1. What is SEM
2. How does changing the name of your account affect the Google Analytics code already on your website?
3. What is bounce rate?
4. What is the protocol for running another analytics package on your site in addition to Google Analytics?
5. What is a pageview?
6. Google Analytics will not tell you:
7. Remarketing via Google Analytics segments and metrics requires
8. What does RPC stand for?
9. What is referred to as interactions across different digital media?
10. Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
11. Google Analytics does not track which type of traffic?
12. What is a goal in Google Analytics?
13. Which is NOT a traffic source report option?
14. How does Google Analytics define a keyword?
15. To use the Analytics data export API, you must have:
16. How does Google Analytics affect the performance of your website?
17. What do Goals track in Google Analytics?
18. What tool is used to track web-enabled phones?
19. What is the most likely reason reports contain no data?
20. What is another name for the entrance page?
21. What language is the tracking code written in?
22. Can you use Google Analytics and Urchin at the same time?
23. You can measure your conversions with...?
24. Which report shows the funnel path?
25. How do you change the date range in your reports?
26. How many websites can be tracked by one person or company in Analytics?
27. Google Analytics...
28. What is a Cookie?
29. What is a Hit?
30. What sources of traffic constitute as "Direct Traffic" on Google Analytics?
31. Referral Traffic Source displays:
32. Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
33. What does the Funnel Visualization report allow?
34. What is the purpose of the real time tracking feature?
35. What is the term for when a visitor reaches a goal?
36. Where does Google Analytics use JavaScript?
37. CTR is short for?
38. What single page interface gives you an overview on how your properties are performing?
39. What is the bounce rate?
40. Which page should the tracking code be installed to?
41. What technology does Google Analytics use to track visitors?
42. The keyword tool is used for what purpose?
43. If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
44. Can you integrate a Google Adwords Campaign into Google Analytics?
45. Google Analytics can be integrated with which other Google service?
46. Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
47. Can you see what mobile devices viewed your site?
48. What is GDN?
49. If your website has a bounce rate of 80% then which of the following is TRUE?
50. What feature does real time reporting provide?
51. How long does it take for reports to show up in the dashboard?
52. Google Analytics reports can be emailed in which formats?
53. Which information can you get about your website's pages in the "Content" section?
54. Google Analytics helps you measure the impact of mobile visits to your website.
55. True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
56. What is Ecommerce Conversion Rate?
57. Under Map Overlay, which country is excluded from the map?
58. How do you exclude internal traffic from your Google Analytics reports?
59. Can you convert Google Analytics data directly to PDF?
60. What is a Bounce?
61. What feature is included with Google Analytics?
62. True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
63. What does Analytics use the IP addresses of web visitors for?
64. The Ecommerce tab under Explorer does not include which of the following?
65. Daily visits are viewed on what type of graph?
66. What does the check status link do?
67. How soon after correctly installing Analytics will you see information in your reports?
68. What does "on/off" in the Active Goal column of the Profile Settings page mean?
69. If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
70. You can display the visit overview chart by days, months and...?
71. What category do you select to show the web browsers most used to view your site?
72. Keyword drilldown allows you to learn what?
73. How often is Google Analytics data processed?
74. What is the "Conversion Optimizer"?
75. What can you NOT do with Google Analytics:
76. What is the advantage of importing your Adwords cost data into your Google Analytics reports?
77. A pageview is:
78. Which is the best metric to use to measure visit quality?
79. How do you enable event tracking?
80. Where would you remove a filter from a profile?
81. If you link Analytics to AdWords do you need to tag links?
82. Which component of the _trackEvent method is optional?
83. How long must a user be idle for when new activity counts as a new session?
84. Can you control which advertising campaign gets credit for conversion?
85. _addTrans() can take several arguments. Which are required?
86. Can you track downloaded files?
87. How much personally identifiable information does Google Analytics track?
88. Does Google analytics recognize returned visitors?
89. Which of these can you NOT do with your data?
90. Which of these is generally not considered a page?
91. Funnel Visualization allows you to analyze visitor conversion under which type of report?
92. Which report shows entrance and previous pages along with exit and next pages?
93. Which JavaScript events can Google Analytics track?
94. An Exclude filter will do which of the following?
95. What is the GET method?
96. Where does Google recommend the Analytics code be placed?
97. What form of cookies does Google Analytics use?
98. Which of these is NOT required to track visitors?
99. What is a filter pattern?
100. Which of these registers as Direct Traffic in Google Analytics?
101. What is an advanced segment?
102. Can you track ecommerce transactions?
103. Which of the following does Google Analytics track?
104. Which of the following is true about Cost Analysis?
105. What is Per Visit Value?
106. What is the cost of Google analytics?
107. Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.
