Google Adwords MCQ Questions Answers

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Google Adwords multiple choice questions List

1. Your CPC may exceed your maximum if which of the following are set up?

2. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

3. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

4. Which insights are readily available on the overview tab of the New Google Ads Interface?

5. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

6. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

7. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

8. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

9. Which is different type of attribution models? Check all that apply.

10. If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

11. You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

12. What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

13. Which search shows ads that are an exact match or close variation of your keyword?

14. What are the advantages of google expanding their Text Ads? Check all that apply.

15. Reviews extension campaign type settings include as following?

16. The following helps improve ad position except one?

17. All are automated bidding signals except one.

18. Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

19. Seller ratings extension is available in US, UK, DE, FR, and JP.

20. Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

21. The following are all automated extensions except one?

22. The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

23. The balance in the ________________ account is the amount owed to the company by its customers.

24. Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

25. What kind of insights can be gained from a multi-channel funnel in adwords?

26. Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

27. You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

28. Which is view type of data within Adwords Report Editor?

29. You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

30. If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

31. Which will NOT show on search results for the keyword 'running shoes' on phrase match?

32. How are null quality scores designated in Adwords table?

33. Null Quality Scores, designated by '0' in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

34. How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

35. Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

36. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

37. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

38. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

39. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

40. For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

41. Where do ad extensions appear?

42. In what type of campaign can you use dynamic remarketing?

43. What are the main benefits of attribution modeling?

44. Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

45. Google forwarding numbers are currently available in which of the following countries? Select all that apply.

46. Which is a unique phone number from Google that you can use in your ads to help track calls to your business?

47. What is an automated extension type that showcases advertisers with high ratings?

48. Which is not a supported feed in dynamic remarketing?

49. If the keyword is 'women’s hat', which search does broad modifier target?

50. Adwords requires you to update your product data for shopping campaigns every:

51. New keywords automatically get a Quality Score of how much?

52. You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

53. Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

54. In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

55. Which Adwords feature/s use the personalized advertising tool?

56. How do you find out who's bidding on your keywords and if your competitors are doing it any better?

57. Strategies and optimizations for remarketing lists for search ads. Which one should not be included?

58. In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

59. What is the most probable reason your remarketing ad isn’t showing?

60. There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

61. Expanded text Ad have a headline limit of 25 characters?

62. Expanded text ads have which of the following?

63. There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

64. Which will show on search results for the keyword [tennis shoes] on exact match?

65. How would you improve your chances of showing sitelinks?

66. Which allows ads with close variations in any order to show, but does not allow synonyms to show?

67. Ads may show on close variations, but not synonyms in any order?

68. Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

69. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

70. Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

71. Which insights are readily available on the home tab?

72. What is the default settings for Adwords to show your ads?

73. By using which feature can you show your ad on certain days or during business hours?

74. The following can be found in Shared library except one?

75. Which option cannot be found in shared library?

76. Default match type that all your keywords are assigned?

77. Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

78. You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

79. Which is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

80. After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

81. How do you raise your CPC bid up to 30%?

82. Which bidding strategy that gets you more visibility than other domains in search results?

83. Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

84. Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

85. The average amount you would like to pay for a conversion?

86. The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

87. How ECPC is different from Target CPA bidding?

88. Which automated bidding strategy allows you to set ad scheduling bid adjustments?

89. Which automated bidding strategy is possible to set ad scheduling bid adjustments?

90. Which is automated bidding signals?

91. AdWords shows your extensions depend on a number of the following factors except one.

92. How do you showcase your business’ offerings in detail, so that people can find what they want more quickly through your ad?

93. What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

94. Remarketing lists for search ads are only available for which types of campaigns?

95. Which is not an automated extension?

96. The three most popular types of RLSA lists are: 1. general site visitors 2. recent converters and 3. __?

97. After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?

98. Which is not allowed when running a re marketing campaign?

99. This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.

100. In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.

Related MCQ's

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Google Adwords:

Google Adwords is an advertising service that allows businesses to display ads on Google's search engine and other Google-affiliated sites. Businesses can choose to target their ads to specific countries, regions, cities, or even zip codes. They can also set a daily budget for their ad campaign and choose how much they're willing to pay per click.

