to the podcast listener?

42. How do listeners decide what is a worthwhile podcast to continually listen to?

43. What is one advantage to using a purchased email list?

44. Why is affiliate marketing a favorable form of marketing?

45. What is an important step early on when forming a web marketing strategy?

46. What is a 'landing page'?

47. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

48. What is an 'impression'?

49. How is the 'open rate' important?

50. How should a company allocate its marketing budget among the various methods of internet marketing?

51. How is the pricing model of a click determined?

52. How important is content on a site when optimizing it?

53. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

54. What should a company do once it achieves its search engine ranking goals?

55. How do firms typically budget once positive results are seen from their internet marketing campaign?

56. What is 'cost per action'?

57. What is brand strategy?

58. What is meant by 'white hat'?

59. How can a podcast be used to drive customers to a website?

60. Why has web marketing become the primary method of marketing for some companies?

61. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

62. Why have social networking sites become a popular method of internet marketing?

63. What is an auto-responder?

64. Why is it important to fine tune the timing of the ad and keywords used?

65. Purpose of having a special landing page for a PPC ad?

66. What is a double opt in process?

67. Best way to make internet marketing effective?

68. What are the four P's of marketing?

69. Who was one of the original widely known affiliate marketers?

70. What is a 'call to action'?

71. Why would a firm employ guerilla web marketing?

72. Why would a company possibly want to spend more on PPC early on?

73. What is search engine optimization?

74. Which would not be effective in headline writing?

75. What is the primary goal of web marketing?

76. Which 3 industries are the largest users of affiliate marketing?

77. What is 'cost per customer acquisition'?

78. Why has web marketing become a popular form of marketing?

79. What type of income statement items are marketing expenses?

80. Which can negatively impact a site's ranking in search results?

81. Which information must be included in the business emails sent by a corporation?

82. Which is the correct sales funnel stages?

83. During the conversation stage of the marketing funnel. which of the following options should be included in the email copy?

84. Which is the correct guidelines that should be followed in email marketing?

85. Which is the correct email testing and preview tools?

86. Which is the advantages of double opt-in?

87. Which Option is the advantage of single opt-in?

88. Which types of emails deliver sequential messages based on the timeframe specified by the user?

89. Which types Of opt-in is recommended for the companies that are not focused on audience growth and/ or who have had low open rates?

90. In relation to ISPs measure. which of the following actions is/ are the sign Of direct engagement?

91. The paid tool that allows the users to check how their email looks in major email clients and on different mobile devices?

92. Which blacklists runs the Register of Known Spam Operations (ROKSO) that lists spammers who have been terminated three or more times by lSPs?

93. In relation to lawfulness of processing, whic point shall not apply to processing carried out by public authorities in the performance of their tasks?

94. Which is a tool from McAfee that is used for checking the way your site is categorized within various versions of the SmartFilter Internet Database?

95. Which spam score checking tools has a lightweight JSON API that can be integrated with the user’s platform for SPAM score checking?

96. Maximum number of emails that can be sent per day using the SendinBlue platform?

97. In order to improve the image-only email, what is considered as a good ratio of text for an image?

98. Which option does not require the users to explicitly and consciously take any other action after entering their email?

99. Maximum number of emails that can be sent each day through the Gmail SMTP server when logged into the web interface?

100. In relation to the deliverability checking ReputationAuthority tool, the reputation score can be received on which scale?