108. Traffic Sources Overview does NOT tell you...
109. What is a Default Page?
110. What is the difference between Source and Medium?
111. What is Average Page Depth?
112. You can view your site speed in the "Site Speed" tab under:
113. In what Standard Reports tab can you find "In-Page Analytics?"
114. What does the Google Analytics Opt-out browser Add-on do?
115. What call is necessary to simulate a pageview?
116. Under what tab can you find the name of the mobile device used from mobile users?
117. When using the _trackEvent method, what is a category?
118. What is the unique visitor count?
119. Why doesn't Analytics report most pageviews that are loaded through an RSS reader?
120. How does Google assure the tracking cookies do not interfere with your own cookies?
121. How do you set your reports to show domain names when tracking multiple domains in the same profile?
122. How many goal sets can be used per profile?
123. It's possible to track inbound traffic from PDF documents using Google analytics by:
124. Which specific report is NOT available in the ecommerce section?
125. How many goals are allowed per goal set?
126. Which dimension is not used in Motion Charts?
127. How will you track downloads from a Facebook tab?
128. Each API request is limited to a maximum of how many entries per response?
129. Where can you specify your site's Default Page within Google Analytics?
130. You can officially add this many profiles to a single Google Analytics account:
131. How many profiles can be created per account ?
132. If an ad is shown 20 times and receives 3 clicks, the CTR is?
133. Which of the following is a valid entry to exclude traffic from IP addresses?
134. _addItem() can take several arguments. Which is NOT required?
135. In how many languages does Google Analytics work?
136. How do you upload historical data into a new Google Analytics account?
137. Can you track clicks to 3rd party sites?
138. Where can the Average Page Depth be found?
139. The Depth of Visit report can be found where?
140. How many dashboards can you create per user account?
141. When would you NOT use a regular expression?
142. If you opt in then opt out, what will happen to your data?
143. How does Analytics count webpage hits from RSS or Atom readers?
144. What is an Impression?
145. How do you track banner ad exits?
146. How many users can you grant access to your Google Analytics account?
147. What does the Google Analytics URL Builder do?
148. After how long does a visitor drop out if he remains inactive in the real time report ?
149. Which expressions are valid for use in Advanced Segmentation?
150. The regular expression 51 matches
151. True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.
152. Which users have access to your analytics?
153. Why is it impossible to install Google Analytics on pages that use frames?
154. How does the number of entrances differ from the number of visits to the entire site?
155. The Meta Description tag is a component of your search engine ranking.
156. What is the built-in limit to the number of rows you can export?
157. Which of the following is a predefined filter?
158. How many Analytics accounts can be linked to an AdWords account at any given time?
159. If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?
160. How can you restore a Google Analytics account after it has been deleted?
161. How do you set up IP Masking?
162. What is IP Masking in Google Analytics?
163. Can you export more than 500 rows of report data?
164. What function do you call to set custom visitor segments?
165. How do you track repeat purchasers?
166. In which language is Google Analytics not available?
167. The time on page metric ignores which visitor page?
168. Which feature allows you to spot otherwise hidden trends in Google Analytics?
169. What does the _addIgnoredOrganic () method do?
170. The API request default is set at how many entries per response?
171. What can be the effect of adding more than one Include filter to a profile?
172. Which function do you call to track Flash events?
173. Which one of the following is considered a weakness of Google Analytics?
174. The Dashboard can contain up to how many widgets?
175. How does Google Analytics define a search term?
176. How can a goal in Google Analytics be made inactive?
177. Google Analytics tracks data from a variety of sources to provide:
178. To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:
179. Once created, a custom report is available for as long as:
180. A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:
181. The percentage of visits in which the users left your site after visiting only the entrance page is known as:
182. This question is based upon the figure shown below The above visualization can be obtained by:
183. While customizing a goal, the 'Required step' checkbox:
184. Auto tagging and link tagging:
185. A funnel can be defined:
186. The Query String Variable utm_content is used to:
187. To see the Google AdWords cost data within Google Analytics, you must:
188. Motion charts allow you to visualize the data in a maximum of ___ dimensions.
189. Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?