Google Adwords is a powerful tool for businesses of all sizes, as it allows them to reach a large audience with relative ease. Quizack is a great platform from which you can get the best google Adwords questions and answers in the mcq format for excellent preparation for the examination or job interviews.

Google Display Network (GDN):

Google Display Network (GDN) is a vast display advertising network that helps you reach people while they're browsing the web. Display ads can be text, image, or video-based. They can appear on millions of websites, apps, and videos across the web, including Google sites such as Gmail and YouTube. Quizack is the best resource for providing the latest and the most significant google ads mcq questions for all those students or unemployed people who desire to get the best outcomes in their exams or interviews.

What are Google Ads?

Google ads are online advertisements that appear on Google’s search engine and other sites across the web. Advertisers pay to have their ads shown to users when they search for certain keywords or visit websites in Google’s display network. Any of the candidates can easily pass their exam or initial interview with the help of the best aid of google ads questions and answers given by the Quizack.

What is a Google search page?

It is the default web page that comes up when you go to google. It contains a search box where you can enter keywords or phrases to search for, as well as a few other links and options. The main purpose of this page is to provide users with a way to find information on the internet. Quizack is the best place to find the most beneficial google ads interview questions and answers in the form of MCQ, so you will ace exams or interviews easily.

Ad groups:

An ad group is a collection of ads that share the same keywords and settings. Ad groups help to organize your campaign and make it easier to track the performance of each ad.

What is a Google search network?

It is a group of websites where your ads can appear when people search for terms related to your products or services. Your ads can appear on the Google Search homepage, as well as on other websites in this Network. You can target your ads to reach people when they're searching for specific terms related to your business, products, or services.

It includes the following:

The Google Search homepage
Google Maps
Google Images
Google Shopping
Websites and apps that are part of the Google Network

Google AdWords system:

Google AdWords is an advertising service that allows businesses to display ads on Google's search engine and other Google properties. AdWords allows businesses to set a budget for their ad campaigns and only pays when someone clicks on their ad.

What is an Adwords account?

An Adwords account is a Google account that allows you to create and manage your own advertising campaigns. You can use Adwords to promote your business or website on Google search results pages, as well as on websites that are part of the Google Display Network. Adwords accounts are free to set up, and you can use them to run campaigns in multiple languages.

What do you know about the Ad group level?

It is the process of managing your ad groups within your Google Ads account. This involves creating and adding new groups, as well as editing and removing existing ones. It also allows you to set bids and budgets at the ad group level, which can help you better control your spending. Additionally, you can target specific keywords, placements, and audiences.

Ads targeted:

Google AdWords allows you to target your ads in a number of different ways. You can target by location, language, device, time of day, and even by the type of user you think is most likely to convert to your ad.

Online advertising:

It is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, this type of advertising frequently involves both a publisher, who integrates advertisements into its online content and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server that technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

What do you mean by the term "Google Search"?

A google search is a way to find websites through the use of keywords. When you type in keywords into the search box on Google, the results that come up are determined in part by how popular those keywords are. The more popular the keywords, the more likely it is that a website will appear on the first page of results.

Ad relevance:

Ad relevance is how closely related your ad is to the keywords you're bidding on. The more relevant sites your ads are to, the higher your quality score will be. A high-quality score means that your ad is more likely to be shown to users who are searching for those keywords.

Ad spend:

Ad spend is the total amount of money that you spend on your Google Ads campaigns. Your ad spend can be divided into two types:

Campaign budget: The amount of money that you're willing to spend on a single campaign.
Daily budget: The amount of money that you're willing to spend on a daily basis

Ad rank:

Ad Rank is the position your ad holds on a search engine results page (SERP). It's determined by a combination of factors, including:

Your keyword bid amount
Your Quality Score

What is the ad position?

Ad position is the order in which your ad appears on a search engine results page (SERP). Your ad's position is determined by both your bid and your Quality Score. AdWords uses an automated auction to determine where ads should be placed, and this system is designed to reward high-quality ads with lower prices and better positions.