190. Navigation summary shows:
191. Google analytics does not allow you to:
192. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:
193. The Google Analytics tracking code is:
194. The Google Analytics tracking code snippet needs to be placed in:
195. A funnel represents:
196. A unique pageview:
197. Filters can not be used to:
198. If there is a certain subdirectory of your website that you'd like to track,
199. State whether true or false: It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.
200. Event Tracking Trending:
201. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:
202. When the Google Analytics Tracking code is installed, tracking begins:
203. Automatic tracking of Google AdWords campaigns in Google Analytics:
204. Which of the following statement about Google Analytics is incorrect?
205. For the purpose of generating reports, a unique visitor is determined using:
206. What is the maximum number of events per visit that can be tracked by Google Analytics?
207. Google Analytics logs a page-view:
208. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:
209. Choose the incorrect statement.
210. A high bounce rate generally indicates:
211. Choose the incorrect statement.
212. To apply filters to your data so as to keep your "raw" data intact, you can create a:
213. The traffic sources leading to increase in traffic and revenue can be identified by:
214. If a visitor hits reload after reaching a page, it will be counted as:
215. Excluding your own internal traffic in a Google Analytics report can:
216. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:
217. While creating a new filter in Google Analytics, by which field can a custom filter be specified?
218. In the following URL, what channel grouping is traffic assigned to? example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315
219. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?
220. What is the relationship between an event and an event goal?
221. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?
222. Which report would help you measure the value of your social media efforts?
223. What is an example of a metric?
224. You want to verify that Google Analytics is working immediately after installation. Which report do you review?
225. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?
226. You want to track example.com and other example.com using a single property. What must be set up?
227. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?
228. To email a notification whenever a goal is completed, what do you configure?
229. What must be configured in order for Google Analytics to capture data?
230. What allows you to specify the steps your traffic is expected to take to reach your goal?
231. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?
232. What is the hierarchy of a Google Analytics account?
233. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
234. What is an example of data you cannot track in Google Analytics?
235. If you create a new user at the property level, what does the user inherit access to?
236. Of the following segments, which represents the highest value audience?
237. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
238. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
239. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?
240. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
241. If you are collecting campaign data, which report shows the results?
242. What does this represent inside of Google Analytics?
243. When configuring the global site tag, where in the HTML should it be placed?
244. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678
245. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
246. How do you review the revenue and conversion rate between your traffic sources?
247. Which calculated metric would return average events per user?
248. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?
249. What is a best practice after launching a major change to your home page?
250. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?
251. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?
252. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?
253. What are these examples of?
254. Where can you check the status of your tracking code?
255. What feature do you use to capture how many times a button was pressed?
256. Which step in this funnel had the largest percentage of exits?
257. What can you use as the basis for remarketing within Google Ads?
258. If you want to exclude traffic to your website from people on your company network, what do you create?
259. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?
260. What is an example of a property in Google Analytics?
261. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?
262. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?
263. Where could you analyze the conversion paths users followed across various marketing channels?
264. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?
265. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?
266. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?
267. What channel receives attribution if no traffic source data is available?
268. Which is an example of a micro goal?
269. What parameter should you use if you were tracking different versions of an ad?
270. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?
271. If a user fills in a contact form and provides an email address, which report would contain that information?
272. If you want to quickly see what days and times were most popular for visiting your site, what do you do?
273. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?
274. What do you use to compare three dimensions?
275. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?
276. When you enable advertising features, what do you gain access to?
277. What is the latest version of the analytics tracking tag?
278. What is an example of a dimension?
279. Which report displays the page a visitor arrived on?
280. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?
281. Which attribution model does Google Analytics apply by default for standard reports?
282. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?
283. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?
284. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?
285. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?
286. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?
287. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?
288. It is a best practice to always have one of what kind of view?
289. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?
290. What is an interaction that causes data to be sent to Analytics?
291. What are the four scope types?