What do you know about Ad quality?

Ad quality is a measure of how relevant and useful your ads are to users. Google uses a variety of signals to determine the quality of your ads, including click-through rate (CTR), landing page experience, and history of customer satisfaction.

Landing page or landing pages:

These are the first pages that a user sees when they click on your ad. Creating an effective landing page can be the difference between a successful AdWords campaign and one that doesn't perform as well as you'd like.

What are ad scheduling settings?

These settings let you choose when your ad should run. You can schedule your ads to run only on certain days and during certain hours of the day. This can be useful if you want your ad to appear only when people are likely to be searching for your product or service.

What are different Ad variations?

These are different versions of your ad that you can create to test which performs better. By creating multiple ad variations and testing them against each other, you can determine which version is most effective in terms of click-through rate (CTR) or conversion rate.

How to get the highest Ad rank?

Ad rank is determined by your bid and your Quality Score. So, if you want to improve your ad rank, you can either increase your bid or improve your Quality Score.

What are account reporting tools?

Google AdWords offers a suite of tools that allow you to view your account performance data in different ways. The reporting tools can help you track your progress, isolate areas that need improvement, and measure your ROI.

Can I use multiple accounts simultaneously?

You can link multiple accounts and use them simultaneously as long as you're signed in to each account in a different browser. This way, your ads will be associated with the correct account.

Where to find account reporting tools?

There are a few ways to find the account reporting tools in Google Adwords. The first way is to click on the "Tools" tab at the top of the page. This will open a drop-down menu with several options. Select "Reporting" from this menu.

Another way to find the reporting tools is to scroll down to the bottom of the page and click on the "Reporting" link in the footer.

Once you're in the reporting section, you'll see a variety of different reports that you can run. These include overviews, campaign performance, ad group performance, keyword performance, and more.

To run a report, simply select the type of report you want to run and then click on the "Generate Report" button. The report will be generated and displayed on the page.

Ad formats:

Ad formats are the different types of ads that you can show on your website. Google offers a variety of formats to choose from, including text, image, video, and rich media ads.

What are other ad formats and different ad variations?

In addition to the standard text ads that you see on Google, there are also other formats that you can use to promote your business. These include:

Image ads: These are static or animated images that can be used to promote your brand or product.
Video ads: You can create short video ads to promote your business on YouTube and other video-sharing websites.
Rich media ads: These are interactive ad units that can include features like video, games, or other types of multimedia.
Display ads: These are the banner ads that you see on many websites. They come in a variety of sizes and can be used to target specific websites or groups of websites.
Mobile ads: You can create ads specifically for mobile devices like smartphones and tablets.
Local ads: These are ads that target users in a specific area or city.
Product listing ads: These are ads that feature your product or service, along with information like price, photos, and customer reviews.

Edit campaign settings:

There are a few different types of these settings, some of which are listed below:

Basic Settings - These include your campaign name, start and end dates, and budget.
Networks - You can choose to target just the Search Network, the Display Network, or both.
Locations - Choose which countries, regions, or cities you want your ads to show in.
Languages - Select the languages that you want your ads to be displayed.
Devices - Target specific types of devices, such as smartphones or tablets.

Google ADS exercises give you real-time experience:

Quizack experts have designed online practice sessions as per the real exam criteria. Moreover, you will be free to browse questions, view answers, or exit the test at any time. Not only will you gain exceptional information, but become aware of typical scenarios. Quizack also created a google ads quiz, So that you can test your knowledge.

Google AdWords MCQ questions and answers are here to test your knowledge:

The Online Google Ads Quiz will test your knowledge against randomly selected questions which are required to submit answers within a given time. So it is a good idea to check your knowledge before appearing for the real assessment.

Google ADS certification questions and answers are available in multiple formats:

Quizack does not want to limit your knowledge as well as learning options. Users are free to follow our information via online interactive sessions, Quizack App. Quizack has also created a Google Adwords fundamentals exam questions and answers pdf so that you can learn non-stop without any interruptions.

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